Rif Kiamil of FOODit talks about 15 tips to help restaurant bring more traffic to your restaurant and your website

1. 15 Tips to Bring Traffic To Your
Restaurant & Your Website
Rif Kiamil
FOODit Limited

2. 15 Tips to Bring Traffic To Your Restaurant &
Your Website
Branding
Attracting Customers
Repeat Customers

3. 1. Pick three dishes you know I'll love

4. 1. Pick three dishes you know I'll love
taking a product that can be found everywhere and making it different
http://pizzakinglincoln.com/wp-content/uploads/2013/05/523550_20428629.jpg
http://s3.amazonaws.com/foodspotting-ec2/reviews/2303826/thumb_600.jpg?1346090334

5. 1. Pick three dishes you know I'll love
different dish for the area, but still using core ingredients from the restaurant.
http://s3.amazonaws.com/foodspotting-ec2/reviews/2303826/thumb_600.jpg?1346090334

6. 1. Pick three dishes you know I'll love
find a dish you can “own”
https://twitter.com/chrispople/status/376318834636234752

7. 2. Pick three things that define the experience I'll have

8. 3. Pick three things that define the experience I'll have
• Let the customers pick
their own toppings
• As many different ones
as they like, have it just
the way they want it
• It’s more fun
• They pay by the weight
http://www.sambaswirl.co.uk

9. 2. Pick three things that define the experience I'll have
• Pay before you sit
down
• Free refill on softdrinks
• Leave when you want,
as you already paid
http://www.craftedandco.com/wp-content/uploads/nandos-5.jpg
• Get your own plates
and sauces

10. 3. Find out what makes me come back

11. 3. Find out what makes me come back
• My vegetarian friends from all
over the world come here, they
did not think they would find so
many vegetarian dishes in a
Turkish restaurant
• Customers love their mix special,
which allow people to try a little
bit of everything and not have to
think what to order
http://www.anteplilerislington.co.uk/

12. 3. Find out what makes me come back
• “Spiral fries” or “curly fries”
• Portion size
• Milkshakes

13. 4. Learn from the restaurants I choose over you

14. 4. Learn from the restaurants I choose over you
Diets & Lifestyle
gluten free
burger buns
Place to do things
Conveniences

15. 5. Give me a brand I can fall in love with

16. 5. Give me a brand I can fall in love with
Pie Minister pies are fresh twist on a British classic. We’ve
taken the pub staple and injected fresh, high-quality and locally
sourced ingredients. And we did it without skyrocketing the
price.
Our pies can be found all over London—sit down for a warm
pie in one of our shops or at your local pub, or take one to go
at your local market and even at community events through
our pie van!
If you love our pies as much as we do and would like to help us
create new flavours, join our V.I.Pie Club or send us your recipe
ideas: hello@pieminister.co.uk.

17. Branding
Attracting Customers
Repeat Customers

18. 6. Make me want to come inside

19. 6. Create a welcoming restaurant
• Clean windows,
tidy front
• Easy to read
menu, big font
• Phone number,
website & Free
wi-fi
• Look busy

20. 7. What is your website?

21. 7. What is your website?
• Own domain name
• Quickly lets them find your
address or phone number
• Online Ordering
• Real menu
• See reivews about you

22. 8. Help me find you online

23. 8. Help me find you online
Google Places / Maps Setup
•
•
•
•
•
•
Address
Phone Number
Photos
Opening Times
Website Link
Reviews

24. 9. Be Convenient

25. 9. Be Convenient
noodles or rice, meat/veg/fish and sauce
Giraffe in Tesco
McDonald's Delivery
7 am opening

26. 10. Make me a deal

27. 10. Make me a deal
• Think about deals which
bring in more people, so
that more people talk
about your restaurant.
• Deals that drive NEW
customers to eat the meal
that they are going to enjoy
• Deals that shock the area
get customers in
• Deals for first 10 customers
after 12 o’clock

28. Branding
Attracting Customers
Repeat Customers

29. 11. Wow me with your food and service

30. 11. Wow me with your food and service
• Great staff that
really talk with
the customers
& find the best
dish for them
• Food & Service
is consistent
http://www.butlersthai.co.uk ```

31. 12. Turn me into your best marketer

32. 12. Turn me into your best marketer
• VIP / Mailing List
for the people
that love your
food
• Enabling them to
promote your
restaurant
• Just talk with
them at the end
of the meal

33. • VIP / Mailing List
for the people
that love your
food
• Enabling them to
promote your
restaurant
• Just talk with
them at the end
of the meal

34. 13. Keep me posted

35. 13. Keep me posted
• Collect Bussines Cards
• Have a website that saves your
customer details
• Have e-mail, sms & social media tools
that let you talk with your customers

36. 14. Reply to my reviews

37. 14. Reply to my reviews
• Check your reviews
at least once week
and reply back
• Don't be passive
aggressive with
negative reviews,
always try get your
customer back so
you can fix their
problem

38. 15. Get me involved

39. 15. Get me involved
• Competion for best photos or tweets about your
food & restaurant
• Bring your best customer in to show them how you
make the food
• Try the latest dishes
https://twitter.com/italianexpress_

40. Meet us at Stand T254
• Copy of this can be found on http://blog.foodit.com
• Follow us @FOODitFOOD