TTC Media takes you on a closer look at various social media issues that even major corporations are missing and shows you what to look for and how to fix these issues. Continuing series.

1. TTC Media Photography, Video, Graphic & Digital Arts, Social Media, Web Design. Social Media Issues, Segment 4

2. Creating Videos It does not have to be difficult to develop your first social promotional video for your business.

3. Getting It On You Tube To start out with, you will want to set up a You Tube channel account. About as hard as setting up an email account. This is the major kick off and you will see why before we are done here.

4. Planning The Video KIS also known as Keep It Simple. For your first video we are going to recommend that you build a video slide show. Complete with transitions and title overlays

5. Windows Movie Maker So going with the slide show video, you will be taking a series of photographs of your business in order to produce your first movie. Windows Movie Maker is a great place to start building your video.

6. Windows 7 Issues Windows XP and Vista both have Windows Movie Maker built in. Windows 7 does not have Movie Maker built in, so you have to download a free version from Microsoft.

7. Which Version? For Windows 7 there are actually 2 versions you can get and we recommend both if you plan on doing more than one video.

8. Live And 6 The 2 versions that work with either a 32 bit or 64 bit version of Windows 7 is Windows Live Movie Maker and Movie Maker 6.0

9. The Photography Start your shoot with the front entrance of your business unless you manufacture and sell very specific products. If what you are looking to promote is a specific product, then start there.

10. 15 to 25 Good Photographs You are going to want to work with about 15 to 25 good quality photographs to create your video. Remember, you are creating Social Media, so do not be stuffy about it.

11. Music Or Narration? Now you have to decide whether you want to use music or narration in your video. You could use both. Caution: If you use music in the background there are legalities.

12. Legalities Of Music Usage If you do decide to use music in the background, you can't just pick any old song and use it. Doing so could cost you some serious legal fees and fines.

13. Royalty Free, Copy Left....... Using your favorite song will most likely be a copyright violation. Use royalty free, copy left or public domain music instead. Look these up on the web. Make sure you get your license.

14. Publishing This isn't meant to be an all encompassing guide to video production. Once you have made your first video, it's time to publish it on You Tube.

15. Upload, Link And Cross Link Once your video is uploaded on You Tube, it's published. Meta tag the video with the proper key words for the search engines and start to link the video in to your Facebook account and Twitter account.

16. Insider Tip Here is a very powerful insider tip that works wonders for us. In the description section of your video post, start it off with a link to your web site. Use the full http://www address.

17. Embedding Your Video Just about every You Tube video can be embedded onto a web site. There are options on You Tube for you to do just that. So embed your video on your web page.

18. Share, Share, Share Video embedding is one option, linking it is yet another, and you can also email the video to people. Use all the options and make sure you get the links on both Twitter and Facebook for the world to see.

19. Stay Tuned This ends segment 4. Stay tuned for more as we continue our series on Social Media Issues

20. Visit Us Free Music, Video and Software Downloads. News and Entertainment. Visit; www.GloucesterCounty-VA.com

21. Hire Us You can hire us to build your Social Media presence and also check your web status and fix any issues we may find. Contact us through our web site.