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4th class presentation for the Lean Entrepreneurship Project course at Católica-Lisbon School of Business and Economics
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4th PRESENTATION
This document discusses competition analysis for food delivery services in Portugal. It analyzes competitors using Porter's Five Forces and SWOT analyses. It also segments the market and estimates total addressable market and serviceable available market sizes using top-down and keyword search traffic methods. Key lessons learned included understanding customer problems and solutions through hypothesis testing, thorough competitor analysis, customer segmentation, and accurate market sizing.
Lep class presentation-4-v002
The document discusses competition in the food delivery market through a Porter's Five Forces analysis and SWOT analyses of various competitors. It then analyzes the market size using top-down estimates of total addressable market, serviceable addressable market, and serviceable obtainable market based on demographics and internet usage. Potential lessons learned from previous projects are also listed.
Lep class presentation-4-v002
The document discusses competition in the food delivery market through a Porter's Five Forces analysis and SWOT analyses of various competitors. It then analyzes the market size using top-down estimates of total addressable market, serviceable addressable market, and serviceable obtainable market based on demographics and internet usage. Potential lessons learned from previous projects are also listed.
Oracle Retail & Propera
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Aop programmatic-2014-05-21
This document summarizes an AOP Programmatic Workshop that took place on May 21, 2014. It includes presentations from various companies on key topics related to programmatic advertising, including how the industry has shifted to programmatic as the standard, projections for growth in programmatic globally and in specific markets, opportunities and challenges, and sessions from PubMatic, Nexage, AOL/HuffPo, the Guardian, and MG OMD on their experiences with and perspectives on programmatic advertising. The agenda outlines presentations on demystifying programmatic, the differences and opportunities in mobile programmatic, AOL/HuffPo's commercial strategy, the Guardian's programmatic journey, and the agency perspective from MG OMD.
Russia Channel Strategies - Igor Snytko - DistreeRussia'2013 - EN
Igor Snytko presented on navigating channel strategies in a changing technology market. He discussed key trends like the growth of mobility devices and decline of laptops. Channel strategies exist on a scale from maximum manufacturer control to maximum distributor control. Direct distribution is increasing while sub-distribution declines. Retail consolidation continues with online growth. Mono-brand retail expands for some major brands. Overall, channel strategies must adapt to trends and maximize engagement for all parties.
Emerging issues in global marketing
The document outlines several emerging issues in global marketing, including the accelerated growth of global markets, the breakdown of traditional marketing boundaries, and the emergence of new global customer segments and barriers related to international trade agreements. It also discusses trends like increasing product proliferation, shortening product lifecycles, the growing power of retailers, rising customer sophistication, and expanding markets beyond the urban middle class. Finally, the document examines the impact of developments in information and communication technology, such as the rise of e-marketing, e-commerce, and virtual marketplaces, as well as growing corporate social responsibility and reverse marketing.
Lucas Landesman - eCommerce DAY GLOBAL Online [Live] Experience - Keynote Ses...
The document discusses cross-border e-commerce in Latin America. It notes that international trade will represent 22% of total e-commerce business in 2022. It provides insights and recommendations for building a cross-border strategy, including analyzing main barriers like country taxes/thresholds, laws/regulations, global logistics, and price construction. It also discusses behaviors of cross-border shoppers in Latin America and keys to commercial success like products tailored to each country and visibility through commercial campaigns.
Recommended
4th PRESENTATION
This document discusses competition analysis for food delivery services in Portugal. It analyzes competitors using Porter's Five Forces and SWOT analyses. It also segments the market and estimates total addressable market and serviceable available market sizes using top-down and keyword search traffic methods. Key lessons learned included understanding customer problems and solutions through hypothesis testing, thorough competitor analysis, customer segmentation, and accurate market sizing.
Lep class presentation-4-v002
The document discusses competition in the food delivery market through a Porter's Five Forces analysis and SWOT analyses of various competitors. It then analyzes the market size using top-down estimates of total addressable market, serviceable addressable market, and serviceable obtainable market based on demographics and internet usage. Potential lessons learned from previous projects are also listed.
Lep class presentation-4-v002
The document discusses competition in the food delivery market through a Porter's Five Forces analysis and SWOT analyses of various competitors. It then analyzes the market size using top-down estimates of total addressable market, serviceable addressable market, and serviceable obtainable market based on demographics and internet usage. Potential lessons learned from previous projects are also listed.
