Retail pharmacy
Retail community pharmacy
Retail pharmacist
Retail pharmacy practice in Bangladesh
Retail pharmacy practice in Abroad
Retail pharmacy is a pharmacy in which drugs are sold to patients, as opposed to a hospital pharmacy. Also known as a community pharmacy.
The term ‘retail community pharmacy’ means an independent pharmacy, a chain pharmacy, a supermarket pharmacy, or a mass merchandiser pharmacy that is licensed as a pharmacy by the State and that dispenses medications to the general public at retail prices.
Retail pharmacy
Retail community pharmacy
Retail pharmacist
Retail pharmacy practice in Bangladesh
Retail pharmacy practice in Abroad
Retail pharmacy is a pharmacy in which drugs are sold to patients, as opposed to a hospital pharmacy. Also known as a community pharmacy.
The term ‘retail community pharmacy’ means an independent pharmacy, a chain pharmacy, a supermarket pharmacy, or a mass merchandiser pharmacy that is licensed as a pharmacy by the State and that dispenses medications to the general public at retail prices.
How Many Types of Marketing Strategies in Pharma Sector? - Ambit Bio Medixambitbiomedix12
If you are looking to many types of Marketing Strategies in Pharma Sector then Ambit Bio Medix is one of best top 10 pharma franchise companies at the best price. Here are the Many Types of Marketing Strategies in Pharma Sector.
Patient Counseling is defined as providing medication information Orally or in written form to the patients or their representatives on directions of use, on side effects, precautions, storage, diet, life style modifications.
The best brand plan any Post Graduate could prepared is here. This covers with all the aspects from competitor analysis to positioning statement to promatograms. This best brand plan can lead to your success in your career.
UNIT - I: INTRODUCTION: Nature and Scope of Marketing; Marketing Management,
Philosophies; Marketing Environment; Holistic Marketing, Understanding and approaching
the market, 4P‘s of marketing.
How Many Types of Marketing Strategies in Pharma Sector? - Ambit Bio Medixambitbiomedix12
If you are looking to many types of Marketing Strategies in Pharma Sector then Ambit Bio Medix is one of best top 10 pharma franchise companies at the best price. Here are the Many Types of Marketing Strategies in Pharma Sector.
Patient Counseling is defined as providing medication information Orally or in written form to the patients or their representatives on directions of use, on side effects, precautions, storage, diet, life style modifications.
The best brand plan any Post Graduate could prepared is here. This covers with all the aspects from competitor analysis to positioning statement to promatograms. This best brand plan can lead to your success in your career.
UNIT - I: INTRODUCTION: Nature and Scope of Marketing; Marketing Management,
Philosophies; Marketing Environment; Holistic Marketing, Understanding and approaching
the market, 4P‘s of marketing.
To achieve success in marketing, effort must be made to have glimpse of the big picture and the activities that must be performed to achieve the set marketing objectives. These set of activities are called marketing functions
Companyprofilesandconferences.com glad to promote a new report on "Lloyds Pharmacy Limited - Strategic SWOT Analysis Review" which provides you with an in-depth strategic analysis of the company's businesses and operations also gives you a clear and an unbiased view of the company's key strengths and weaknesses and the potential opportunities and threats.
UBC Phar400-pharmacy business planning-27jan2012Gerry Spitzner
Guest lecture to UBC Entry to Practice 4th year Pharmacy students about strategic business planning and their semester term project to present a business plan for a new clinical service.
This is an intro to strategic planning for teams that work virtually, distributed or remote. I make the case for strategic planning even for small, agile teams, and I share a bit about how teams can DIY strategic planning without ever having to meet in a single boardroom. From a webinar delivered with Lucid Meetings, March 10, 2016.
Ted Thompson graduated from pharmacy school 2 years ago with a doctor of pharmacy degree and successfully passed the licensing examination, making him a registered pharmacist. After graduation, Ted completed a pharmacy practice residency at a prestigious teaching hospital with a reputation for having an excellent pharmacy department and advanced clinical pharmacy services. Following his residency, Ted took a job as a clinical pharmacist in a community hospital in his hometown. In hiring Ted, the hospital pharmacy department fulfilled an interim objective toward their goal of developing contemporary pharmacy services.
