Waitbusters Dining provides a digital toolkit and omni-channel platform to streamline operations and enhance the customer experience for restaurants. It combines online ordering, delivery logistics, wait line management, reservations, marketing, and more into a single software as a service. The platform aims to power every customer interaction for restaurants and help them increase revenue through existing and new streams while reducing costs. It offers advantages over competitors by addressing key pain points for both dine-in and off-premise operations through an integrated solution.

1. Waitbusters Dining
The DigitalToolkit for Restaurants

2. Consumers interact with
all sorts of businesses via
technology.
They expect those
interactions to be
seamless.
Restaurants are
no different.

3. Nearly 60% of
Americans who eat at
restaurants, get takeout or
have food delivered, do so
2 to 3 times per week.
And most frequent the
same restaurants over and
over – the reason: the food
AND the overall
experience.

4. Yet, for restaurants, no single technology
solution exists to make diner interactions easy,
convenient, modern … or, just, better.

5. Enter, Waitbusters Dining
5
• Waitbusters Dining brings together online ordering, delivery logistics, wait
line management, reservation management and marketing for
restaurants.
• It is the only omni-channel (Web, Messenger Chat,Alexa, SMS,Google)
hospitality multi-function SAAS (software as a service) for restaurants.
• Our corporate vision is to, over time, power every interaction between
restaurants and their guests.We want to continuously help restaurants
streamline operations, enhance guest experience and maximize revenue
through existing and new revenue streams - and doing that in a way that
the restaurant own.

6. Whether on-premise or off, Waitbusters Dining addresses
the many challenges restaurants face when it comes to
connecting with customers and growing their businesses.
On-Premise Off-Premise
• Digitizing operations can be
very fragmented, expensive
and disconnected experience
• Restaurants are not
optimizing guest experience
• Restaurants are not
maximizing revenue
opportunities
• Restaurants are marketing
blindly because they are not
collecting/owning customer
data
• 3DPs charge margin killing
commissions or per order
• Delayed payments
• Not owning customer
• Tablet Turmoil
• Manual errors
• Hiring and managing drivers
comes with headaches
• In house driver technology is
expensive

7. Why Waitbusters
Dining?• Connect with diners on-premise & off-premise
• Build customer loyalty and trust
• Capitalize on industry’s slow shift to technology
• Restaurants’ ROI is 25x
• Eliminate 3rd party delivery platform commissions
• Generate higher revenue with innovative online
ordering tools
• Reduce costs restaurants are paying for multiple
operational applications
• Streamline FOH operations
• Create new revenue streams from existing
customers
• Reduce customer acquisition and retention costs
7

8. Our unique online ordering solution enables restaurants to leverage 3rd party platforms as a customer
acquisition tool ONLY and then transition these customers to an in-house solution that allows them to offer
online ordering and delivery without the headache and expense of having to hire drivers.
Waitbusters Makes Delivery Profitable
3rd Party Delivery
Platform Integration
Customer Migration
MarketingTools
Custom In-house
Online Ordering
DAAS* and Uber-like
driver management tools
*DAAS: Delivery As A Service

9. Waitbusters Simplifies the Digital Transformation
We have created a digital omni-channel
multi-function hospitality system that helps
restaurants eliminate the need for having
multiple disconnected apps and…
Significantly grow
revenue and
reduce costs
Materially
streamline day-to-
day ops
Substantially
increase guest
acquisition &
retention
Greatly enhance
guest experience
ONLINE ORDERING WAIT LINE
MANAGEMENT
RESERVATION
MANAGEMENT
SOCIAL MEDIA
SHARING
LOYALTY
PROGRAM
CRM AND SMS
MARKETING

