New resume

1. RAFFE PIRRUCCIO
4513 S W 13th Street 954-980-1251
Deerfield Beach, FL 33442 rafp4513@gmail.com
AUTOMOTIVE SALES/GENERAL SALES MANAGER
A top-performing Sales Manager credited with combining sales, marketing, and business development expertise to
deliver substantial revenue growth in highly competitive automotive sales and business markets. Strong ability in
leading large professional teams to achieve and/or exceed high sales targets and objectives. Highly accomplished in
consultative selling and ability to build and maintain relationships.
Areas of Expertise
 Consultative Sales
 High-Level Sales Proficiency
 Strategic Planning/Analysis
 Industry Networking
 Customer Service
 Vendor Relations
 New Business Development
 Integrity-Based Selling
 Sales Cycle Compression
 Tactful Closer
 Sales/Forecast Management
 Cold-Calling Proficiency
Key Skills Assessment
STRATEGIC SALES PERFORMANCE – Develop and implement strategic and tactical initiatives to achieve high-reaching
sales targets while maintaining optimal customer satisfaction.
TEAM MANAGEMENT – Committed to building and mentoring professional teams through the exchange of knowledge,
experience, and goal sharing to optimize strategies and drive sales.
Professional Experience
SHEEHAN BUICK GMC, LIGHTHOUSE POINT, FL 2012 – PRESENT
GENERAL SALES MANAGER
 Manage and mentor a top-producing sales team, and created a new business development center (BDC) that
resulted in continuous increases in annual sales.
 Ensure customer satisfaction and proactively maximize profits in front- and back-end dollars.
 Responsible for maintaining an appropriate inventory level of vehicles.
 Credited with increasing sales by +40% in first full year of employment.
 Achieved the top ranking of GMC dealerships in the state of Florida for three consecutive years, and recognized as
the second-ranked dealership in the Southeast Region for two years in a row.
BEST CHEVROLET, EASLEY, SC 2010 – 2011
GENERAL SALES MANAGER
 Executed strategies and tactics that resulted in achieving a high ranking in district dealer volume.
 Managed inventory of new and pre-owned vehicles.
 Responsible for oversight of advertising and marketing campaigns on traditional and digital platforms.
 Credited with increasing customer satisfaction scores to above-the-zone average.
ARRIGO DODGE/CHRYSLER/JEEP,SUNRISE, FL 2009 – 2010
SALES MANAGER
 Managed a professional team of 20 sales representatives and provided coaching and constructive feedback to
improve sales results and customer satisfaction.
 Trained both new and experienced employees on best practices in consultative sales and customer service.
 Partnered with other sales managers in staffing the sales desk.
COURTESY HYUNDAI, TAMPA, FL 2008 - 2009
SALES MANAGER
 Collaborated with sales associates to structure and close deals while maintaining customer satisfaction.
 Recruited and trained sales representatives and provided motivation to achieve top performance.

2. Raffe Pirruccio Resume, Page 2
ARRIGO DODGE/CHRYSLER/JEEP,SUNRISE, FL 2008
BDC/INTERNET SALES DIRECTOR
 Established a BDC function that produced nearly 50% of dealership sales.
 Developed and implemented training modules for phone and Internet sales, and created a follow-up process
designed to increase sales and volume.
ED MORSE AUTOMOTIVE GROUP, SUNRISE, FL 1998 - 2008
GENERAL SALES MANAGER/NEW CAR MANAGER/PRE-OWNED MANAGER
 Managed a team charged with selling vehicles manufactured by Cadillac, Buick, Pontiac, GMC, and Chevrolet.
 Recruited and hired sales representatives and maintained a culture of performance excellence and customer
service.
 Recipient of numerous awards for individual and team achievements.
Distinctions
Recipient of GM Mark of Excellence Award
GM Diamond Days Award Winner
Numerous prizes for sales achievements