1. PROFESSIONAL CAREER PROFILE
Name : Dumisani Bentley Ngulube ACIM
Mobile 1 : +265 888 203 503
Mobile 2 : +265 111 610 903
Email: : dngulube@bnltimes.com
warthogs@consultant.com or wwarthogs@gmail.com
___________________________________________________________________________
PERSONAL PROFILE
Born 21 December 1980, I am married with two children aged 7 and 9. A holder of Bachelors’
Degree from the University of Malawi, Professional Diploma in Marketing with the Chartered
Institute of Marketing (CIM) of United Kingdom of whom I am an Associate Member, and
finalising my thesis for an Executive MBA program at the University of Malawi.
DASHBOARD SUMMARY OF MY MAJOR ACHIEVEMENTS
2007 – 2014 Organic Sales Volume and Turnover Growth averaging 22% Year-On-Year for
the last sevens years at Times Group by building a result driven sales and
distribution team for the group. The figures are net of inflationary price effect.
Successful execution and roll out of Malawis’ first independent and privately
run Television Station, Times TV as Chief Commercial Manager for the Group
Successful execution of Malawis’ first commercially viable media owned
distribution and logistics company, Times Courier services which offer custom
made services to companies like TNM, DHL, FedEx and Airtel
Successful execution of Malawis’ first digital media solutions aimed at
increasing distribution network of media products within and beyond the
boarders of Malawi which includes the digital paper (e-paper), SMS based
products, mobile Ads, and Social Media.
Successful introduction of print media publications, which broke even in the first
24 months of the new product
2003 – 2007 Introduction of new dairy products and execution of primary schools program
promotions that contributed to the growth of both revenue and volume Growth
at Dairibord Malawi
Successful execution of Dairibord Malawis’ first acquisition plan of Mulanje
Peak Foods which was historic within the DZL group. Post the acquisition, my
roles were branding, product and marketing development, sales and
distribution and systems management.
As a Systems and Projects Manager, I successfully rolled out an Enterprise
Resource Planning (ERP) software Sage Line 1000 and SAP R3 for both
Dairibord Malawi and Mulanje Peak Foods with web and GUI interface.

2. STRENGTHS
A talented, qualified and experienced fast moving consumer goods (FMCG) growth strategist
and Market Analyst, I also boast being a well-rounded, success driven business
operator/founder with a successful 11-year track record. Under my sleeves, I boast practical
hands on experience in Sales, Distribution, New Product/Business Development,
Diversification, Marketing, Brand Management, Market Development, Public Relations,
Information Technology Systems (ITS) and Finance Management and General Management
gained through working for highly reputable international and a local companies. My career
has seen me covering the whole divide from sales, Distribution, Logistics, marketing, new
product development, diversification, manufacturing, IT, service to retail organisations. Multi
Skilling has seen me excelling in Strategy, Sales and Distribution, New Product and Business
Development, Media, Manufacturing, Quality Management, and Finance.
With the technological advancements I have made huge strides in driving technology driven
products in the Media to position The Times Group as the current and future most preferred
media house by a stakeholders in Malawi and beyond.
A key player in managing hard core sales, marketing, and business development team that
has consistently grown the topline of the business with steep margins Year-On-Year and
added value to the turn around of the times group and to create the most needed sustainable
value for the shareholders.
My main strengths are:
• A hands-on action and results oriented personality.
• Good communication and presentation skills.
• A sociable, approachable character combining softness and firmness to produce results.
• An astute marketer with a strong eye for identifying and effectively filling in opportunities.
• Versatile, highly adaptable and a very fast and willing learner.
• Performance focused individual with demonstrated impacts in my last assignments.
WORK EXPERIENCE
THE TIMES GROUP (FORMERLY BP&P)
Position: Chief Commercial Manager
With an aggressive commercial drive the group has turned a critical commercial corner to
command over 65% of the media in Malawi through the widest circulation newspapers and the
first ever national TV network in Malawi TV, my credits stand high within the group as one of
the biggest individual influence in the Topline.
