This is a brief, mostly visual treatment analysis for my group's music video for Weezer - Memories. The point of a treatment is to give a visual representation of the kind of graphics and shooting methods one would like in their own music video. We have just simply taken some images off of Google to represent the kind of colours, contrasts, images and scenes we'd like to see in our own music video.

1. Music Video
Treatment
WEEZER - MEMORIES

2. Story
 For our video’s narrative we would want to communicate feelings of
community through music. We would want our story to focus around
a record shop, preferably a vintage one in tough times financially.
We would want to start the video with officials placing an eviction
notice on the door of the shop. After they leave we would want a
group of young people, dressed with their own individual styles,
including members of the band, to approach the shop, only to see
the eviction notice.

3.  After the youths notice that the record shop is under eviction, their upset
and distress would be shown in a way that reflects the possible loss of
individuality through their music. The band would then be shown playing
the song, only to cut back to the youths emptying their pockets and
wallets for any money that could be put towards the shop. They would
then set up a makeshift stage outside the shop and a handful of them
would play the song that is already playing. As they play more and more
people become interested and stop to watch the performance and
donate money. As the song draws to a close, they would count and
collect all the money and set the eviction notice on fire.

4. Idea Development
 We are keeping the idea of music bringing
people together and have developed the
concept of a record shop bringing together
these people due to their love of music in
general terms of not wanting the record shop
to be closed down. The concept fits into the
song because it is very anti- establishment
and talks about wanting things not to
change and be how they used to be.!

5. Costume
 We would want individuality to be portrayed heavily throughout the
video, and one way we could portray this would be through the
costumes. We would want every character dressed differently, in
keeping with a different style or fashion.

6. Visuals
 So, as for visual part of our video, I think that light
should be one of the most important parts in it.
During performance I suggest so light up the
background like on the two images above and
use close-ups and panning shots during it. It will
make video more dynamic and interesting to
watch. Also I want to include as much tracking
shots as possible because as for me they just
look great.

7. Camera
 We will try to combine use of steady shots
and hand held ones to make the video
look more alive. New cameras, which we
probably will be able to use are quite light
so it won't be impossible.
 Also, I think that it's crucial to create a
unique look to the video. Using colour
correction I am planning to give it kind of
80's look to it. Colours should be more blue
and yellow plus we can probably add
artificial noise to the video.
 Hopefully, we will be able to use brand
new Black magic URSA's mini 4k cameras
because they got a very high dynamic
range of 12 stops will help us during the
post production process.

8. Location
For the location of the music video, we’d
ultimately like to be able to use a real record
shop for the shooting as this would make the
video seem so much more authentic rather
than having to replicate one in the studio
which will be so hard to do due to the
character and age of some record shops.
We’d like for the shop to be either in s suburb
of a town or actually in the high street as this
would make it easier o believe that a crowd
of people would turn up.
We’d like for the store to look a bit run down,
so that it is believable that it is closing down.