Innate ability to revitalize operations and reinvigorate underperforming, cross-functional teams and divisions to drive strong and sustainable productivity gains toward fulfillment of corporate goals; excel at developing and implementing innovative solutions to complex and challenging problems with a hands-on, lead-by-example style that fosters a culture of teamwork, shared mission and dedication to operational excellence; self-motivated; flexible; proactive; proven leadership skills; analytical; enthusiastic; able to develop strong working relationships and engage other teams across the organization.

1. James W. (“Wes”) McDaniel, Jr.
618 Pawleys Drive, Simpsonville, South Carolina 29681
Cellular: (864) 346-9727/ E-Mail: wes.mcdaniel@gmail.com
LinkedIn.Com: https://www.linkedin.com/pub/wes-mcdaniel/1/294/588
Performance-Driven Operational Leadership, Management,
Marketing, Business Development, Growth & Innovation Professional
with extensive professional experience and strong skills in the following areas:
◙ Market Research/Analysis ◙ Marketing Leadership ◙ Turnaround Management ◙ Sales
◙ Continuous Process & Performance Improvement ◙ Presentation, Negotiation & Closing
◙ Strategic/Tactical Planning ◙ Leadership, Training & Team Building ◙ Project Management
Profile:
• Astute, motivated and results-driven leader, with extensive experience and exceptional record of
success in delivering significant savings and operational efficiency improvements.
• Strengths: Innate ability to revitalize operations and reinvigorate underperforming, cross-functional teams
and divisions to drive strong and sustainable productivity gains toward fulfillment of corporate goals; excel at
developing and implementing innovative solutions to complex and challenging problems with a hands-on,
lead-by-example style that fosters a culture of teamwork, shared mission and dedication to operational
excellence; self-motivated; flexible; proactive; proven leadership skills; analytical; enthusiastic; able to
develop strong working relationships and engage other teams across the organization.
• Computer experience: Word; Excel; PowerPoint; Snag It; Visio.
Areas of Expertise:
● Marketing Strategy Development & ● Time Management & Prioritization
Implementation ● Budget Development
● Financial Reporting ● Problem Resolution
● Decision Making ● Operations Management
● Sales Forecasting ● Strategic Planning
● Increasing Corporate Profits ● Controlling Operational Costs
● Maintaining Low Churn Rate ● Employee Mentoring
● Managing Retention Marketing Programs ● Marketing Analytics/Intelligence
● Driving Business Opportunities ● Presentations to Senior Leadership
Selected Accomplishments:
Verizon Wireless, Inc.:
• Senior Consultant – Marketing: Promoted from Senior Analyst – Marketing to Senior Consultant –
Marketing based on job performance.
• Senior Analyst – Marketing: Led Market Team in driving success of Converged Services (Time Warner &
Comcast Cable Partnership).
• Associate Director – Marketing: Exemplified cross channel subject matter expertise to ensure maximum
channel performance against key metrics; innovated and implemented programs/initiatives for the channel
to increase efficiencies, maximize segment market share, reduce churn, and improve processes; solidified
profitable relationships with all of the regions and all departments in marketing to eliminate barriers and
redundancy within marketing, allowing for the most efficient marketing operation.

2. (Continued on next page)
Education / Training:
• Master of Business Administration in Marketing (September 2010), Florida Institute of Technology,
Melbourne, Florida; GPA – 3.7
• Professional Master of Business Administration (December 2004), Florida Institute of Technology,
Melbourne, Florida; GPA – 3.67
• Bachelor of Arts in Psychology, Emphasis in Business Administration & Management (May 1996),
The Citadel, The Military College of SC, Charleston, South Carolina; GPA – 3.00
• Villanova University Training: Essentials of Project Management (2009); Mastering Project Management
(2009); Six Sigma Greenbelt (2008); Lean Six Sigma (2008)
Professional Experience:
► Sprint February 2017 to Current
Charlotte, North Carolina
Region Cross-Channel Operations Manager (2/17-Current), Charlotte North Carolina
Manage a team that provides operational support across all channels and segments for the North
Carolina/South Carolina/Coastal Georgia Region of Sprint.
• Engage with field sales leadership to ensure operational excellence as well as develop and execute
regional sales initiatives to drive revenue growth.
• Partner with sales leaders to establish strategic plans and objectives.
• Responsible for the design and development of programs and policies to support field sales.
• Ensure operational readiness for new program launches including risk management reporting, analysis,
and risk remediation planning.
• Manage the activities of individual contributors or supervisors in department with accountability for
goals, objectives, and operational policies.
• Oversee store construction, facilities and maintenance needs.
• Ensure delivery of desired customer experience in the channels and execution of planogram changes
in the field.
• Audit field compliance to programs and standards as well as implement performance improvement
plans.
• Manage local Business Continuity program, including planning and preparedness for interruptions in
IT, the Macro Network, and disruption caused by inclement weather/unplanned events.
• Manage support for local sales events in partnership with Marketing & Sales (Grand Opening and other
unique sales events).
► Group O June 2016 to February 2017
Greenville, South Carolina
Promotions Manager– Marketing (06/16-02/17), Greenville, South Carolina
Onsite at Michelin's North American Headquarters, helping to develop and execute marketing promotional
programs. Specific responsibilities include, but are not limited to:
• Maintain, train, & enforce promotion guidelines & promotion terms & conditions.
• Maintain multi-brand, multi-channel, & multi-reward promotion calendar.
• Manage Michelin promotional execution including creation of promotion brief, internal communication
deliverables to key client stakeholders, design & production of in-store promotional materials, conduct post
promotion analysis & reporting.
• Oversee cross-channel & multi-agency communication.

