The document focuses on the design of questionnaires, emphasizing the importance of question formulation and context for effective data collection. It details various question types, formats, and best practices for obtaining valid information while maintaining confidentiality and voluntary participation. Additionally, it provides examples of specific questionnaires for different demographics and purposes, alongside suggested readings for further understanding of survey methods.

1. QUESTIONNAIRE DESIGNQUESTIONNAIRE DESIGN
By
Deepika.V
Vaishnavi.S

2. Questionnaire General FormatQuestionnaire General Format
Self-administered (by mail or
personal contact)
person (face-to-face)
Telephone interviews

3. The Questions or ItemsThe Questions or Items
Are the focus on any survey or
questionnaire
It is crucial to know how to ask the
questions in written and spoken form
The way you ask the questions
determines the answers

4. Questions ContextQuestions Context
Identify the
questionnaire’s specific
purpose(s)
Clarify the terms used
to state the
questionnaire’s
purpose(s)
Be sure to have the
specific objectives of
the questionnaire
Know the respondents
Standardize the
interviewer
Standardize the response
format
Ask questions in a social,
cultural, and economic
context
Keep confidentiality and
voluntary participation
Include a letter of
introduction or
presentation

5. Questions FormatQuestions Format
Open questions - More information
but difficult to codify, enter, and
analyze
Closed questions - Less information
but easy to codify, enter, and analyze

6. Choices And MeasurementChoices And Measurement
Of ResponsesOf Responses
Nominal or categorical choices
Ordinal
Numerical

7. How To Obtain ValidHow To Obtain Valid
InformationInformation
 Ask purposeful
questions
 Ask concrete
questions
 Use time periods
based on importance
of the questions
 Use conventional
language
 Use complete
sentences
 Avoid abbreviations
 Review questions
with experts and
potential
respondents
 Use shorter
questions

8. Don’ts of a QuestionnaireDon’ts of a Questionnaire
Avoid two-edged questions
Avoid negative questions
Adopt/adapt questions used
successfully in other questionnaires

11. Parent Survey QuestionnaireParent Survey Questionnaire

12. College Survey QuestionnaireCollege Survey Questionnaire

13. Questionnaire for KidsQuestionnaire for Kids

14. Questionnaire for MaturedQuestionnaire for Matured
StudentsStudents

15. Questionnaire about food and productsQuestionnaire about food and products

16. Business QuestionnairesBusiness Questionnaires

17. Customer Service QuestionnarieCustomer Service Questionnarie

18. Suggested ReadingsSuggested Readings
How to Conduct Surveys by
Fink and Kosecoff,
Sage Publications, 1998
Survey Research by Roger
Sapsford, Sage Publications,
1999