SlideShare a Scribd company logo
lcome to the world of
urnalism, where
porters have been
gging dirt, raking muck,
king headlines and
adlines for centuries
w. It’s a history full of
bloid trash, of slimy
nsationalists, of
runkards, deadbeats and
mmers” (as a Harvard
iversity president once
scribed reporters).
But it’s a history full of
roes, too: men and
men risking their lives
tell stories of war and
agedy, risking
prisonment to defend
ee speech. And as you
n see here, reports have
come beloved characters
p culture, too, turning up
movies, comics and TV
ows as if guided by an
cult hand.
Every culture seeks
effective ways to spread
new information and gossip.
In ancient times, news was
written on clay tablets. In
Caesar’s age, Romans read
newsletters compiled by
correspondents and
handwritten by slaves.
Wandering minstrels spread
news (and the plague) in the
Middle Ages. Them came
ink on paper. Voices on
airwaves. Newsreels, Web
sites, And 24-hour cable
news networks.
Thus when scholars
analyze the rich history of
journalism, some view it in
terms of technological
progress—for example, the
dramatic impact of bigger,
faster printing presses.
Others see journalism as a
specialized form literary
expression, one that’s
constantly evolving,
reflecting and shaping its
culture.
Others see it as an
inspiring quest for free
speech, an endless power
struggle between Authority
(trying to control
information) and the People
(trying to learn the truth).
Which brings to mind the
words of A.J. Liefling:
“Freedom of the press is
guaranteed only to htose
who own one.”
In the pages ahead, we’ll
take a quick tour of 600
years of journalism history,
from hieroglyphics to
hypertext: the media, the
message and the politics.
Technical advances and
brilliant ideas forged a new
style of journalism. It was a
century of change, and
newspapers changed
dramatically. The typi
newspaper of 1800 wa
undisciplined mishma
legislative proceeding
long-winded essays a
secondhand gossip. B
1900, a new breed of
tor had emerged. Jour
had become big busin
Reporting was becom
disciplined craft. And
newspapers were bec
more entertaining and
essential than ever, w
most of the features w
expect today: Snappy
headlines, Ads, Comic
Sports pages. And an
“inverted pyramid” sty
writing that made stori
tighter and newsier.
Radio and television
brought an end to
newspapers’ media
monopoly. Why? Well
yourself: Which did yo
Online	
  repor*ng	
  
Inside Reporting
Tim Harrower
8
2	
  
From	
  print	
  to	
  the	
  Web	
  
Media	
  convergence	
  
Online	
  storytelling	
  op9ons	
  
Wri9ng	
  for	
  online	
  media	
  
3	
  
—  Online	
  media	
  offers	
  readers	
  
more	
  variety	
  and	
  control	
  
—  Naviga9on	
  crucial	
  factor	
  
Electronic newspapers may replace dead-
tree newspapers!
4	
  
—  Tradi9onal	
  papers	
   • Online news sites
Arranging stories!
5	
  
—  Need	
  to	
  develop	
  new	
  ways	
  to	
  
tell	
  stories.	
  
—  Tomorrow’s	
  journalists	
  will	
  
plan	
  and	
  produce	
  news	
  
stories	
  in	
  different	
  ways.	
  
To fulfill the potential of new media!
6	
  
—  Timeliness	
  
—  Print	
  uses	
  large	
  photo	
  to	
  
catch	
  eye;	
  Web	
  uses	
  
smaller	
  image	
  
—  Print	
  uses	
  smaller	
  text;	
  
Web	
  uses	
  larger	
  text	
  
Navigating online news sites!
7	
  
— Home	
  page	
  is	
  gateway	
  to	
  
online	
  news	
  
— Must	
  be	
  comprehensive	
  
— Must	
  be	
  easy	
  to	
  navigate	
  
— Compelling	
  headlines	
  for	
  
links	
  
Navigating online news sites!
8	
  
—  Gatekeeper	
  (past)	
  
—  Journalist	
  shares	
  with	
  
readers	
  informa9on	
  to	
  
which	
  only	
  she	
  has	
  
access.	
  