The Definition of Marketing Series:Relationship Marketing. Learn how to use relationship marketing to improve your firm's performance. Relationship marketing is also a key factor underpinning success in social media marketing as it builds engagement with customers. For more information go to: http://hausmanmarketresearch.org
1) Layout and Physical Facilities For Medical Store
• Designing a Drug Store
• Location and Layout of the Hospital Pharmacy
• Layout
• Flow charts for Materials and Members
General Flow Chart Out Patients
General Flow Chart In Patients
General Flow Chart for Materials
• Selection of Site Space, Layout & Design For Community Pharmacy
• Plan an Ideal Retail and Whole sale Store
• Legal Requirements
General Licenses
Restricted Licenses
• Physical Facility
Personal and Floor space Requirement including Equipments
2) Staff
• Selection Of Staff
• Compensation
3) Receipt of drugs
• What is a Drug?
• Requisition, Supply and Receipt of Drugs
Drug request
Completing Stores Requisition/ Delivery (issue) Form
• Supply of Drugs from Medical Stores
Store Requisition / Delivery (issue) Form
Receipt of drugs at Dispensary
4) Disposal of Expired Drugs
5) Drug Safety
6) Unit dose dispensing
• What is UDD
• ADVANTAGES
7) Guidelines To Minimize Pilerage of Drugs
8) Hathi Committee Recommendation For Hospital Pharmacy
This slideshare describes various lessons for pharmacists to better market their services and merchandise. Discusses low cost, portfolio, product life cycle, convenience, and shopper marketing strategies.
Market Access 101: Connecting Access Challenges to Brand OpportunitiesOgilvy Health
Last week, our payer marketing team hosted their inaugural All Access Festival event in our NJ headquarters. This rock concert-inspired event gave our colleagues an inside look at fundamental elements of optimizing market access strategies. Take a look at the presentation chock-full of insights from this event.
"Differentiating the generics in emerging markets"Ferudun Kandemir
How are generic products perceived in emerging markets?
What are the key points in order to create a good product strategy?
What is customer oriented contextual segmentation?
How do you examine current dynamics to create preferable generics in emerging markets?
describe about pharmaceutical marketing in digital era, how pharmaceutical industry development, hows the marketing and explain about promotional tools that use to develop the pharmaceutical marketing. this presentation also describe how research on sample use. direct to consumer (DTC) strategy, recomendation and distributuion models
This presents the resource-based theory of competitive advantage as a framework for describing, understanding, and predicting the adoption and dissemination pharmacy service innovations into routine practice. The theory argues that sustainability of any business innovation (e.g., pharmacy service) is based upon (1) the internal resources of the firm offering it, (2) the firm’s capabilities in using those resources, (3) the competitive advantage to the firm of its resources and capabilities, (4) the attractiveness of the market in which it competes, and (5) the innovation’s contribution to financial performance of the firm.
Overview of aspects of pharma's value added services and its primary aspects to deliver them.
Learn what others do and reflect how it's an opportunity for your pharma company..
If you want to be a better leader, you should read more -- either fiction or non-fiction. This slide presents the lessons from one book that I read many years ago. The lessons have stuck with me.
Teaching the history of pharmacy to young people is a challenge but it can be done if delivered in an interesting and engaging way. These slides summarize what I share with my students.
Much of our ideas about motivating others are inconsistent with what science says. This presentation describes three commonly used methods to motivate. Only one is under the control of all pharmacists and pharmacy personnel.
Whenever people work together on things of importance, there will be disagreements and conflict. Understanding conflicts and how to work them out is a key responsibility of professionals and leaders. When handled well, conflicts can improve relationships, solve difficult problems, and influence change in organizations.
The following slides describe how to have trusting professional relationships. Mutual trust between partners is fundamental to commitment and engagement.
The following slides describe how pharmacists can have better professional relationships which are fundamental to pharmacy practice. Effective professional relationships are vital in leading others, teaching and coaching performance, negotiating win-win solutions, and resolving conflict in pharmacy organizations. Good professional relationships help improve communications, make work more enjoyable, and increase opportunities for success.
These slides cover the concepts of situational leadership -- a group of theories that highlight the role of context in effective leadership. The ability to read a situation and apply the right leadership style is critical for successful leadership.
Ethical leadership can be defined as the process through leaders attempt to accomplish morally defensible goals in a morally defensible manner. These slides review what it means to be an ethical leader and the process for being one.
