Chapter8
•Download as PPT, PDF•
0 likes•400 views
The document provides guidelines for designing effective questionnaires. It discusses: 1) Maximizing the perceived rewards and minimizing costs for respondents to encourage participation. Pretesting is also advised. 2) Different types of questionnaires based on methodology (in-person, telephone, mail, etc.) and content (opinions, lifestyles, satisfaction). 3) The universal principles of good design that apply across different types of questionnaires. These include asking the right questions, using clear phrasing, and structuring answer categories appropriately.
Report
Share
Report
Share
![Questionnaire Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/chapter8-120115214244-phpapp02/85/Chapter8-1-320.jpg)
![Types of Questionnaires ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
eMba ii rm unit-3.2 questionnaire design a
1. Dainik Bhaskar conducted extensive market research before launching its Gujarati newspaper Divya Bhaskar. It surveyed almost the entire population of Ahmedabad to understand readers' preferences.
2. The census-level market research uncovered valuable insights about what readers wanted. Divya Bhaskar tailored its offerings like content, size, and pricing based on these findings. As a result, it became the top newspaper on day one, overtaking the existing leader.
3. A census provides complete information about the target market without sampling errors. For a new market entry, Dainik Bhaskar felt a census would be more accurate than a sample survey to design an optimal product and launch strategy.
YOUR QUESTIONNAIRE DESIGN CHECKLIST
The document provides a checklist for designing a questionnaire, with important considerations in two sections. First, prior to writing questions, the checklist notes that key objectives and uses of the data, target population characteristics, and data collection method should be defined. Second, when writing questions, the checklist indicates questions should be checked for biases, logical order, exclusivity of responses, clarity, jargon, complexity, readability, and overall layout. Input from respondents is also deemed essential throughout the process.
Questionnaire design
This document provides information on constructing questionnaires. It defines what a questionnaire is and describes the various types. The key steps outlined for constructing a questionnaire are: writing the study aim, identifying broad topic areas, breaking these into single-item statements, constructing questions and the questionnaire, and validating the questionnaire. Various question types like closed-ended, open-ended, rating scales, and checklists are described. Guidelines are provided for writing clear, unbiased questions and properly structuring the questionnaire. The importance of validation by piloting the questionnaire on a small sample is also covered.
Questionnaire Design Business Research
The document discusses various aspects of designing effective questionnaires for research purposes. It covers determining what questions to ask and how to phrase them, the best sequence for questions, optimal questionnaire layouts, the importance of pretesting and revising questionnaires, and special considerations for designing questionnaires for global markets. The key decisions in questionnaire design involve determining the relevant questions to ask, how to phrase questions clearly and without bias, the best order of questions, and choosing a layout and format that will best serve the research objectives. Extensive pretesting and revision is important to ensure the questionnaire gathers the intended information without issues.
Questionnaire Design
Research Methodology and Information - while designing a Questionnaire some pertinent aspects require clear thinking and appropriate decision making.
Questionnaire design
The document provides guidelines for designing effective questionnaires. It discusses the three phases of questionnaire design: pre-construction, construction, and post-construction. In the construction phase, guidelines are given for question format, wording, and structure. Questions should be clear, avoid bias, and not tax respondents' memory or ability to recall details. Both open-ended and closed-ended questions each have advantages, and the type of question should match the research objective and survey method used. Careful attention to these design principles can help ensure high-quality responses.
Business research Questionnaire Design
Here are some potential sources of secondary data that could help analyze this business problem:
- Industry reports on the retail sector that provide market size, growth trends and future projections at the state and national level. This can help assess expansion opportunities.
- Demographic data from census providing population stats, income levels etc. of potential target cities which impact retail spending.
- Economic indicators like GDP, disposable income figures of different states. This helps compare market potential of states.
- Competitor analysis studying expansion strategies of other retail chains operating in similar segments.
- Feasibility studies or reports conducted previously for other retailers exploring new markets.
Collecting and analyzing such secondary data sources can help get an overview
Questionnaire design
This document provides guidance on questionnaire design, including types of questions, question wording, formatting, and presentation as a whole. It discusses personal, attitudinal, behavioral, and sensitive questions. Key recommendations for question wording include using simple language, avoiding ambiguity and vagueness, and not using leading, negative, presuming, or hypothetical questions. Formatting options covered include rating scales, multiple choice, ranking, and open-ended. The document also provides a cover letter sample and emphasizes using clear instructions throughout the questionnaire.
Recommended
eMba ii rm unit-3.2 questionnaire design a
1. Dainik Bhaskar conducted extensive market research before launching its Gujarati newspaper Divya Bhaskar. It surveyed almost the entire population of Ahmedabad to understand readers' preferences.
2. The census-level market research uncovered valuable insights about what readers wanted. Divya Bhaskar tailored its offerings like content, size, and pricing based on these findings. As a result, it became the top newspaper on day one, overtaking the existing leader.
3. A census provides complete information about the target market without sampling errors. For a new market entry, Dainik Bhaskar felt a census would be more accurate than a sample survey to design an optimal product and launch strategy.
YOUR QUESTIONNAIRE DESIGN CHECKLIST
The document provides a checklist for designing a questionnaire, with important considerations in two sections. First, prior to writing questions, the checklist notes that key objectives and uses of the data, target population characteristics, and data collection method should be defined. Second, when writing questions, the checklist indicates questions should be checked for biases, logical order, exclusivity of responses, clarity, jargon, complexity, readability, and overall layout. Input from respondents is also deemed essential throughout the process.
