To beat the competition, companies must 1) proactively expand their market share through new customers and uses of their brand while also defending their share through offensive and defensive marketing strategies, 2) challengers should attack leaders through frontal, flanking, encircling, bypassing or guerrilla tactics, and 3) followers can compete effectively through counterfeiting, cloning, imitation, adaptation, or niche targeting of unserved markets while adjusting strategies according to the product lifecycle and economic conditions.
Focus or segmentation strategy is the third of the classical innovation strategies, along with cost leadership and differentiation. The focus innovation strategy has the advantage of a well-known target market but can be at risk for the narrow scope of market.
Read the full post at www.globalnpsolutions.com
Every company desiring to stay competitive must design broad competitive marketing strategies by which it can gain a sustainable competitive advantage. But what broad marketing strategies might the company use? Which ones are best for a particular company or for the company’s different divisions and products? No one strategy is best for all companies. Each company must determine what makes the most sense given its position in the industry and its objectives, opportunities, and resources. Even within a company, different strategies may be required for different businesses or products. Johnson & Johnson uses one marketing strategy for its leading brands in stable consumer markets, such as BAND-AID, Tylenol, Listerine, or J&J’s baby products, and a different marketing strategy for its high-tech health-care businesses and products, such as Monocryl surgical sutures or NeuFlex finger joint implants. So you understand that no one best strategy truly exist for all firms. But which strategy is best for which company? This chapter attempts an appropriate respond to the question.
The product life cycle has 4 very clearly defined stages, each with its own characteristics that mean different things for business that are trying to manage the life cycle of their particular products:
- Introduction
- Growth
- Maturity
- Decline
Focus or segmentation strategy is the third of the classical innovation strategies, along with cost leadership and differentiation. The focus innovation strategy has the advantage of a well-known target market but can be at risk for the narrow scope of market.
Read the full post at www.globalnpsolutions.com
Every company desiring to stay competitive must design broad competitive marketing strategies by which it can gain a sustainable competitive advantage. But what broad marketing strategies might the company use? Which ones are best for a particular company or for the company’s different divisions and products? No one strategy is best for all companies. Each company must determine what makes the most sense given its position in the industry and its objectives, opportunities, and resources. Even within a company, different strategies may be required for different businesses or products. Johnson & Johnson uses one marketing strategy for its leading brands in stable consumer markets, such as BAND-AID, Tylenol, Listerine, or J&J’s baby products, and a different marketing strategy for its high-tech health-care businesses and products, such as Monocryl surgical sutures or NeuFlex finger joint implants. So you understand that no one best strategy truly exist for all firms. But which strategy is best for which company? This chapter attempts an appropriate respond to the question.
The product life cycle has 4 very clearly defined stages, each with its own characteristics that mean different things for business that are trying to manage the life cycle of their particular products:
- Introduction
- Growth
- Maturity
- Decline
10.2 chapter 12 rizal agung w 55120110187 (absen no. 25)AndreasPrasetia1
Sebagai kelengkapan pengerjaan Tugas Besar satu, mata kuliah Strategic Marketing. Universitas Mercu Buana Program Studi Magister Management. Kampus Warung Buncit
A topic presented during the seminar-workshop on feasibility study held at Capitol University AVR room Graduate School.
The slideshow is a product of research taken from internet and various reference. I do not own all the ideas presented, I quoted it from various experts and authors in the field of marketing and entrepreneurship.
Contains about basics of sales management, Background, Selling as a career, B2C and B2B Markets, Different marketing concepts, Product Life Cycle, Relation between sales and marketing, Implementing the market concept, segmentation in B2C &B2B market.Adoption & Diffusion theory, Image of selling. Types of selling.
This presentation covers the following points:
• Market Leader Strategies
• Market Challenger Strategies
• Market Follower Strategies
• Market Nicher Strategies
• Industry Life Cycle
• Challenges of A Mature Market
• Opportunities of A Mature Market
• Routes to revitalize a stagnant market
Addressing Competition and Driving Growth. Presentation Sebagai kelengkapan pengerjaan Tugas Besar satu, mata kuliah Strategic Marketing. Universitas Mercu Buana Program Studi Magister Management. Kampus Warung Buncit
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
1. How to beat the competition
COMPETITIVE DYNAMICS
Arvin Toledo
Group 3
TS MARKMA R17
Ateneo Graduate School of Business
2. Ateneo Graduate School of Business
Outline:
Competitive dynamics includes…
1. Expanding and defending market share
2. Challenging market leaders
3. Picking the right strategy
4. Changing tactics
5. Adapting to the economy
3. Ateneo Graduate School of Business
1. How can market leaders expand the total market and defend market share?
Expand the market through:
