My slides for a panel on Hashtag Activism and Social Media, for the United Nations International Media Seminar on Peace in the Middle East (Ankara, 11-12 September 2019).
Social Media Activism (SMA) is the use of web-based platforms, applications and technologies to bring about political or social change and has the power to disseminate information rapidly and globally. It has played a central role in recent worldwide movements for change.
We discuss current trends and limitations, the main players and their changing market share, and innovations in the on-line activism arena.
Traditional players like Twitter, Facebook and YouTube are now being challenged by new tools and activist specific spaces.
Security concerns have led to the creation of tools such as Pidder, Crabgrass and OTR.
SMA is not always a force for good. Users must be responsible, evaluate the veracity of information and understand the potential to propagate crime.
Ultimately, SMA can only be a part of the movement for change - it still needs brave people on the streets to challenge the status quo.
The document discusses social media activism and examines case studies to evaluate its effectiveness. It defines social media activism as using social platforms to champion causes. While some critics argue offline activism is more impactful, examples like the marriage equality referendum in Ireland found social media helped engage young voters and shift perceptions to support LGBT rights. The document also explores environmental campaigns and the Arab Spring, noting social media was effective at raising awareness but usually one catalyst among others for change. Overall, the impact of social media activism depends on how effectiveness is measured.
Slides for Guest Lecture Skype with COMM 4370 New Media Technologies and Communicationat Schreiner University, February 28, 2013. Focuses on the role of the Internet and social media in democracy, protest, activism, and social change.
The document discusses how social media and the internet have changed the political landscape and democratic processes. It outlines how politicians now embrace platforms like Facebook and YouTube to engage citizens, how citizens can use social media to discuss issues, communicate with politicians, and organize activism. Examples are given of Barack Obama's successful 2008 social media campaign and how social media was used in the UK 2010 election debates and Arab Spring uprisings to facilitate activism and drive political change.
The document discusses digital activism, which is defined as using digital technology, such as social networks, blogs, email, video and SMS, to achieve political or social change. It provides examples of tools for digital activism and how they can be used, such as using social networks to interact with supporters, blogs to share longer analysis, and video to get attention through emotion. The combination of a goal for change and use of digital technology is what constitutes digital activism.
Media Research Methods provides an overview of media and communication research. It discusses how research has developed into an academic area, drawing on methods from other social sciences. Research covers a wide range of topics using various methods. The document outlines the importance, scope, and characteristics of scientific research. It also discusses the growth of research in mass communication due to forces like wars, advertising, publishers, and public concern. Finally, it examines the phases of research development within a new medium and importance of research for knowledge, theory, and solving real-world problems.
This introduction to digital activism, created by the organization DigiActive.org, provides examples from around the world and discusses best practices and challenges to this emerging field of social change. Learn more at www.DigiActive.org
Social Media Activism (SMA) is the use of web-based platforms, applications and technologies to bring about political or social change and has the power to disseminate information rapidly and globally. It has played a central role in recent worldwide movements for change.
We discuss current trends and limitations, the main players and their changing market share, and innovations in the on-line activism arena.
Traditional players like Twitter, Facebook and YouTube are now being challenged by new tools and activist specific spaces.
Security concerns have led to the creation of tools such as Pidder, Crabgrass and OTR.
SMA is not always a force for good. Users must be responsible, evaluate the veracity of information and understand the potential to propagate crime.
Ultimately, SMA can only be a part of the movement for change - it still needs brave people on the streets to challenge the status quo.
The document discusses social media activism and examines case studies to evaluate its effectiveness. It defines social media activism as using social platforms to champion causes. While some critics argue offline activism is more impactful, examples like the marriage equality referendum in Ireland found social media helped engage young voters and shift perceptions to support LGBT rights. The document also explores environmental campaigns and the Arab Spring, noting social media was effective at raising awareness but usually one catalyst among others for change. Overall, the impact of social media activism depends on how effectiveness is measured.
Slides for Guest Lecture Skype with COMM 4370 New Media Technologies and Communicationat Schreiner University, February 28, 2013. Focuses on the role of the Internet and social media in democracy, protest, activism, and social change.
The document discusses how social media and the internet have changed the political landscape and democratic processes. It outlines how politicians now embrace platforms like Facebook and YouTube to engage citizens, how citizens can use social media to discuss issues, communicate with politicians, and organize activism. Examples are given of Barack Obama's successful 2008 social media campaign and how social media was used in the UK 2010 election debates and Arab Spring uprisings to facilitate activism and drive political change.
The document discusses digital activism, which is defined as using digital technology, such as social networks, blogs, email, video and SMS, to achieve political or social change. It provides examples of tools for digital activism and how they can be used, such as using social networks to interact with supporters, blogs to share longer analysis, and video to get attention through emotion. The combination of a goal for change and use of digital technology is what constitutes digital activism.
Media Research Methods provides an overview of media and communication research. It discusses how research has developed into an academic area, drawing on methods from other social sciences. Research covers a wide range of topics using various methods. The document outlines the importance, scope, and characteristics of scientific research. It also discusses the growth of research in mass communication due to forces like wars, advertising, publishers, and public concern. Finally, it examines the phases of research development within a new medium and importance of research for knowledge, theory, and solving real-world problems.
This introduction to digital activism, created by the organization DigiActive.org, provides examples from around the world and discusses best practices and challenges to this emerging field of social change. Learn more at www.DigiActive.org
Digital activism uses networked technologies like social media for grassroots political and social change campaigns. It allows activists to share public opinion, plan actions, protect themselves, issue calls to action, take action online, and transfer resources. Examples mentioned include the Occupy Movement, Arab Spring uprisings, KONY 2012, and Israel Loves Iran campaign, which show how digital tools have been used to raise awareness, organize protests, and support revolutions from a distance.