Questionnaire design
This document provides information on constructing questionnaires. It defines what a questionnaire is and describes the various types. The key steps outlined for constructing a questionnaire are: writing the study aim, identifying broad topic areas, breaking these into single-item statements, constructing questions and the questionnaire, and validating the questionnaire. Various question types like closed-ended, open-ended, rating scales, and checklists are described. Guidelines are provided for writing clear, unbiased questions and properly structuring the questionnaire. The importance of validation by piloting the questionnaire on a small sample is also covered.
Questionnaire Design Business Research
The document discusses various aspects of designing effective questionnaires for research purposes. It covers determining what questions to ask and how to phrase them, the best sequence for questions, optimal questionnaire layouts, the importance of pretesting and revising questionnaires, and special considerations for designing questionnaires for global markets. The key decisions in questionnaire design involve determining the relevant questions to ask, how to phrase questions clearly and without bias, the best order of questions, and choosing a layout and format that will best serve the research objectives. Extensive pretesting and revision is important to ensure the questionnaire gathers the intended information without issues.
Questionnaire Design
Research Methodology and Information - while designing a Questionnaire some pertinent aspects require clear thinking and appropriate decision making.
Questionnaire design
The document provides guidelines for designing effective questionnaires. It discusses the three phases of questionnaire design: pre-construction, construction, and post-construction. In the construction phase, guidelines are given for question format, wording, and structure. Questions should be clear, avoid bias, and not tax respondents' memory or ability to recall details. Both open-ended and closed-ended questions each have advantages, and the type of question should match the research objective and survey method used. Careful attention to these design principles can help ensure high-quality responses.
Business research Questionnaire Design
Here are some potential sources of secondary data that could help analyze this business problem:
- Industry reports on the retail sector that provide market size, growth trends and future projections at the state and national level. This can help assess expansion opportunities.
- Demographic data from census providing population stats, income levels etc. of potential target cities which impact retail spending.
- Economic indicators like GDP, disposable income figures of different states. This helps compare market potential of states.
- Competitor analysis studying expansion strategies of other retail chains operating in similar segments.
- Feasibility studies or reports conducted previously for other retailers exploring new markets.
Collecting and analyzing such secondary data sources can help get an overview
Questionnaire design
This document provides guidance on questionnaire design, including types of questions, question wording, formatting, and presentation as a whole. It discusses personal, attitudinal, behavioral, and sensitive questions. Key recommendations for question wording include using simple language, avoiding ambiguity and vagueness, and not using leading, negative, presuming, or hypothetical questions. Formatting options covered include rating scales, multiple choice, ranking, and open-ended. The document also provides a cover letter sample and emphasizes using clear instructions throughout the questionnaire.
Design and Development of Questionnaire
The document discusses the process of designing and developing a questionnaire for research. It covers topics such as identifying the goal and target respondents, choosing appropriate question types like rating scales and open-ended questions, ordering questions, pre-testing the questionnaire, and distributing it. The key steps outlined are deciding what information is needed, defining respondents, developing question content and wording, ordering questions, checking length, pre-testing, and distributing the questionnaire via methods like online surveys or interviews. Reliability of the questionnaire can be tested using Cronbach's alpha analysis.
Questionnaire design
,
questionnaire design
,
a good questionnaire appears
,
the major decisions in questionnaire design
,
what should be asked?
,
question sequence
,
layout for questionnaires
Questionnaire design and validation
This document discusses the process of developing and validating a questionnaire. It begins by defining what a questionnaire is and noting that developing a good questionnaire takes significant time and effort, often involving multiple drafts. It then covers types of questionnaires, advantages and disadvantages of self-administered versus interviewer-administered questionnaires, and key steps in the development process including formulating objectives, conducting a literature review, designing initial drafts, and pre-testing drafts. The document provides guidance on question wording and types, testing questionnaires, and ensuring reliability and validity. It concludes by discussing important elements of covering letters.
NCompass Live: Conducting Surveys I: Introduction and Questionnaire Design
NCompass Live: Conducting Surveys I: Introduction and Questionnaire Design Nebraska Library Commission
Tackling the job of conducting a survey for your library can be daunting. A systematic and quality-driven approach will yield results which can provide valuable information to decision-makers and stakeholders. This first in a three-part series of workshops on conducting surveys will demystify the survey process, from beginning to end of your project.
This first workshop of the three-part series addresses 1) the reasons for conducting a survey; 2) issues in effective questionnaire design, data collection and analysis, and reporting; and 3) questionnaire design, especially measurement, question content, and structure, including examples.Questionnaire design dr. s l gupta
This document discusses the process of developing a questionnaire for research. It covers stages of questionnaire development such as exploratory interviews, pilot testing, and pretesting. It also discusses different types of questions, question formats, and guidelines for writing good questions. The document provides examples of good and bad question wording and explains concepts like mutually exclusive and exhaustive response categories. It then presents an example of using a questionnaire to study promotional methods, including developing hypotheses, collecting data, and analyzing results.
9 questionnaire design
This document outlines the 10 step process for designing an effective questionnaire: 1) Specify the information needed, 2) Determine the interview method, 3) Design question content, 4) Structure questions properly, 5) Determine question wording and phrasing, 6) Establish question sequence, 7) Design the form and layout, 8) Reproduce the questionnaire, 9) Pretest the questionnaire using personal interviews with a sample similar to the target population, and 10) Edit and finalize the questionnaire based on pretest results. The goal is to obtain all necessary information through clear, unbiased questions in a logical order that motivates respondents to answer accurately.