Pharmacists can learn from the accumulated wisdom of the leadership literature to be better leaders. These slides summarize the major ideas covered in Chapter 2 of "Leadership for Pharmacists". It provides a brief review of leadership theories and what pharmacists can learn from them.
This is an updated slide deck discussing what students should consider when starting a career in community pharmacy practice. There really are a lot of opportunities if pharmacists are willing to do what it takes to succeed.
This chapter discusses the topic of motivation and the science behind it. It differentiates motivation from the concepts of morale and performance. It examines key motivation theories and what they say about what drives human behavior. The chapter identifies important lessons for pharmacists from each theory. Throughout, it describes misconceptions relating to things that motivate us and others and how misconceptions can lead to unintended behavioral consequences.
These slides accompany Chapter 7 from Leadership for Pharmacists. It lays out different types of problems faced by pharmacists and issues to consider. It identifies some cognitive biases and bad decision-making processes that can prevent good solutions. A systems approach using a step-by-step process for making good decisions is presented.
This is a basic introduction to leadership from Chapter One from Leadership for Pharmacists. It explains why pharmacists should learn about leadership by using statements from professional organizations and the pharmacy literature. Leadership and management are defined and contrasted. The role of power in leading change is discussed along with a discussion that contrasts how leaders and managers use power differently. The chapter ends by providing a short summary of what is known about leadership.
This is a pitch deck template for pharmacy business models. It is for pharmacy projects that are in the advanced stages of planning. A previous 9 slide pitch deck without financials is available for early stage strategic planning.
The business and people behind a new service or program are critical for stakeholders to evaluate a business plan. This presents what is needed in the plan's business description and why.
More from Virginia Commonwealth University School of Pharmacy (20)
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Ve...kevinkariuki227
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Verified Chapters 1 - 19, Complete Newest Version.pdf
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Verified Chapters 1 - 19, Complete Newest Version.pdf
Flu Vaccine Alert in Bangalore Karnatakaaddon Scans
As flu season approaches, health officials in Bangalore, Karnataka, are urging residents to get their flu vaccinations. The seasonal flu, while common, can lead to severe health complications, particularly for vulnerable populations such as young children, the elderly, and those with underlying health conditions.
Dr. Vidisha Kumari, a leading epidemiologist in Bangalore, emphasizes the importance of getting vaccinated. "The flu vaccine is our best defense against the influenza virus. It not only protects individuals but also helps prevent the spread of the virus in our communities," he says.
This year, the flu season is expected to coincide with a potential increase in other respiratory illnesses. The Karnataka Health Department has launched an awareness campaign highlighting the significance of flu vaccinations. They have set up multiple vaccination centers across Bangalore, making it convenient for residents to receive their shots.
To encourage widespread vaccination, the government is also collaborating with local schools, workplaces, and community centers to facilitate vaccination drives. Special attention is being given to ensuring that the vaccine is accessible to all, including marginalized communities who may have limited access to healthcare.
Residents are reminded that the flu vaccine is safe and effective. Common side effects are mild and may include soreness at the injection site, mild fever, or muscle aches. These side effects are generally short-lived and far less severe than the flu itself.
Healthcare providers are also stressing the importance of continuing COVID-19 precautions. Wearing masks, practicing good hand hygiene, and maintaining social distancing are still crucial, especially in crowded places.
Protect yourself and your loved ones by getting vaccinated. Together, we can help keep Bangalore healthy and safe this flu season. For more information on vaccination centers and schedules, residents can visit the Karnataka Health Department’s official website or follow their social media pages.
Stay informed, stay safe, and get your flu shot today!
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New Directions in Targeted Therapeutic Approaches for Older Adults With Mantl...i3 Health
i3 Health is pleased to make the speaker slides from this activity available for use as a non-accredited self-study or teaching resource.
This slide deck presented by Dr. Kami Maddocks, Professor-Clinical in the Division of Hematology and
Associate Division Director for Ambulatory Operations
The Ohio State University Comprehensive Cancer Center, will provide insight into new directions in targeted therapeutic approaches for older adults with mantle cell lymphoma.