The role of the journalist is changing along
with the media !
Navigator (present)
Journalist helps to
guide readers through
an ever-increasing body
of information on a
specific topic.
9	
  
—  Time/date	
  
—  Index	
  
—  Lead	
  story	
  
—  Page	
  design	
  for	
  single-­‐
screen	
  display	
  
—  Naviga9on	
  buXons	
  
Key home page elements!
• Search engine
• Ads/promotions
• Interactive extras
• Links
• Footer
10	
  
— Newsroom	
  
convergence	
  
—  Journalists	
  from	
  
different	
  media	
  share	
  
same	
  workspace.	
  
Technological innovations transforming
21st-century journalism!
Newsgathering
convergence
Reporters, editors and
photographers
collaborate on reports.
11	
  
—  Content	
  	
  convergence	
  
—  Final	
  story	
  combines	
  
—  Text.	
  
—  Images.	
  
—  Blogs.	
  
—  Podcasts.	
  
—  Slideshows.	
  	
  
Technological innovations…!
12	
  
—  Use	
  print	
  to	
  explain.	
  
—  Use	
  mul9media	
  to	
  show.	
  
—  Use	
  interac9ves	
  to	
  
demonstrate	
  and	
  engage.	
  
New forms of news deliveries!
13	
  
—  Video	
  
—  Audio	
  
—  Webcams	
  and	
  Webcasts	
  
—  Podcasts	
  
—  Animated	
  graphics	
  
• Archives	
  	
  
• Other	
  Web	
  sites	
  
• Organiza9ons	
  
• Editorials	
  and	
  columns	
  
• Addi9onal	
  story	
  
elements	
  
Multimedia Interactive Links
• Live	
  chats	
  
• Reader	
  feedback	
  
and	
  comments	
  
• Online	
  polls	
  and	
  
quizzes	
  
• Downloads	
  
14	
  
—  Who	
  creates	
  blogs?	
  
—  Journalists	
  
—  Par9cipants	
  in	
  breaking	
  news	
  
—  Bloggers	
  who	
  monitor	
  what’s	
  
new	
  and	
  newsworthy	
  
—  Are	
  blogs	
  important?	
  
—  Everyone	
  has	
  a	
  voice	
  
BLOGS: a way to add viewpoints!
15	
  
—  “Chunk”	
  your	
  informa9on.	
  
—  Tweak	
  your	
  type	
  to	
  make	
  
it	
  easier	
  to	
  scan.	
  
—  Rethink	
  what	
  a	
  “story”	
  is.	
  
Tips for creating readable, user-friendly
news stories for Web sites
5
• Enhance your story with
extra elements.
• Collaborate.
16	
  
—  Photocopy	
  page	
  161.	
  
—  Ask	
  the	
  team	
  what’s	
  this	
  
story	
  really	
  about.	
  	
  
—  Summarize	
  in	
  25	
  words	
  or	
  
less.	
  
Online package planning guide!
• Think like a reader.
• Organize.
• Distribute copies.