3. (Continued on next page)
Professional Experience: (Continued)
• Conduct interdepartmental meetings with client stakeholders.
• Collaborate with leadership teams on promotion strategy & execution.
• Provide daily, onsite client support for promotional inquiries.
• Manage promotional registration for all customer channels.
• Drive process improvement, innovation, & cost savings for client protocols/processes.
• Serve as client liaison to promotional suppliers including fulfillment, print, & advertising agencies.
• Responsible for the planning and execution of national consumer programs for Michelin MAST Brands
(Michelin, BFGoodrich and Uniroyal).
• Collaborate with key Michelin stakeholders and external agency partners on the ideation and
implementation of promotions, customer incentive programs and consumer sweepstakes.
• Drive ideation, strategy, KPI development and execution of a multi-faceted loyalty program.
► Verizon Wireless, Inc. October 2005 to December 2015
Greenville, South Carolina / Alpharetta, Georgia
Senior Consultant – Marketing (08/14-12/15), Greenville, South Carolina
Own and manage all retention marketing programs and tools for the Carolinas/Tennessee Region; provide
comprehensive Marketing Analytics/Intelligence (at Senior Leadership, Market, District, Store and Rep Levels);
develop and support Strategic Regional Plans to support the Region in driving business priorities.
• Manage retention marketing programs and tools: Voice of the Customer/NPS/VOICE; Campaign Manager/
5-Star Campaign Tool; Save Management Tool; Save Offers & Programs; Compass Save Tool; Upgrade &
Winback Programs.
• Provide comprehensive Marketing Analytics/Intelligence: Churn; LNP Data/LNP Customer Profiles;
MarketShare Data; Missed Opportunities; Consumer Segmentation Insights; Competitive Data and Insights;
Customer Base Data & Insights; Sponsorships and Events; Missed Opportunities Exercises & Action Plans.
• Develop and support Strategic Regional Plans: Grow Base; Increase Revenues; Improve Customer Loyalty;
Eliminate Unnecessary Costs; Improve Customer Experience.
• Presentations: Present to Senior Leadership on a regular basis.
Senior Analyst – Marketing (01/13-08/14), Greenville, South Carolina
Conducted market research/analysis; analyzed trends on a market-by-market basis within the region;
developed strategic programs to capitalize on growth opportunities and reduce churn in identified markets;
coordinated programs with sales channel and market team leads; developed regional scorecard to measure
market specific results; provided competitive analysis for Senior Leadership and Sales Channel leads.
• Region lead for Nielsen Market data analysis and conclusions.
• Tracked results for significant product / promo launches.
• Managed new reporting requests for executed programs and trials.
• Region lead for Churn reporting.
• Results presentation in review format to Senior Staff.
• Special Projects / Converged Product Manager: Market Team lead for special projects/trials; liaison with
sales channels, area and regional marketing in identifying opportunities and developing programs/vehicles
in driving Converged Services sales.
• Region lead for Weekly and Monthly Sales & Marketing Updates.
• Budget management.
• Identified opportunities within the business for greater efficiencies.
• Product management and go-to-market responsibilities for new products and services.
• Maintained strategic and standardized grassroots marketing program at the field level.