Through Times Courier Services, my baby green project I have made national distribution and
logistics of airtime and mobile related products for TNM and Airtel an efficient process that has
addictively added valued to the business for the last four (4) years. Under my arms the courier
company has conveyed the most secure documents for National Bank, FMB, MSB, FDH
BanK and NBS Bank.
Championing the Multimillion Times Television Project which rolled our in January this year, I
have been behind the entire commercial and business strategy to roll out Malawis’ first

3. national privately owned TV station. This is yet another major milestone under my wings on
the commercial arm that has separated my skills from the wider base or sales and marketing
practioners in Malawi.
Commissioned with the group responsibility to oversee business and revenue growth for the
ten (10) group business units namely: Advertising, Digital Division, Circulation, Courier
Services, Commercial Printing, Packaging, Publishing, advertising agency, Television and
cooperate office I have over the years achieved the following:
• Turnover Growth: Organically grew the turnover for the business by an average of
12% Year-On-Year (above inflation) for the last six (7) years through media, FMCG
and Mass media servicing customised strategy that I developed and implemented.
Renewal of my employment contract is pure evidence of my capabilities to deliver.
• Innovations: A central player to the introduction of the company’s new innovations
with Times Television, Digital Division (media pioneers), Newspaper Innovations and
Times Courier Service as some of the highlights of my sales marketing career projects,
• Digital Achievements: Introduction of the New Media division that deals with online
and mobile-based products which is the future direction of the business and is already
making meaningful impact on the turnover.
• Brand Management: In charge of the phased rebranding and repositioning of the
Times Group brand to operate in consistency with the growth drive that is a key
component of the company’s strategic plan and the business refocus.
• Strategic Influence: Sitting on the EXCO of the business, I have been providing
strategy and advisory to the group on strategy, marketing and business development
that has positively impacted on the business growth
• Policy Formulation: In charge of the ignition, research and formulation of all the
commercial policies for review of the business leader and the board I have executed
several commercially friendly polices to support business growth.
• Leadership Capabilities: In charge of a sales and operations force of 71 (with a
diversity of demographics managerial tiers), I have managed to maintain and inspire a
highly motivated and result driven team to achieve exponential topline growth.
• Managing Image: Successfully managed the groups’ PR and CSI investment
programs in the last six years to create a favourable and sustainable relationship with
the stakeholders.
• Internal Audit Trustee: Backed by my high levels of integrity, I form part of the
internal audit committee mandated to keep the fraud and pilferage prevalence in
check.
Diversity of Skills: I have worked at every level in all key and strategic departments such as
Finance, Manufacture, IT, QA, Sales, Marketing and Creative studios.
Position: Group Sales and Marketing Manager (Current)
The Times Group, formerly BP&P, is Malawi’s biggest media group with interest in leading
newspapers (Bnltimes), commercial Printing (Printpak), Courier Service (Times Courier
Services), publishing (Dzuka), advertising agency (Timescom) and a Television station (Times
TV) driven by the philosophy of market leadership. The company has in the last four years
grown its product portfolio, turn over and profitability positively impacting the entire group to
turn around its fortunes as a profitable venture.
In the last seven years at The Times Group I have progressed from junior Manager to
Executive Management and current sits of the EXCO for the group.

4. Charged with revenue generation and business growth for the seven (7) Business Units
(BUs), Advertising, Digital Division, Circulation, Courier Services, Commercial Printing,
Publishing, advertising agency, Television and providing marketing and strategy advisory for
the entire group, I have on record the following acheivements:
• Turnover Growth: Organically grew the turnover for the business by an average of
22% Year-On-Year for the last seven (7) years through media servicing customised
strategy that I developed and implemented,
• Innovations: A central player to the introduction of the company’s new innovations
with Times Television, Digital Division (media pioneers), Newspaper Innovations and
Times Courier Service as some of the highlights of my sales marketing career projects,
• Digital Achievements: Introduction of the New Media division that deals with online
and mobile-based products which is the future direction of the business and is already
making meaningful impact on the turnover.
• Brand Management: In charge of the phased rebranding and repositioning of the
Times Group brand to operate in consistency with the growth drive that is a key
component of the company’s strategic plan and the business refocus.