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Chapter 8

  • 1. lcome to the world of urnalism, where porters have been gging dirt, raking muck, king headlines and adlines for centuries w. It’s a history full of bloid trash, of slimy nsationalists, of runkards, deadbeats and mmers” (as a Harvard iversity president once scribed reporters). But it’s a history full of roes, too: men and men risking their lives tell stories of war and agedy, risking prisonment to defend ee speech. And as you n see here, reports have come beloved characters p culture, too, turning up movies, comics and TV ows as if guided by an cult hand. Every culture seeks effective ways to spread new information and gossip. In ancient times, news was written on clay tablets. In Caesar’s age, Romans read newsletters compiled by correspondents and handwritten by slaves. Wandering minstrels spread news (and the plague) in the Middle Ages. Them came ink on paper. Voices on airwaves. Newsreels, Web sites, And 24-hour cable news networks. Thus when scholars analyze the rich history of journalism, some view it in terms of technological progress—for example, the dramatic impact of bigger, faster printing presses. Others see journalism as a specialized form literary expression, one that’s constantly evolving, reflecting and shaping its culture. Others see it as an inspiring quest for free speech, an endless power struggle between Authority (trying to control information) and the People (trying to learn the truth). Which brings to mind the words of A.J. Liefling: “Freedom of the press is guaranteed only to htose who own one.” In the pages ahead, we’ll take a quick tour of 600 years of journalism history, from hieroglyphics to hypertext: the media, the message and the politics. Technical advances and brilliant ideas forged a new style of journalism. It was a century of change, and newspapers changed dramatically. The typi newspaper of 1800 wa undisciplined mishma legislative proceeding long-winded essays a secondhand gossip. B 1900, a new breed of tor had emerged. Jour had become big busin Reporting was becom disciplined craft. And newspapers were bec more entertaining and essential than ever, w most of the features w expect today: Snappy headlines, Ads, Comic Sports pages. And an “inverted pyramid” sty writing that made stori tighter and newsier. Radio and television brought an end to newspapers’ media monopoly. Why? Well yourself: Which did yo Online  repor*ng   Inside Reporting Tim Harrower 8
  • 2. 2   From  print  to  the  Web   Media  convergence   Online  storytelling  op9ons   Wri9ng  for  online  media  
  • 3. 3   —  Online  media  offers  readers   more  variety  and  control   —  Naviga9on  crucial  factor   Electronic newspapers may replace dead- tree newspapers!
  • 4. 4   —  Tradi9onal  papers   • Online news sites Arranging stories!
  • 5. 5   —  Need  to  develop  new  ways  to   tell  stories.   —  Tomorrow’s  journalists  will   plan  and  produce  news   stories  in  different  ways.   To fulfill the potential of new media!
  • 6. 6   —  Timeliness   —  Print  uses  large  photo  to   catch  eye;  Web  uses   smaller  image   —  Print  uses  smaller  text;   Web  uses  larger  text   Navigating online news sites!
  • 7. 7   — Home  page  is  gateway  to   online  news   — Must  be  comprehensive   — Must  be  easy  to  navigate   — Compelling  headlines  for   links   Navigating online news sites!
  • 8. 8   —  Gatekeeper  (past)   —  Journalist  shares  with   readers  informa9on  to   which  only  she  has   access.   The role of the journalist is changing along with the media ! Navigator (present) Journalist helps to guide readers through an ever-increasing body of information on a specific topic.
  • 9. 9   —  Time/date   —  Index   —  Lead  story   —  Page  design  for  single-­‐ screen  display   —  Naviga9on  buXons   Key home page elements! • Search engine • Ads/promotions • Interactive extras • Links • Footer
  • 10. 10   — Newsroom   convergence   —  Journalists  from   different  media  share   same  workspace.   Technological innovations transforming 21st-century journalism! Newsgathering convergence Reporters, editors and photographers collaborate on reports.
  • 11. 11   —  Content    convergence   —  Final  story  combines   —  Text.   —  Images.   —  Blogs.   —  Podcasts.   —  Slideshows.     Technological innovations…!
  • 12. 12   —  Use  print  to  explain.   —  Use  mul9media  to  show.   —  Use  interac9ves  to   demonstrate  and  engage.   New forms of news deliveries!
  • 13. 13   —  Video   —  Audio   —  Webcams  and  Webcasts   —  Podcasts   —  Animated  graphics   • Archives     • Other  Web  sites   • Organiza9ons   • Editorials  and  columns   • Addi9onal  story   elements   Multimedia Interactive Links • Live  chats   • Reader  feedback   and  comments   • Online  polls  and   quizzes   • Downloads  
  • 14. 14   —  Who  creates  blogs?   —  Journalists   —  Par9cipants  in  breaking  news   —  Bloggers  who  monitor  what’s   new  and  newsworthy   —  Are  blogs  important?   —  Everyone  has  a  voice   BLOGS: a way to add viewpoints!
  • 15. 15   —  “Chunk”  your  informa9on.   —  Tweak  your  type  to  make   it  easier  to  scan.   —  Rethink  what  a  “story”  is.   Tips for creating readable, user-friendly news stories for Web sites 5 • Enhance your story with extra elements. • Collaborate.
  • 16. 16   —  Photocopy  page  161.   —  Ask  the  team  what’s  this   story  really  about.     —  Summarize  in  25  words  or   less.   Online package planning guide! • Think like a reader. • Organize. • Distribute copies.