• New customers
• More usage
• Additional opportunities to use the
brand
• New ways to use the brand
4. Ateneo Graduate School of Business
1. How can market leaders expand the total market and defend market share?
Defend market share with:
1. PROACTIVE MARKETING
2. DEFENSIVE MARKETING
5. Ateneo Graduate School of Business
1. How can market leaders expand the total market and defend market share?
Defend market share with:
1. PROACTIVE MARKETING
- shape market to own interests
- create new offers to serve unmet (unknown) market
needs
6. Ateneo Graduate School of Business
1. How can market leaders expand the total market and defend market share?
Defend market share with:
2. DEFENSIVE MARKETING
• Position – “pampers na Huggies”
• Flank – Jollibee & Mang Inasal
• Preemptive – SM
• Counteroffensive – Mang Inasal vs
ChickBoy
• Mobile – Alfamart
7. Ateneo Graduate School of Business
2. How should market challengers attack market leaders?
The bigger they are…
1. Frontal
2. Flank
3. Encirclement
4. Bypass
5. Guerilla
8. Ateneo Graduate School of Business
2. How should market challengers attack market leaders?
The bigger they are…
1. Frontal
-match opponent
9. Ateneo Graduate School of Business
2. How should market challengers attack market leaders?
The bigger they are…
2. Flank
-go for gaps,
Weak points
10. Ateneo Graduate School of Business
2. How should market challengers attack market leaders?
The bigger they are…
3. Encirclement
-offensive on several fonts
11. Ateneo Graduate School of Business
2. How should market challengers attack market leaders?
The bigger they are…
4. Bypass
-attack easier markets
12. Ateneo Graduate School of Business
2. How should market challengers attack market leaders?
The bigger they are…
5. Guerilla
-small, intermittent
attacks
13. Ateneo Graduate School of Business
3. How can market followers or nichers compete effectively?
To be or not to be?
1. Counterfeiter
-duplicates the product and sells
it as genuine
14. Ateneo Graduate School of Business
3. How can market followers or nichers compete effectively?
To be or not to be?
2. Cloner
-emulates the product with slight
variations
15. Ateneo Graduate School of Business
3. How can market followers or nichers compete effectively?
To be or not to be?
3. Imitator
-copies some but differentiates more
16. Ateneo Graduate School of Business
3. How can market followers or nichers compete effectively?
To be or not to be?
4. Adapter
-adapts or improves on the leader’s product
17. Ateneo Graduate School of Business
3. How can market followers or nichers compete effectively?
Your friendly neighborhood nicher…
-targets markets of little or no interest to the larger
firms
-knows their
customers well
-meets their needs
better and can
charge them higher
18. Ateneo Graduate School of Business
3. How can market followers or nichers compete effectively?
Your friendly neighborhood nicher…
Can be a:
-product specialist
-geographic specialist
-customer size specialist
Ex. AJE FARM Corp.
19. Ateneo Graduate School of Business
4. What marketing strategies are appropriate at each stage of the product life cycle?
Matching the block to the hole…
Product Life Cycle
1. Introduction – create product
awareness
2. Growth – maximize market
share
3. Maturity – maximize profit,
defend market share
4. Decline – reduce expense, milk product
20. Ateneo Graduate School of Business
4. What marketing strategies are appropriate at each stage of the product life cycle?
Matching the block to the hole…
1. Introduction
- Offer basic product
- Charge cost-plus
- Build selective distribution
- Build product awareness among early adaptors and
dealers
21. Ateneo Graduate School of Business
4. What marketing strategies are appropriate at each stage of the product life cycle?
Matching the block to the hole…
2. Growth
- Offer product extensions, service, warranty
- Price to penetrate market
- Build intensive distribution
- Build awareness in the mass market
22. Ateneo Graduate School of Business
4. What marketing strategies are appropriate at each stage of the product life cycle?
Matching the block to the hole…
3. Maturity
- Diversify brands and items models
- Price to match or best competitors’
- Build more intensive distribution
- Stress brand differences, encourage brand switching
23. Ateneo Graduate School of Business
4. What marketing strategies are appropriate at each stage of the product life cycle?
Matching the block to the hole…
4. Decline
- Phase out weak products
- Cut price
- Shut down unprofitable outlets
- Reduce to level to maintain loyalists
24. Ateneo Graduate School of Business
5. How should marketers adjust their strategies and tactics for an economic downturn or recession?
Survival of the Fittest
- Spend more (and wisely)
to earn more
- Know thy customer(s)
- Watch the budget
- The product is all that and more
- Fine-tune it, and then some
25. Ateneo Graduate School of Business
Summary:
To beat the competition you need to…
-Proactively expand
-Attack to defend market share
-Match strategy with resources
-Change tactics as needed
-Adapt to the economy/business
environment
26. How to beat the competition
COMPETITIVE DYNAMICS
Arvin Toledo
Group 3
TS MARKMA R17
Ateneo Graduate School of Business
