This document summarizes the services provided by Focus To Grow to help companies achieve sales growth. They take a holistic three-step approach using market research, inbound marketing, and sales enablement. Their services include prospect attraction planning, lead generation websites, sales enablement training, and business model innovation consulting. They have expertise across multiple industries and can help stalled companies increase their sales and leads.
NewMarque Group specializes in helping young companies build their brand from strategy through execution. We are adept at creating innovative solutions to solve the organizational and marketing problems faced by early stage companies.
NewMarque Group specializes in helping young companies build their brand from strategy through execution. We are adept at creating innovative solutions to solve the organizational and marketing problems faced by early stage companies.
Marketing Operations (MO) is an emerging discipline with the potential to significantly increase performance and accountability in complex marketing organizations. It leverages a strong front-end infrastructure to reinforce marketing strategy and back-end programs and tactics. This article identifies the characteristics that signal your organization's readiness for MO.
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Structuring for success - Developing a dynamic structure for your marketing t...B2B Marketing
With marketing evolving rapidly in response to adoption of emerging digital communication techniques and changing buyer behaviour, it's imperative that the skill set of the marketing function evolves too, to reflect this and to enable the brand to compete effectively in the digital age.
Furthermore, marketing must be able to concisely communicate and report on the value of what they are delivering for the organisation, to all departments and particularly to the board. Fresh from delivering Deloitte's Olympics sponsorship, brand and marketing director Annabel Pritchard will focus on how to build a marketing function that's fit for purpose and structured around delivering clear and measurable business benefits. This session will cover:
•Structuring the team - ensuring a dynamic mix of specialisms across the marketing function
•Managing and nurturing the marketing team - encouraging learning and skills development
•Raising the profile of marketing - reporting value to the Board and championing the value of marketing across the business.
Mike Lieberman and Eric Keiles present at Inbound 2012. How to get clients to pay for marketing strategy. An overview of the techniques used to help agency owners use marketing strategy to improve engagements and improve the performance of their client programs.
Social Products Require Social Marketers.Jon Gatrell
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Digiapolis is an interactive web development and marketing company focused on delivering opportunities to your business bringing bold marketing ideas, an effective use of technology, and a passion for execution.
While different people will have different approaches to developing and managing brands, we believe there are some fundamental constructs and truths about brand strategy that need to be considered in any brand strategy process. We\'ve developed a short presentation on some of the fundamentals of brand strategy.
Marketing Operations (MO) is an emerging discipline with the potential to significantly increase performance and accountability in complex marketing organizations. It leverages a strong front-end infrastructure to reinforce marketing strategy and back-end programs and tactics. This article identifies the characteristics that signal your organization's readiness for MO.
Living In An Agile World: the Role of Product Management When Development Goe...Pragmatic Marketing
No matter how agile Development is, you'll never build a successful product if the work being done isn’t aligned to the company strategy and market needs.
Living in an Agile World discusses how Agile development methods have drawn product managers into deeper tactical, technical activities than ever before. But spending so much time with internal teams means less time spent outside the company in the market.
This presentation goes through the questions of what is design and marketing and how do the relate? It discusses how creativity is used for business promotion, what areas of business can benefit from design creativity and how different businesses utilize creative marketing. Lastly it ends with some AXIS visual samples.
Structuring for success - Developing a dynamic structure for your marketing t...B2B Marketing
With marketing evolving rapidly in response to adoption of emerging digital communication techniques and changing buyer behaviour, it's imperative that the skill set of the marketing function evolves too, to reflect this and to enable the brand to compete effectively in the digital age.
Furthermore, marketing must be able to concisely communicate and report on the value of what they are delivering for the organisation, to all departments and particularly to the board. Fresh from delivering Deloitte's Olympics sponsorship, brand and marketing director Annabel Pritchard will focus on how to build a marketing function that's fit for purpose and structured around delivering clear and measurable business benefits. This session will cover:
•Structuring the team - ensuring a dynamic mix of specialisms across the marketing function
•Managing and nurturing the marketing team - encouraging learning and skills development
•Raising the profile of marketing - reporting value to the Board and championing the value of marketing across the business.
Mike Lieberman and Eric Keiles present at Inbound 2012. How to get clients to pay for marketing strategy. An overview of the techniques used to help agency owners use marketing strategy to improve engagements and improve the performance of their client programs.
Social Products Require Social Marketers.Jon Gatrell
Social Media isn't about just adding another task to the list. To be effective a strategic approach is needed which integrates all of the processes - buying, service and innovation.
Digiapolis is an interactive web development and marketing company focused on delivering opportunities to your business bringing bold marketing ideas, an effective use of technology, and a passion for execution.
While different people will have different approaches to developing and managing brands, we believe there are some fundamental constructs and truths about brand strategy that need to be considered in any brand strategy process. We\'ve developed a short presentation on some of the fundamentals of brand strategy.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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1. Getting found means your best prospects
nd you.
Why Focus To Grow™?
Our service delivery model is what our core customers value most – Our customers get more than they ask for. Our team utilizes cutting edge internet
sales and marketing technology that delivers value to our customers through increased leads and sales, while reducing marketing and sales costs by as
much as 60%, and 93% of companies see an increase in leads and sales within 6 months when using our method for lead generation.
2. Problems We Solve 2
STALLED SALES GROWTH:
Insufficient sales revenue for a company
to reach it’s sales objectives that is not
related to operations or nance problems.
3 CAUSES OF STALLED SALES
GROWTH:
1.Lack of planning, execution,
alignment and measurement of
marketing investments.
2.Those charged with selling are
not properly trained and
equipped to sell effectively with
the modern buyer.
3.Business model that is not
aligned with the needs of the
customer.