STATEMENT OF NEED
Mantle cell lymphoma (MCL) is a rare, aggressive B-cell non-Hodgkin lymphoma (NHL) accounting for 5% to 7% of all lymphomas. Its prognosis ranges from indolent disease that does not require treatment for years to very aggressive disease, which is associated with poor survival (Silkenstedt et al, 2021). Typically, MCL is diagnosed at advanced stage and in older patients who cannot tolerate intensive therapy (NCCN, 2022). Although recent advances have slightly increased remission rates, recurrence and relapse remain very common, leading to a median overall survival between 3 and 6 years (LLS, 2021). Though there are several effective options, progress is still needed towards establishing an accepted frontline approach for MCL (Castellino et al, 2022). Treatment selection and management of MCL are complicated by the heterogeneity of prognosis, advanced age and comorbidities of patients, and lack of an established standard approach for treatment, making it vital that clinicians be familiar with the latest research and advances in this area. In this activity chaired by Michael Wang, MD, Professor in the Department of Lymphoma & Myeloma at MD Anderson Cancer Center, expert faculty will discuss prognostic factors informing treatment, the promising results of recent trials in new therapeutic approaches, and the implications of treatment resistance in therapeutic selection for MCL.
Target Audience
Hematology/oncology fellows, attending faculty, and other health care professionals involved in the treatment of patients with mantle cell lymphoma (MCL).
Learning Objectives
1.) Identify clinical and biological prognostic factors that can guide treatment decision making for older adults with MCL
2.) Evaluate emerging data on targeted therapeutic approaches for treatment-naive and relapsed/refractory MCL and their applicability to older adults
3.) Assess mechanisms of resistance to targeted therapies for MCL and their implications for treatment selection
Title: Sense of Taste
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the structure and function of taste buds.
Describe the relationship between the taste threshold and taste index of common substances.
Explain the chemical basis and signal transduction of taste perception for each type of primary taste sensation.
Recognize different abnormalities of taste perception and their causes.
Key Topics:
Significance of Taste Sensation:
Differentiation between pleasant and harmful food
Influence on behavior
Selection of food based on metabolic needs
Receptors of Taste:
Taste buds on the tongue
Influence of sense of smell, texture of food, and pain stimulation (e.g., by pepper)
Primary and Secondary Taste Sensations:
Primary taste sensations: Sweet, Sour, Salty, Bitter, Umami
Chemical basis and signal transduction mechanisms for each taste
Taste Threshold and Index:
Taste threshold values for Sweet (sucrose), Salty (NaCl), Sour (HCl), and Bitter (Quinine)
Taste index relationship: Inversely proportional to taste threshold
Taste Blindness:
Inability to taste certain substances, particularly thiourea compounds
Example: Phenylthiocarbamide
Structure and Function of Taste Buds:
Composition: Epithelial cells, Sustentacular/Supporting cells, Taste cells, Basal cells
Features: Taste pores, Taste hairs/microvilli, and Taste nerve fibers
Location of Taste Buds:
Found in papillae of the tongue (Fungiform, Circumvallate, Foliate)
Also present on the palate, tonsillar pillars, epiglottis, and proximal esophagus
Mechanism of Taste Stimulation:
Interaction of taste substances with receptors on microvilli
Signal transduction pathways for Umami, Sweet, Bitter, Sour, and Salty tastes
Taste Sensitivity and Adaptation:
Decrease in sensitivity with age
Rapid adaptation of taste sensation
Role of Saliva in Taste:
Dissolution of tastants to reach receptors
Washing away the stimulus
Taste Preferences and Aversions:
Mechanisms behind taste preference and aversion
Influence of receptors and neural pathways
Impact of Sensory Nerve Damage:
Degeneration of taste buds if the sensory nerve fiber is cut
Abnormalities of Taste Detection:
Conditions: Ageusia, Hypogeusia, Dysgeusia (parageusia)
Causes: Nerve damage, neurological disorders, infections, poor oral hygiene, adverse drug effects, deficiencies, aging, tobacco use, altered neurotransmitter levels
Neurotransmitters and Taste Threshold:
Effects of serotonin (5-HT) and norepinephrine (NE) on taste sensitivity
Supertasters:
25% of the population with heightened sensitivity to taste, especially bitterness
Increased number of fungiform papillae
Prix Galien International 2024 Forum ProgramLevi Shapiro
June 20, 2024, Prix Galien International and Jerusalem Ethics Forum in ROME. Detailed agenda including panels:
- ADVANCES IN CARDIOLOGY: A NEW PARADIGM IS COMING
- WOMEN’S HEALTH: FERTILITY PRESERVATION
- WHAT’S NEW IN THE TREATMENT OF INFECTIOUS,
ONCOLOGICAL AND INFLAMMATORY SKIN DISEASES?