Cultivation theory proposes that heavy television viewing can influence people's perceptions of social reality. Developed by George Gerbner, cultivation theory suggests that the more time people spend watching television, the more likely they are to believe portrayals of the world reflected in television programming. In particular, heavy television viewers may overestimate occurrences of violence and hold more fearful views than light viewers. Cultivation theory research involves large surveys and experiments that relate television viewing habits to perceptions of issues like crime rates and personal safety.
The document discusses the hypodermic needle theory of mass communication. It was proposed in the 1930s and suggests that media messages directly influence passive audiences like injections from a needle. Katz and Lazarsfeld argued this theory was too simplistic and proposed the two-step flow model, where opinion leaders influence audiences. The document also discusses the Lasswell formula for communication research and concludes different individuals respond differently to the same media messages.
The Media Dependency Theory proposes that the more dependent an individual is on media to have their needs met, the more important media will be to that person. The theory was developed by Sandra Ball-Rokeach and Melvin DeFleur and is widely applicable today given society's overwhelming use of media. There is debate around what exactly causes media dependency, with some pointing to factors like age, occupation, or geographic location.
This document discusses media audiences and how media products are targeted towards specific audiences. It explains that the target audience is the specific group a product is aimed at. Media companies research audience demographics and psychographics to better understand the behaviors and traits of potential audiences. The document also summarizes several theories of how audiences interact with media, including the hypodermic model which views audiences as passive, the two-step flow theory which proposes opinions spread from media to opinion leaders to the wider audience, and uses and gratification theory which sees audiences as active users selecting media to fulfill certain needs.
The document discusses Elisabeth Noelle-Neumann's spiral of silence theory of public opinion formation. The theory posits that individuals are less likely to express opinions they believe are in the minority due to a fear of isolation. Neumann developed the theory to explain how the German public came to support the wrong political positions that led to defeat in World War II. The document also covers criticisms of the theory, which include that it does not account for individuals who stand by their views regardless of the majority opinion. It also only cites fear of isolation as the reason for remaining silent, rather than considering other possible reasons.
Development media theory (Mass communication theory)AribaTanveer
Development media theory refers to using communication to facilitate social development in developing countries. It posits that mass media should support national development programs and nation building. The theory originated in the 1940s due to the development gap between first-world and third-world countries and aims to help people through ethical, two-way communication rather than propaganda while respecting local cultures.
This document differentiates between traditional and social media in terms of content creation. Traditional media involves one-to-many communication, with content typically created by marketers and published through channels like television, radio, and print. Social media enables many-to-many communication, with users able to both consume and create content through blogs, social networks, and user-generated content. It also categorizes different types of content on social media based on who creates it and whether there is paid placement, such as social video, viral video, news publicity, advertorials, and word-of-mouth.
This document discusses media convergence and the 3 C's of convergence - computing, communication, and content. It explains that media convergence involves the interlinking of technologies, media content, and communication networks due to the evolution of the internet. Traditionally, technologies existed separately but now converge to provide integrated experiences. The 3 C's represent the base of media convergence, with computing encompassing technologies, communication referring to networks, and content being the media. Media convergence transforms industries and allows new forms of content to emerge by combining different media types.
Cultivation theory posits that heavy television viewing shapes viewers' perceptions of the world by presenting an exaggerated view of violence. Specifically, it suggests that heavy viewers come to see the world as a scary place, overestimate crime rates, and feel less safe. The theory also argues that television has become society's dominant storyteller and influences viewers through constant exposure to the same portrayals, especially of marginalized groups as more likely to be victims of violence.
This document discusses the rise of mobile journalism using smartphones and tablets. It notes that over 1.5 billion people worldwide have smartphones, and they are increasingly using them to take photos, shoot video, and share content online. The document then outlines various ways that journalists can utilize smartphones for newsgathering, such as covering breaking news, conducting interviews, livestreaming events, and verifying facts through social media. It concludes by exploring emerging mobile tools and trends in journalism, such as augmented reality, wearable devices, and new business models driven by mobile advertising revenue.
This document discusses various concepts related to media ideology. It begins by defining ideology and explaining how Marxist theorists view it as a tool used by the powerful to distort and misrepresent reality. It then examines how ideology relates to media studies and how media texts reflect certain values and worldviews. Several normative approaches to understanding media ideology are explored, including authoritarian, libertarian, and social responsibility theories. Specific cases like Rupert Murdoch's media ownership and the role of media in promoting the Iraq war are analyzed to show how ideology functions and can be manipulated in practice.
The document discusses the role of propaganda and media techniques in presidential politics. It defines propaganda as using information to influence people's thinking. It then outlines several propaganda techniques used in political campaigns, such as bandwagon appeals, card stacking of selective facts, glittering generalities of vague positive words, name-calling of opponents, plain folks portrayals of candidates as everyday people, and transfer of appealing symbols. The document also notes how media coverage focuses on "horse-race" aspects of who is winning and losing, and how early victories can help certain candidates attract more funding and attention.
Globalization can be analyzed through the lens of discourse theory. Discourse theory views reality and social affairs as constructed through language and discourse. Globalization itself can be seen as a discursive phenomenon, with competing discourses trying to dominate the meaning of globalization. Some see globalization discourse as trying to normalize new concepts and meanings. However, globalization discourse is not fixed or final, as it forms in relation to other discourses and is challenged over time. Analyzing globalization as a discursive competition can provide insights into how meanings are constructed around this multidimensional phenomenon.
Internet activism uses communication technologies like websites and email to organize people around issues like human rights and the environment in order to create social change. Hacktivism combines hacking and activism by using techniques like website defacements and denial of service attacks to disrupt services and draw attention to political or social causes in a nonviolent way. While activism and hacktivism can be effective in achieving goals, they also face criticisms like furthering divisions in society and potentially disrupting free speech.
This document summarizes the pros and cons of social media campaigns as well as trends in social media usage. Some key advantages of social media campaigns are that they are inexpensive compared to traditional media, allow for high levels of interaction through calls to action, and are highly measurable through analytics. Popular social media platforms like Facebook, YouTube, and Twitter continue to grow substantially in user bases internationally. Social media campaigns also have very competitive costs per thousand impressions (CPM) compared to other advertising mediums and can reach millions of users with affordable budgets.
