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Aaron Johannes
@imagineacircle
#imagineacircle
#101friendsBC
Early drafts of this presentation were done by Jules Andre Br...
https://www.diigo.com/list/imagineaci
rcle/SMSG101
www.polleverywhere.com
Learning Objectives
We will discuss why social media matters to people with
disabilities and those who support them, by lo...
• What is social media?
• Why is this important?
• What’s your favourite
social media?
compare
Social Media Icons
- how would you use each platform?
2.8 million viewers
the letter quickly went viral
- more than 10,000 "likes" on
Facebook
- 6,000-plus Twitter shares
- nearly 1,000 comments o...
"Thank you. You helped me make 3.2 million new
friends. And I wish that you would be one more."
“How can we invite community in?”
http://www.businessillustrator.com/infographic/the-digital-
workplace-manifesto-illustrated-if-employee-engagement-is-
you...
“it’s going to be very cool”
What is your favourite
Social Media platform?
What is your favourite
Social Media platform?
Social Media Teams argue their cases
with pipe cleaners!
Thanks, Winnipeg folks, for permission to take and use this photo!
Pinterest
Our first workshop parking lot(s)
had 5 pages of questions!
Bernadette had a good question:
how can people who don’t read or write
communicate online?
And it’s a constantly growing
groundswell, constantly informing us…
Things are moving really fast…
From Dorie Clark, Huffington Post
Share this
story --
http://www.huffingtonpost.com/dorie-
clark/social-media-social-
change_b_1416333.html
Here are some specific actions you c...
What does it mean for charities?
http://www.mdgadvertising.com/blog/2012-it-
was-a-very-good-year-for-social-giving/
•Based on sharing.
•Free & Instant.
•Connected to your
network.
•Really easy.
•Opinions
Blogs, Twitters, Facebook
Social M...
30
What’s a #hashtag?
31
Why Is This Important?
What’s a #hashtag?
• In small groups:
• Decide on a message
you want to send out to
the world
• Create a hashtag you all
a...
#decidingonahashtag
35
Social Media easily lets a diverse group of
people contribute
It also means that everyone can have
an opinion about what you do…
38
It’s an exciting and easy
way to share experiences
and learn from one
another.
www.tweetlevels.com
What are they talking about?
What do actual people with disabilities
(self advocates) want to talk about?
• jobs
• Supports
• Equality
• Relationships
...
What do people with disabilities want to
talk about?
#disability +
#jobs
#Supports
#Equality
#Relationships
#community
“disability rights”
“disability employment”
The “R” word
“people first self advocacy”
“Great leaders are restless for change,
impatient for progress and
deeply dissatisfied with the status quo.
The possibilit...
Break!
http://www.fullcupthirstyspirit.com/
Email tip: “unsubscribe” search
How will I remember to blog, tweet and um… that other stuff.
Start-up Pages on Chrome Browser
As I read on my kindle app, anything I highlight
goes to: https://kindle.amazon.com/
http://www.timeanddate.com/countd
own/create
So how do you make a plan?
First you got to know who are your peeps
56
What message are you sending?
@agencyleader sharing this great article at
www.shorturl.com about how we can all work
toget...
How do you
stay in touch
with the
people
around you?
Late night FB conversation
with Jules and Aaron
Different kinds of Social Media for
different purposes
Our social media plan
www.101friends.ca
blog / newsletter / links
www.101friends.ca
blog / newsletter / links
Publications
and mission 
- Books for
sale: social
enterprise
- We control ...
www.101friends.ca
blog / newsletter / links
Publications
and mission 
- Books for
sale: social
enterprise
- We control ...
www.101friends.ca
blog / newsletter / links
Publications
and mission 
- Books for
sale: social
enterprise
- We control ...
People share our stories...
Over 4 years we more than doubled our
readers
The next year we had about 1200
more readers
Over time that’s thousands of people
Engaged in a conversation about
person centered thinking
We reached more than 100 countries
- in some of these people need good news
And we get to be connected with
people all over the world
Facebook
During a week in May 2012
1,800 people on blog
1,200 on facebook
Response to Posts
Pages to Watch
Caveats:
it’s not really a popularity contest
• Do you have a budget for social media?
– NO
• Do you have someone with ded...
Where did the hits come from?
Slide share
Total Hopeful Messages
• Blog
• Enewsletter (Mail Chimp)
• Facebook
• Twitter
• Slideshare
• www.spectrumpress.ca
LinkedIn Influence Map
http://inmaps.linkedinlabs.com/
So what if I wanted to get a new job?