- ARTIFICIAL INTELLIGENCE AND ETHICS
- GENE THERAPY
- BEYOND BORDERS: GLOBAL INITIATIVES FOR DEMOCRATIZING LIFE SCIENCE TECHNOLOGIES AND PROMOTING ACCESS TO HEALTHCARE
- ETHICAL CHALLENGES IN LIFE SCIENCES
- Prix Galien International Awards Ceremony
Report Back from SGO 2024: What’s the Latest in Cervical Cancer?bkling
Are you curious about what’s new in cervical cancer research or unsure what the findings mean? Join Dr. Emily Ko, a gynecologic oncologist at Penn Medicine, to learn about the latest updates from the Society of Gynecologic Oncology (SGO) 2024 Annual Meeting on Women’s Cancer. Dr. Ko will discuss what the research presented at the conference means for you and answer your questions about the new developments.
Lung Cancer: Artificial Intelligence, Synergetics, Complex System Analysis, S...Oleg Kshivets
RESULTS: Overall life span (LS) was 2252.1±1742.5 days and cumulative 5-year survival (5YS) reached 73.2%, 10 years – 64.8%, 20 years – 42.5%. 513 LCP lived more than 5 years (LS=3124.6±1525.6 days), 148 LCP – more than 10 years (LS=5054.4±1504.1 days).199 LCP died because of LC (LS=562.7±374.5 days). 5YS of LCP after bi/lobectomies was significantly superior in comparison with LCP after pneumonectomies (78.1% vs.63.7%, P=0.00001 by log-rank test). AT significantly improved 5YS (66.3% vs. 34.8%) (P=0.00000 by log-rank test) only for LCP with N1-2. Cox modeling displayed that 5YS of LCP significantly depended on: phase transition (PT) early-invasive LC in terms of synergetics, PT N0—N12, cell ratio factors (ratio between cancer cells- CC and blood cells subpopulations), G1-3, histology, glucose, AT, blood cell circuit, prothrombin index, heparin tolerance, recalcification time (P=0.000-0.038). Neural networks, genetic algorithm selection and bootstrap simulation revealed relationships between 5YS and PT early-invasive LC (rank=1), PT N0—N12 (rank=2), thrombocytes/CC (3), erythrocytes/CC (4), eosinophils/CC (5), healthy cells/CC (6), lymphocytes/CC (7), segmented neutrophils/CC (8), stick neutrophils/CC (9), monocytes/CC (10); leucocytes/CC (11). Correct prediction of 5YS was 100% by neural networks computing (area under ROC curve=1.0; error=0.0).
CONCLUSIONS: 5YS of LCP after radical procedures significantly depended on: 1) PT early-invasive cancer; 2) PT N0--N12; 3) cell ratio factors; 4) blood cell circuit; 5) biochemical factors; 6) hemostasis system; 7) AT; 8) LC characteristics; 9) LC cell dynamics; 10) surgery type: lobectomy/pneumonectomy; 11) anthropometric data. Optimal diagnosis and treatment strategies for LC are: 1) screening and early detection of LC; 2) availability of experienced thoracic surgeons because of complexity of radical procedures; 3) aggressive en block surgery and adequate lymph node dissection for completeness; 4) precise prediction; 5) adjuvant chemoimmunoradiotherapy for LCP with unfavorable prognosis.
Ethanol (CH3CH2OH), or beverage alcohol, is a two-carbon alcohol
that is rapidly distributed in the body and brain. Ethanol alters many
neurochemical systems and has rewarding and addictive properties. It
is the oldest recreational drug and likely contributes to more morbidity,
mortality, and public health costs than all illicit drugs combined. The
5th edition of the Diagnostic and Statistical Manual of Mental Disorders
(DSM-5) integrates alcohol abuse and alcohol dependence into a single
disorder called alcohol use disorder (AUD), with mild, moderate,
and severe subclassifications (American Psychiatric Association, 2013).
In the DSM-5, all types of substance abuse and dependence have been
combined into a single substance use disorder (SUD) on a continuum
from mild to severe. A diagnosis of AUD requires that at least two of
the 11 DSM-5 behaviors be present within a 12-month period (mild
AUD: 2–3 criteria; moderate AUD: 4–5 criteria; severe AUD: 6–11 criteria).