Questionnaire
The document discusses strategies for designing effective questionnaires for obtaining information from respondents. It notes that Youth Research conducts quarterly surveys of children ages 6-12 to understand their views and intentionally keeps questionnaires to 8 minutes due to children's limited attention spans. The document emphasizes minimizing response error in children's questionnaires by clearly defining contexts for questions.
Questionnaire
This document discusses best practices for designing effective questionnaires. It recommends determining the necessary information, question types, question wording, order, and format. A key part of the process is pretesting the questionnaire to identify and address any issues before full implementation. The goal is to obtain clear, unbiased responses by addressing respondents' abilities and motivations through question structure, wording and layout.
19 Things to consider when deciding on Question type for User Research
This document discusses when to use open-ended versus closed-ended questions in user research. Open-ended questions are best for exploratory research, understanding needs and problems, qualitative data, and unexpected answers. Closed-ended questions are better for controlled conversations, quantifiable data, statistical analysis, and higher response rates from larger groups. The document provides examples of each type of question and considerations for various research goals and contexts.
Questionnaire Design
The document discusses the process of designing and administering a questionnaire. It covers determining the purpose and objectives, layout, question wording and order, piloting the questionnaire, and administering the survey. The key steps include determining the research goals, creating an effective layout and question structure, testing the questionnaire on a small sample to identify issues, and properly administering the final questionnaire to obtain meaningful data.
15 questionnaire design
The document discusses guidelines for designing effective questionnaires. It covers important considerations like question wording, sequencing, and layout. Questionnaires should use simple, unambiguous questions to obtain accurate responses. Fixed-choice questions are easier for respondents but lack flexibility. Pretesting is essential to identify problems before full implementation. Questionnaire design requires careful planning to ensure the questions will achieve the intended research objectives.
Questionnaire design spring2004
This document provides an introduction to questionnaire design. It discusses important considerations for writing questions, such as ensuring respondents understand the question and are willing and able to answer. It also covers drafting and organizing questionnaires, including ordering questions by topic, starting with easy questions, and testing the questionnaire. The goal is to design questionnaires that yield accurate, truthful answers from respondents.
An Introduction To The Case Method [Lecture Notes Sav]
Lecture Slides for "An Introduction to the Case Method".
How to approach a business school case and an example case analysis: "Nike Business Class Travel"
10 step guide to questionnaire design
This document outlines 10 steps for designing effective questionnaires. The steps include keeping questionnaires short and focused, using simple language, considering question order, avoiding subjective terms, including logical response scales from 0 to 10, and putting personal questions at the end. Following these steps helps ensure questionnaires get reliable answers from respondents.
How To Create A Questionnaire
Are you about to conduct an employee survey or a customer survey? No matter what target group your survey is aimed at this presentation about "How To Create A Questionnaire" will provide you helpful tips and valuable information to create a successful questionnaire providing you the right answers to your important questions
For further information visit https://english.infowiz-umfragen.ch
Questionnaire Design - Meaning, Types, Layout and Process of Designing Questi...
This ppt covers Questionnaire Design - Meaning, Types, Layout and Process of Designing Questionnaire which includes Questionnaire Definition
OBJECTIVES OF QUESTIONNAIRE
Questionnaire design process
Guidelines for Question Wording
Increasing the willingness of respondents
Overcoming unwillingness to answer
Layout of the Questionnaire
Questionnaire
This presentation deals with the format of a Questionnaire. All the do's and don'ts of the questionnaire with some good samples. I think the presentation will be more useful for the beginners to deal with a Questionnaire.
Questionnaire design & basic of survey
Questionnaire design & basic of survey by Dr. Badr Aljaser as part of the 5th Research Summer School at KAIMRC
Questionnaire design sir
how you can use this questionnaire format for your guideline. Also you can design the the questionnaire.
design of questionnaire
This document discusses the design and construction of questionnaires. It defines what a questionnaire is and lists its key characteristics. Questionnaires can be used to collect factual information and describe variables like demographics. There are two main types - fixed response questions that provide answer options, and open-ended questions that allow any response. Care must be taken to write clear, unbiased questions and order them logically from general to specific. Pretesting the questionnaire is important to assess reliability before official use.
Putting Success in your Way
Social Media Tulsa Founder, Cheryl Lawson opened the conference by setting the tone for the two-day event.
Putting success in your way
Taking Success with you helped attendees focus on actionable tasks.
2013 Social Media Tulsa Conference Sponsorship Opportunities
2013 Social Media Tulsa Conference is scheduled. March 14-15. Partner with us to make the third year, the best year. Learn more about Social Media Tulsa, visit http://socialmediatulsa.org
More Related Content
What's hot
Design and Development of Questionnaire
The document discusses the process of designing and developing a questionnaire for research. It covers topics such as identifying the goal and target respondents, choosing appropriate question types like rating scales and open-ended questions, ordering questions, pre-testing the questionnaire, and distributing it. The key steps outlined are deciding what information is needed, defining respondents, developing question content and wording, ordering questions, checking length, pre-testing, and distributing the questionnaire via methods like online surveys or interviews. Reliability of the questionnaire can be tested using Cronbach's alpha analysis.
Questionnaire design
,
questionnaire design
,
a good questionnaire appears
,
the major decisions in questionnaire design
,
what should be asked?