Oracle Retail & Propera
Briefly explains Propera's Oracle Retail strategy in EMEA region. Talks about Propera's own products and service as well as how they are coupled with retail solutions offered by Oracle.
Aop programmatic-2014-05-21
This document summarizes an AOP Programmatic Workshop that took place on May 21, 2014. It includes presentations from various companies on key topics related to programmatic advertising, including how the industry has shifted to programmatic as the standard, projections for growth in programmatic globally and in specific markets, opportunities and challenges, and sessions from PubMatic, Nexage, AOL/HuffPo, the Guardian, and MG OMD on their experiences with and perspectives on programmatic advertising. The agenda outlines presentations on demystifying programmatic, the differences and opportunities in mobile programmatic, AOL/HuffPo's commercial strategy, the Guardian's programmatic journey, and the agency perspective from MG OMD.
Russia Channel Strategies - Igor Snytko - DistreeRussia'2013 - EN
Igor Snytko presented on navigating channel strategies in a changing technology market. He discussed key trends like the growth of mobility devices and decline of laptops. Channel strategies exist on a scale from maximum manufacturer control to maximum distributor control. Direct distribution is increasing while sub-distribution declines. Retail consolidation continues with online growth. Mono-brand retail expands for some major brands. Overall, channel strategies must adapt to trends and maximize engagement for all parties.
Emerging issues in global marketing
The document outlines several emerging issues in global marketing, including the accelerated growth of global markets, the breakdown of traditional marketing boundaries, and the emergence of new global customer segments and barriers related to international trade agreements. It also discusses trends like increasing product proliferation, shortening product lifecycles, the growing power of retailers, rising customer sophistication, and expanding markets beyond the urban middle class. Finally, the document examines the impact of developments in information and communication technology, such as the rise of e-marketing, e-commerce, and virtual marketplaces, as well as growing corporate social responsibility and reverse marketing.
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The document discusses cross-border e-commerce in Latin America. It notes that international trade will represent 22% of total e-commerce business in 2022. It provides insights and recommendations for building a cross-border strategy, including analyzing main barriers like country taxes/thresholds, laws/regulations, global logistics, and price construction. It also discusses behaviors of cross-border shoppers in Latin America and keys to commercial success like products tailored to each country and visibility through commercial campaigns.
Veridian for Retailers
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Talkeeng pitch
Talkeeng is an app that matches people to practice foreign languages through conversations. It connects users based on their language preferences and interests to help them learn in an affordable, community-focused way. Existing language learning apps rely on professional teachers and outdated technologies, which can be expensive. Talkeeng aims to create free, user-friendly interactions between native and non-native speakers to improve languages skills through topics of discussion in a news feed. The app will use a matching system and feedback ratings to connect users for tutoring or video calls.
Webminar Review Pro
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TAP Portugal - Commercial Planning
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Profile Mtg
Marlon Tinoco is a sales and marketing analyst who has experience in the consumer packaged goods (CPG) industry in both Colombia and Canada. He is looking to transfer his professional experience in CPG categories management, merchandising, marketing strategies, and sales reporting to target positions in the Canadian CPG industry. He has relevant education from the University of Business HEC Montreal including a certificate in marketing and training in project management to support his career goals.
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Network Pitch
This document summarizes a company that specializes in advertising on coffee cups and sleeves. They sell advertising space on cups distributed through various coffee networks, including university, city, and transport networks. Their medium is effective because it provides repeated impressions to customers over 21 minutes of drinking time, with a high brand perception and awareness. Advertisements can drive traffic to websites and include interactive elements like QR codes and SMS messages. The company has various network partnerships that could provide advertising reach, and they have guidelines to review and approve advertisement content and designs.
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L’accès à un nouveau marché étranger est toujours un challenge pour les entreprises. Même lorsque le produit est convaincant, de nombreux obstacles sont à franchir pour réussir une expansion internationale. Afin d’aider les entreprises à surmonter ces difficultés, arvato vient de publier le livre blanc GlobeX en collaboration avec l’entreprise de conseil SVG Partners. Le guide s’adresse notamment aux entreprises technologiques américaines qui prévoient une expansion sur les marchés européens.
