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Mm ch 03books
This chapter discusses the history and current state of the book publishing industry. It covers the origins of books from papyrus to the printing press revolution. The modern industry is dominated by a handful of large conglomerates and faces challenges from new technologies like e-books and audiobooks. Key questions include who will produce content, how it will be distributed, and the overall business models for publishers. The chapter also examines controversies in book publishing like censorship and a focus on blockbuster titles.
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Mm ch 03books
- 1. Chapter 3 Books: TheDurable Medium Chapter Outline • History • Industry • Controversies
- 3. Mass Media ina Changing World Second Edition
- 4. Who will producecontent? • Should authors get paid for the work they produce? • Should pay come from publishers? If so, then upfront or by copy sold? • Should government subsidize writing of books? • Will publishers make content available? What will be the means of distribution? • How much will consumers pay? • Who will control means of production, distribution? Big Questions
- 5. What will bethe overall business model going forward? • How is the film industry adapting? Newspapers? Music? • Is there a role for advertising? What is the cultural impact? • Of mega-publishers? Of the Internet? • How will content be affected by new business models? • Is there a role for craft publishers? Big Questions
- 6. • Bertelsman AG(Germany) • Pearson (England) • News Corporation (Australia) • Time Warner (United States) • Holtzbrinck (Germany) Big Issues Five publishers dominate U.S. book sales
- 7. • Kindle • iPad/tablets •Audiobooks Big Issues Technology Standardization • Universal PDFs? Proprietary formats? • Kindle/Amazon • Apple iBooks
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- 9. Early Forms • Papyrus •Parchment • Asians used rice paper with carved, reusable wooden blocks. A Brief History of Books
- 10. The Printing Revolution •Johannes Gutenberg and moveable metal type A Brief History of Books
- 11. The Printing Revolution •Printing changed the world from one of oral culture to written-word culture. • This was an example of technological determinism. A Brief History of Books
- 12. The Book InAmerica • 1530s: Spanish establish first press in the Americas. Produced texts for teaching Spanish to Indians in Mexico City. • Many early colonial publishers were escaping repression in England, where the king carefully controlled any type of publication. • Printers ran bookstores, where intelligentsia met. • In 1731, Benjamin Franklin helps to open first public library. A Brief History of Books
- 13. A Brief Historyof Books • Universal Education • Industrial Revolution • Books and Slavery • Paperback Books
- 14. A Brief Historyof Books Conglomeration and Globalization
- 15. A Brief Historyof Books Top Publishers of U.S. Books
- 16. Milestones in BookPublishing timeline
- 17. A Brief Historyof Books New Forms of the Book • Audiobooks • E-books • hypertext fiction
- 18. Understanding Today’s Book PublishingIndustry Types of Books • Trade books • Educational books • Reference books • Professional books • Specialty
- 19. Understanding Today’s Book PublishingIndustry The Players (authors) • Few in number. Most have a day job. • Many come from newspapers or magazines. • Many finished books are not published. • Ghost writers.
- 20. Understanding Today’s Book PublishingIndustry • acquisition editor • developmental editor • copy editor
- 21. Understanding Today’s Book PublishingIndustry What does a publisher do? • Editing • Promotion • Distribution • Financing
- 22. Understanding Today’s Book PublishingIndustry The Bookseller • Independent “mom and pops” • Megastores • Online
- 23. Understanding Today’s Book PublishingIndustry The Reader • Bibliophiles • Casual readers • Required readers • Illiterates • Alliterates
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- 27. Chapter 3 Books: TheDurable Medium Chapter Outline • History • Industry • Controversies