Gatekeepers play an important role in the media by controlling, managing, and transferring information. They act as filters determining what content gets published or broadcast and what does not. Gatekeepers aim to select and promote stories, ideas, and perspectives that will be of interest to audiences.
Social media allows for participatory culture where users can act as both consumers and producers by contributing content. Examples include editing Wikipedia, uploading photos to Facebook, and creating videos for YouTube. Participatory culture enables digital labor where people make online content for free but get paid through large followings. It also allows for social media capitalism where platforms themselves make money through ads and help other companies profit from user data and promotions. Social media increases connectivity while allowing easy sharing of opinions and ideas.
An introduction to news consumption, monitoring and verification. Presentation slides from the American Press Institute's "Build a Better Journalist" conference, held at George S. Turnbull Center, University of OregonPortland
Saturday, Jan. 23, 2016. https://www.americanpressinstitute.org/wp-content/uploads/2016/01/OREGONbootcampagendaforprinting-1.pdf
I also walked through 10 resources for breaking news and media management: https://medium.com/@damianradcliffe/10-easy-ways-journalists-can-better-verify-monitor-and-manage-social-media-790a1b1f3ba7#.t1tww4kzv
Making smart decision: Thornley Fallis whitepaper looks at important trends, metrics and benchmarks to inform digital communications strategies for 2014 and beyond.
Digital activism uses networked technologies like social media for grassroots political and social change campaigns. It allows activists to share public opinion, plan actions, protect themselves, issue calls to action, take action online, and transfer resources. Examples mentioned include the Occupy Movement, Arab Spring uprisings, KONY 2012, and Israel Loves Iran campaign, which show how digital tools have been used to raise awareness, organize protests, and support revolutions from a distance.
Cultivation theory proposes that heavy television viewing can influence people's perceptions of social reality. Developed by George Gerbner, cultivation theory suggests that the more time people spend watching television, the more likely they are to believe portrayals of the world reflected in television programming. In particular, heavy television viewers may overestimate occurrences of violence and hold more fearful views than light viewers. Cultivation theory research involves large surveys and experiments that relate television viewing habits to perceptions of issues like crime rates and personal safety.
The document discusses the hypodermic needle theory of mass communication. It was proposed in the 1930s and suggests that media messages directly influence passive audiences like injections from a needle. Katz and Lazarsfeld argued this theory was too simplistic and proposed the two-step flow model, where opinion leaders influence audiences. The document also discusses the Lasswell formula for communication research and concludes different individuals respond differently to the same media messages.
The Media Dependency Theory proposes that the more dependent an individual is on media to have their needs met, the more important media will be to that person. The theory was developed by Sandra Ball-Rokeach and Melvin DeFleur and is widely applicable today given society's overwhelming use of media. There is debate around what exactly causes media dependency, with some pointing to factors like age, occupation, or geographic location.
This document discusses media audiences and how media products are targeted towards specific audiences. It explains that the target audience is the specific group a product is aimed at. Media companies research audience demographics and psychographics to better understand the behaviors and traits of potential audiences. The document also summarizes several theories of how audiences interact with media, including the hypodermic model which views audiences as passive, the two-step flow theory which proposes opinions spread from media to opinion leaders to the wider audience, and uses and gratification theory which sees audiences as active users selecting media to fulfill certain needs.
The document discusses Elisabeth Noelle-Neumann's spiral of silence theory of public opinion formation. The theory posits that individuals are less likely to express opinions they believe are in the minority due to a fear of isolation. Neumann developed the theory to explain how the German public came to support the wrong political positions that led to defeat in World War II. The document also covers criticisms of the theory, which include that it does not account for individuals who stand by their views regardless of the majority opinion. It also only cites fear of isolation as the reason for remaining silent, rather than considering other possible reasons.
Development media theory (Mass communication theory)AribaTanveer
Development media theory refers to using communication to facilitate social development in developing countries. It posits that mass media should support national development programs and nation building. The theory originated in the 1940s due to the development gap between first-world and third-world countries and aims to help people through ethical, two-way communication rather than propaganda while respecting local cultures.
This document differentiates between traditional and social media in terms of content creation. Traditional media involves one-to-many communication, with content typically created by marketers and published through channels like television, radio, and print. Social media enables many-to-many communication, with users able to both consume and create content through blogs, social networks, and user-generated content. It also categorizes different types of content on social media based on who creates it and whether there is paid placement, such as social video, viral video, news publicity, advertorials, and word-of-mouth.
This document discusses media convergence and the 3 C's of convergence - computing, communication, and content. It explains that media convergence involves the interlinking of technologies, media content, and communication networks due to the evolution of the internet. Traditionally, technologies existed separately but now converge to provide integrated experiences. The 3 C's represent the base of media convergence, with computing encompassing technologies, communication referring to networks, and content being the media. Media convergence transforms industries and allows new forms of content to emerge by combining different media types.
Cultivation theory posits that heavy television viewing shapes viewers' perceptions of the world by presenting an exaggerated view of violence. Specifically, it suggests that heavy viewers come to see the world as a scary place, overestimate crime rates, and feel less safe. The theory also argues that television has become society's dominant storyteller and influences viewers through constant exposure to the same portrayals, especially of marginalized groups as more likely to be victims of violence.
This document discusses the rise of mobile journalism using smartphones and tablets. It notes that over 1.5 billion people worldwide have smartphones, and they are increasingly using them to take photos, shoot video, and share content online. The document then outlines various ways that journalists can utilize smartphones for newsgathering, such as covering breaking news, conducting interviews, livestreaming events, and verifying facts through social media. It concludes by exploring emerging mobile tools and trends in journalism, such as augmented reality, wearable devices, and new business models driven by mobile advertising revenue.