3. How is Focus To Grow™ Different? 3
It takes a balanced and uni ed effort of sales, marketing and knowing your product to be successful at selling anything. Focus To Grow
takes a three step approach by using Market Research 2.0, Inbound Marketing, and Sales Enablement to help your company reach its
FOCUSED SALES GROWTH.
Growth is a nurturing idea.
Focus To Grow is there with immediate
solutions for today, and expansion
solutions for tomorrow.
4. How is Focus To Grow™
Different?
We bring all the services and consulting you
need to grow your business under one roof to:
Marketing
Innovation
Solve sales problems holistically
Sales
Streamline communication, alignment
and focus
Decrease your costs and mistakes that Inn
ov
are inherent when working with ati
on
Co
multiple companies .
Sale
s Co.
Marketing Co.
4
5. Prospect Attraction Plan 5
Why you NEED IT.
Businesses need to make a shift from push to pull, from outbound to inbound marketing. Inbound marketing is a set of marketing
strategies focused on pulling relevant prospects and customers towards a business and its products by offering useful information, tools
and resources online for prospects to nd for themselves. As partners with Hubspot, we base our solution on the methods outlined in the
Hubspot Inbound Marketing Methodology. We are con dent that this methodology does help companies achieve their goals.
The Entire Prospect Attraction Plan includes:
๏Search Engine Optimization (meta & Alt tags, internal linking)
๏ Video Player Integration, Creation and Storyboarding
๏Conversion Tools such as Intake Forms
๏Analyze Content for Keywords & Phrases
๏Blogging
๏Social Media Support
๏Logo/Branding
๏Landing page, Asset, and Content Creation
6. Focus to grow also 6
Enables Sales Professionals
Why Enablement Matters.
They get your business more sales, obviously. So, if they are well equipped with knowledge and assets, their job gets easier and you get more sales.
We work with companies that sell business-to-business to translate strategic business objectives and sales goals into measurable results.
Sales Enablement Services
๏Coaching
๏Sales Skills Assessments
๏Salesforce Development Consulting
๏Sales Training
๏Coaching for business owners that sell
๏Event Speaking
๏Inbound Marketing Asset
๏Sales Package Handouts and Supporting Sales Aids
7. Lead Generation Websites 7
Why you NEED IT.
We build sites that align with your identity, generate traffic, and bring people back for more.
Our websites have proven to provide high ROI with sales leads and conversion. They're designed with the most up-to-date techniques
with added inbound marketing knowledge and included features.
By utilizing Hubspot, a state-of-the-art internet marketing feature, we are able to redesign websites for better search engine results and
internet presence.
We also have web products that allow for you to easily update your website content yourself, providing you with the ability to add additional
blogs and articles and increase your website value for no additional cost to you. Focus To Grow uses the super easy to use, Hubspot content
management system allowing you to alter content with ease - No Web design skills or custom programming necessary.
8. Focus to grow also provides Business Model Innovation 8
Why you NEED IT.
Focus To Grow can help you understand your buyer. We use Innovation Games as one of our strategies for reaching your customer and
learning how they buy. This strategy helps you acquire more customers with less effort, because you're focused on how they think.
Identify social media applications that best suit your goals and values.
Focus groups, diagnosing marketing/audience problems, marketing plans.
We do custom research to target your market
Business Model Innovation Services:
๏LIVE INNOVATION GAMES®
๏Large & Small Group Facilitation
๏Online Innovation Games® Facilitation
๏Market Research 2.0 Consulting
9. Expertise
9
Marketing Sales
๏Business Development
๏Market Research ๏Business Development
๏Media Placement ๏Market Research
๏Competitive Market Research ๏Media Placement
๏Qualitative Market Research ๏Competitive Market Research
๏(Innovation Games® Facilitator) ๏Qualitative Market Research
๏Inbound Marketing ๏(Innovation Games® Facilitator)
๏(Certified Inbound Marketing Ninja) ๏Inbound Marketing
๏Brand Development ๏(Certified Inbound Marketing Ninja)
๏Corporate Identity Design ๏Brand Development
๏Identity Standards ๏Corporate Identity Design
๏SEO ๏Identity Standards
๏Social Media ๏SEO
๏Events & Event Kits ๏Social Media
๏Trade show Booth ๏Interim Sales Management
๏Media Buying ๏Sales Training
๏Public Relations ๏Recruiting
๏Logo Design
๏Business Cards
๏Letterhead
๏Envelope
๏Presentation Folders
๏Power Point Template
๏MS Word Template
10. Industry Experience
10
Service
Manufacturing Healthcare Non-Profits
Companies
•Clean Technology
•High Tech
•Wastewater & Biosolids Handling •Laboratory Services Testing •Trauma Counseling
•Green Technologies
•Waster to Energy Technologies •Disposable Surgical Products •Churches
•Clean Technology
•Waste to Fertilizer Technologies •Physical Therapy •Special Events
•Software
•Chassis Modification •Laboratory Equipment •Libraries
•Waste Water Treatment
•Heavy Equipment •Med-Surg •Art Galleries
•Laboratory, GPO, IHDN
•Plastic Injection Molding •Regional Laboratories
•Market Research
•Consumer Packaged Goods
•Financial Services
•Hardwood Imports
•Banking
•Hardwood Domestic
•Transportation
OTR,Courier) •Contract assembly and packaging
•Architects •Architectural Metal Fabrication
•Legal •Exterior Signage
•Advertising •Interior Signage
•Non Destructive Testing
•Promotional Products
•Luxury Import Auto
•Healthcare & Fitness
•Tree Lawn Care
•Telemarketing
11. Take the rst step in getting more sales and more business! 11
Thanks for your interest. We’d love to discuss more with you.
Contact information:
Teicko Huber | President
Focus To Grow | 612.419.7226
teicko@focus2grow.com