David Reed has experience leading turnarounds and driving growth at many large corporations. He is known for exceeding sales and profit goals through building elite teams, innovating new products, and strengthening customer relationships. Reed focuses on establishing clear visions and goals, aligning incentives, and coaching teams to high performance through metrics and motivation. His entrepreneurial experience and focus on empowerment have helped energize large organizations.

1. Skills /
P&L Mngmnt DAVID A REEDDriving Opportunity- Building Elite
Experience
Teams and Profits through Vision and Leadership
Corporations:
Procter and
Turnaround / FAQ's
Gamble Ramp-up Results in Every Role (CORE COMPETENCIES)
Nabisco Foods Exceeding Sales and Profits Goals -through mix and What are keys to leading large
Coca Cola customer relationships while improving Sales Team skills. scale initiatives?
Catalina Sales/Profit
Accelerating Team / Individual Performances- Metrics and
Cott Development
Motivation coaching A leader must take the disciplined
Entrepreneurial: steps of: 1. Establishing a clear
Capturing and Sustaining New Business
Clearsource
CRM Incremental +13% over first 2 years in each role. Evolved vision, goals, and plan 2.
SquareShooter
Sun Industries Customer Relationships Communicating daily that vision
Companies: Providing Unified Vision and Communication and plan to teams 3. Aligning
Midstate Mills Daily reinforcement of clarity of goals and status Incentives and decisions to
Russell Stover Innovation
Innovation Leader support goals 4.Identify and
Consulting:
Introduced bottled water Sams Choice Brand. Resurrected adjust or cut those that will not
Medisite
USBank Jolt, Licensed Tampico, Introduced Pringles. Established adopt plans.
Outsite Networks New Business simpler, faster processes through understanding the systems
Nimblefish Why are entrepreneurial skills
Texas A&M Univ important in a large corporation?
AbsoluteData
Problem 45 Big company bureaucracy and
Solving 40 politics stifle progress and
35 reinforce stagnant behaviors.
30
Change Agent Empowerment and Ownership
25
20
replants motivation and progress.
15
How has early experience
10
Leadership Sales Growth impacted current practices?
5
0 Profitability
Team Skillsets
A personal early learning was that
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Co ter
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not everyone was as motivated as
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CRM:
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Business
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me to achieve. So I establish
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Wamart Analytics
Target cultures where people like doing
Dollar General well. Also, I learned from 48
Safeway Strategy “I have seldom had the opportunity to witness someone as careermanagers how not to be
Ahold Development passionate and intelligent in their efforts to sell key initiatives and from 3 how to be a good
Delhaize +Execution …has a knack of gaining clear sight on the opportunities” Joe
HEB / Publix manager toward people who
Youngblood, Director of Category Management, Frito Lay
CVS / Walgreens Elite Talent want to work.
7-11 / Circle K/ Dvlpmnt “outstanding sales person…in fact, the best that I have seen,
WaWa results driven and entrepreneurial spirit,… high levels of energy On what skills have you focused
Industries and maintains positive attitudes that rub on others- great leader to be the best?
New Media Cross that has vision and strategic thinker. - ability to get others to see
Internet Functional vision or buy into strategy.”Jason Nichol, SVP Business
1. Establishing Metrics that get us
Technology Development – Scott Paper Company
to our goals.2. Being Authentic
Data Insights
Real Estate “ unique, entrepreneurial focus and consumer focused approach to and Communicative.3.Leadership
Crisis the market to achieve record results. A great business approach.”
healthcare in coaching and by example.
Management John Sheppard, CEO, C-Level Partners VC
Loyalty Marketing
CPG How can small companies benefit
“David's skill and leadership in the areas of strategic business
Retail from elements of large
Alliances / management, focus on customer needs and problem solving added
VC / Aquisition corporation culture?
Joint value to our collaborative efforts. His energy and enthusiasm for
Ventures / the consumer package goods business has resulted in numerous
Licenses business development successes for his company and Discipline and exposure to what
team.”JohnReinert, VP Sales & Marketing at Imperial Sugar
they don’t know. Added
Company
professionalism.