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Damian Radcliffe / @damianradcliffe
September 2019
Social Media and #Activism
Implications for netizens and journalists
A few famous examples
#OscarsSoWhite
Benefits
• Focal point for conversation
• User generated (not by platforms)
• Translation to other languages
• Generate momentum
#IceBucketChallenge
ALS Association :
1. $41.8 million given by 739,000 new donors between
July 29 and August 21 2014
2. More than double the donations to the charity for
the whole of 2012.
• 17 million videos
• 440 million views
• %115 million raised
In 2016 ALS announced major
scientific breakthrough – research
funded by the challenge
• #MeToo hashtag used
more than 19 million
times on Twitter in first
year
15 Oct 17- 30 Sept 2018 (Pew)
• Average 55,319 uses of
hashtag per day.
• 29% not in English
• Spike around related
news stories
e.g. Time magazine named #MeToo activists
as persons of the year
#MeToo Brought Down 201
Powerful Men. Nearly Half of
Their Replacements Are Women.
Criticism
• “Slacktivism”
• Offline action still required
• Ability to affect change
• Measuring success / impact
• Not representative
Recent examples connected
to the Israel-Palestine conflict
#MyPalestinianSitty
#MyPalestinianSitty
#IStandWithIlhan
#WeAreIsraa
5 Emerging Themes
1. Misinformation / Disinformation
• Discerning fact from fiction
• Whose truth?
• What motive?
2. Weaponization of Social Media
• Bots
• State Actors
• Trolls
• Hijacking debates
• Cyberhacks
• Mobilization
3. Privacy concerns
• Government monitoring
• Impact on
jobs/visas/relationships
• Complaints, Censorship +
Takedowns by platforms
4. Migration to closed networks
1. Seen as more private.
2. Encrypted.
Plus
• Multi-functional.
• Easy/clean design.
• Shiny new thing.
5. Algorithms
Thanks for
listening.
Email: damianr@uoregon.edu
Twitter: @damianradcliffe
Web: www.damianradcliffe.com

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Social Media and Hashtag Activism

