This chapter discusses return on invested capital (ROIC) and growth as fundamental drivers of company value. It provides the following key points: 1. ROIC measures a company's ability to generate returns from its capital investments and should be compared to its cost of capital and returns on alternative investments. 2. The value creation formula shows that higher long-term ROIC and growth rates lead to greater company value. 3. Sustainable competitive advantages allow some companies to maintain high ROIC for extended periods, while others see ROIC decline over time as advantages erode. 4. Empirical analysis shows ROIC and growth tend to decrease as companies mature, with 50% of high-ROIC companies