Marlon Sander's document discusses using video on websites. It notes that video usage will increase as Generation X, who are accustomed to video through video games, gain purchasing power. Several ways to incorporate video are suggested, including testimonials, sales presentations, and email campaigns linking to video. The basics of video editing software are explained, such as green screening, lower thirds, and masking abilities. Choosing software depends on one's budget and technical skills. Overall, the document advocates for increasing video usage in online marketing.

1. Marlon Sander’s Web Design Tips
Creative Web Design – Add Video to Your Website
Online Video Marketing
Video is the Future Because
Generation X’ers Are Growing Up
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2. Online Video Marketing
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Video is the Future Because
Generation X’ers Are Growing Up
You are going to see video used more and more for internet marketing campaign. The
year internet sold for a billion dollars was the same year I predicted in the December be-
fore that the following year would be the year of video. Now, video will become an ever- in-
creasing part of your online marketing campaign.
Why?
Because the younger generations that are quickly gaining purchasing power are used
to it. Gen X’ers are now 27 and 28 years old. They grew up on video games. They are used to
video.
In the old days, you had to pay massive website hosting fees or you had to host video
on a dedicated server that caused some problems with larger numbers of people watching the
video at the same time.
Most people have not figured out how to use it yet. But they will. Then came youtube.
People now add youtube video web sites and embed that video to their websites.
For example, I had to do a lot of research to figure out how to create a webpage video
so I did not have to pay $30 a month for a service that did it for me for my online video market-
ing campaign. I did figure that out. But it was not easy. Anyway, video now streams like a
champ. In fact, I am shocked at how well video plays online.
One of my mentors actually dumped TV because now they just watch all their TV
shows. You can also watch streaming video web page sporting events instead of on TV and
they look great! Just as good as on TV.
It is a new day as far as video is concerned. This is not two years ago!
Fact is, 14-year-old on internet are making their own videos that look pro and would
absolutely blow you away. Combine that fact with this .
Here are a few ways to use video:
* Adding video to your testimonials website are smoking hot
* add video to web sites introducing your sales letter can work
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3. Online Video Marketing
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* Video squeeze pages with success
* Email to video is going to be used more an more.
So you send an email marketing campaign that gets people to watch a short
video. Keep your videos under 10 minutes. This is a hard-to-follow rule and I usually break it.
* Video sales presentations work great
While text sales letters still outpull video, creative video production is faster and ap-
peals to a younger demographic.
Use Green Screen abilities.
A whole lot of the fun stuff you can do is made possible by composing with green
screens. That means you shoot video against a green screen and then replace the green part
with a photo or other video footage. A lot of your big movies nowadays use green screen. The
SECRET of great green screens is lighting the green screen evenly. I have seen people do
good green screen using cheapo fabric from the store or green poster board stuck on a wall.
The lighting is much more important than the fabric. Some people set up a little studio in their
garage and use “work lights” to light the green screen. It is amazing what you can do on the
cheap if you have ingenuity.
Lower thirds.
You know how on news shows you see this little transparent block zip on the screen
with text in it giving the name of the news anchor and their position? Those little blocks are
called lower thirds. They are always transparent. You will see them a lot on sporting events
also. Some programs have really nice lower thirds built into them. Some do not.
Motion backgrounds.
Some programs come with motion backgrounds you can drop in for a title or in place of
your green screen.
Masking abilities.
So you can take your video and mask out the outline of your body. Then put in funky
colors and make it look like you are getting beamed up like on Startrek. How cool is that?
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Support
Your lower end programs do not offer much in the way of support. So you will need to
look for user groups that support them.
This is where your higher end programs excel. There is more support, more user
groups, more plugins, more resources. More of everything. But you will need that support be-
cause there is more of a learning curve.
How to Choose
Now, in general, the main criteria are as follows:
1. How fast a learner are you? If you are not tech savvy, go for a simple, low-end web-
site builder video program. Max out its abilities. Then look at a step up.
2. Are you tech savvy? If you are tech savvy, you can easily handle software.
3. What is your budget? If you are on a skinny rabbit budget, go low end.
4. How professional do you want to look? The more expensive programs have better
titling effects, and better masking and green screen abilities.
But listen, using just a cheapo green screen and work lights, you can do mind blowing
video using an program.
A lot comes down to how resourceful or you are or choose to be.
Video is the future because the Gen X’ers are growing up.
Visit www.designdashboard.com for web design
tips and tutorials.
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