,
question sequence
,
layout for questionnaires
Questionnaire design and validation
This document discusses the process of developing and validating a questionnaire. It begins by defining what a questionnaire is and noting that developing a good questionnaire takes significant time and effort, often involving multiple drafts. It then covers types of questionnaires, advantages and disadvantages of self-administered versus interviewer-administered questionnaires, and key steps in the development process including formulating objectives, conducting a literature review, designing initial drafts, and pre-testing drafts. The document provides guidance on question wording and types, testing questionnaires, and ensuring reliability and validity. It concludes by discussing important elements of covering letters.
NCompass Live: Conducting Surveys I: Introduction and Questionnaire Design
NCompass Live: Conducting Surveys I: Introduction and Questionnaire Design Nebraska Library Commission
Tackling the job of conducting a survey for your library can be daunting. A systematic and quality-driven approach will yield results which can provide valuable information to decision-makers and stakeholders. This first in a three-part series of workshops on conducting surveys will demystify the survey process, from beginning to end of your project.
This first workshop of the three-part series addresses 1) the reasons for conducting a survey; 2) issues in effective questionnaire design, data collection and analysis, and reporting; and 3) questionnaire design, especially measurement, question content, and structure, including examples.Questionnaire design dr. s l gupta
This document discusses the process of developing a questionnaire for research. It covers stages of questionnaire development such as exploratory interviews, pilot testing, and pretesting. It also discusses different types of questions, question formats, and guidelines for writing good questions. The document provides examples of good and bad question wording and explains concepts like mutually exclusive and exhaustive response categories. It then presents an example of using a questionnaire to study promotional methods, including developing hypotheses, collecting data, and analyzing results.
9 questionnaire design
This document outlines the 10 step process for designing an effective questionnaire: 1) Specify the information needed, 2) Determine the interview method, 3) Design question content, 4) Structure questions properly, 5) Determine question wording and phrasing, 6) Establish question sequence, 7) Design the form and layout, 8) Reproduce the questionnaire, 9) Pretest the questionnaire using personal interviews with a sample similar to the target population, and 10) Edit and finalize the questionnaire based on pretest results. The goal is to obtain all necessary information through clear, unbiased questions in a logical order that motivates respondents to answer accurately.
Questionnaire
The document discusses strategies for designing effective questionnaires for obtaining information from respondents. It notes that Youth Research conducts quarterly surveys of children ages 6-12 to understand their views and intentionally keeps questionnaires to 8 minutes due to children's limited attention spans. The document emphasizes minimizing response error in children's questionnaires by clearly defining contexts for questions.
Questionnaire
This document discusses best practices for designing effective questionnaires. It recommends determining the necessary information, question types, question wording, order, and format. A key part of the process is pretesting the questionnaire to identify and address any issues before full implementation. The goal is to obtain clear, unbiased responses by addressing respondents' abilities and motivations through question structure, wording and layout.
19 Things to consider when deciding on Question type for User Research
This document discusses when to use open-ended versus closed-ended questions in user research. Open-ended questions are best for exploratory research, understanding needs and problems, qualitative data, and unexpected answers. Closed-ended questions are better for controlled conversations, quantifiable data, statistical analysis, and higher response rates from larger groups. The document provides examples of each type of question and considerations for various research goals and contexts.
Questionnaire Design
The document discusses the process of designing and administering a questionnaire. It covers determining the purpose and objectives, layout, question wording and order, piloting the questionnaire, and administering the survey. The key steps include determining the research goals, creating an effective layout and question structure, testing the questionnaire on a small sample to identify issues, and properly administering the final questionnaire to obtain meaningful data.
15 questionnaire design
The document discusses guidelines for designing effective questionnaires. It covers important considerations like question wording, sequencing, and layout. Questionnaires should use simple, unambiguous questions to obtain accurate responses. Fixed-choice questions are easier for respondents but lack flexibility. Pretesting is essential to identify problems before full implementation. Questionnaire design requires careful planning to ensure the questions will achieve the intended research objectives.
Questionnaire design spring2004
This document provides an introduction to questionnaire design. It discusses important considerations for writing questions, such as ensuring respondents understand the question and are willing and able to answer. It also covers drafting and organizing questionnaires, including ordering questions by topic, starting with easy questions, and testing the questionnaire. The goal is to design questionnaires that yield accurate, truthful answers from respondents.
An Introduction To The Case Method [Lecture Notes Sav]
Lecture Slides for "An Introduction to the Case Method".
How to approach a business school case and an example case analysis: "Nike Business Class Travel"
10 step guide to questionnaire design
This document outlines 10 steps for designing effective questionnaires. The steps include keeping questionnaires short and focused, using simple language, considering question order, avoiding subjective terms, including logical response scales from 0 to 10, and putting personal questions at the end. Following these steps helps ensure questionnaires get reliable answers from respondents.
How To Create A Questionnaire
Are you about to conduct an employee survey or a customer survey? No matter what target group your survey is aimed at this presentation about "How To Create A Questionnaire" will provide you helpful tips and valuable information to create a successful questionnaire providing you the right answers to your important questions
For further information visit https://english.infowiz-umfragen.ch
Questionnaire Design - Meaning, Types, Layout and Process of Designing Questi...
This ppt covers Questionnaire Design - Meaning, Types, Layout and Process of Designing Questionnaire which includes Questionnaire Definition
OBJECTIVES OF QUESTIONNAIRE
Questionnaire design process
Guidelines for Question Wording
Increasing the willingness of respondents
Overcoming unwillingness to answer
Layout of the Questionnaire
Questionnaire
This presentation deals with the format of a Questionnaire. All the do's and don'ts of the questionnaire with some good samples. I think the presentation will be more useful for the beginners to deal with a Questionnaire.