Editor's Notes

  1. http://techsbooks.com/wp-content/uploads/Optus_May_Tech_Business-bundles.jpg
  2. https://www.google.com/url?sa=i&source=images&cd=&ved=2ahUKEwj1zvu2m73kAhXlOn0KHaMUCyQQjRx6BAgBEAQ&url=https%3A%2F%2Fwww.bloomberg.com%2Fnews%2Farticles%2F2016-07-14%2Fwhat-is-black-lives-matter&psig=AOvVaw3gFvQFeAg-0n1wKUIggIlc&ust=1567894256369351
  3. http://www.thesaint-online.com/wp-content/uploads/2018/02/Online-Activism.jpg
  4. https://d3i6fh83elv35t.cloudfront.net/newshour/app/uploads/2014/08/14724933407_0349796fea_o-1024x682.jpg https://www.globalcitizen.org/en/content/ice-bucket-challenge-als-mnd-money/
  5. https://i1.wp.com/sincerelymc.com/wp-content/uploads/2018/01/mihai-surdu-415698-1.jpg?resize=4608%2C3072
  6. https://twitter.com/Alyssa_Milano/status/919659438700670976?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E919659438700670976&ref_url=https%3A%2F%2Fwww.usatoday.com%2Fstory%2Fnews%2F2018%2F10%2F13%2Fmetoo-impact-hashtag-made-online%2F1633570002%2F
  7. NYT https://contents.newspicks.com/images/news/3405801?updatedAt=20181023150143
  8. https://upload.wikimedia.org/wikipedia/en/0/03/Stop_Kony_2012_poster.png https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQeYJsqHicKazkBnG8GMdjAOkBlFHx7udYDCDfWYHjpQvnSd_Prkg
  9. https://twitter.com/MindOfLayla/status/1162901409278377984?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed&ref_url=https%3A%2F%2Fd-30981959024154973734.ampproject.net%2F1909051800160%2Fframe.html
  10. https://twitter.com/MindOfLayla/status/1162901409278377984?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed&ref_url=https%3A%2F%2Fd-30981959024154973734.ampproject.net%2F1909051800160%2Fframe.html
  11. https://twitter.com/MindOfLayla/status/1162901409278377984?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed&ref_url=https%3A%2F%2Fd-30981959024154973734.ampproject.net%2F1909051800160%2Fframe.html https://twitter.com/elenaaabeee/status/1162896345796997121/photo/1?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1162896345796997121&ref_url=https%3A%2F%2Fwww.alaraby.co.uk%2Fenglish%2Fnews%2F2019%2F8%2F18%2Fwhy-is-mypalestiniansitty-trending
  12. https://twitter.com/FredTJoseph/status/1102904966191169536?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed&ref_url=https%3A%2F%2Fd-4134756303583755352.ampproject.net%2F1909051800160%2Fframe.html https://twitter.com/andrewkimmel/status/1102735430330441728?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed&ref_url=https%3A%2F%2Fd-4134756303583755352.ampproject.net%2F1909051800160%2Fframe.html Andrew Kimmel @andrewkimmel I produce things for tv & the web. Founder of AuraNexus. Former Head of Live Video @BuzzFeedNews + Former Producer of @BachelorABC andrew.kimmel@gmail.com https://pbs.twimg.com/media/D_uOMJ0XUAA_GBJ.png https://twitter.com/KumarRaoNYC/status/1102788004526112768?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed&ref_url=https%3A%2F%2Fd-4134756303583755352.ampproject.net%2F1909051800160%2Fframe.html Kumar Rao @KumarRaoNYC Lawyer, former public defender. Human rights, attorneys of color, progressive politics, racial justice. #GoBlue @PopDemoc @LocalProgress (views mine)
  13. https://twitter.com/FredTJoseph/status/1102904966191169536?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed&ref_url=https%3A%2F%2Fd-4134756303583755352.ampproject.net%2F1909051800160%2Fframe.html https://twitter.com/andrewkimmel/status/1102735430330441728?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed&ref_url=https%3A%2F%2Fd-4134756303583755352.ampproject.net%2F1909051800160%2Fframe.html Andrew Kimmel @andrewkimmel I produce things for tv & the web. Founder of AuraNexus. Former Head of Live Video @BuzzFeedNews + Former Producer of @BachelorABC andrew.kimmel@gmail.com https://pbs.twimg.com/media/D_uOMJ0XUAA_GBJ.png https://twitter.com/KumarRaoNYC/status/1102788004526112768?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed&ref_url=https%3A%2F%2Fd-4134756303583755352.ampproject.net%2F1909051800160%2Fframe.html Kumar Rao @KumarRaoNYC Lawyer, former public defender. Human rights, attorneys of color, progressive politics, racial justice. #GoBlue @PopDemoc @LocalProgress (views mine) https://twitter.com/4noura/status/1169275956361605120?s=11
  14. http://www.wordstream.com/images/online-privacy-surveillance.jpg
  15. https://cdn-images-1.medium.com/max/1920/1*ZzgSNMk2jhz_GC2C5rXDNw.gif
  16. http://www.wordstream.com/images/online-privacy-surveillance.jpg
  17. https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=imgres&cd=&ved=0ahUKEwip4aeOvcLQAhVGyWMKHZpgBkIQjBwIBA&url=http%3A%2F%2Fhyperallergic.com%2Fwp-content%2Fuploads%2F2014%2F02%2Fsms-app-640.gif&psig=AFQjCNEkpd5dOS1Kk58WYaIJ466Fz1AJWg&ust=1480114168830034
  18. http://www.adweek.com/socialtimes/files/2014/05/MiddleEastTVMobileDevice650.jpg http://media.minutevideos.com/161229/60427TzC1_l.jpg https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcR6aIaf1vyTCcfBdH4cbdYCkmog9UogF3bIlkuseB41CJZDpOOccA
  19. http://mobilemarketingmagazine.com/wp-content/uploads/2015/08/messaging-apps.png