This document discusses various concepts related to media ideology. It begins by defining ideology and explaining how Marxist theorists view it as a tool used by the powerful to distort and misrepresent reality. It then examines how ideology relates to media studies and how media texts reflect certain values and worldviews. Several normative approaches to understanding media ideology are explored, including authoritarian, libertarian, and social responsibility theories. Specific cases like Rupert Murdoch's media ownership and the role of media in promoting the Iraq war are analyzed to show how ideology functions and can be manipulated in practice.
The document discusses the role of propaganda and media techniques in presidential politics. It defines propaganda as using information to influence people's thinking. It then outlines several propaganda techniques used in political campaigns, such as bandwagon appeals, card stacking of selective facts, glittering generalities of vague positive words, name-calling of opponents, plain folks portrayals of candidates as everyday people, and transfer of appealing symbols. The document also notes how media coverage focuses on "horse-race" aspects of who is winning and losing, and how early victories can help certain candidates attract more funding and attention.
Globalization can be analyzed through the lens of discourse theory. Discourse theory views reality and social affairs as constructed through language and discourse. Globalization itself can be seen as a discursive phenomenon, with competing discourses trying to dominate the meaning of globalization. Some see globalization discourse as trying to normalize new concepts and meanings. However, globalization discourse is not fixed or final, as it forms in relation to other discourses and is challenged over time. Analyzing globalization as a discursive competition can provide insights into how meanings are constructed around this multidimensional phenomenon.
Internet activism uses communication technologies like websites and email to organize people around issues like human rights and the environment in order to create social change. Hacktivism combines hacking and activism by using techniques like website defacements and denial of service attacks to disrupt services and draw attention to political or social causes in a nonviolent way. While activism and hacktivism can be effective in achieving goals, they also face criticisms like furthering divisions in society and potentially disrupting free speech.
This document summarizes the pros and cons of social media campaigns as well as trends in social media usage. Some key advantages of social media campaigns are that they are inexpensive compared to traditional media, allow for high levels of interaction through calls to action, and are highly measurable through analytics. Popular social media platforms like Facebook, YouTube, and Twitter continue to grow substantially in user bases internationally. Social media campaigns also have very competitive costs per thousand impressions (CPM) compared to other advertising mediums and can reach millions of users with affordable budgets.
Gatekeepers play an important role in the media by controlling, managing, and transferring information. They act as filters determining what content gets published or broadcast and what does not. Gatekeepers aim to select and promote stories, ideas, and perspectives that will be of interest to audiences.
Social media allows for participatory culture where users can act as both consumers and producers by contributing content. Examples include editing Wikipedia, uploading photos to Facebook, and creating videos for YouTube. Participatory culture enables digital labor where people make online content for free but get paid through large followings. It also allows for social media capitalism where platforms themselves make money through ads and help other companies profit from user data and promotions. Social media increases connectivity while allowing easy sharing of opinions and ideas.
An introduction to news consumption, monitoring and verification. Presentation slides from the American Press Institute's "Build a Better Journalist" conference, held at George S. Turnbull Center, University of OregonPortland
Saturday, Jan. 23, 2016. https://www.americanpressinstitute.org/wp-content/uploads/2016/01/OREGONbootcampagendaforprinting-1.pdf
I also walked through 10 resources for breaking news and media management: https://medium.com/@damianradcliffe/10-easy-ways-journalists-can-better-verify-monitor-and-manage-social-media-790a1b1f3ba7#.t1tww4kzv
Making smart decision: Thornley Fallis whitepaper looks at important trends, metrics and benchmarks to inform digital communications strategies for 2014 and beyond.
Ict’s social media tools and political campaign’sSiobhanmac
However, it is debated whether technology has truly led to large-scale democratization or if political change was already happening. The document also examines the increased use of social media by UCD student union representatives for political
- The document discusses how influence is changing from traditional gatekeepers like mainstream media to a more open model with citizen-created media and bloggers as influencers. It provides examples of how bloggers have brought attention to stories and impacted companies.
- New influencers like bloggers are less predictable and companies have less control over messaging. Traditional news consumption is declining while blogs and online media are increasing.
- Anyone with an online presence can now influence audiences and break news faster. Companies need to learn about their audiences and engage in real-time, two-way communication across multiple media to remain influential.
The document discusses the impact of social media on public policy. It provides examples of how social media campaigns have influenced policy decisions and government action. Specifically, it describes how coordinated online protests killed proposed legislation SOPA/PIPA in 2012. It also discusses how social media drew attention to infrastructure issues, resulting in congressional action, and how student activism around campus sexual assault led to statements from the White House. The document analyzes factors that made these social media campaigns effective in influencing policy, such as clear messaging, coordinated tactics, and influential champions.
1. The document outlines an advertising strategy for 1facewatch, a watch brand that donates proceeds to charity. It analyzes the market, competitors, and target millennial demographic.
2. The strategy is to create a social media campaign called "Change & Share" using the hashtag "#DoIt1FaceWay" to promote sharing photos of good deeds and driving traffic to 1facewatch's Facebook and Instagram pages.
3. The campaign will integrate Facebook and YouTube ads as well as transit advertising like subway stations to reach on-the-go millennials in key cities. Character stories and watches in 8 colors will represent 8 causes to generate buzz.
Lifesavers Conference Session: Beyond FacebookLloyd Brown
This document summarizes trends in social media usage and the current state of social media adoption among state departments of transportation (DOTs). It discusses how internet access and usage has evolved over time, with an increasing shift to mobile access. Major social media platforms like Facebook, Twitter, YouTube, and Instagram are analyzed in terms of their usage statistics. The document also reviews survey results showing state DOTs' increasing use of social media platforms like Twitter, Facebook, and newer platforms like Pinterest and Storify between 2010 and 2013. It concludes that social media is becoming an important public involvement tool and that the focus going forward will be on best practices and integrating social media use.
