The document provides information about Aidan Jones' induction project on Pop Art from September 2021. It includes research on the origins and key figures of the Pop Art movement in both the UK and US. It also outlines tasks completed as part of the project, including idea generation for a Pop Art event poster, production of final products, and evaluation of the project work. Key points covered include the cerebral beginnings of Pop Art in the UK versus the brasher style that developed in the US, as well as influences from Dada and other 20th century art movements.

1. Induction Project
September 2021
By Aidan Jones

2. Task 1 – Research – Web source –
Introduction
 Pop Art is an art movement that emerged in the United Kingdom
and the United States in the mid-to-late 1950's.
 It was inspired by commercial and popular culture.
 Although it did not have a specific style or attitude,
Pop Art was defined as a diverse response to the post-
war era's commodity-driven values.
 Often using commonplace objects (such
as comic strips, soup cans, and road signs) as subject matter or as
part of the work.
Important Information - Information Website

3. Task 1 – Research – Web source
 Pop Art was a descendant of Dada, a nihilistic movement current
in the 1920's that ridiculed the seriousness of contemporary
Parisian art.
 Marcel Duchamp, the champion of Dada in the United
States, who tried to narrow the distant between art and life by
celebrating the mass-produced objects of his time, was the most
influential figure in the evolution of Pop Art.
 Other 20th century artists who influenced Pop Art were
Stuart Davis, Gerard Murphy, and Fernand Léger.
Predecessors - Information Website

4. Task 1 – Research – Web source -
Pop Art In Britain
 The Pop Art movement began as a form of academic inquiry. In 1952-
55 a group of artists, architects, and design historians met regularly
at the Institute of Contemporary Art in London to
discuss contrasting topics such as car styling or pulp magazines.
 The Independent Group, as they called themselves, were
committed to developing a broad-based understanding of culture from
its supposedly high forms to its popular ones.
 This philosophy informed the cerebral works of their main
artist member, Richard Hamilton. Hence, in a work such as $he (1958-
61) he combined allusions to
fine art (recalling Duchamp) with esoteric references to American tele
vision advertising aimed at women.
Pop Art In Britain - Information Website

5. Task 1 – Research – Web source -
Pop Art In The United States
 If British Pop possessed a rather intellectual cast, Pop as it
developed in the United States about 1962-64 was much brasher in its
overall ethos.
 Its coming had been announced by the assemblages of Robert
Rauschenberg and Jasper Johns and by a brief vogue of Happenings –
elaborately staged environmental events devised by artists such as
Allan Kaprow that aimed at bombarding their audiences with sensory
stimulation.
 American Pop Art iconography – taken from television, comic
books, movie magazines, and all forms of advertising – was
presented emphatically and objectively, without praise or
condemnation but with overwhelming immediacy.
Pop Art In The United States - Information Website

6. Task 1 – Research – Web source -
Famous Pop Artist Quotes
 Andy Warhol - "Making money is art and working is art and
good business is the best art".
 Jean Michel Basquiat - "I don't think about art when I'm working. I
try to think about life".
 Roy Lichtenstein - "Pop Art looks out into the world. It doesn't
look like a painting of something, it looks like the thing itself".
Famous Pop Artist Quotes - Information Website - Quotes

7. Photoshop tasks
AidanJ – 14/09/2021

8. Photoshop tasks
AidanJ – 14/09/2021

9. Photoshop tasks
AidanJ – 14/09/2021

10. Photoshop tasks
AidanJ -

11. Task 2a – Idea Generation [individual]
 I decided that I wanted my title to stand out the most. I used different layers,
colours, and fonts for each letter in the word 'blam!'. I also made them pretty
big.
 I then added an announcement bubble around the title (blam!) to make it
stand out even more.
 The background colour also helps to grab attention, since it is a blue-green.
 I added some squiggly lines for a random pop art sort-of effect.
 Next, I thought that it needed a bit more creativity so I added in a few cirlces
– different sizes and colours.
 I added some information about the event at the top and bottom of the
poster.
 And then, in all the craziness, I added a few names of famous pop art artists –
different colours and angles.

12. Task 2a – Idea Generation [group]
 Collectively we shared and used a PowerPoint. We came to agreement on the
name 'blam!' because it is a form of onomatopoeia, just like the word pop in
Pop Art.
 We also decided to use a lot of bright and varied colours. This would be
important because it catches the viewers' attention easier and fits with main
features of the Pop Art style.

13. Task 3 – Production/Final Products
 Include a version of your print product/screenshots
 Include a link to your blog where you have posted this PP and your final
products – the post on your blog should be titled ‘Induction Week Project’

14. Task 3 – Production/Final Products

15. Task 4 – Evaluation – Production
 Describe three strengths of your final pieces.
 1. It catches the viewers' attention very well – stands out.
 2. Gives the viewers all of the information needed.
 3. It fits the theme of Pop Art.

16. Task 4 – Evaluation – Problem Solving
 Describe three problems you faced in your project and how you solved these
 1. I didn't add any information regarding price for entry.
 2. It would have been helpful if I added some pictures of Pop Art to show what
would be expected.
 3.

17. Task 4 – Evaluation – Working with others
 Choose three aspects of your production where you worked well with your
team and this benefited the project
 1. We all communicated well with each other.
 2. We shared a PowerPoint together and added information in to help each
other.
 3. We all contributed in some way.
 4. We mostly agreed. And if not, we discussed something new.

18. Task 4 – Evaluation - Feedback
 Discuss the feedback you received from your tutor during the project and how
you used this to improve the project
 I future I should work hard all the time, so that I am not rushing the
evaluation at the end.