10. Our Competitive Advantages
10
WAITBUSTERS DINETIME RESY OPENTABLE NOWAIT CHOWNOW GRUBHUB CHOWLY
WAIT LINE √ √ √ x √ x x x
RESERVATIONS √ √ √ √ x x x x
TABLE & SERVER √ √ √ √ √ x x x
ONLINE ORDERING √ √ x x x √ √ √
3PD SUPPORT √ x x x x x x √
DAAS √ x x x x x x x
DRIVER LOGISTICS √ x x x x x x x
HOT SPOT DELIVERY √ x x x x x x x
DATA COLLECTION √ √ √ x x x x x
MARKETING √ x x x x √ x x
POS INTEGRATION √ √ √ x x x x x
OMNI CHANNEL √ x x x x x x x
LOYALTY √ x x x x x x x
LOCALIZATION √ x x x x x x x
FREE TRIAL √ x x x x x x x

11. Why Restaurants Choose Us
11
• Best value in market, no set up fee and 30 day free trial
• No apples to apples competitor
• All-in-one integrated solution that offers features A la Carte
• Omni-channel solution (Web, Messenger Chat, Alexa, SMS, Google Maps)
• Online ordering that offers 3rd party delivery support, delivery fleet at no cost
nor having to hire drivers and BYOD (Bring Your Own Driver) with in-house
delivery driver Uber-like logistics
• Online ordering that eliminates tablets with POS and cloudprint integration
and that can deliver to geo hot spots
• Wait line and Reservations solutions that have revenue generating features
• CRM & Marketing Tools baked in
• No special hardware required
• Currently integrates with 85% of the current POS systems
• To facilitate global expansion the software is localized in several languages

12. RAISING $1MM: To Get To Cash Flow Positive
SALES/BUSINESS DEVELOPMENT
• To hire head of sales/business development to fast track channel partnership
growth
• To hire sales, business development, implementation and support staff
DEVELOPMENT
• To build direct integrations with Point of Sale systems that will support channel partner
growth and eliminate the need for middleware cost (Omnivore)
• To add BOH features that will increase revenue/LTV and minimize churn
• To add retail features to enable SMBs and boutiques to compete with Amazon
OPERATIONS
• To support operations until net profitable, including product, marketing, advertising,
recruiting and HR
• To attend as many relevant conferences/trade shows as possible

13. WHY INVEST: Enormous Target Base
Restaurant Industry Sales ($Billion)
13
There are over 1 million
restaurants in the United
States and over 15 million
world wide.
67% of guests viewed restaurant
websites before selecting where to dine.
72% of consumers say they’d rather
order directly from a restaurant,
preferring that their money goes
straight to the restaurant and not a
third party.
49% of guests prefer interacting digitally with a
restaurant rather than speak to a person.

14. WHY INVEST: Proven Go To Market Strategy
$12K
LTV
Online
Ordering/
Delivery
Marketing
FOH, CRM
& Loyalty
Wait Line &
Reservations
Lead with
what is
irresistible
and then
upsell
GROW
CHANNEL
PARTNERSHIPS
68% Referral
Conversion
Build an on the
ground sales team
and use innovative
approach
3% Walk-in
Conversion*
1
2
* part-time sales team is seeing a 3% close rate (8/258) for face-to-face/walk-ins

15. WHY INVEST: Tremendous Revenue Upside
15
-$5,000,000
$0
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
$30,000,000
$35,000,000
2020 2021 2022 2023 2024
Revenue Profit
* Deal closing percentage payment processing partner is seeing with technical survey approach
0.06% Target
Market
Penetration

16. WHY INVEST: Rapid Momentum And Promise
16
• Leadership that has fingers on the pulse and builds features based on
vetted industry needs (we understand what is important to operators)
• 47 paying customers, 200+ in the pipeline and 875,000 unique users
• 3% walk-in closing rate, 68% post-demo closing rate; - 2% churn
• Company has skin in the game with close to $5MM invested and very
motivated
• Innovative and unique product with one patent awarded and 11 pending
• Built product with overseas growth in mind enabling rapid penetration
• Major industry brands have endorsed us
• Voted top 10 food ordering and delivery tech provider 2019 by Food and
Beverage Tech Review