• Strategic Influence: Sitting on the EXCO of the business, I have been providing
strategy and advisory to the group on strategy, marketing and business development
that has positively impacted on the business growth
• Policy Formulation: In charge of the ignition, research and formulation of all the
commercial policies for review of the business leader and the board I have executed
several commercially friendly polices to support business growth.
• Leadership Capabilities: In charge of a sales and operations force of 71 (with a
diversity of demographics managerial tiers), I have managed to maintain and inspire a
highly motivated and result driven team to achieve exponential topline growth.
• Managing Image: Successfully managed the groups’ PR and CSI investment
programs in the last six years to create a favourable and sustainable relationship with
the stakeholders.
• Internal Audit Trustee: Backed by my high levels of integrity, I form part of the
internal audit committee mandated to keep the fraud and pilferage prevalence in
check.
• Diversity of Skills: I have worked at every level in all key and strategic departments
such as Finance, Manufacture, IT, QA, Sales, Marketing and Creative studios.
DAIRIBORD MALAWI LTD
Position: Projects Manager – IT/Financial Systems (March 06 – August 07)
Dairibord Malawi Ltd is a market leader in the dairy and beverages industry in Malawi owned
by Dairibord Holdings Limited, a Blue Chip with interest in manufacturing and marketing of
premium dairy and value added products. The company acquired Mulanje Peak Foods, a
subsidiary company that was canning fruits and vegetables. I had played a key role in
developing and implementing systems, and marketing strategies that transformed the
previously closed operation to a fully running canning operation since my appointment in April
2006 as Projects Manager/Systems Manager. I achieved the following during the period of
the New Project:

5. • Conceptualised the project strategic intent, laid down SMART objectives,
implementation calendar and resource provision which has seen the resurrection of
the operation in July 2006.
• Team member of the Project Marketing Team involved in product branding,
development of SKUs, and formulating Market penetration and Development
strategies to envisage and achieve a month on month sales growth of over 20% from
December 2006.
• Conceptualised, Proposed and implemented the MK35million Management
Information Systems (MIS) project for Dairibord Malawi and Subsidiary Mulanje Peak.
This was 100% computerised all the organisation’s operations. 98% of the project was
successfully completed before I left.
• Developed and Implemented Risk Management and Recovery initiative for Dairibord
and Subsidiary driven by ICT and Insurance/Assurance Policies that has seen the two
operations running at minimal business environmental threats.
• Formulated numerous policies in areas of ICT, Insurance, Conservators, vehicles and
welfare for Dairibord and Subsidiary that currently govern the operations of the two
business entities.
• Improved sales forecasting that assisted in ensuring product availability and effective
stock management that reduced product losses and pilferage through use of the ERP.
• Formulated and introduced systems and controls that helped to manage stocks and
cash in all sales depots for Dairibord and Subsidiary that had pilferage challenges
Position: National Distribution Manager (April 05 – March 06)
A proven success record propelled me up the ladder becoming the youngest executive
manager in the diverse fast moving consumer goods company reporting to a Managing
Director. I had 3 middle managers reporting to my office and:
• Developed and implemented sales and distribution initiatives for central and northern
region that grew region contribution to total sales from 23% to 31% in five months and
successfully reversed a declining sales trend.
• Developed branded vending agents and distributorships in strategic areas that facilitated
location convenience to our customers, availing our brands within customers reach.
• Fostered successful partnerships with key distributors that helped to drive distribution of
our imported brands significantly improving market penetration and market visibility.
• Improved brand visibility in the market, thus reducing stock outs through managing logistic
and distribution effectiveness.
• Rationalised distribution network to bring the product closer to consumer and improved
customer service to accelerate growth in volumes.
• Formulated and implemented systems and controls that helped to manage stocks and
cash at all sales points that had pilferage challenges
• Significantly improved distribution depots ambience and maintained high standards of
hygiene that helped to enhance our brand image
Position: National Marketing and Distribution Manager (Sep 04 – March 05)
I had a successful track record as a Trainee Sales and Marketing Manager (Blantyre) in
contributing to the turning around the once loss making to a profit making organisation hence
the promotion to National Marketing and Distribution Manager where I:

6. • Grew market share from 40% to 87% by 2005 in a highly competitive market through an
aggressive selling drive and management of product quality that gained consumer
confidence.
