Geddes Munson, Mixpanel Darrell Benatar, UserTesting.com Shai Tamari, ClickTale For many customers Optimizely has become a critical platform to listen to customers' web engagement and turn those data points into an improved experience. It's natural that users want to extend the Optimizely platform with all of their other marketing applications to become more effective in their decision making. Learn about a few of the complementary platforms to Optimizely that will help you unlock the most conversions from your web properties. The partners attending discussed: -How Clicktale's heatmaps and session playbacks can uncover the areas of the webpage that are most influential to your customers' decision-making process and may require further optimization -How integrating Optimizely with the analytics platform Mixpanel can help you track more granular goals and view comprehensive reporting that seamlessly integrates with your business. -Why you should use Usertesting.com to observe where customers are finding challenges on your site, and create tests to then improve their experience.

1. Partner
Ecosystem
Showcase
Geddes
Munson
Dir,
Customer
Success
Mixpanel
@geddes
Shai
Tamari
Head
of
PreSales
Engineering,
ClickTale
@smtamari
With
ClickTale,
Mixpanel
and
UserTesDng
Darrell
Benatar
CEO
UserTesDng
@darrellbenatar

2. Find
Out
What
Your
Customers
Are
Really
Thinking
UserTesDng
Darrell
Benatar
CEO
UserTesDng
@darrellbenatar

4. Watch
and
listen
to
real
people
using
your
website
or
app

5. The
UserTes(ng
Pla.orm

9. +

10. Before
running
an
A/B
test
• Find your site’s biggest problems so you can
take big-swing A/B tests

11. What
to
test
with
UserTes(ng
• First impressions (“Five Second Test”)
• Common tasks
• Sign-up or checkout
• Search
• Navigation
• Your site vs. your competitor's site
• Your site or app on mobile devices

12. Before
running
an
A/B
test
• Test your B version to catch any fundamental
flaws

13. A:er
running
an
A/B
test
• Find out why one version outperformed the
other version
11%
conversion
rate
22%
conversion
rate

14. Partner
Ecosystem
Showcase
Shai
Tamari
Head
of
PreSales
Engineering,
ClickTale
@smtamari
With
ClickTale,
Mixpanel
and
UserTesDng

15. Over 100,000 Businesses Use ClickTale
About
ClickTale

16. ClickTale
Recordings

17. ClickTale
Aggregated
Reports

18. Why
ClickTale
and
Op(mizely?
View
Page
Behavior
Create
Hypothesis
Test
new
version/s
with
OpDmizely
See
which
test
one
and
Understand
Why
Implement
Change

19. Enabling
the
Integra(on

20. The
Integra(on
in
Ac(on

21. Case
Study
–
1800
Den(st

22. Case
Study
–
1800
Den(st

23. Case
Study
–
1800
Den(st

24. The
Results
–
Mouse
Movement

25. The
Results
–
Scroll

26. The
Results
–
Overall

27.
“ClickTale
gives
us
a
great
way
to
visualize
what
we
should
be
tes<ng
and
then
analyze
the
results
of
the
tests
we
run.”
Elliot
Kharkats,
Analy(cs
and
Tes(ng
Manager,
1-­‐800-­‐DENTIST
“Always
explore
before
your
refine.”
Jodi
Ellis,
Op(mizely

28. Conclusion

29. Partner
Ecosystem
Showcase
Geddes
Munson
Dir,
Customer
Success
Mixpanel
@geddes
Mixpanel

30. MIXPANEL + OPTIMIZELY
01/ What is
Mixpanel?
02/ Optimizely
Integration
03/ Live Demo

31. MIXPANEL
1 - Track actions that represent meaningful user interaction with your web or mobile app
2 - Analyze those actions in a powerful, flexible and easy to use way
The most advanced analytics platform for mobile and web
3 - Take action on the analytics by building automated messaging

32. BEYOND SINGLE SEGMENTS
AND CONVERSION RATES
Demo:
Getting an Event Up, Multi property segmentation, Retention Analysis

34. OPTIMIZELY INTEGRATION
Automatically inserts Mixpanel JavaScript on your page
to tag a user as being part of a specific variation.

35. DEMO
Enable Mixpanel integration for a simple A/B test in Optimizely & View Results in Mixpanel

36. Partner
Ecosystem
Showcase
Geddes
Munson
Dir,
Customer
Success
Mixpanel
@geddes
Shai
Tamari
Head
of
PreSales
Engineering,
ClickTale
@smtamari
With
ClickTale,
Mixpanel
and
UserTesDng
Darrell
Benatar
CEO
UserTesDng
@darrellbenatar