A good problem formulation is the first and most important step of the research process. It establishes the destination for the research journey and provides the foundation for the entire study. To develop a strong problem formulation, one should choose an interesting topic within their area of interest, narrow it down to a researchable question, and establish understandable sub-questions. The formulation should be manageable in scope and establish purposeful cooperation between the researcher and relevant stakeholders. A good problem formulation keeps the researcher engaged throughout the process and can lead to practical outcomes if formulated carefully according to best practices.