The document discusses several aspects of memory: - The primacy effect is when information presented first is remembered best due to more rehearsal. - The recency effect is when the most recently presented information is remembered best since less time has passed. - Distinctive information stands out and is easier to remember than similar information. - Information that is encountered more frequently through repetition is better remembered. - Associating new information with information already known makes it easier to recall. - Our memory sometimes reconstructs information by filling in gaps.