Gustavo pitch
This document describes Gustavo, a digital platform that aims to streamline relationships between food and beverage (F&B) suppliers and hotels, restaurants, and cafes (HoReCa). It discusses problems with current inefficient ordering processes and lack of connection between suppliers and HoReCa. Gustavo's proposed solution is a smart ordering and reordering system, aggregated payments, admin tools in the cloud, and data analytics to connect suppliers to a wide F&B product offering. The document provides validation from suppliers and HoReCa of interest in using such a platform and outlines Gustavo's business model, marketing strategy, financial projections, funding request, and team.
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Scaling Marketplaces
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The document outlines a presentation for Blackboard Academy on May 19th discussing entrepreneurship and business plans. It includes diagrams of hypothesis boards addressing topics like the importance and probability of hypotheses being invalid, and the impact of invalid hypotheses. It also outlines fixed and variable costs for Blackboard Academy, discussing options for renting space and considerations around location. A minimum viable product timeline is mentioned for May 13th through 16th.
MyNearBite Pitch
MyNearBite is a mobile app that helps users find food offers nearby by filtering restaurants and browsing deals. It aims to save users time and money. The presentation provides financial projections showing increasing revenues, profits, and customer base as the app expands across European countries from 2015-2019. It also includes information on traction with restaurants, the business model of premium packages for restaurants, and valuation of the company.
Blackboard academy hypothesis may 2014
The document describes the results of several hypothesis tests conducted on the Blackboard Academy business model. The tests were aimed at validating different components of the business model, including the value proposition, revenue streams, and channels. Some hypotheses, such as the idea that furniture and devices would be the most expensive resources, were discarded after analysis. Other hypotheses, like the finding that a social platform would greatly benefit teachers, were validated. Additional prospective hypotheses are outlined to test the importance of location and potential partnership opportunities.
Financial plan Blackboard Academy
Blackboard Academy's financial plan includes an income statement, balance sheet, and cash flow statement. The income statement outlines projected revenue and expenses. The balance sheet shows the company's assets, liabilities, and equity. The cash flow statement tracks incoming and outgoing cash flows.
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Talkeeng pitch
Talkeeng is an app that matches people to practice foreign languages through conversations. It connects users based on their language preferences and interests to help them learn in an affordable, community-focused way. Existing language learning apps rely on professional teachers and outdated technologies, which can be expensive. Talkeeng aims to create free, user-friendly interactions between native and non-native speakers to improve languages skills through topics of discussion in a news feed. The app will use a matching system and feedback ratings to connect users for tutoring or video calls.
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Review Pro is a company that helps over 10,000 hotels in 90 countries increase revenues, improve guest satisfaction, and manage their online reputation. Revenue management, which began in the airline industry and came to hotels in the 1990s, involves managing rates and inventory to set revenue strategies and meet budgets and forecasts. However, new challenges like channel proliferation, rate parity issues, online reviews, and rising customer acquisition costs require different approaches. Review Pro recommends focusing on digital marketing, understanding the price-value relationship, customer intelligence, distribution volume and reach, and whether properties are local or global in nature to continue improving profitability for hotels in the future.
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Profile Mtg
Marlon Tinoco is a sales and marketing analyst who has experience in the consumer packaged goods (CPG) industry in both Colombia and Canada. He is looking to transfer his professional experience in CPG categories management, merchandising, marketing strategies, and sales reporting to target positions in the Canadian CPG industry. He has relevant education from the University of Business HEC Montreal including a certificate in marketing and training in project management to support his career goals.
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Network Pitch
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Gustavo pitch
This document describes Gustavo, a digital platform that aims to streamline relationships between food and beverage (F&B) suppliers and hotels, restaurants, and cafes (HoReCa). It discusses problems with current inefficient ordering processes and lack of connection between suppliers and HoReCa. Gustavo's proposed solution is a smart ordering and reordering system, aggregated payments, admin tools in the cloud, and data analytics to connect suppliers to a wide F&B product offering. The document provides validation from suppliers and HoReCa of interest in using such a platform and outlines Gustavo's business model, marketing strategy, financial projections, funding request, and team.
