A/B testing, also known as multivariate or split testing, is a method used to compare multiple variations of a web page to determine which performs better from a user's perspective. Key benefits include improved end products, enhanced conversions, and increased revenue, and it is used by major brands like Google and Mailchimp. The process involves creating variations, serving traffic, tracking conversions, and analyzing user behavior to optimize web pages.

1. Namaste!
A/B Testing
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2. >_whoami
Nitish Kumar
UI/UX Designer

3. What is A/B
Testing?
Also called Multi Variate or Split
Testing.
A process in which we compare two
or more variations of a Web Page,
to check - which variation is
Performing Better from the User’s
Point of View.
Practiced by big brands like Google,
Etsy, MailChimp and many others.

4. Case A Case B
Google Ad Widget Cases
**Logos and Trademarks are owned by
their respective owners

5. Why to A/B
Test?
1. Better End Product
2. Enhanced Conversions
3. Obviously - The Revenues

6. A/B Test
Terminology
1. Control Page
2. Variation
3. Pageview
4. Conversion
5. Case
6. Element

7. Google Search Result Cases
Case A Case B
**Logos and Trademarks are owned by
their respective owners

8. How to A/B
Test?
1. A Variation is Created for the
Control Page
2. A Fixed amount of Traffic is
Served to the variation
3. Conversions over Pageviews
are Tracked
4. The Entire Process is
considered as one Case
5. Different Cases are Created
and Compared

9. MailChimp Confirmation Page
Case A Case B
**Logos and Trademarks are owned by
their respective owners

10. MailChimp Confirmation Page
Case C Case D
**Logos and Trademarks are owned by
their respective owners

11. A/B Testing
Elements
1. Headings/ Tagline
2. Call to Action
3. Forms
4. Images
5. Videos
6. Colors

12. Statistics
1. Green/Red shows better
Conversions
2. Two Magical words - It’s Free
(28%)↑
3. Free 30 Days Trial (30%)↑
4. Single Page Checkout beats
Multi-Page Checkout
**Stats Source comes from
Smashing Magazine and Unbounce

13. What we can
A/B Test?
1. Lead Pages
2. eCommerce Pages
3. Confirmation Pages
4. Newsletters
5. Almost Everything* that you
can Imagine on Web

14. User’s
Behaviour on
A/B Test
1. Triggers
a. External Triggers
b. Internal Triggers
2. Action
3. Reward (Test Goes Here)
4. Investment
a. Capital
b. Time
c. Social Share
(Referenced from - Hooked by Nir Eyal)

15. The Hook

16. An Example
eCommerce Product Page
Case A
Case B
** Test Source - VWO Blog, Logos and Trademarks
are owned by Taylor Gifts

17. AB Test your Products
Today!

18. >_ thank you