4. • Utilized results for continuous improvement.
• Developed, executed and managed programs designed to meet segment growth and revenue objectives.
(Continued on next page)
Professional Experience: (Continued)
Associate Director – Marketing (12/07-01/13), Alpharetta, Georgia
Directed and coordinated daily operational aspects of the business focusing on business growth, customer
service, operations, marketing, and other areas; conducted sales forecasting and strategic planning to ensure
corporate profitability, while analyzing business developments and monitoring market trends; conceptualized
and implemented strategies to improve customer self-education, full utilization of store zones, enhancement of
selling areas, and efficient sale completion.
• Planned and coordinated cross-functional rollouts of programs or launches.
• Oversaw all marketing initiatives and supported Regional Customer Base Marketing initiatives.
• Regularly interfaced with peers to gather and communicate appropriate information.
• Worked collaboratively with various regions to address churn and revenue opportunities.
• Managed the integration aspects of conversions.
• Managed Net Promoter Score (NPS), Ideas at Work and 360 Feedback tools, finding commonality between
voices of the customers and voices of employees for business improvement recommendations/changes.
• Owned key components of business analytics relative to growth and churn initiatives for Area and Regions.
• Executed on pre Go-to-Market initiatives with high profile projects including but not limited to ISIS,
Converged Content Solutions, National Referral Program and conversions.
• Pivotal in updating/creating and communicating campaign profiles to impact campaigns.
• Identified individualized key messages to deliver to customers who contact VZW.
• Played a vital role in designing and implementing internal contests to meet KPIs.
• Partnered with ISM, HQ and other areas to enhance and improve E-mail On-Demand and Self-Serve
applications for customer facing employees.
• Diligently managed the entire accrual process for the South Area Marketing budget.
• Promoted from Marketing Consultant to Marketing Manager, to Associate Director of Marketing.
Retail Sales Manager (10/05-12/07), Atlanta, Georgia
Applied dynamic leadership skills in all facets of retail sales, operations and administration of high
volume/profile retail stores in Atlanta, Lenox and Buckhead areas; entrusted to control operational costs,
increase KPI, take-rate numbers and maintain low churn rate; developed successful processes/documents
adopted by other districts due to success rate of implementation; established control measures to ensure store
compliance for quarterly audits in operations and merchandising; spearheaded and mentored employees to
enhance their competencies on best practice methods and achieve their career path objectives; assumed full
responsibility in hosting focus groups for market research feedback and analysis.
• Ranked #1 in total operations in Georgia and Alabama as well as in the entire South Area for Verizon
Wireless for audit/compliance/general store operations.
• Appointed to manage some of the most high profile stores in the Georgia and Alabama region.
• Salvaged struggling stores, ranked as #1 stores in total compliance and operations among all stores in all
regions in the South Area.
• Ranked in the Top 10% in scores for all regions in the South Area.
• Promoted approximately 10 employees during tenure as Manager of Retail.
• Drove all efforts to develop save tools to mitigate customer churn; created contests for employees to secure
embedded base as well as grow existing customer base.
• Recognized for increasing sales and upgrades, reducing Call-in-Rate, decreasing return rates, and
improving customer survey feedback scores.

5. (Continued on next page)
Professional Experience: (Continued)
► Pitney Bowes, Inc., Knoxville, Tennessee March 2005 to October 2005
District Technical Sales Consultant (03/05-10/05), Atlanta, Georgia
Provided expert advice to customers on all areas of feasibility studies, business case development, and
alternative business needs analysis; oversaw the prospect presales process to closure; evaluated and
recommended technology skill requirements for projects under development.
• Generated budgetary quotes for all software solutions to include project management and deployment
services costs and timelines.
• Proposed effective strategies and implementation plans to provide appropriate level of skills, resources and
technical support for the GMS Integrated Solutions business and customers.
► Communications Data Group, Inc., Alpharetta, Georgia April 2001 to March 2005
Account Manager (04/01-03/05), Atlanta, Georgia
Displayed unsurpassed expertise in managing Northwest Territory – namely Alaska, Washington, Oregon,
Idaho, Wyoming, North Dakota, South Dakota and Nebraska; built and cultivated long-term quality
relationships with key individuals or groups in the community to provide total satisfaction as well as to generate
sales and new business opportunities.
• Carried out all facets of sales, support, implementation and training of software; Carrier Access Billing
(CABS), Subscriber Billing, Plant, Trouble, Provisioning, and E911.
• Vigorously attended both National and State Telephone Associations.
• Gained comprehensive experience in numerous technical aspects of how billing software solutions impact
the process flow of a company.
• Gained in-depth knowledge on different sales cycle timeline, as these solutions were more complicated and
expensive.

6. (Continued on next page)
Professional Experience: (Continued)
► Pitney Bowes, Inc., Knoxville, Tennessee March 2005 to October 2005
District Technical Sales Consultant (03/05-10/05), Atlanta, Georgia
Provided expert advice to customers on all areas of feasibility studies, business case development, and
alternative business needs analysis; oversaw the prospect presales process to closure; evaluated and
recommended technology skill requirements for projects under development.
• Generated budgetary quotes for all software solutions to include project management and deployment
services costs and timelines.
• Proposed effective strategies and implementation plans to provide appropriate level of skills, resources and
technical support for the GMS Integrated Solutions business and customers.
► Communications Data Group, Inc., Alpharetta, Georgia April 2001 to March 2005
Account Manager (04/01-03/05), Atlanta, Georgia
Displayed unsurpassed expertise in managing Northwest Territory – namely Alaska, Washington, Oregon,
Idaho, Wyoming, North Dakota, South Dakota and Nebraska; built and cultivated long-term quality
relationships with key individuals or groups in the community to provide total satisfaction as well as to generate
sales and new business opportunities.
• Carried out all facets of sales, support, implementation and training of software; Carrier Access Billing
(CABS), Subscriber Billing, Plant, Trouble, Provisioning, and E911.
• Vigorously attended both National and State Telephone Associations.
• Gained comprehensive experience in numerous technical aspects of how billing software solutions impact
the process flow of a company.
• Gained in-depth knowledge on different sales cycle timeline, as these solutions were more complicated and
expensive.