EHS 4D: Social Media Seminar: NOV 2010EHS 4D Group
This document summarizes a seminar on social media from different perspectives. It begins with an introduction and overview from David Skerrett of EHS 4D Digital on 11 social media trends for 2011, including group buying, social commerce, payments, question and answer sites, fans becoming affiliates, social gaming, video hauls, the rise of mobile, location-based services, privacy becoming more important, and deeper data analysis and return on investment. It then provides views from Gavin Marshall of AAR Group on key issues clients face with social media, such as navigating different agency perspectives and measurement. The document concludes by thanking the presenters.
This document discusses using social media for social good. It provides an overview of popular social media platforms like Facebook, Twitter, blogs and Pinterest and how non-profits can use them to raise awareness, engage supporters and drive action. Examples are given of individuals and organizations successfully utilizing social media including sharing stories, leveraging influencers, educating supporters and inspiring action on issues. The document encourages non-profits to focus on visual storytelling, current events, solutions and engaging followers to promote their causes online.
Fluid Communication Channels and the Marketing and Communications 'Ideas Boom'Jo Scard
The recent ‘ideas boom’ in marketing and communications in Australia highlights the need to revolutionise communications, moving beyond traditional channels to more fluid ones to suit the intended audience.
Presentation by Jo Scard from Fifty Acres at the National Public Sector Marketing and Communications Summit in Canberra on August 23, 2016.
Links:
PEW Social Media Usage Study: 2005-2015: http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/
Cisco report: http://www.cisco.com/c/dam/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.pdf
Chewbacca Mom: https://www.facebook.com/candaceSpayne/videos/10209653193067040/
Inigo Montoya GIF: http://gph.is/24GRaaP
NT News tweet: https://twitter.com/TheNTNews/status/763133836871905281
Antarctic Ocean Alliance Facebook post: https://www.facebook.com/AntarcticOceanAlliance/posts/1192226690834583
Coca Cola Chok Chok: https://www.youtube.com/watch?v=pEDsERv-
rFA
Magnum Pleasure Hunt: https://www.youtube.com/
watch?v=LD4uiqejOLg
The document discusses how social media can be leveraged for social change. It provides examples of how social media has enabled social activism and empowered citizens. Social media helps connect people and spread awareness of social causes. While it has limitations like weak online ties, it can help initiate change faster by uniting people. The document also examines specific case studies where social media was used effectively for social change, such as the Arab Spring uprisings and anti-corruption efforts in China. Non-profits, businesses, and governments are discussed as initiators of social media campaigns for social causes.
The document discusses social media analysis and summarizes key findings from analyzing tweets related to UK politicians. It finds that abuse towards politicians on Twitter was more common in 2017 than 2015, and that a small number of prominent MPs received most abuse in 2015. While men received more abuse than women in 2015, the targets of abuse changed in the 2017 analysis.
Social media trends in 2014 saw the rise of viral video campaigns. Videos that incorporated both visual and audio elements were more likely to be shared and commented on. Companies increasingly used viral marketing campaigns on social platforms like Facebook, Instagram, and YouTube to generate sales with less spending than traditional ads. Notable viral video campaigns included the ALS Ice Bucket Challenge which raised $120 million for ALS research, and military recruitment videos from the US Army.
The Millennial generation will have a bigger impact on the future of media over the next five years than any other demographic group. But a new Economist Group study finds many misconceptions about this group when it comes to their attitudes, media habits and their understanding of the relationship between media and marketing. Check out the UK results.
This document provides an overview of social media and its implications for business. It discusses key statistics about major social media platforms like Facebook, YouTube, and Twitter. It explains how social media has led to a social internet revolution with user-generated content and the power of crowds. The document also discusses why businesses should engage with social media for visibility, market research, and building trust. It provides examples of companies using social media creatively and outlines some risks if social media engagement goes wrong, such as the spread of misinformation.
This document discusses the changing role of journalism in the digital age and the rise of social media. It covers how journalists now use social media platforms like Facebook, Twitter, and YouTube to engage with audiences and distribute content. Some key points discussed include how journalists have become generalists by adopting skills like social media, video, and programming. The document also examines the challenges journalists now face with declining subscriptions and revenue for traditional media outlets. Citizen journalism and user-generated content on social platforms is also discussed.
Emp Tech Q2 Week 2 ICT AS PLATFORM OF CHANGE.pptxGLICERIOPENUECO
The document discusses the role of information and communication technology (ICT) as a platform for social change in the Philippines. It provides examples such as Cardinal Sin's call on Radyo Veritas urging Filipinos to oppose the Marcos regime, leading to the 1986 People Power Revolution. The growth of the 2001 EDSA II protest through text messaging is also noted. The 2013 Million People March against misuse of the Priority Development Assistance Fund leveraged Facebook and petitions on Change.org. Google's People Finder database helped locate relatives after Typhoon Yolanda. Change.org allows anyone to create online petitions.
This is a presentation I put together on social media in January of 2009. I found it recently and was surprised that a lot of the concepts and strategies still hold true today. The content is old, but it's interesting and even somewhat funny to see what was going on with social media almost five years ago. The landscape has changed dramatically in a very short period of time.
Sarah Best, Principal of Sarah Best Strategy, leads a discussion on social media and how the landscape is evolving. Snapchat... Periscope... Instragram... How do these new tools fit into your equation? Is it time to start looking at them as an addition to your social media strategy in 2016? Listen while we will pull back the curtain on some of the hottest new social media platforms--how they work, and how marketers are using them--while also reinforcing the principles of a successful social media strategy. More at: http://www.sarahbeststrategy.com
Moving Beyond Twitter/X and Facebook - Social Media for local news providersDamian Radcliffe
Slides from a workshop exploring "Moving Beyond Twitter/X and Facebook - Social Media for local news providers"
This presentation outlines social media habits in the US (and globally) and offers suggestions for how local newsrooms can tap into them.
The presentation features key data, user case studies and recommendations for new things to try out.
