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Snapchat

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Snapchat

  1. 1. Snapchat Kyle Hayman MKTG 338
  2. 2. Overview • Snapchat is a new way to take pictures or videos over your cellular device and send them to friends or family at intervals of 1 to 10 seconds. • Invitations contacts on Smartphone or by connecting through other social networks
  3. 3. Unique • The picture or video that is sent to other users disappears forever after the view time has been completed. • Viewing period – the recipient must maintain contact with the device's touch screen • Screenshot • Impermanence
  4. 4. Historical Data • Developed by Evan Spiegel and Robert Murphy, Stanford University students. • Logs over 400 million messages every day! • Directed at 13 to 23 year olds Has a growing 40+ age group 80% of Snapchat users and located in the U.S.
  5. 5. KPI • “Best Friends” – It tracks the top 3 friends you send and receive snaps with and creates your “Best Friends” that can be seen by all of your other friends.
  6. 6. Updates • Up to 7 Top Friends • My Story • Visual filters • Replay – Once a day
  7. 7. Tips/Caution • Screenshots • Promotes risky behavior – Be Careful!
  8. 8. Advertising • Mobile Coupons • New Follower Giveaways • Preview New Product • Behind the Scenes
  9. 9. Businesses Using Platform • Karmaloop • Taco Bell
  10. 10. Future Impact • "Snapchat Stories” advertising on larger scale. • Growing user base and trend-setting mode of photo sharing, Snapchat isn't going to disappear anytime soon.
  11. 11. Questions • ??????

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