1. The document discusses marketing concepts like product levels, product mix, product lines, new product development process and product life cycle.
2. It explains the 7 steps of new product development as idea generation, idea screening, concept development and testing, marketing strategy, business analysis, product design and commercialization.
3. The product life cycle and its 4 stages of introduction, growth, maturity and decline are summarized along with the different marketing strategies used in each stage.
It's an informative presentation especially in Marketing/ Advertising sectors. Containing several guidelines and pictures as examples.
Try to have a peek. I'm sure you will enjoy it.
Εργασία στην τάξη: Τα παιδιά βλέποντας απλώς τον πίνακα του Ιακωβίδη, καλούνται να γράψουν μια ιστορία, που τους έρχεται στο μυαλό. Δεν προηγήθηκε κανενός είδους σχολιασμός προηγουμένως.
It's an informative presentation especially in Marketing/ Advertising sectors. Containing several guidelines and pictures as examples.
Try to have a peek. I'm sure you will enjoy it.
Εργασία στην τάξη: Τα παιδιά βλέποντας απλώς τον πίνακα του Ιακωβίδη, καλούνται να γράψουν μια ιστορία, που τους έρχεται στο μυαλό. Δεν προηγήθηκε κανενός είδους σχολιασμός προηγουμένως.
Going from Good to Great with Concept TestingAtlassian
Running experiments in your product will tell you what your customers are doing, but they don't often tell you why they're doing it. So even after experimenting, you can be left wondering: which option would be better to ship? One way that Atlassian has tackled this is by taking the "concept testing" technique to a whole new level. Get a first-hand look into how we run concept tests to extract the right insights – before a single line of code has been written. You'll learn how they can work side-by-side with quantitative experimentation to help you get smarter metrics, and have greater confidence in knowing how to take your product from good to great.
Ideas have been the driving force of humanity. From a simple circular wheel carved from rock back in the stone ages to the first airplanes and telephones, innovative ideas have sparked off revolutionary changes in society. Now in this competitive world, ideas have become more important to us than actions. Companies have begun asking designers to generate solutions that meet the needs and desires of the consumer.
As such, there was a need to streamline and increase the efficiency of producing and sharing ideas within teams. This gave birth to several idea generation techniques, which allowed everyone to play a part in the creative process, a role allotted strictly to designers and engineers for the last few years.
Idea generation techniques meant anyone could participate in creating new ideas. It allowed people to share and build up on existing solutions, to foresee future problems, and essentially, to think big in terms of design. It brought different specializations together to create a more diverse think-tank that can tackle problems from several perspectives.
This report is divided into three parts.
First, we shall look into several idea generation techniques, both popular ones and the uncommon ones, question their uses and value by providing examples of products developed using the specific techniques.
Second, we discuss whether idea generation methods and techniques are important in coming up with new ideas? Are they the driving factor in generating ideas?
Lastly, we conclude with our personal view on idea generation techniques, along with stating which methods, if any, would we prefer to use.
Towards the end we aim to achieve a better understand of the creative thinking process as a whole and how to effectively solve all issues, design or otherwise.
This is the second part and it covers the following principles of marketing (by Philiip Kolter) :
Product Life Cycle
Pricing Strategies
Types of Distribution Channels
Promotion Mix
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
4. Product Line
A group of products within a product class
that are closely related because they
perform a similar function, are sold to the
same customer groups, are marketed
through the same channels, or fall within
given price ranges
Eg Life insurance
5. NEW PRODUCT DEVELOPMENT
A product must be entirely new or
changed in a functionally significant or
substantial respect.
Need of New product development
6. New product development process – 7
1. Idea generation
2. Idea screening
3. Concept development and testing
4. Marketing strategy
5. Business analysis
6. Product development and testing
7. Commercialization
7. 1. Idea Generation
Interacting with others
- Customers
- Dist channel members
- Competitors
- Sales force
- MR and AD agencies
- Suppliers
- Top Mgt and Scientists and consultants.
8. Idea Generating techniques/Creativity techc
- Brainstorming – Alex osborn
- Problem analysis
- Synectics – Willam Gordon
9. 2.Idea screening
Ideas 3 groups
- Promising ideas
- Marginal ideas
- Rejects
2 types of errors
- Drop error
- Go error
10. 3. Concept Development and testing
Is an elaborated version of the idea
expressed in meaningful will Consumer
term.