The four main behavioral effects of AUD are impaired control over
drinking, negative social consequences, risky use, and altered physiological
effects (tolerance, withdrawal). This chapter presents an overview
of the prevalence and harmful consequences of AUD in the U.S.,
the systemic nature of the disease, neurocircuitry and stages of AUD,
comorbidities, fetal alcohol spectrum disorders, genetic risk factors, and
pharmacotherapies for AUD.
1. IMPORTANT MARKETING
CONCEPTS
David Holdford, RPh, MS, PhD
Professor, School of Pharmacy
Virginia Commonwealth University
Each Concept Has an Important Lesson for
Pharmacists
IMPORTANT MARKETING
CONCEPTS
3. Learning Objectives
Define key marketing terms: product; core, expected, and augmented
product; marketing myopia; potential, target, and actual markets; the
marketing mix; the four P’s; positioning; and value proposition
Explain the difference between customers, partners, and competitors
Describe two major categories of competitors
Differentiate internal from external customers
Describe the “products” offered by pharmacists
Identify and differentiate the various marketing tasks, the type of
demand they regulate, and suggested strategies
5. A PRODUCT CAN BE A (AN)…
object (e.g., a syringe of antibiotic),
service (e.g., cholesterol screening),
activity (e.g., a poison prevention campaign),
person (e.g., Bob, the clinical pharmacist),
place (e.g., Medicine Shoppe pharmacy),
organization (e.g., the American Pharmacists
Association), or
concept (e.g., medication therapy management)
13. MARKET
Set of all individuals and organizations who
are actual and potential buyers of a
product or service
Wherever there is potential for trade, there is
a market
14. MARKET
Actual market size depends on:
Interest of the customer
Ability to access and pay for the product
Willingness to pay
Actual market may include untargeted
customers
15. MARKET
Potential market size =
(Total population in a market) x
(Fraction who might reasonably be
expected to purchase)
18. VALUE PROPOSITION
promise of the value to be delivered to customers in exchange for some
price
explains in a compelling and clear manner why a product or service
solves a problem or makes things better for customers than competing
options
Value proposition requires definition of:
• target audience
• the problem(s) faced by customers for which a solution is offered
(e.g., non-adherence with medications, uncontrolled warfarin levels)
• Based upon that information, the value proposition presents the
main features of the value package to be provided, typically
supported by evidence or logic-- called proof points.
19. WHAT IS THE DIFFERENCE?
CUSTOMERS
COMPETITORSPARTNERS
20. CUSTOMER
Any person or group involved in an exchange
External – people outside of the organization
Internal – people within the organization
22. CUSTOMER ROLES IN HEALTHCARE
Influencer - An individual whose advice can change some element of
the buying decision
Decider - The person with the authority to make the ultimate decision
regarding purchase
Patient - The person who actually consumes the product or service
Provider - The individual or organization who provides a particular
product or service
Producer - The individual or organization who produces a particular
product or service
Payer - The one who pays for all or part of the health care product or
service
Care Provider - A friend or family member who provides care to a
patient
23. COMPETITORS
Any alternative to what you offer to
customers
Any alternative that can get in the way of an
exchange between you and your customer
25. COMPETITORS
Intra type competitors compete by offering
similar tangible & augmented products
Inter type competitors compete in terms of the
benefits provided
29. Market
Demand
Description Health Care Examples
Negative
Demand
When potential customers dislike a
product and may even go to great
lengths to avoid it.
Screening for colon cancer even when at
high risk. Men's aversion to vasectomies.
No Demand When customers are indifferent or
uninterested in a product.
Preventive health care services and MTM
services.
Latent
Demand
When there is a strong need but no
product available to satisfy it.
There are unmet needs for cures for cancer
and drugs without adverse effects.
Declining
Demand
When demand is falling and likely
to continue falling.
The old time pharmacy
Irregular
Demand
This describes a market with
undesirable fluctuations in
demand.
Retail pharmacy practice where customers
decide the time and place to visit.
Full Demand Supply is perfectly balanced with
demand.
Good examples are uncommon.
Overfull
Demand
When demand exceeds supply. Drug shortages due to unexpected demand
situations or shortages in supply.
Unwhole-
some
Demand
Demand that is not in the best
interests of the consumer or
society.
Cigarette, illicit drug, and underage alcohol
use
30. Summary
Knowing marketing terminology helps to learn
marketing concepts.
Those concepts can be used to:
Communicate with managers
Understand more complex topics