This document outlines a company's strategy development and execution process. It discusses defining a unique position through trade-offs and fit among activities. It also covers building a vision with core values and purpose, reinventing the business model around customer value and profit, and applying blue ocean strategy by benchmarking internally and offering more value at lower cost. Finally, it discusses successful strategy execution through decision rights, information flow, using a balanced scorecard, transforming strategy to frontline action, and turning strategy into performance through simplicity, assumptions, language, priorities and monitoring.

1. Company Strategy

2. 1
Agenda
1 Strategy Development
2 Strategy Execution

3. 2
What is Strategy?
• Strategy is the creation of a unique and
valuable position, involving a different set of
activities
• Strategy requires you to make trade-offs in
competing-choose what not to do
• Strategy involves creating “fit” among
company’s activities

4. The Five Competitive Forces That Shape Strategy
• Position Your Company Where The Forces Are
Weakest
• Exploit Changes In The Forces
• Reshape The Forces In Your Favor
3

5. Building Your Company’s Vision
• Core Values Are The Handful Of Guiding
Principles By Which A Company
Navigates
• Core Purpose Is An Organization’s Most
Fundamental Reason For Being
4

6. Reinventing Your Business Model
• Customer Value Proposition
• Profit Formula
• Key Resources And Processes
5

7. 6
Blue Ocean Strategy
1. Understand The Logic Behind Blue Ocean Strategy
1. It’s not about technology innovation
2. You don’t have to venture into distant water to create
blue oceans
2. Apply Blue Ocean Strategy
1. Never use competition as benchmark
2. Reduce your costs while also offering customers more
value

8. Successful Strategy Execution
•Decision Rights
•Information Flow
7

9. Using Balanced Scorecard as Strategic Management
• Translating The Vision
• Communicating And Linking
• Business Planning
• Feedback And Learning
8

10. Transforming Corner-Office Strategy into Frontline
Action
• Hallmarks Of Powerful Strategic Principles
• Creating And Communicating Your Strategic Principle
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11. Turning Great Strategy into Great Performance
• Keep It Simple
• Challenge Assumptions
• Speak The Same Language
• Discuss Resource Developments Early
• Identify Priorities
• Continuously Monitor Performance
• Develop Execution Ability
10

12. How Clear Decision Roles Enhance Organizational
Performance
• RAPID Decision Model
• Decision-Role Pitfalls
• The RAPID Model In Action
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13. THANK YOU
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