LinkedIn References
LinkedIn Groups
We get to share stories too
Noah
94
And we get to learn more
about reputation,
identity, and trust.
What gifts do people with disabilities
bring to online communities?
What challenges might they face?
Making a plan…
That includes everyone –
new users, early adopters,
seniors, young people,
folks we support…
What would be ...
“Conversations That Matter”
Keenan Weller
Twitter: making an account
www.startwithhi.ca
twitter feed
Twitter Wall:
PosAbilities Employment
Instagram
Instagram #graphics
Online Education
and Staff Training
Specific and affordable training
through webinars
Hootsuite: multiple platforms
to distribute single posts
Staying Safe
For organizations For individuals
Safety Plan for Org
• Track mentions of your
organization on hootsuite
or google search.
• Be clear about what’s
okay and ...
What they expected; what they got…
(but, 4,000 new followers…)
Expect Tricks!
Safety Plans for People
• Think about the
safeguards that being
online brings
• Spend some time with
fun resources like th...
Be okay with asking questions –
no one can know everything about the “new” internet
• You get an email from your
“bank” or...
Make a plan…
Questions?
Aaron @imagineacircle
aaron@spectrumsociety.org
www.101friends.ca
www.imagineacircle.com
Jules @julesandrebrown...
Thanks!
Social Media Citizenship: Please leave your cell phone on!  How People with Disabilities and their Supporters Can Get Invo...
Social Media Citizenship: Please leave your cell phone on!  How People with Disabilities and their Supporters Can Get Invo...
Social Media Citizenship: Please leave your cell phone on!  How People with Disabilities and their Supporters Can Get Invo...
Social Media Citizenship: Please leave your cell phone on!  How People with Disabilities and their Supporters Can Get Invo...
Social Media Citizenship: Please leave your cell phone on!  How People with Disabilities and their Supporters Can Get Invo...
Social Media Citizenship: Please leave your cell phone on!  How People with Disabilities and their Supporters Can Get Invo...
Social Media Citizenship: Please leave your cell phone on!  How People with Disabilities and their Supporters Can Get Invo...
Social Media Citizenship: Please leave your cell phone on!  How People with Disabilities and their Supporters Can Get Invo...
Social Media Citizenship: Please leave your cell phone on!  How People with Disabilities and their Supporters Can Get Invo...
Social Media Citizenship: Please leave your cell phone on!  How People with Disabilities and their Supporters Can Get Invo...
Social Media Citizenship: Please leave your cell phone on!  How People with Disabilities and their Supporters Can Get Invo...
Social Media Citizenship: Please leave your cell phone on!  How People with Disabilities and their Supporters Can Get Invo...
Social Media Citizenship: Please leave your cell phone on!  How People with Disabilities and their Supporters Can Get Invo...
Social Media Citizenship: Please leave your cell phone on!  How People with Disabilities and their Supporters Can Get Invo...
Social Media Citizenship: Please leave your cell phone on!  How People with Disabilities and their Supporters Can Get Invo...
Social Media Citizenship: Please leave your cell phone on!  How People with Disabilities and their Supporters Can Get Invo...
Social Media Citizenship: Please leave your cell phone on!  How People with Disabilities and their Supporters Can Get Invo...
Social Media Citizenship: Please leave your cell phone on!  How People with Disabilities and their Supporters Can Get Invo...
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Social Media Citizenship: Please leave your cell phone on! How People with Disabilities and their Supporters Can Get Involved and Why It Matters

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I have done this presentation with Jules Andre-Brown and on my own in several places now. People have asked if we'd do this workshops for their organization - please contact us and let's talk! aaron@spectrumsociety.org

Published in: Education, Technology, Career

Social Media Citizenship: Please leave your cell phone on! How People with Disabilities and their Supporters Can Get Involved and Why It Matters

  1. 1. Aaron Johannes @imagineacircle #imagineacircle #101friendsBC Early drafts of this presentation were done by Jules Andre Brown and myself.
  2. 2. https://www.diigo.com/list/imagineaci rcle/SMSG101
  3. 3. www.polleverywhere.com
  4. 4. Learning Objectives We will discuss why social media matters to people with disabilities and those who support them, by looking at several kinds of social media and how individuals can interact to deliver messages about themselves, the groups they are part of and the causes they care about. • We will identify various kinds of social media and the strengths and capacities of each, and how multi-platform tools like Hootsuite can help us get our message out. • We will discuss internet safety and create a basic media plan. – For us as individuals – For us as part of organizations / a social justice movement
  5. 5. • What is social media? • Why is this important? • What’s your favourite social media?