Case study circles
This document provides numerous examples of how data analytics and targeted marketing campaigns have significantly increased sales and profits for various companies. Key outcomes include boosting sales by 58% during promotions and sustaining increases, generating a 23% volume increase from targeting only 2.3% of households, growing a customer database from 182K to 820K and predicting over 70% of booking revenue, and increasing total sales revenue by 9% and profits by £4M with an 8:1 return on investment. The examples demonstrate data-driven strategies can effectively increase response rates, discover important customer segments, differentiate products, and optimize processes to improve business performance.
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arvato accompagne les entreprises dans leur expansion en Europe
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Mobilize Your Customers Through the Purchasing Funnel
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Presentation 19
The document outlines a presentation for Blackboard Academy on May 19th discussing entrepreneurship and business plans. It includes diagrams of hypothesis boards addressing topics like the importance and probability of hypotheses being invalid, and the impact of invalid hypotheses. It also outlines fixed and variable costs for Blackboard Academy, discussing options for renting space and considerations around location. A minimum viable product timeline is mentioned for May 13th through 16th.
MyNearBite Pitch
MyNearBite is a mobile app that helps users find food offers nearby by filtering restaurants and browsing deals. It aims to save users time and money. The presentation provides financial projections showing increasing revenues, profits, and customer base as the app expands across European countries from 2015-2019. It also includes information on traction with restaurants, the business model of premium packages for restaurants, and valuation of the company.
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The document describes the results of several hypothesis tests conducted on the Blackboard Academy business model. The tests were aimed at validating different components of the business model, including the value proposition, revenue streams, and channels. Some hypotheses, such as the idea that furniture and devices would be the most expensive resources, were discarded after analysis. Other hypotheses, like the finding that a social platform would greatly benefit teachers, were validated. Additional prospective hypotheses are outlined to test the importance of location and potential partnership opportunities.
Financial plan Blackboard Academy
Blackboard Academy's financial plan includes an income statement, balance sheet, and cash flow statement. The income statement outlines projected revenue and expenses. The balance sheet shows the company's assets, liabilities, and equity. The cash flow statement tracks incoming and outgoing cash flows.
Hypothesis may 25 2014
The document contains the results of tests of various hypotheses for a business called Blackboard Academy. It includes 11 tested hypotheses with results summarized, ranging from the importance of location, customer needs for office space, marketing channels, and pricing models. It also includes 4 discarded hypotheses where the tests were not completed due to changes in customer target or issues obtaining needed data. Finally, it outlines 5 prospective hypotheses to be tested, related to location, customer packages, partnerships, pricing, and demand for hours.
Financial plan Blackboard Academy
Blackboard Academy's financial plan includes an income statement, balance sheet, and cash flow statement. The income statement outlines projected revenue and expenses. The balance sheet shows the company's assets, liabilities, and equity. The cash flow statement tracks incoming and outgoing cash flows.
Lep session 11
The document summarizes the key activities and business model of a lean entrepreneurship project called FreshEntrepreneurs2014. The key activities included negotiating translation terms with partners, planning and conducting marketing activities, and holding after sales meetings with customers. The business model was updated from version 1.0 based on shifting the main customer segment from B2C to B2B, adding a value proposition for B2B customers, adapting marketing channels, shifting marketing costs from fixed to variable, eliminating fixed costs, and updating revenue streams.
Blackboard academy hypothesis may 2014
This document contains the results of hypothesis tests conducted for the Blackboard Academy business model. It includes 10 tested hypotheses with their results summarized, 4 discarded hypotheses and their reasons for being discarded, and 10 prospective hypotheses for future testing. The tested hypotheses covered areas like the value proposition, channels, revenue streams, and customer relationships, with results used to validate or invalidate the hypotheses through customer interviews and A/B testing.
Presentation class 2 updated
This document discusses Team 3's lean entrepreneurship project on MyNearBite. It covers modeling their business canvas, researching and defining their business name, outsourcing a logo, and setting up their domain and landing page. It also discusses lessons learned and next steps. The document concludes with an update on their homepage.
Interviews and Value Curve Presentation
Presentation regarding the interviews, survey and landing page feedback, value curve and app prototype
Check our page: http://mynearbite.com/lisboa1/
More info: http://mynearbite.com/
Facebook: https://www.facebook.com/mynearbite
Updated hypothesis (1) (1)
The document outlines 13 hypotheses for a business app that helps users find affordable nearby meals. Each hypothesis is tested by interviewing or surveying customers, restaurants, and IT experts to validate whether the hypothesis is supported. If 60% of respondents agree with the hypothesis, it is considered validated. The hypotheses focus on problems customers face, what customer segments would find value, what restaurants are willing to provide, the technical feasibility of the app, revenue models, and what additional features would provide value.