Questionnaire design & basic of survey
Questionnaire design & basic of survey by Dr. Badr Aljaser as part of the 5th Research Summer School at KAIMRC
Questionnaire design sir
how you can use this questionnaire format for your guideline. Also you can design the the questionnaire.
design of questionnaire
This document discusses the design and construction of questionnaires. It defines what a questionnaire is and lists its key characteristics. Questionnaires can be used to collect factual information and describe variables like demographics. There are two main types - fixed response questions that provide answer options, and open-ended questions that allow any response. Care must be taken to write clear, unbiased questions and order them logically from general to specific. Pretesting the questionnaire is important to assess reliability before official use.
What's hot (20)
NCompass Live: Conducting Surveys I: Introduction and Questionnaire Design
NCompass Live: Conducting Surveys I: Introduction and Questionnaire Design
19 Things to consider when deciding on Question type for User Research
19 Things to consider when deciding on Question type for User Research
An Introduction To The Case Method [Lecture Notes Sav]
An Introduction To The Case Method [Lecture Notes Sav]
Questionnaire Design - Meaning, Types, Layout and Process of Designing Questi...
Questionnaire Design - Meaning, Types, Layout and Process of Designing Questi...
Viewers also liked
Putting Success in your Way
Social Media Tulsa Founder, Cheryl Lawson opened the conference by setting the tone for the two-day event.
Putting success in your way
Taking Success with you helped attendees focus on actionable tasks.
2013 Social Media Tulsa Conference Sponsorship Opportunities
2013 Social Media Tulsa Conference is scheduled. March 14-15. Partner with us to make the third year, the best year. Learn more about Social Media Tulsa, visit http://socialmediatulsa.org
Social media 101 for BarkWorld Expo
My session was entitled Social Media 101. BarkWorld Expo is THE pet social media conference covering ALL facets of social media & pet education for the thriving online pet community! This is my second year as a speaker here, and Precious aka @Imajackrussell and I love this conference.
Chapter14
The document discusses the limitations of market research, arguing that conventional boundaries for when it is useful are not well-founded. It presents five case studies to illustrate situations with irreducible uncertainty where market research is neither possible nor useful. These include technology products, electric car charging stations, life insurance, inventions, and viral advertising. The key factors limiting market research are irreducible uncertainty about the future and recursive or chaotic processes that cannot be retraced or predicted.
How to #Werk a Networking Event by @Partyaficionado
As the event organizer, social marketing specialist, and admitted Twitter addict, Cheryl helps attendees navigate the Social Media Tulsa Conference using the tools of the social web and mobile. First things first... Don't turn off your cell phones. This presentation was broken into 3 parts: Welcome: How to #Werk: and Reflection section at the end of the day. Learn more Socialmediatulsa.org or Partyaficionado.com
What Big Biz can Learn from Small Biz
My presentation from Vocus Conference 2011. I was on a panel. This was my introduction presentation. In this presentation I take you through a few tips and tricks of using prweb and social media. I have been using prweb since 2004. I've learned a few tricks.
After the slide show, the audience was able to ask questions.
To Hire Cheryl Lawson to speak at your conference, visit http://cheryllawson.co/
Ghana presentation for ll
My mom went to Ghana this summer thanks to a great gift from my brother. They were both moved by the trip. Here are a few photos I helped her present to her church about her trip.
New media marketing cheryl lawson
This document discusses new media marketing and social media. It provides an agenda that covers what social media is, how word of mouth has sped up on social networks, details on major social networks like Facebook, Twitter, Pinterest, and Instagram, and how to do mobile marketing. It also discusses measuring analytics and the future of marketing through digital and social media channels.
Social Media Pets: Who Let the Dogs Out
Social Media Tulsa Conference Session Who Let the Dogs out. I share my favorite pet related hashtags, and how people can use social media to promote their pet related businesses or non profits. The conference charity was the Humane Society of Tulsa and Natural Balance was a sponsor of the conference. Yes, @Imajackrussell made an appearance. See photos http://bit.ly/wkvKxk
PRweb Webinar: Online Publicity by Cheryl Lawson
On Wednesday, August 24th, Cheryl is hosting a free PRWeb webinar to share her expertise in spreading the word with PRWeb, as well as other online publicity channels like Facebook and Twitter.
Join us from 2:00pm to 3:00pm ET to find out the tips, tactics and tools that any small or large business can use to get results like Cheryl’s. The session will include:
Which channels your business should adopt to spread the word most effectively
How to use Facebook and Twitter to amplify what you’re saying
Small Town Rules by @BeckyMcCray
The document outlines 7 "SmallTownRules" for businesses and the economy. The rules include planning for difficulties, spending on creativity before money, having multiple sources of income, working remotely, learning customer-focused communication, being proud of small size while growing, and emphasizing local ties. The document argues that locally-owned small businesses are the future as a "new ruralism" takes hold and everything gigantic gets smaller.
How to use Twitter [Infographic]
An infographic of my favorite Twitter Tips.
If you use, please credit Cheryl Lawson Social Marketing Specialist @PartyAficionado
If you'd like for me to participate in your class via Twitter contact me. I have updated the infographic and slide show with case studies. http://www.slideshare.net/ctlaws/how-to-use-twitter-infographic-20
Electronic marketing a_definition
The document discusses various aspects of email marketing and viral marketing campaigns. It provides tips for improving email open and click-through rates by optimizing the subject line, timing, list quality, and ensuring a strong value proposition. It also outlines the key elements of a successful viral campaign, including tapping existing resources and networks to coordinate a launch that makes content appear suddenly popular. Lastly, it reviews the CAN-SPAM act and legal requirements for commercial emails.