The presentation was part of the New York Press Association's 2024 spring conference.
https://nynewspapers.com/2024-nypa-spring-conference/
Slides from a workshop exploring "How is AI changing journalism?"
This presentation outlines how newsrooms have been using artificial intelligence (AI) for some time, and how the emergence of Generative AI is accelerating this usage. The presentation outlines use cases, key steps for implementation and some emerging areas and issues to keep an eye on.
The presentation was part of the New York Press Association's 2024 spring conference.
https://nynewspapers.com/2024-nypa-spring-conference/
Lessons from Community-Centered Journalism for Local Journalism ResearchDamian Radcliffe
Slides presented by Regina Lawrence - based on our research - at the 2024 Local Journalism Researchers’ Workshop, March 25-26, 2024 at Duke University. The presentation outlines key points from our research, including: why Community-Centered Journalism matters, the backdrop that it plays out against, and five key challenges for growing this journalistic practice.
After the sobering read seen in our 2022-23 report, this year’s World Press Trends study strikes a more cautiously optimistic note, with more than half of the respondents conveying a positive outlook about their companies’ business prospects for the foreseeable future.
This is despite publishers grappling with challenges on various fronts, including elevated inflation and interest rates, surging paper and printing expenses, continual shifts within advertising markets and audience behaviours, as well as wider geopolitical uncertainty reflected in conflicts in Ukraine, the Middle East and elsewhere.
Meanwhile, wider strategic challenges such as the surge of Generative AI, changing relationships with platforms and continued challenges to press freedom and freedom of expression, also continue to vex many journalists and publishers.
In response, news publishers are inevitably looking closely at their revenue strategy, investment priorities, areas of focus, cost management, and their stance on areas such as AI and other technologies. We delve into these themes extensively within this report.
This report is primarily based on the findings of an online survey distributed to WAN-IFRA members and other senior media executives between July and September 2023, and was available in four languages (English, French, Spanish and German).
Survey participants were typically members of the senior team at a newspaper or a newspaper group. Based on the information provided by our respondents, a third (66%) are C-Suite (CEOs, Publishers, Managing Directors). A further third is either a Commercial Director/Heads of Strategy or Executive Editor.
We received 175 complete responses from 60 nations around the world. Using classifications developed by the World Bank, 58% of respondents come from developed economies and 42% from developing economies. Our sample also features a wide range of different countries with respondents coming from countries as diverse as Argentina, Canada, Russia, and Indonesia. They also came from some of the world’s largest media markets, including Germany, India, the United States, and the United Kingdom.
Through the data and insights that they provided, we are able to comprehend the attitudes of today’s industry leaders in a variety of business and editorial roles. Their observations, regarding the sector’s present and future, can be seen throughout this report.
As ever, we want to express our appreciation to everyone who participated in this annual survey. This report would not be possible without their contributions.
A huge thank you to all of our contributors: Damian Radcliffe, Dr. Francois Nel, and Teemu Henriksson. Last but not least, this report would not be possible without the support of our partner, Stibo DX.
Full CV/Resume as of March 2023, listing my previous experience, research and journalistic output, media mentions, speaking engagements and events/conferences that I have organized. (Produced for an academic audience, hence the length!)
How is AI changing journalism? Strategic considerations for publishers and ne...Damian Radcliffe
The document discusses how AI is being used and will continue to be used in journalism, media, and advertising over the next five years. It outlines several ways AI is currently being utilized, such as to generate routine reports, personalize content, and programmatically place ads. The document also provides strategic and editorial considerations for organizations looking to implement AI, including having a clear strategy and guidelines around transparency, copyright, and managing cultural changes in the workplace.
Redefining News: A Manifesto for Community-Centered JournalismDamian Radcliffe
This forward-thinking report makes the case for embracing a more inclusive, community-focused model of journalism, one that prioritizes listening to and collaborating with communities to produce relevant, equitable and impactful news and storytelling. The report features an actionable framework to put the principles of Community-Centered Journalism into practice and explains how this approach differs from traditional models of journalism, with potential benefits including rebuilding trust, tackling inequities, and fostering civic engagement.
Building a Stronger Local Media Ecosystem: The Role of Media PolicyDamian Radcliffe
This paper plays out against a backdrop of continued closures and diminished local news reporting across much of the United States. It explores the role that media policy can and should play in supporting local journalism.
In examining this topic, we investigate three fundamental questions:
What is local media policy?
What are the key existential issues and/or problems local media policy must wrestle with?
What potential solutions to the local news crisis can media policy potentially help address?
The core of our response to these questions is derived from a series of five public webinars hosted by the Tow Center. Through these events, we invited a range of industry and academic experts to share their perspectives on areas related to these major themes.
Our conversations explored the scope of media policy, barriers to implementation, opportunities for policy to make a difference, and some of the unique characteristics that shape U.S. media policy and attitudes toward potential policy interventions.
To this, we have added further context and updates on some of the latest policy developments, based on a literature review and our continued interest in this subject.
The latest World Press Trends report shows that business sentiment in the industry has taken a downturn, in a context where multiple challenges face news publishers around the world. Yet there are causes for optimism, as revenue diversification progresses and publishers double down on new revenue sources and editorial products.
This year’s World Press Trends study makes for a sobering read after the optimism of our previous report. The mood in the industry has changed, and publishers find themselves in a more unpredictable business environment due to a number of challenges, including high levels of inflation, rising paper and print costs, as well as ongoing changes to advertising markets.
The change in business sentiment is one of the main findings of the new World Press Trends Outlook report. As in the previous years, the analysis is based on an online survey distributed to industry leaders. 167 news executives from 62 countries took part in the survey in Fall 2022 – a big thank you to them for sharing their insights, results and strategies.
WAN-IFRA also works with PricewaterhouseCoopers (PwC) and Zenith for key performance indicators (global revenues and circulation). For audience insights, we work with analytics specialist Chartbeat. World Press Trends is supported by Protecmedia, the content management provider.
