Randall Blum seminar 3, Audience Analysis

1. Randall Blum Presentations – Seminar #3
“Audience Analysis”

2. Announcements
Lecture #4: “Production - Content Design”
Labs #4: Lunch N’ Learn Presentations

3. Review
Presentation Anxiety
‘Anxiety’ Vs. ‘Nervousness’
Causes Of Presentation Anxiety
Debilitating Affects
Anxiety Management

4. Seminar #3
Preparation - Audience Analysis

5. Which Of The Following Is NOT
One Of The Formal Presentation Steps?
1. Delivery
2. Facilitation
3. Engagement
4. Feedback

6. “Presentations Belong To The Audience…
Not The Presenter”
1. True
2. False

7. Which Of The Following Is NOT
True Of Today’s Audiences
0%
100%
0%
0% 1. Audiences Are Highly Entertained
2. Audiences Are Technology-Dependent
3. Audiences Are Inundated With Information
4. Audiences Are Sophisticated Listeners

8. The ‘Audience-Centered Model’
Includes Which Of The Following?
0%
0%
0%
0%
100% 1. Sender/Receiver
2. Coding
3. Noise
4. All Of The Above
5. None Of The Above

9. ‘Audience Demographics’
Refers To Which Of The Following?
0%
0%
0%
100%
0% 1. Gender
2. Political Beliefs
3. Religious Views
4. Attitude
5. Experiences

10. “It’s Helpful Knowing Whether An Audience
Is Required To Attend”
100%
0% 1. True
2. False

11. ‘Presentation Noise’
Refers To Which Of The Following?
0%
0%
100%
0%
0% 1. Physical Noise
2. Physiological Noise
3. Perceptual Noise
4. All Of The Above
5. None Of The Above

12. Which Is The Most Important Question
Regarding Audience Expectations?
20%
20%
20%
20%
20% 1. What Do They Want To Learn?
2. What “Take-Away” Do They Expect?
3. What Would They Say If They Did It?
4. What Information Would Meet Their Needs?
5. All Of The Above

13. “A Hostile Audience Is The
Most Difficult To Persuade”
0%
100% 1. True
2. False

14. What Is The Most Effective Way
To Learn Information About An Audience?
100%
0%
0%
0%
0% 1. Ask The Person Who Invited You
2. Ask An Inside Informant
3. Complete A Pre-Presentation Questionnaire
4. Ask Audience Members As They Enter
5. None Of The Above

15. BUS 073 – Lecture #3
Preparation - Audience Analysis

16. Preparation – Audience Analysis
I. Five Steps Of Presentation Preparation
II. Preparation (Step #1) – Audience Analysis
III. Audiences And Presentations
IV. Audience-Centered Communication Model
V. Audience Analysis Questions

17. I. Five Steps Of Presentation Preparation
Step #1: Preparation – Audience Analysis
Step #2: Production – Content Design
Step #3: Delivery – Style Development
Step #4: Facilitation – Venue Management
Step #5: Feedback – Skill Evaluation

18. II. Preparation (Step #1) – Audience Analysis
Presentations Belong To The Audience…Not The Presenter
Presenter Has To Be Believed…To Be Heard
Audiences Want To Be Known And Appreciated
Audiences Buy People They Like
Audiences Have Nearly Faultless Detectors For The Fake
Audiences Emotions Dominate Reasoning

20. III. Audiences And Presentations
Today’s Audience…
Information Overload
Highly Entertained
Technology Dependent
Short Attention-Span
Easily Distracted
Minimal Time Available
Diverse
Today’s Presentations…
Too Much Information
Boring
Technology Challenged
No Excitement
Not Audience Focused
Too Long
Not Audience-Centered

21. How Can I Make It Easy To Be A Member
Of My Audience?
People Listen To Presenters For Only Two Reasons
- They Recognize A Benefit
- They Like The Presenter
An Audience Is Not A Mob – They Have Needs
How Would This Audience Give This Presentation?

22. IV. Audience-Centered Communication Model
Sender
Receiver
Coded
Decoded
Feedback
Noise

23. V. Audience Analysis Questions
“What Do I Know About This Event?”
“What Do I Know About This Audience’s Background?”
“What Do I Know About This Audience’s Personality?”
“What ‘Noise’ Will Interfere With My Presentation?”
“Where Do I Find This Information?”

25. “What Do I Know About This Event?”
Scheduled Of Events
Mind-Set
Prior/Post Speakers
Type Of Presentation
Size Of The Group
Time Allotted
Facility Options

26. “What Do I Know About
This Audience’s Background?”
Type Of Group
Organizational Hierarchy
Attendance Requirement
Demographics
Shared History
Knowledge Of The Topic
Knowledge Of The Speaker

27. “What Do I Know About
This Audience’s Personality?”
Friendly, Hostile, or Apathetic
Open, Closed, or Neutral
Collective Needs
Stated/Unstated Expectations

29. “What ‘Noise’ Will Interfere
With My Presentation?”
Physical Noise
Physiological Noise
Perceptual Noise
Psychological Noise
Semantic Noise

30. “Where Do I Find This Information?”
Person Inviting You
Insider Informant
Organization Website
Audience Members
Current/Past Speakers
Pre-Presentation Questionnaire

31. Summary
Audience Analysis
I. Five Steps Of Presentation Preparation
II. Preparation (Step #1) – Audience Analysis
III. Audiences And Presentations
IV. Audience-Centered Communication Model
V. Audience Analysis Questions

32. A Final Thought…
“Can You Close Your Eyes And See Them?”
“How Would They Give The Presentation?”

34. Which Of The Following Is NOT
One Of The Formal Presentation Steps?
0%
0%
0%
100% 1. Delivery
2. Facilitation
3. Engagement
4. Feedback

35. “Presentations Belong To The Audience…
Not The Presenter
100%
0% 1. True
2. False

36. Which Of The Following Is NOT
True Of Today’s Audiences
1. Audiences Are Highly Entertained
2. Audiences Are Technology-Dependent
3. Audiences Are Inundated With Information
4. Audiences Are Sophisticated Listeners

37. The ‘Audience-Centered Model’
Includes Which Of The Following?
0%
0%
100%
0%
0% 1. Sender/Receiver
2. Coding
3. Noise
4. All Of The Above
5. None Of The Above

38. ‘Audience Demographics’
Refers To Which Of The Following?
0%
100%
0%
0%
0% 1. Gender
2. Political Beliefs
3. Religious Views
4. Attitude
5. Experiences

39. “It Is Helpful To Know If
The Audience Is Required To Attend”
100%
0% 1. True
2. False

40. ‘Presentation Noise’
Refers To Which Of The Following?
100%
0%
0%
0%
0% 1. Physical Noise
2. Physiological Noise
3. Perceptual Noise
4. All Of The Above
5. None Of The Above

41. Which Is The Most Important Question
Regarding Audience Expectations?
100%
0%
0%
0%
0% 1. What Do They Want To Learn About The Topic?
2. What “Take-Away” Do They Expect?
3. What Would They Say If It Was Up To Them?
4. What Key Statements Would Meet Their Needs?
5. All Of The Above

42. “A Hostile Audience Is The
Most Difficult To Persuade”
100%
0% 1. True
2. False

43. What Is The Most Effective Way
To Learn Information About An Audience?
100%
0%
0%
0%
0% 1. Ask The Person Who Invited You
2. Ask An Inside Informant
3. Complete A Pre-Presentation Questionnaire
4. Ask Audience Members As They Enter
5. None Of The Above

44. Thank you to YouTube for your contribution to this lecture