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Facebook Groups, Pages and Causes


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Presentation to the Darim Online Learning Network for Synagogues, March 2009. Paul Geduldig, Executive Director of Temple Sinai of Oakland, CA shared the case study of his congregations' work with Facebook.

Published in: Technology, Business

Facebook Groups, Pages and Causes

  1. 1. Presenter: Lisa Colton Founder and President Darim Online [email_address] 434.977.1170 Groups, Pages and Causes Part 2 of a 3 part series
  2. 2. Survey Results <ul><li>65% of you use Facebook personally, but only 22% do so professionally. </li></ul><ul><li>9 of your organizations have an active Facebook group, 1 has a page, and 1 cause. </li></ul>
  3. 3. Social Networking <ul><li>This is all about connecting </li></ul><ul><li>with each other as real people. </li></ul><ul><li>Increasing transparency, </li></ul><ul><li>connection, & knowledge </li></ul><ul><li>about each other. </li></ul><ul><li>Social networking is a TOOL. </li></ul><ul><li>What’s something useful or </li></ul><ul><li>important you’ve learned </li></ul><ul><li>about a friend on on </li></ul><ul><li>Facebook? </li></ul>Photo credit: KarenSJilly, Flickr
  4. 4. Communication Revolution <ul><li>Social Media is fundamentally changing the way people </li></ul><ul><li>relate to one another, and provides not just new </li></ul><ul><li>opportunities, but new norms for relationship building and </li></ul><ul><li>doing business. </li></ul>Volume Immediacy, medium Volume, Viral, and Personal
  5. 5. Connecting and Distributing Your Message <ul><li>80/20 Rule example: 80% of your fundraising comes from 20% of the wealthiest donors. </li></ul><ul><li>New Perspective: 80% of your message is distributed through 20% of your most connected constituents. </li></ul><ul><li>Connect with the well-connected! Leverage their networks and trust. </li></ul>
  6. 6. Social Capital <ul><li>Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources. </li></ul><ul><li>Examples to share? </li></ul>
  7. 7. Ambient Awareness <ul><li>See NYTimes Article “Brave New World of Digital Intimacy” Sept 7, 2008 </li></ul><ul><li>Implications for community building, staff relationships, team cohesion, board engagement, volunteer and donor recruitment and engagement, etc. </li></ul><ul><li>If you are in the business of relationship building, this is one of your most powerful tools. </li></ul><ul><li>Connecting members to each other, and staff listening to what’s happening in their lives. </li></ul>
  8. 8. Facebook Groups and Pages <ul><li>More top-down, org initiated/managed </li></ul><ul><li>Become a “fan” of the page </li></ul><ul><li>Good stats reporting on page activity </li></ul><ul><li>Functions as a profile for an org rather than a person </li></ul><ul><li>Actions appear as a news feed </li></ul><ul><li>Searchable in Google </li></ul><ul><li>Bottom-up, often lay organized </li></ul><ul><li>Become a “member” of the group </li></ul><ul><li>Admin can send msgs to members of the group (up to 1200) </li></ul><ul><li>Gathering place for people with similar interests </li></ul>PAGES GROUPS
  9. 9. Groups <ul><li>Info/description </li></ul><ul><li>Members </li></ul><ul><li>Discussion board </li></ul><ul><li>Events </li></ul><ul><li>Wall </li></ul><ul><li>Photos/Video </li></ul>
  10. 10. Pages <ul><li>Wall </li></ul><ul><li>Fans </li></ul><ul><li>Events </li></ul><ul><li>Videos/Photos </li></ul>
  11. 11. Creating a Group 1. Bottom of your screen 2. Create a New Group 3. Complete the Info 4. Add content! Invite people! Add admins (officers) if you want.
  12. 12. Creating a Page <ul><li>Bottom of your screen </li></ul><ul><li>“ Create New Page” </li></ul><ul><li>Select category and name. </li></ul>4. Edit page, add details & applications 5. Publish the page
  13. 13. Causes <ul><li>27 million users </li></ul><ul><li>Create general or specific causes </li></ul><ul><li>Processed through NetworkForGood </li></ul><ul><li>Instant online donations </li></ul><ul><li>Urgency helps </li></ul>
  14. 14. Causes <ul><li>Recruit joiners and donors </li></ul><ul><li>Add a badge to your own profile </li></ul><ul><li>Birthday feature </li></ul>
  15. 15. Oakland Sinai <ul><li>Main synagogue page </li></ul><ul><li>Gabby as admin </li></ul><ul><li>Connections with current and prospective members </li></ul>
  16. 16. Events <ul><li>Event details </li></ul><ul><li>Send invite to group/fans </li></ul><ul><li>See who’s coming </li></ul><ul><li>Option to share with others </li></ul>
  17. 17. Groups <ul><li>Interfaith Families </li></ul><ul><li>Out and About (LGBT) </li></ul><ul><li>(Just launched 2 days ago) </li></ul>
  18. 18. Q/A and Discussion <ul><li>Your experiences </li></ul><ul><li>Successes? </li></ul><ul><li>Frustrations? </li></ul><ul><li>Questions? </li></ul>