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The document summarizes the financial plan and processes for a startup called SOCK IT. It outlines that the company will launch with an online sales channel, selling socks for 5 euros per pair. It estimates selling 500 pairs the first month, growing 10% monthly. After 3 months, it will open its first store, selling an estimated 1000 pairs per month. Six months in, it will open two more stores with the same sales. Production costs are estimated to be 55 cents per pair the first year, decreasing 5 cents annually for improved efficiency. The financial plan projects profits of nearly 87,000 euros the first year, growing significantly in subsequent years.
Presentation 28 may
1. The document discusses a business model for an online platform that connects students seeking private lessons with part-time teachers looking for space to teach.
2. The original model focused on entrepreneurs, small businesses, and freelancers but faced challenges in customer segmentation. The new model targets anyone with teaching skills and availability.
3. Key aspects of the new model include an online platform to list available teachers and classes, an easy booking system for classroom space rented hourly, and competitive pricing to attract both students and teachers.
Lessons learned & business ideas group 3
The document outlines three business ideas from a team:
1) A "Tinder for food" app that shows nearby food promotions to help busy people and students find lunch options.
2) An app called "What's going on today?" that provides information about relevant local events in different categories.
3) An online platform for selling used school and university books, similar to OLX, where students can offer their old books and links to purchase them from Amazon or other sites.
BA Business Development
The document describes The Blackboard Academy, which provides temporary classroom space for rent on a flexible schedule. It outlines several components of the business model that were tested, including the value proposition of flexible costs and scheduling, determining that most teachers would schedule rooms through the web platform, and finding that teachers were willing to pay more for extra amenities. A SWOT analysis identified strengths such as flexible pricing and opportunities like convenient location services. Market sizing estimated the total addressable market as 202,000 potential customers and the serviceable obtainable market as 510 customers. Empathy maps and day-in-the-life personas were created for sample customers including an English teacher, a business coach, and the head of a testing organization in Portugal.
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The document outlines an interview for The Blackboard Academy, a company that provides flexible teaching spaces. The interview contains questions in four sections: customer segmentation, problems, solutions, and conclusion. The customer segmentation section asks questions to understand the interviewee's background and teaching needs. The problems section asks about current challenges finding classroom space. The solutions section explores the interviewee's openness to The Blackboard Academy's proposed flexible teaching spaces. Finally, the conclusion thanks the interviewee and requests referrals to analyze collected feedback.
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This document outlines 10 hypotheses for a mobile app called MyNearBite. It hypothesizes that: young people and business people will use the app weekly to find food promotions; restaurants will frequently post promotions and be interested in analytics on promotion success; users and restaurants will value added delivery and payment systems; and the app development is technically and financially viable. It proposes testing each hypothesis through user surveys, restaurant interviews, and expert assessments to validate the business model.
MyNearBite Final Pitch
MyNearBite is a food delivery app that allows users to find nearby meal offers and save time and money. It has experienced significant growth since launching in Portugal in 2015, expanding to Spain, Italy, and England, and expects revenues of €1.5 million and 3.7 million users by 2019. Financial projections show the company becoming profitable by 2017 and having a positive net income each year going forward.