Please don't turn off your phones: SMTULSA Social Business Conference
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Social Media Presentation
The document discusses various aspects of social media including defining social networks and their goals, popular social networks and their user statistics, using hashtags and retweeting on Twitter, searching for content using tools like Google alerts and search, podcasting and livecasting, cloud storage, search engine optimization techniques, and developing a social media strategy including analyzing demographics.
Viewers also liked (15)
2013 Social Media Tulsa Conference Sponsorship Opportunities
2013 Social Media Tulsa Conference Sponsorship Opportunities
How to #Werk a Networking Event by @Partyaficionado
How to #Werk a Networking Event by @Partyaficionado
Please don't turn off your phones: SMTULSA Social Business Conference
Please don't turn off your phones: SMTULSA Social Business Conference
Similar to Chapter8
Questionnaire Vinay
The document discusses designing questionnaires for marketing research. It covers determining research objectives, different types of questions, best practices for writing clear and unbiased questions, ordering questions logically, and testing the questionnaire through pilot studies before final implementation. The goal is to gather accurate information through a well-designed questionnaire that respondents understand and are willing to complete.
Questionnaires
Thank you for participating in our survey. We are conducting research on movie theaters to better understand customers' preferences. There are no right or wrong answers - we are just interested in your honest opinions. The survey should take about 10 minutes to complete.
Survey Design: Introduction & Overview
The document provides an overview of key aspects of survey design, including question styles, response formats, sampling, and implementation. It discusses developing a questionnaire, types of questions, optimizing question wording and structure, pre-testing surveys, and sampling techniques. The goal is to introduce rigorous methodology to plan, develop, and implement effective research questionnaires.
Marketing Research Techniques
The document discusses various quantitative and qualitative research techniques used in marketing research. It describes the differences between quantitative and qualitative research, as well as common qualitative techniques like in-depth interviews, focus groups, and projective techniques. It provides examples of when different techniques are best used and outlines important considerations for analyzing qualitative data.
Steps to Design a Better Survey (Jean Fox & Scott Fricker)
This document provides guidance on designing better usability surveys. It recommends:
1) Deciding what information is truly needed before asking questions.
2) Writing clear, concise questions using best practices like avoiding double-barreled questions and satisficing.
3) Testing the survey through methods like cognitive interviewing to ensure questions are understandable and working as intended. The goal is to minimize effort for respondents and get high quality, useful data.
Q uestionnaire design
The document provides guidance on developing questionnaires. It defines what a questionnaire is and describes the key steps: identifying topics, breaking topics into one idea per statement, constructing questions, and validating the questionnaire. Types of questions are discussed, including closed-ended and open-ended questions. Guidelines are provided for writing clear, unbiased questions and administering questionnaires to validate them before finalizing. The overall goal is to obtain relevant information to address the research aim through a validated questionnaire.
DIY: Research on a shoestring budget
Presentation given at the CASE Communications, Marketing & Technology Conference in Boston on April 15, 2009.
Learn the tools of the trade for do-it-yourself research for little or no money. This session will teach you how to conduct focus groups, surveys, usability tests and more.
Market Research for Startups
This document provides an overview of qualitative market research for startups. It discusses that market research is essential for startups to understand customer needs and wants. It then describes different types of qualitative research that can be used at various stages of a startup, including market validation, segmentation, and competitive analysis. The document outlines a five-step process for conducting qualitative research, including planning, preparation, fieldwork, analysis, and developing an action plan. Finally, it discusses options for startups to conduct their own research or outsource it to experts.
odisee.pptx
1) Developing a good research question is a time-consuming process that may require iterating and getting feedback from others. It is important to choose a question that is relevant, original, and rigorous.
2) A relevant research question addresses an issue that matters to potential beneficiaries. An original question investigates a new area not already covered by previous research.
3) A rigorous research question is specific and fits the planned research design and methodology. Frameworks like PICO(C)(T)(T) can help develop a well-defined question that considers population, intervention, outcomes, and other elements. Getting feedback from other researchers is also valuable.
Problem formulation
A good problem formulation is the first and most important step of the research process. It establishes the destination for the research journey and provides the foundation for the entire study. To develop a strong problem formulation, one should choose an interesting topic within their area of interest, narrow it down to a researchable question, and establish understandable sub-questions. The formulation should be manageable in scope and establish purposeful cooperation between the researcher and relevant stakeholders. A good problem formulation keeps the researcher engaged throughout the process and can lead to practical outcomes if formulated carefully according to best practices.
So You want to do a Focus Group?
Investigating focus groups as a research alternative, thinking about moderating, or looking for material to teach about focus groups, read on and copy what's valuable!
Survey design workshop
The document outlines the objectives and content of a survey design workshop. It discusses key topics like questionnaire design, levels of measurement, sampling, and implementation issues. The workshop aims to help participants understand rigorous survey planning, common survey methods, questionnaire design best practices, and critically reviewing example surveys.
12_quantitative-research-methodology.ppt
Quantitative research involves counting and measuring to obtain precise results about a situation. Questionnaires are a common tool used, with steps including defining the problem, developing questions, pretesting, distributing, and following up. Questionnaires have advantages like broad coverage and low cost but disadvantages like low response rates. Questions can be open-ended or structured with fixed responses, and scaling can measure opinions. Question placement and type should follow a logical sequence.