  6. 6. compare
  7. 7. Social Media Icons - how would you use each platform?
  8. 8. 2.8 million viewers
  9. 9. the letter quickly went viral - more than 10,000 "likes" on Facebook - 6,000-plus Twitter shares - nearly 1,000 comments on the Special Olympics blog (now nearly 8000). - "Such a wonderful, courageous and heartfelt letter.” - "Bravo for standing up to all of the bullies that linger out there, waiting to pounce on those they perceive as different. You are a true hero."
  10. 10. "Thank you. You helped me make 3.2 million new friends. And I wish that you would be one more."
  11. 11. “How can we invite community in?”
  12. 12. http://www.businessillustrator.com/infographic/the-digital- workplace-manifesto-illustrated-if-employee-engagement-is- your-goal-you-should-read-this/
  13. 13. “it’s going to be very cool”
  14. 14. What is your favourite Social Media platform?
  15. 15. What is your favourite Social Media platform?
  16. 16. Social Media Teams argue their cases with pipe cleaners! Thanks, Winnipeg folks, for permission to take and use this photo!
  17. 17. Pinterest
  18. 18. Our first workshop parking lot(s) had 5 pages of questions!
  19. 19. Bernadette had a good question: how can people who don’t read or write communicate online?
  20. 20. And it’s a constantly growing groundswell, constantly informing us…
  21. 21. Things are moving really fast…
  22. 22. From Dorie Clark, Huffington Post Share this story --
  23. 23. http://www.huffingtonpost.com/dorie- clark/social-media-social- change_b_1416333.html Here are some specific actions you can take. Facebook With 800 million users, if you're remotely interested in this topic, you probably already have a Facebook page. Now you can use it to help the causes you care about. • • Start by "liking" the fan page of causes you care about. This will keep you informed about their activities and will also show up on your wall, perhaps encouraging your friends to check them out, as well. • • Next, when your cause posts something of interest -- time to take action on legislation, for instance -- you can re-post it on your own wall by hitting the "share" button. • • Now "like" the fan page of your legislators, and begin commenting and interacting. (Not surprisingly, they especially like it when you praise them.) You want them to know who you are, so they'll take you more seriously when it comes time to take action. • • Deploy your "tagging" function. When you tag someone on Facebook, they will (usually) be notified -- and elected officials watch like a hawk. Mention them to build your relationship, and mention your cause to keep your friends informed.
  24. 24. What does it mean for charities?
  25. 25. http://www.mdgadvertising.com/blog/2012-it- was-a-very-good-year-for-social-giving/
  26. 26. •Based on sharing. •Free & Instant. •Connected to your network. •Really easy. •Opinions Blogs, Twitters, Facebook Social Media is operates differently from Websites.... Online Magazines. • Target demographics. • Deepen or Archive productions. • Requires a team to produce. • Deep Contribution.
  27. 27. 30
  28. 28. What’s a #hashtag? 31
  29. 29. Why Is This Important?
  30. 30. What’s a #hashtag? • In small groups: • Decide on a message you want to send out to the world • Create a hashtag you all agree to use • Where will you use it? • How? – Pacing – Plaforms 33
  31. 31. #decidingonahashtag
  32. 32. 35 Social Media easily lets a diverse group of people contribute
  33. 33. It also means that everyone can have an opinion about what you do…
  34. 34. 38 It’s an exciting and easy way to share experiences and learn from one another.
  35. 35. www.tweetlevels.com
  36. 36. What are they talking about?
  37. 37. What do actual people with disabilities (self advocates) want to talk about? • jobs • Supports • Equality • Relationships • community
  38. 38. What do people with disabilities want to talk about? #disability + #jobs #Supports #Equality #Relationships #community
  39. 39. “disability rights”
  40. 40. “disability employment”
  41. 41. The “R” word
  42. 42. “people first self advocacy”
  43. 43. “Great leaders are restless for change, impatient for progress and deeply dissatisfied with the status quo. The possibility of a better future burns them and propels them. Great leaders see the future so vividly they have no choice but to do everything in their power to make this future real.” Marcus Buckingham
  44. 44. Break! http://www.fullcupthirstyspirit.com/
  45. 45. Email tip: “unsubscribe” search
  46. 46. How will I remember to blog, tweet and um… that other stuff. Start-up Pages on Chrome Browser
  47. 47. As I read on my kindle app, anything I highlight goes to: https://kindle.amazon.com/
  48. 48. http://www.timeanddate.com/countd own/create
  49. 49. So how do you make a plan?
