Cisco Spark is a cloud-based collaboration platform that allows users to message, meet, and call from anywhere using the Cisco cloud. It can integrate with on-premises Cisco collaboration solutions through hybrid services to connect messaging, calling, calendars, and directories between cloud and on-premises environments. The Cisco Spark Try and Buy program allows partners to create free trials of the Cisco Spark services for up to 90 days along with optional Cisco-provided endpoints for customers to evaluate the solution.

1. Cisco Spark
Hybrid Services & Cloud
Collaboration
Management
Yves Daigneault
Christian Lemelin

2. Introduction
Agenda
Spark Hybrid Services
Spark Try and Buy program
Management Portal overview and demo
Room system and PSTN demo

3. Cisco Spark
A complete business collaboration service
from the Cisco cloud that enables customers to
message, meet, or call anyone, anywhere, and anytime.
Cisco Spark is hosted by Cisco, and sold by partners.

4. Message Meeting Call
1:1 and team messaging in virtual rooms
Persistent Chat, Content Sharing, Iteration
A Cloud-based phone system1 plus much more
Make calls within or outside organization via the PSTN
Audio, video, and web meetings
Before/during/after-meeting messaging and content
Spark Services
1 The Cisco Spark service doesn’t include PSTN services. Customers need to purchase PSTN services from a 3rd party provider.
For the complete Spark service, Cisco preferred media provider ecosystem partners can provide PSTN local, long-distance, and direct-inward-dial
services.
Existing Cisco UC customers will use Spark Hybrid Services to connect on-premises call capabilities to Cisco Spark capabilities in the cloud.

5. Spark Hybrid Services
Hybrid Calendar Service
Creating unique value by connecting on-premises and cloud services.
Cisco Spark Service
Message | Meeting | Call
Existing Services
Hybrid Call Service
• Call Service Aware
• Call Service Connect
Hybrid Directory Service

6. Connect to the Cisco Collaboration Cloud
Unified CM, Business Edition, and HCS + Cisco Spark
HTTPS
CTI/AXL
SIP
Call Service
• For Call Service Aware
Expressway-C version 8.7 (Connector)
• For Call Service Connect:
New or existing Expressway pair version 8.7
Calendar Service
• Expressway-C version 8.7 (Connector)
• Exchange 2010 SP3 or 2013
Directory Services
Directory Connector installed on
Windows Domain Server (2003,2008 R2
or 2012) with administrator user
privileges
Expressway-E
Expressway-C
Directory
Connector
Expressway-C
Cisco
Unified
CM
Connectivity
Minimum UCM
Requirements:
- For Unified CM 10.5(2)SU3
- For HCS 10.6.X

7. Unified Call History
Call Service Aware - makes Spark aware of calls passing through the entire enterprise UC system
Deskphone & Jabber call history is pushed into the cloud and made available across Spark service
When combined with Call Service Connect you can call people back from Spark easily
User benefits:
• Convenient access to your call history regardless of device or app used
• Quick and easy redial or call back of missed calls, from anywhere
• Call history is made available in 1-1 Spark rooms along with messages & content – reminds you when you last spoke
Cisco
Collaboration
Cloud
Cisco
On-Premises &
Partner Hosted HCS

8. Easy Content Sharing
Call Service Aware - makes Spark aware of calls passing through the entire enterprise UC system.
Zero Touch Meetings – call another Spark user & Spark automatically starts a meeting between you.
The meeting surfaces in the Spark app and you click a single button to share your screen…and when
the call ends, so does the sharing session – so you don’t need to close it out separately.
User benefits:
• Once you start a call, you also start a meeting
• Easy to share: when talking about something it often helps to have a visual aid - one click and you can share content
• Any call looks like a meeting: share your screen, or send documents/messages in the Spark room in which the call is happening
Cisco
Collaboration
Cloud
Cisco
On-Premises &
Partner Hosted HCS

9. Connected Calling
Call Service Connect - connects Cisco Spark & the enterprise phone system – so they behave as one
Your Spark app becomes an enterprise softphone for mobile audio and video calling
Provides voice and video interoperability between Spark and Jabber and any other endpoint registered to
the existing Cisco call control
User benefits:
• Choice: use Jabber or Spark to call anyone without worrying about which you or the other person is using
• One number: be reached on Spark, Jabber, or a desk phone.
• Reach everyone: call company extensions, PSTN numbers, Spark only users, and even video bridge numbers
• Company dial plan: dial from the Spark app as you would from your deskphone - call PSTN numbers via enterprise phone system
Cisco
On-Premises &
Partner Hosted HCS
Cisco
Collaboration
Cloud

10. Hybrid Calendar Service
Challenge
• Scheduling meetings is still a chore
• Productivity stops when the meeting is scheduled
• Scheduling meetings on a mobile device
Solution
• @spark in Outlook location field automatically creates Spark
room and adds the meeting join info to the body of invite
• @webex in the Outlook location line automatically creates a
WebEx meeting and adds the WebEx info to the body of invite
@webex
@spark
Easy Scheduling on Mobile Devices – no laptop or Outlook plugins needed
Productivity starts before a meeting – message and share content in Spark

11. Hybrid Directory Service
Challenge
• No common directory for cloud and premises
• Timely directory updates to meet security & regulatory requirements
Solution
• Extend directory contacts to Cisco Spark
• Sync Microsoft Active Directory on premises with Cisco common
identity in the cloud
• Automatically creates, updates and deletes users
Removes burden on IT administrators
Provides directory accuracy and consistency for Spark users - know who you
are talking to

12. Cloud Collaboration Management Portal
for Spark message and meeting services
• Automated provisioning
• License management (user/group)
• Device management
• Usage reports and analytics
• Service monitoring and support
 Security & policy management

13. Analytics
(Engagement,
Quality)
Access to
Manage Customers
Create trials
Role based
Access
Cloud Collaboration Management
Partner View
Customize branding
Customize Support
& Help URLs

14. Cloud Collaboration Management
Customer View
User & Device
Management
Role based
Access
Automated
Provisioning
Analytics
(Engagement,
Quality)
SSO &
Directory Sync
Manage Services
& Integrations

15. Demos

16. The Cisco Spark Try and Buy Program
Available to all all
Spark Certified
partners, for Spark
services in all countries
where they are sold.
Create Spark Trials for
your customers,
including Spark services
and optional Cisco-
provided endpoints.
+

17. Program Details
Admins &
Sales Admins
Create Trials
7841,
8841/45/65,
& SX10
endpoints
Up to 10
trial
DIDs for
Call in
the US
30/60 days,
90 days
max
Extend an
existing trial
by 30 days
Trial Management
tools accessed from
the Cloud
Collaboration
Mangement Portal
(CCMP)