This document outlines a framework for strategy deployment that includes defining a vision and strategy, establishing a mission and objectives, and deploying the strategy through engagement. It recommends companies define a compelling future vision with attainable goals, determine a strategic approach, and identify differentiating activities. It also suggests defining specific approach and accountability, and creating a culture of engagement through recognition, coaching, and continuous improvement.

1. FRAMEWORK FOR
STRATEGY DEPLOYMENT
From defining a direction to engaging the organization; setting the direction is a
start, but enrolling the will of the team is what sets companies apart.

2. VISION AND STRATEGY
•Define a compelling future and establish
challenging, attainable goals
•Determine an appropriate strategic approach
•Delineate and strengthen the truly differentiating,
sustainable activities

3. MISSION AND OBJECTIVES
•Define specific approach and destination
points
•Establish a Framework for Action
•Insure there is clear accountability for
performance and results

4. DEPLOYMENT AND ENGAGEMENT
•Create a culture that evokes willing involvement
•Recognize, reward, coach and develop employees
•Measure the things that matter, drive continuous
improvement