12_quantitative-research-methodology.ppt
Quantitative research involves counting and measuring to obtain precise results about a situation. Questionnaires are a common tool used, with steps including defining the problem, developing questions, pretesting, distribution, and follow-up. Questionnaires can provide broad, anonymous coverage but have disadvantages like low response rates and unclear questions. Questions may be open-ended, multiple choice, or use scales. Question placement and type should follow a logical sequence.
12_quantitative-research-methodology.ppt
Quantitative research involves counting and measuring to obtain precise results about a situation. Questionnaires are a common tool used, with steps including defining the problem, developing questions, pretesting, distribution, and follow-up. Questionnaires can provide broad, anonymous coverage but have disadvantages like low response rates and unclear questions. Questions may be open-ended, multiple choice, or use scales. Question placement and type should follow a logical sequence.
Qualitative & quantitative-research-ppt.ppt
Quantitative research involves counting and measuring to obtain precise results about a situation. Questionnaires are a common tool used, which involve defining problems, questions, populations, developing and pretesting questionnaires, and following up. Questionnaires have advantages like broad coverage and low cost but disadvantages like low response rates. Questions can be factual, attitudinal, or structured/unstructured. Structured questions provide fixed responses while unstructured are open-ended. Scaling responses like Likert scales are used to differentiate opinions. Question placement should follow a logical flow from easy to difficult with sensitive questions asked later.
12_quantitative-research-methodology.ppt
Quantitative research involves counting and measuring to obtain precise results about a situation. Questionnaires are a common tool used, with steps including defining the problem, developing questions, pretesting, distribution, and follow-up. Questionnaires can provide broad, anonymous coverage but have disadvantages like low response rates and unclear questions. Questions may be open-ended, multiple choice, or use scales. Question placement and type should follow a logical sequence.
Guidelines in writing items for noncognitive measures
This document provides guidelines for writing noncognitive measurement items. It discusses the importance of having a strong conceptual framework to define the construct being measured. Good frameworks are presented in scholarly journals and provide clear descriptions and factors of the variable. The document also discusses characteristics of good items such as being consistently understood by respondents. Response formats that can be used are also presented such as Likert scales, checklists, and ranking scales. Presurvey evaluation through focus groups and testing is recommended to ensure respondents understand the questions.
PR2-Questionnaire.pptx
Quantitative research involves counting and measuring to obtain precise results about a situation. Questionnaires are a common tool used, which involve defining a problem, developing questions, pretesting the questionnaire, distributing it with a cover letter, and following up with non-respondents. Questionnaires have advantages like broad coverage and economical administration but disadvantages like low response rates and inability to clarify ambiguous questions. Questions can be open-ended or structured with fixed responses, and scaling techniques like Likert scales are used to differentiate opinions. Question placement within the questionnaire is also important.
SOC2002 Lecture 5
This document discusses data collection methods for sociological research, focusing on surveys and questionnaires. It explains that the choice of data collection method depends on the research question, objectives, and advantages/disadvantages of different techniques. Surveys and questionnaires are described as a common way to collect quantitative data. Key aspects of survey design discussed include question structure, layout, question wording, and delivery methods.
Similar to Chapter8 (20)
Steps to Design a Better Survey (Jean Fox & Scott Fricker)
Steps to Design a Better Survey (Jean Fox & Scott Fricker)
Guidelines in writing items for noncognitive measures
Guidelines in writing items for noncognitive measures
More from Cheryl Lawson
Facebook Marketing for Business
This document provides an overview of Facebook marketing strategies for businesses. It discusses setting up a business page versus a personal profile, using the business page setup, events pages, groups, video/live content, and engaging content. It also addresses questions about the Facebook algorithm, insights, sizes for photos/covers, and types of ads and targeting options. The final sections cover Facebook business manager, competitive intelligence, pixels, custom audiences, ad creative/copy, testing, retargeting, and questions.
Do You Even Care: HR DisRupt Tulsa
I was asked to talk about social media @ the April HR Disrupt Tulsa event. Since I had just hosted, organized, and managed a two-day conference on Social Media in Tulsa (At the same venue as their event), my only assumption (and after some personal market research) I determined that HR people don't really care about social media.
Cheryl lawson for those about to rock smtulsa
"When I didn't see the community I was looking for, I started" Cheryl Lawson shares the story of Social Media Tulsa and how the annual conference was born.
2017 SMTULSA Social Business Conference Sponsorship Opportunities
Become a Sponsor Partner
Sponsoring SMTULSA Conference, your brand will have the opportunity to showcase your brand as a resource for our attendees and network with a regionally focused and socially connected audience.
Select from one of our unique sponsorship opportunities or let our team of creative marketers create a custom interactive sponsorship activation for your brand.
Social Media Presentation for United Way Tulsa Panel
Social Media Tulsa Founder, Cheryl Lawson joined a Social Media panel for a United Way Tulsa event.
Slides and video are available.
Don't miss the 6th annual SMTULSA Social Business Conference March 31-April 1 at the Aloft Downtown Tulsa.
Two days and over 25 speakers.
There is a non-profit discount. Register today http://smtulsa.com/registration
Cheryl Lawson 2014 SMTULSA Conference Welcome
Please don't turn off your cell phones is the first rule of #SMTULSA Conference. Second rule is You don't need to be a social media expert to be an expert who uses social media. Organizer and Social Marketing Specialist, Cheryl Lawson sets the tone for the 2014 Social Media Conference in Tulsa, Ok. I recorded this talk from an interesting vantage point. Through Google Glass. See it here http://youtu.be/20SDs21PxXI
Event fundraising presentation
Sponsorship is a fast-growing marketing medium due to decreasing effectiveness of traditional media, changing social values, and the increasing need for two-way communication. Companies sponsor events and causes to increase brand loyalty, create awareness and visibility, change or reinforce their image, drive retail traffic, showcase community responsibility, drive sales, sample products, entertain clients, and differentiate themselves from competitors through festival, arts, sports, and other sponsorships.