Damian Radcliffe, longtime industry analyst, journalist and academic, authored most of the report, offering his analysis and context to the survey and emerging trends. Dr. Francois Nel, also a longtime analyst, well-known academic within our industry and longtime contributor to WPT, provided his analysis, contribution and data analysis of all our collected data. WAN-IFRA’s Andrew Heslop shared his analysis on our Press Freedom data, and WAN-IFRA’s Teemu Henriksson helped to coordinate the project along with Dean Roper.
Here is what makes up the core of the report:
Executive Summary
Methodology and Profile of Respondents
Chapter 1: Global snapshot of performance indicators
Chapter 2: Business Outlook
- Tougher times ahead
- Priming the profit pump
- Relationships with Platforms
- Digital Transformation
Chapter 3: Revenues
- Back in black
- Print’s continued importance
- Revenue diversification in practice
- A bumpier revenue road in 2023
- Ad advice Publishers, it’s all about controlling what you can control
Chapter 4: Investment and Expenditure
- Investing in Revenues
-Tech spending
- AI and publishers
- Costs and Outgoings
Report partner: How AI and automation solutions can impact newsrooms
Chapter 5: Media Freedom
Social Media in the Middle East 2022: A Year in ReviewDamian Radcliffe
Welcome to the latest annual study on Middle East Social Media Trends. This report, the eleventh in a series dating back to 2012, provides an in-depth analysis of the current state of social media in the Middle East. As the most comprehensive and up-to-date study of its kind, it is an invaluable resource for anyone interested in the region's digital landscape.
In this report, we examine the most popular social media platforms and the ways in which people are using them. We explore the impact of social media on politics, business and culture in the region. Our findings will be of interest to anyone interested in how social media shapes the way we connect with one another, as well as the ways in which we consume and find information. These trends are relevant to marketers, journalists, brands and businesses, as well as government agencies and public bodies.
Over the past decade, the Middle East has seen a significant increase in social media adoption. Today, it boasts some of the highest penetration rates of social media in the world, making it a key market for platforms and businesses looking to engage with Arab audiences.
From staying in touch with friends and family to consuming news and entertainment, social media - as it is around the world - is an integral part of daily life in the region. Social media is also playing an increasingly important role in politics, with many politicians and activists using the platforms to connect with the public and mobilize support for their policies.
Damian Radcliffe is a journalist, researcher, and professor based at the University of Oregon.
He holds an endowed chair as the Carolyn S. Chambers Professor in Journalism, and he is also a Professor of Practice, an affiliate faculty member of the Department for Middle East and North Africa Studies (MENA) and the Agora Journalism Center, and a Research Associate of the Center for Science Communication Research (SCR).
Damian is also a three time Knight News Innovation Fellow at the Tow Center for Digital Journalism at Columbia University, an Honorary Research Fellow at Cardiff University’s School of Journalism, Media and Culture Studies (JOMEC), and a life fellow of the Royal Society for the Encouragement of Arts, Manufactures and Commerce (RSA).
In spring 2023 he will be a Visiting Fellow at the Reuters Institute for the Study of Journalism at the University of Oxford, his alma matter.
With over 25 years of experience in the media industry, Damian has worked in editorial, strategic, research, policy and teaching roles in the USA, Middle East and UK. He continues to be an active journalist, writing regular features for leading trade publications such as Digital Content Next, International Journalists' Network (IJNet), What's New in Publishing, journalism.co.uk and other outlets.
He is a globally recognized expert on digital trends, social media, technology, the business of media, the evolution of present-day journalistic practice and the role played by media and technology in the Middle East.
As an analyst, researcher and trainer, he has worked with a wide range of industry and academic organizations including the BBC World Service, Facebook, FIPP, INMA, Thomson Reuters Foundation, World Association of News Publishers (WAN-IFRA) and the United Nations.
He has been quoted on issues relating to digital media and journalism by major outlets such as AFP, BBC, Business Insider, Editor & Publisher, NPR, The New York Times, Snapchat, Wired and Voice of America.
As a freelance journalist his work has also been published by leading publications and trade outlets such as the BBC, Columbia Journalism Review (CJR), Harvard’s Nieman Lab, HuffPost, PBS MediaShift, Poynter, TheMediaBriefing and ZDNet.
Originally from the UK, Damian lives on the west coast of the US with his wife and three young children.
The Most Popular Social Media Accounts in the Middle East (H1 2022)Damian Radcliffe
For the first time, this report brings together the most popular accounts originating in MENA on Facebook, Instagram, YouTube and Twitter.
Each of these platforms is explored in more detail in this report, but below we outline the account with the largest number of followers, likes and subscribers, across MENA as well as the region's four biggest markets: Egypt, Saudi Arabia, Turkey and the United Arab Emirates.
The report was made by possible by support from the New Media Academy and data from Emplifi. My thanks to them both.
From the Ground Up: How Community-Centered Journalism can Help Create a More ...Damian Radcliffe
A look at some of the key themes and ideas from an upcoming report on Community-Centered Journalism, commissioned by the Agora Journalism Center. Presented at a local journalism researchers workshop hosted at the University of North Carolina, in Chapel Hill, on Feb 19th 2023.
Mental Health and Digital Safety Tips for Journalists.pptxDamian Radcliffe
Tips and recommendations for my Social Media for Journalists class (Fall 2022) at the University of Oregon. The deck includes tips for digital safety, self-care and mental well-being, as well as managing digital overload. It features links to resources and materials from DART, CPJ, Poynter and others.
This document provides 10 tips for using Instagram Stories successfully as a journalist. The tips include planning content in advance, using consistent fonts and templates, keeping stories moving with a mix of images and video, adding hashtags and mentions, making stories accessible without sound, using templates from apps like Canva and Mojo, curating highlights and reels, practicing with the apps, and learning from other creators on Instagram. The goal is to establish structure, pace content appropriately, and engage audiences.