  50. 50. First you got to know who are your peeps
  51. 51. 56
  52. 52. What message are you sending? @agencyleader sharing this great article at www.shorturl.com about how we can all work together better as equals
  53. 53. How do you stay in touch with the people around you?
  54. 54. Late night FB conversation with Jules and Aaron
  55. 55. Different kinds of Social Media for different purposes
  56. 56. Our social media plan
  57. 57. www.101friends.ca blog / newsletter / links
  58. 58. www.101friends.ca blog / newsletter / links Publications and mission  - Books for sale: social enterprise - We control this conversation
  59. 59. www.101friends.ca blog / newsletter / links Publications and mission  - Books for sale: social enterprise - We control this conversation Our messages: -People with disabilities are great citizens -There is hope -Research and information is available -Reflection is good -People can make friends, get jobs, have fun
  60. 60. www.101friends.ca blog / newsletter / links Publications and mission  - Books for sale: social enterprise - We control this conversation Our messages: -They can and do write books -They can and do lead -Staff need support too -There are great agencies out there -Agencies can change -We hope for partnership
  61. 61. People share our stories...
  62. 62. Over 4 years we more than doubled our readers
  63. 63. The next year we had about 1200 more readers
  64. 64. Over time that’s thousands of people
  65. 65. Engaged in a conversation about person centered thinking
  66. 66. We reached more than 100 countries - in some of these people need good news
  67. 67. And we get to be connected with people all over the world
  68. 68. Facebook
  69. 69. During a week in May 2012 1,800 people on blog 1,200 on facebook
  70. 70. Response to Posts
  71. 71. Pages to Watch
  72. 72. Caveats: it’s not really a popularity contest • Do you have a budget for social media? – NO • Do you have someone with dedicated time to spend on this? – NO it’s off the side of our desks by interested people. • Have you hired a firm to take on your social media? – NO • Are you trying to communicate with everyone everywhere about everything? (Who are your peeps?) – NO we only want to talk about individualised approaches with people who want to talk about that.
  73. 73. Where did the hits come from?
  74. 74. Slide share
  75. 75. Total Hopeful Messages • Blog • Enewsletter (Mail Chimp) • Facebook • Twitter • Slideshare • www.spectrumpress.ca
  76. 76. LinkedIn Influence Map
  77. 77. http://inmaps.linkedinlabs.com/
  78. 78. So what if I wanted to get a new job?
  79. 79. LinkedIn References
  80. 80. LinkedIn Groups
  81. 81. We get to share stories too
  82. 82. Noah
  83. 83. 94 And we get to learn more about reputation, identity, and trust.
  84. 84. What gifts do people with disabilities bring to online communities?
  85. 85. What challenges might they face?
  86. 86. Making a plan… That includes everyone – new users, early adopters, seniors, young people, folks we support… What would be some things to think about?
  87. 87. “Conversations That Matter” Keenan Weller
  88. 88. Twitter: making an account
  89. 89. www.startwithhi.ca twitter feed
  90. 90. Twitter Wall: PosAbilities Employment
  91. 91. Instagram
  92. 92. Instagram #graphics
  93. 93. Online Education and Staff Training
  94. 94. Specific and affordable training through webinars
  95. 95. Hootsuite: multiple platforms to distribute single posts
  96. 96. Staying Safe For organizations For individuals
  97. 97. Safety Plan for Org • Track mentions of your organization on hootsuite or google search. • Be clear about what’s okay and not okay to post – what’s the messaging you want? • Have clearly different personal and professional accounts (or never say anything mean).
  98. 98. What they expected; what they got… (but, 4,000 new followers…)
  99. 99. Expect Tricks!
  100. 100. Safety Plans for People • Think about the safeguards that being online brings • Spend some time with fun resources like the quizz at www.icanbesafeonline.c om
  101. 101. Be okay with asking questions – no one can know everything about the “new” internet • You get an email from your “bank” or even a message from your cousin on Facebook... • Your bank says you must log in – the site it links to looks the same but isn’t. It collects your password and account information. • Your cousin on Facebook needs $1000 right away and wants you to send cash… people are being taken advantage of daily. Always ask a friend, family member or the bank teller about things like this.
  102. 102. Make a plan…
  103. 103. Questions? Aaron @imagineacircle aaron@spectrumsociety.org www.101friends.ca www.imagineacircle.com Jules @julesandrebrown Jules@spectrumsociety.org Or www.spectrumsociety.org @ssclspectrum @101friendsBC
  104. 104. Thanks!

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