Crowdfunding: Grandma’s not the only one with the checkbook.
Angel Adams Presentation from 2013 Social Media Tulsa aka #SMTULSA Conference. Grandma’s not the only one with the checkbook.
Bootstrap 2.0 - social media tulsa 2013
This document provides guidance on how to rebrand an organization called CAP Tulsa on a small nonprofit budget. It recommends a multi-step process including standardizing the logo, fonts, colors, and photos used, and developing branding guidelines to maintain consistency. Resources for design, presentations, technology, collaboration and social media are also listed to help maximize impact while minimizing costs. The overall message is that good branding and design can create a positive client experience even with limited funds.
Cheryl twitter presentation for #smtulsa 2013
How to use Twitter 2.0 infographic and case studies. Presentation for Social media Tulsa conference 2013
Social Media Presentation for Non Profit Teen Pregnancy Coalition
Social media enables conversations online and allows businesses and individuals to influence discussions by joining in. The document provides an overview of major social media platforms like Facebook, Twitter, and video/image content and recommends businesses start by deciding their goals and where to focus their presence, then learn best practices for using hashtags, mentions, retweets, profiles vs pages, and mobile optimization to engage audiences and drive traffic. It emphasizes the importance of listening to conversations and keeping learning to improve social media strategies over time.
Chapter 13
Market research must serve a business purpose by articulating the problem to be solved. Problem formulation is a crucial skill, linking the business problem to research questions and choice of research tools. The key distinction is whether a tool is exploratory or confirmatory - qualitative tools tend to be exploratory while quantitative tools tend to be confirmatory. Each research technique has strengths and limitations, so choosing the right tool for the problem is important. Talking directly to consumers through interviews and observations can uniquely reveal customer mindsets.
Chapter 12
The document discusses different types of data analysis and statistical significance. It provides an overview of data preparation, common analysis types like cross-tabulation and comparing means, and more esoteric analyses such as discriminant analysis and cluster analysis. Statistical significance is discussed as a way to determine if differences in data represent real differences or could be due to chance. The key skills needed for managers are to spot patterns in data, infer explanations, and know how to commission appropriate analyses while maintaining skepticism.
Chapter 11
To determine the appropriate sample size for quantitative research, key factors must be considered including:
1) The desired level of precision or acceptable margin of error for results.
2) The required confidence level, typically 95%.
3) An estimate of the population variability based on available data.
Using a basic formula that incorporates these factors, the sample size can be computed to achieve the desired precision at the specified confidence level. Probability sampling methods like simple random and stratified sampling are generally most effective when a sampling frame is available.
Chapter 9
This document compares and contrasts concept testing and conjoint analysis. It provides details on how conjoint analysis works, including that it decomposes consumer preferences by having them rate profiles consisting of different attribute levels, and uses regression to determine the part-worth or desirability of each attribute level. It discusses issues to consider in designing a conjoint analysis such as selecting meaningful attributes and levels and accounting for potential attribute interactions.
Chapter7
The document discusses survey research and questionnaires. It notes that survey research involves sampling a population and asking each respondent a fixed set of questions to project results onto the larger population. Effective survey research requires mastery of sampling, questionnaire design, and procedures to deal with non-response. Surveys provide large sample precision but only broad, shallow data without revealing why responses occur. Non-response bias is a key weakness that must be addressed.
#SMTulsa Social Media Summit by Cheryl Lawson
Social Media Tulsa, the area's most active social media group, has rapidly become the place for thought leaders and newbies alike to share social media's best practices while going beyond the technology.
This presentation from
Speaker, Cheryl Lawson of Party Aficionado and Founder of Social Media Tulsa
More from Cheryl Lawson (17)
2017 SMTULSA Social Business Conference Sponsorship Opportunities
2017 SMTULSA Social Business Conference Sponsorship Opportunities
Social Media Presentation for United Way Tulsa Panel
Social Media Presentation for United Way Tulsa Panel
Crowdfunding: Grandma’s not the only one with the checkbook.
Crowdfunding: Grandma’s not the only one with the checkbook.
Social Media Presentation for Non Profit Teen Pregnancy Coalition
Social Media Presentation for Non Profit Teen Pregnancy Coalition
Recently uploaded
June Patch Tuesday
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
OpenID AuthZEN Interop Read Out - Authorization
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
ここ3000字までしか入らないけどタイトルの方がたくさん文字入ると思います。
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
20240609 QFM020 Irresponsible AI Reading List May 2024
Everything I found interesting about the irresponsible use of machine intelligence in May 2024
Taking AI to the Next Level in Manufacturing.pdf
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Fueling AI with Great Data with Airbyte Webinar
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
UiPath Test Automation using UiPath Test Suite series, part 6
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Introduction of Cybersecurity with OSS at Code Europe 2024
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Choosing The Best AWS Service For Your Website + API.pptx
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Digital Marketing Trends in 2024 | Guide for Staying Ahead
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
Recently uploaded (20)
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
WeTestAthens: Postman's AI & Automation Techniques
WeTestAthens: Postman's AI & Automation Techniques
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
Choosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptx
Digital Marketing Trends in 2024 | Guide for Staying Ahead
Digital Marketing Trends in 2024 | Guide for Staying Ahead
Nordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptx