The document discusses several technical elements of campaigns and advertisements. It analyzes the structure, images, text, and other design features used in a poster, website, and TV advert for campaigns against suicide and cancer. Both the poster and website use factual images and real life events, bold text, and logos to effectively communicate their messages. However, the poster has a simple one column structure while the website employs a grid layout and includes live updates and navigation. The TV advert strategically uses slow motion, compositing of images and text, and emotional music to tell the story and motivate donations.

1. Technical Elements
BY HARMEET

2. Real poster campaign
Type ace used is
bold and is
capital letterers
this attracts the
audience and
emphasis how
important it is.
It has a structure
of where you
read from left to
right.
Factual picture is
used to show
that it happens in
real life is not just
lies or jokes.
Logo’s this is
important
branding
Real life events.
The colours used are
black and white they
contrast very well
because it attracts
the audience’s
attention.
Has a structure of
one column only.

3. Campaign against living miserably
Structure and grid:
This is a grid structure as you can see on
this screen shot that the have used a grid
method to separate there points apart
and pages. As you can also see that
there is a main image of a man in the
middle of the page; this shows hat there
is something important about him and
that something that will attract the
audience.
Navigation:
This is another type of navigation they have used, as you can see on
each end of the sides there are arrows which you press click on to go
back or forwards. Its like a small slideshow in the middle of the page.
Text and image choice:
As you can see from the print screen below that the images that this
website have used are factual images, which create a positive affect
towards the audience. Text wise as you can read they have used a very
urban unique quote which makes the audience think and want to
precipitate. Furthermore the colours they have use on the text attractive a
lot because they have used white writing over red background which
makes the writing stand out.

4. Campaign against living miserably
Dynamic contact, e.g. animations, video,
audio or live feeds.
This is a live news room column
they have at the right side of
their website this is where they
post live new and also gets
updated.
This will keep the audience
updated about what the
government and parliament are
doing about what the campaign
is about. They also have updates
on up coming events to do with
their campaign.
They also have a live
tweets page, this
generates more of a
lively and active
atmosphere.
Type and Typographics structure
This is a short animation explaining all
about CALM by supporter Herries Anderton
with drawings by Melissa Searle. Includes latest
suicide figures compiled from 2014 statistics..
This is a sand serif typeface, because it
is a serious campaign that’s why they
have used sand serif typeface where
as if it was about fashion they would
of used a serif typeface.
https://www.thecalmzone.net/This leads you to the homepage of the
website:
This is a inline because it is
underlined. This emphasis
the fact that it is
something important.
When you click on the
underlined part it leads
to another page which
is like another link that
talks more about that
specific topic.

5. TV campaign advert
Timing and rhythm of motion Pace of motionCompositing-
This is called compositing because as you can
see that most of the page is one picture but at
the bottom it is separated which looks like a
long column at the bottom. This is done
because it related to what they are talking
about in that part of the video.
This is a still image of what I wanted to
show when this part of the video was
showing it had a very slow motion to it;
this was done to emphasis how hurt and
unwell Louis is.
As you can see in the screen above it shows a
tear rolling down Louis’s cheek then straight
after there is the cancer UK page that comes
up; this is done to show the audience that this
campaign Children with cancer UK save
children like Louis who have cancer to stop
crying and help them fight cancer.

6. TV campaign advert
Keying Relating text and images to audio or sound Perspective, angle.
This shows Louis getting Chemo therapy for
his cancer; this is related to the audio because
in the audio it says ‘ He spent months in
hospital having painful and intensive
treatment’ this shows Louis in hospital getting
his theory done, furthermore straight after this
scene it shows Louis crying which relates to
the fact the voice over explained that he was
having painful and intensive treatment.
In this print screen you can see that Louis is
crying and his mother is pushing him towards
he shoulder to stop him from crying. It makes
you feel emotional towards Louis because he’s
upset and the only one person he’s got
besides him is his mother.
This screen shot fades in after Louis
gets his Chemo therapy done. This is
very effective towards the audience as
it gets shown straight after him getting
his Chemo therapy which enforces the
audience to give £3 a month to give
young children like Louis so Children
with cancer UK can treat more young
children like him.

7. The features of the poster and website
The different featuresThe same features
 It has a structure of left to
right reading
 They both also have logo’s
 They both use factual
pictures
 They both show real life
events happening
 They both use bold type
face to get there point
across
 Poster has one picture where as the
website had many pictures.
 The poster has a one column structure
where as the website has a grid
structure.
 The website has navigations the
poster doesn't have any navigations.
 The website has live tweets the poster
doesn’t
 Poster is on paper where as the
website is on the internet