This document discusses methods for estimating continuing value in discounted cash flow valuations. It recommends using the key value driver formula or economic profit model to calculate continuing value. The key value driver formula links continuing value to growth, return on invested capital, and weighted average cost of capital. The economic profit model shows expected value creation in the continuing period. The document cautions against naive conservatism and discusses how continuing value assumptions like growth rates can significantly impact valuation but do not affect total company value. It also clarifies common misconceptions regarding issues like how forecast period length and "competitive advantage periods" relate to value.