17. WHY INVEST: Recognition By Major Brands
17

18. WHY INVEST: Customer Testimonials
18

19. APPENDIX

20. THE SOLUTION: Industry Pain Points We Resolve
20
• OVERALL: Multiple expensive, fragmented and disconnected applications; Lack of operational
data, insights and personalized experience, lack of new revenue streams
• ONLINE ORDERING: Margin eating 3rd party commissions, delayed payments, tablet turmoil and
rental costs, the headaches and costs involved with hiring and managing your own drivers; losing
revenue due to busy signals and manual errors; Low converting menus; Not owning the customer;
Multiple disconnected sales reports, not offering delivery on website1
• RESERVATIONS: 3rd party per cover fees, Not owning the customer; Reservation no shows, Losing
new business during off hours/busy signals; Lack of incremental revenue streams; Resource
dragging phone calls
• WAIT LINES: Expensive pager systems and buzzer replacement costs; Time consuming and
resource heavy paper and pen system; Over- crowded lobbies turning off (and away) customers;
Lack of incremental revenue streams; Resource dragging phone call a-heads and phone orders
• MARKETING: Expensive new customer acquisition costs; Ineffective and costly retention efforts
costly retention campaigns
1 While 56% of consumers say they prefer to place delivery orders via a restaurant’s website,
just 45% of operators offer this option,

21. 21
Yes, at a first glance, this looks like a very congested sector…

22. 22
but when you dig in, you quickly comprehend that most
solutions are narrowly focused and NONE collectively address the
most crucial pain points in the industry. We do.

23. TECHNOLOGY PLATFORM
• Eliminate costly pager purchase
and replacement system
• Eliminate over-crowded lobbies
that cause walk outs
• Create the CTA on your website or
social media page
• Enable users to get in line from
SMS or Alexa
• New revenue with Jump the line
• Capture valuable customer data
that you can use again
• Streamline entire guest experience
• Decrease table turn around times
with pre-ordering
• Eliminate costly 3rd party
reservation apps that charge
you a per cover fee
• Create the CTA on your
website or social media page
• Enable users to make
reservations from SMS or
Alexa
• New revenue with Select a
Table feature
• Capture valuable customer
data that you can use again
• Decrease No Shows with
reservation deposits
• Remove costly 3rd party delivery
platform commissions
• Deliver without hiring drivers
• Tremendously profitable revenue
stream from existing customers
• Offer pre-order, carry-out or delivery
with delivery driver logistics
• Drives new in-house business
• Create the CTA on your website or
social media page
• Enable users to make order food
from SMS or Alexa
• Custom branded menus that
generate serious per order lift
• Collect data
• Incentivize people to share your
offers and brand on their time
lines
• Create multiple visually-appealing
campaigns
• Deliver these campaigns via SMS,
on your site, during wait line or
reservation flow
• Send out on demand or activity
triggered SMS campaigns
• Target users based on historical
behaviors
• Invite your customers to a loyalty
program
23

24. OUR 3RD PARTY PLATFORM PHILOSOPHY
24
WE PROVIDE THE TOOLS TO AVOID THIS SHAME
We consider Waitbusters complimentary to
delivery services. We strongly believe
restaurants should take advantage of the big
audiences GrubHub and Uber Eats provide,
but those services should serve as
springboards. When restaurants fulfill those
outside delivery orders, they should include a
coupon offering 10 percent off the next
meal if it’s ordered directly through the
restaurant’s site. In other words, a third party
like GrubHub or DoorDash should become
more of an acquisition tool for a restaurant
rather than an ongoing driver of business.

25. $0
$2,000
$4,000
$6,000
$8,000
$10,000
$12,000
$14,000
$16,000
$18,000
2020 2021 2022 2023 2024
2% Close Rate
LTV CPA
$0
$2,000
$4,000
$6,000
$8,000
$10,000
$12,000
$14,000
2020 2021 2022 2023 2024
3% Close Rate
LTV CPA
$0
$2,000
$4,000
$6,000
$8,000
$10,000
$12,000
$14,000
2020 2021 2022 2023 2024
7.5% Close Rate*
LTV CPA
WHY INVEST: Very Favorable LTV to CPA Ratios
* Deal closing percentage Heartland is seeing with technical survey approach