This document discusses strategies for creating a high-performance corporate culture in a global economy. It addresses questions around global vs local strategies, and key factors for implementing a good strategy, including people, resources, fit, and flexibility. It defines corporate culture as consisting of core values and common behaviors. Strategic leadership is discussed as providing direction through vision and commitment, and alignment through communication and developing a shared culture. Characteristics of healthy cultures include fast response, risk-taking, entrepreneurship, concern for stakeholders, and clear values. Champions are encouraged to be creative and tolerate failures.