Updated swot, tam, sam, som (1)
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Check our page: http://mynearbite.com/lisboa1/
More info: http://mynearbite.com/
Facebook: https://www.facebook.com/mynearbite
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Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
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Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
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1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
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- 1. March 9, 2015 CLASS PRESENTATION 4 Chief Food Officers
- 3. Limited Competition from Rivals and Entrants Rivalry + Few comparable firms + Industry growth + Sustainable competitive advantage Supplier Power + Low concentration and low differentiation + Potentially strong distribution channel - Strong business impact Substitutes + No alternatives with comparable performance Buyer Power + Low concentration ± Low switching costs + Differential advantage New Entrants - Low entry barriers ± Medium capital requirement - Global players with EoS and experience + Scalability of our business model Rivalry Low Substitutes Low Buyers Low Suppliers Low New Entrants MediumSubject of further analysis COMPETITION | MARKET SIZING | LESSONS LEARNED
- 4. SWOT: Food Ordering Portugal WEAKNESSES - Long delivery times - Poor usability - Little automization - Poor variety - Poor online marketing STRENGTHS + Partnerships + Coverage and established customer basis + Brand (e.g. Telepizza) OPPORTUNITIES + Leverage customer basis and partner network to go digital THREATS - Seasonality - Entrants w/ higher performance & scalalable business models COMPETITION | MARKET SIZING | LESSONS LEARNED
- 5. SWOT: Online Food Ordering International WEAKNESSES - Little differentiation - Minimum order values STRENGTHS + Economies of scale + Global footprint + Partnerships & variety + Fast delivery + Mobile applications + Advertising OPPORTUNITIES + Further internationalization + Further leverage advertising for growth + Mobile commerce growth THREATS - Dependence on restaurants for delivery - High reliance on fast- food but changing consumption trends COMPETITION | MARKET SIZING | LESSONS LEARNED
- 6. SWOT: Restaurant Listings Portugal WEAKNESSES - Only information, no transaction - Dependence on advertising revenue STRENGTHS + Broad variety of restaurants + Usability (customized site, filters, easy search) + Credibility and trust OPPORTUNITIES + Online market + Internationalization + New services (online booking and ordering) + Consulting services for additional revenue THREATS - Competition, e.g.from websites offering delivery or booking - Seasonality COMPETITION | MARKET SIZING | LESSONS LEARNED
- 7. Market Sizing: Top – Down TAM CS1: Students, Internet access: 351k CS2: Professionals, 18-55 years, high education, Internet access: 2.157 m SAM CS1: Students, Internet access: 108k CS2: Professionals, 18-55 years, high education, Internet access: 329k SOM CS1: Students, Internet access: 11k CS2: Professionals, 18-55 years, high education, Internet access: 33k 2.5m 437k 44k COMPETITION | MARKET SIZING | LESSONS LEARNED Geography: Lisbon Market Share: 10%
- 8. Market Sizing: Google Keyword Planner COMPETITION | MARKET SIZING | LESSONS LEARNED Traffic Source Traffic % Telepizza (100%) Zomato (100%) Tripadvisor (25%) NoMenu (100%) Total TAM Brand Search 40% 165,000 12,100 18,500 6,600 202,200 Direct 40% 165,000 12,100 18,500 6,600 202,200 Referral 20% 82,500 6,050 9,250 3,300 101,100 100% 412,500 30,250 46,250 16,500 505,500 Food-related Search 4,900 Total 510,400 SAM Brand Search 40% 74,000 9,900 6,750 3,600 94,250 Direct 40% 74,000 9,900 6,750 3,600 94,250 Referral 20% 37,000 4,950 3,375 1,800 47,125 185,000 24,750 16,875 9,000 235,625 Food-related Search 1,960 Total 237,585
- 9. Lessons Learned COMPETITION | MARKET SIZING | LESSONS LEARNED Customers – problems - solutions Hypothesis testing Competitor analysis: 5 Forces & SWOT Customer segmentation Market sizing and traffic estimation
- 10. Thank you! Visit us at: catolicalisbonentrepreneurs.wordpress.com
Editor's Notes
- AGENDA Intro - Mission & Vision - Six&Six / internationalize industry verticals / eCommerce growth / Set the Foundation 1. Internationalization: Publisher: Russia as a competitive Advantage – Poetschke Telecommunication: Opportunities & Threats in Telco - Stirm & Juaranz 2. Collaboration: Healthcare: The Abbot-Case in FR - Winkelmann & Rutyna HTE: The Apple-Case - Schmidt & Aydindag 3. Innovation: Consumer Products: Bagsorter - Buse & Marquardt CIM: Connected Car - Scholz & Ruhland
- AGENDA Intro - Mission & Vision - Six&Six / internationalize industry verticals / eCommerce growth / Set the Foundation 1. Internationalization: Publisher: Russia as a competitive Advantage – Poetschke Telecommunication: Opportunities & Threats in Telco - Stirm & Juaranz 2. Collaboration: Healthcare: The Abbot-Case in FR - Winkelmann & Rutyna HTE: The Apple-Case - Schmidt & Aydindag 3. Innovation: Consumer Products: Bagsorter - Buse & Marquardt CIM: Connected Car - Scholz & Ruhland