This edition of WAN-IFRA’s annual flagship research and report reveals an industry challenged but optimistic about its business. It examines the results of publishers’ business in 2021, their forecasts for 2022 and beyond, and the trends and issues shaping the industry.
Our research shows news publishers feel confident about tackling the ongoing coronavirus crisis, and that some of their early pandemic-era pivots are beginning to pay dividends. However, publishers still need to navigate considerable transformation and turmoil, even if there are signs of a resurgence in global advertising markets and a maturing of many reader revenue strategies. The invasion of Ukraine has further undermined companies’ plans, as how that conflict will unfold can have long-lasting effects on industries across the board, in addition to the humanitarian crisis it is causing.
As in the previous years, the World Press Trends Outlook analysis is based on an online survey distributed to industry leaders. 162 news executives from 58 countries took part in the survey in Fall 2021 – a big thank you to them for sharing their insights, results and strategies.
In addition, WAN-IFRA works with PricewaterhouseCoopers (PwC) and ZenithOptimedia for key performance indicators (revenue, circulation and ad spend). For additional audience insights, we work with analytics specialist Chartbeat.
World Press Trends is supported by Protecmedia, the content management provider.
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Per the report intro (page 4): "Damian Radcliffe, longtime industry analyst, journalist and academic, authored most of the report for the first time, offering his analysis and context to the survey and emerging trends. Dr. Francois Nel, also a longtime analyst, well-known academic within our industry and contributor to WPT, provided his analysis, contribution and data analysis of all our collected data. WAN-IFRA's Teemu Henriksson helped to coordinate the project along with Dean Roper."
HijackLoader Evolution: Interactive Process HollowingDonato Onofri
CrowdStrike researchers have identified a HijackLoader (aka IDAT Loader) sample that employs sophisticated evasion techniques to enhance the complexity of the threat. HijackLoader, an increasingly popular tool among adversaries for deploying additional payloads and tooling, continues to evolve as its developers experiment and enhance its capabilities.
In their analysis of a recent HijackLoader sample, CrowdStrike researchers discovered new techniques designed to increase the defense evasion capabilities of the loader. The malware developer used a standard process hollowing technique coupled with an additional trigger that was activated by the parent process writing to a pipe. This new approach, called "Interactive Process Hollowing", has the potential to make defense evasion stealthier.
Ready to Unlock the Power of Blockchain!Toptal Tech
Imagine a world where data flows freely, yet remains secure. A world where trust is built into the fabric of every transaction. This is the promise of blockchain, a revolutionary technology poised to reshape our digital landscape.
Toptal Tech is at the forefront of this innovation, connecting you with the brightest minds in blockchain development. Together, we can unlock the potential of this transformative technology, building a future of transparency, security, and endless possibilities.
Discover the benefits of outsourcing SEO to Indiadavidjhones387
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5. Benefits
• Focal point for conversation
• User generated (not by platforms)
• Translation to other languages
• Generate momentum
6. #IceBucketChallenge
ALS Association :
1. $41.8 million given by 739,000 new donors between
July 29 and August 21 2014
2. More than double the donations to the charity for
the whole of 2012.
• 17 million videos
• 440 million views
• %115 million raised
In 2016 ALS announced major
scientific breakthrough – research
funded by the challenge
7.
8. • #MeToo hashtag used
more than 19 million
times on Twitter in first
year
15 Oct 17- 30 Sept 2018 (Pew)
• Average 55,319 uses of
hashtag per day.
• 29% not in English
• Spike around related
news stories
e.g. Time magazine named #MeToo activists
as persons of the year
9. #MeToo Brought Down 201
Powerful Men. Nearly Half of
Their Replacements Are Women.
https://twitter.com/FredTJoseph/status/1102904966191169536?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed&ref_url=https%3A%2F%2Fd-4134756303583755352.ampproject.net%2F1909051800160%2Fframe.html
https://twitter.com/andrewkimmel/status/1102735430330441728?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed&ref_url=https%3A%2F%2Fd-4134756303583755352.ampproject.net%2F1909051800160%2Fframe.html
Andrew Kimmel
@andrewkimmel
I produce things for tv & the web. Founder of AuraNexus. Former Head of Live Video @BuzzFeedNews
+ Former Producer of @BachelorABC
andrew.kimmel@gmail.com
https://pbs.twimg.com/media/D_uOMJ0XUAA_GBJ.png
https://twitter.com/KumarRaoNYC/status/1102788004526112768?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed&ref_url=https%3A%2F%2Fd-4134756303583755352.ampproject.net%2F1909051800160%2Fframe.html Kumar Rao
@KumarRaoNYC
Lawyer, former public defender. Human rights, attorneys of color, progressive politics, racial justice. #GoBlue @PopDemoc
@LocalProgress
(views mine)
https://twitter.com/FredTJoseph/status/1102904966191169536?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed&ref_url=https%3A%2F%2Fd-4134756303583755352.ampproject.net%2F1909051800160%2Fframe.html
https://twitter.com/andrewkimmel/status/1102735430330441728?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed&ref_url=https%3A%2F%2Fd-4134756303583755352.ampproject.net%2F1909051800160%2Fframe.html
Andrew Kimmel
@andrewkimmel
I produce things for tv & the web. Founder of AuraNexus. Former Head of Live Video @BuzzFeedNews
+ Former Producer of @BachelorABC
andrew.kimmel@gmail.com
https://pbs.twimg.com/media/D_uOMJ0XUAA_GBJ.png
https://twitter.com/KumarRaoNYC/status/1102788004526112768?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed&ref_url=https%3A%2F%2Fd-4134756303583755352.ampproject.net%2F1909051800160%2Fframe.html Kumar Rao
@KumarRaoNYC
Lawyer, former public defender. Human rights, attorneys of color, progressive politics, racial justice. #GoBlue @PopDemoc
@LocalProgress
(views mine)
https://twitter.com/4noura/status/1169275956361605120?s=11