• Turned around a poor customer satisfaction level from a miserable 60% to 90% through
well cast Quality Management Systems ISO 9001 and training and mentoring program I
formulated.
• Focused on promoting the Yogie Brand that had a superior margin, low volumes, painted
as problem child, and grew its contribution from 7% to 25% through focusing marketing
effort in Primary Schools and convenience shops and relevant promotions. This also saw
the growth in turnover by 43% and Yogie brand awareness by 79%.
• Set up and developed distribution agencies in key markets that helped to improve market
presence, availed the brand within consumer reach and eliminated stock outs
• Ran successful consumer and trade promotions that enabled us to penetrate the highly
competitive Middle and Upper class rural markets, forcing Suncrest to retreat to many rural
markets
• Successfully penetrated and developed new markets that contributed a 20% growth to
sales volumes
• Improved delivery efficiencies and reduced distribution costs by 47% while improving
productivities by 65%.
• Cultivated good trade relations and customer service gaps dropped from 40% to 15%.
• Conceptualised a unique brand sponsored schools sports contests, initiated and managed
brand sponsored schools sports tournaments that were relevant to the market
• Trained, developed, and led a highly motivated sales team that supported the above
achievements
Position: Trainee Sales and Marketing Manager (Dec 03 – Sep 04)
My career in Marketing started here. Reporting to the Managing Director, 16 Sales personnel
were accountable to me functionally. Main highlights are:
• Initiated, conceptualised and ran the Yogie Sport Sponsorship to Fame; the largest
corroborated sports talent searching programme the country has ever seen.
• Repositioned the Dairibord generic brands through targeted marketing efforts, premium
differential pricing, and re-branding based on the research findings I commissioned.
• Part of the marketing team that developed and popularised the “Chambiko with Nsima…”
brand campaign that excited the market that saw growth in sales volumes by 17%
• Ran the organisation’s retail development initiatives that assisted customers to set up
retail outlets that met our standards and enhanced brand image
• Successfully penetrated up-market hospitality segment with the king size packs for Juices,
Yoghurt and Ice Cream, an initiative that had positive rub on effects to the brand image
and sales volumes through good trade relations.
• Developed unique branded merchandising equipment (conservators) and point of sale
materials that created excitement in the market and positively enhanced brand image
• Ran Kids brand loyalty consumer promotions that grew per capita consumption and
consequently a steep sales volume growth.
• Managed all brand sponsored initiatives that included National Athletics events, University
Beauty Contests, National Schools Sports Program and Corporate events

7. Grain and Milling Company (Jan 01 – Dec 01)
Reporting to the Quality Manager for Gramil, a renowned state owned milling company, I
transformed the department through the use of analysis tools for records to forecast, plan and
measure performance. (Student Attachment)
Training
I received training on Communication Skills, International Trade Negotiation, Leadership
Development, Performance Management, Training the Trainer Sage Line 500, Distribution
Skills Development (OTJ), Key Account Management, Quality Management System (QMS),
Finance for Non Finance Managers, MS SQL Server 2000, MS VB 6, MS Office Products.
I have well above average computer skills in using Excel, Word, Access, PowerPoint, Email,
and Internet. Multi Skilling Program has seen me running the IT department through out my
working life at Dairibord beside the core department.
Hobbies
A Christian of high integrity, I also enjoy reading marketing books, watching soccer, tennis,
basketball, travelling and socialising with friends.
Referees:
Mr. Philip Msindo Mr. Leonnard Chikadya
Managing Director Managing Director
P.O. Box 30780 The Times Group
Chichiri Private Bag 39
Blantyre Chichiri, Blantyre
Mrs Veronica Masikini Mr George Chirombe
Group Financial Controller The Managing Director
The Times Group Aluminium Systems Ltd
Private Bag 39 P.O. Box
Blantyre Blantyre