Who will use the product
What benefit should this product use the
product
When the consumer should use the
product.
12. 4. Marketing Strategy
3 parts
Target markets size, structure and
behavior
Outlines the planned price, Dist and
marketing budget for one year
Long run sales and profit goals and
marketing mix strategy
13. 5. Business Analysis
Needs to prepare sales, cost and profit
projections to determine whether they
satisfy company objectives.
14. 6. Product Design and Development
Product idea can be translated into a
technically and commercially feasible
product
R & D
Prototype products – test
Functional test – Alpha test
Consumer test – Beta test
15. 7. Market Testing
Consumer goods market testing and
business goods market testing.
Consumer goods market testing
- Ranking
- Monadic test 1 – 7
- Direct comparison test
16. - Sales – Wave research
- Printed shopping list/Stimulated test
marketing/accelerated test marketing
- Controlled test marketing/mini market
testing.
18. Mgt faces Several decisions :
How many test cities?
Which Cities
Length of tests
What information
What action to take?
19. 8. Commercialization
When ( Timing)
- First entry
- Parallel entry
- Late entry
Where ( Geographic strategy)
To Whom ( Target – Market prospects)
20. The consumer Adoption process/Stages
Everett . M . Rogers
1. Innovators
2. Early Adopters
3. Early majority
4. Late majority
5. Laggards
21. PLC
PLC curves are portrayed as bell shaped.
This curve is typically divided into four
stages: Introduction, growth, maturity and
decline.
S shaped sales curve
22. Product life Cycle /PLC
4 things :
1. Limited life
2. Sales pass through distinct stages
3. Profit rise and fall
4. Different strategies
24. INTRODUCTION STRATEGIES
PRODUCT – OFFER A BASIC PRODUCT
PRICE – CHARGE COST – PLUS
DISTRIBUTION – BUILD SELECTIVE
DISTRIBUTION
ADVERTISING – BUILD PRODUCT
AWARENESS AMONG EARLY ADOPTERS AND
DEALERS
SALES PROMOTION – USE HEAVY SALES
PROMOTION TO ENTICE TRIAL
25. GROWTH STRATEGIES
PRODUCT – OFFER PRODUCT
EXTENSIONS,WARRANTY
PRICE – PRICE TO PENETRATE
DISTRIBUTION – BUILD INTENSIVE
DISTRIBUTION
ADVERTISING – BUILD AWARENESS AND
INTEREST IN THE MASS MARKET.
SALES PROMOTION –REDUCE TO TAKE
ADVANTAGE OF HEAVY CONSUMER
DEMAND
26. MATURITY STRATEGIES
PRODUCT – DIVERSIFY BRANDS AND ITEMS
MODELS
PRICE – PRICE TO MATCH OR BEST
COMPETITIORS
DISTRIBUTION – BUILD MORE INTENSIVE
DISTRIBUTION
ADVERTISING –STRESS BRAND
DIFFERENCES.
SALES PROMOTION –INCREASE TO
ENCOURAGE BRAND SWITCHING
27. DECLINE STRATEGIES
PRODUCT – PHASE OUT WEAK
PRICE – CUT PRICE
DISTRIBUTION – GO SELECTIVE :
PHASE OUT UNPROFITABLE OUTLETS
ADVERTISING –REDUCE TO LEVEL
NEEDED TO RETAIN HARD – CORE
LOYALS
SALES PROMOTION –REDUCE TO
MINIMAL LEVEL
28. PRICING
2nd P of marketing is Pricing
A price is an expression of value.
Price = Value
Price = Something
The firm must decide where to position
its product on quality and price.
29. SIX STEP PROCEDURE/Pricing policies
1. SELECTING THE PRICING OBJECTIVE
2. DETERMING DEMAND
3. ESTIMATING COSTS
4. ANALYZING COMPETITORS COSTS,
PRICE AND OFFERS
5. SELECTING A PRICING METHOD
6. SELECTING THE FINAL PRICE
30. 1. Selecting the pricing objectives
J.W. Kelvini
- Short term pricing objectives
- Long term pricing objectives
31. 2. Determining demand
Price Elasticity of Demand
Income Elasticity of Demand
Price sensitive
38. 6. Selecting the Final Price
Psychological pricing
The influence of other marketing mix
elements – AD , Brand .
Company pricing policies
Impact of price on other parties.