It's never been a better or a more daunting time to be a marketer. New disruptive technologies are changing how we shop, how we sell and even how we experience our digital worlds. Artificial intelligence, virtual reality, IoT and augmented reality will fundamentally change the landscape for marketers over the next 5 years. And for affiliate marketers, understanding this new landscape will spell the difference between growth and decline.
In this session, Sentient Technologies CMO Jon Epstein will look at new technologies disrupting marketing today, as well as what's on the horizon. The presentation will inform you about key trends you need to stay aware of and discuss the kinds of impacts they could have on how you work and the results you can achieve.
Key trends in marketing technologies to stay aware of
What the impact will be on affiliate marketing results in the future
Facto Congres 2017 - Van ‘what’s in it for me’ naar ‘what’s in it for we’ (C...Facto Magazine
Organisatieadviesbureau Accenture (3.000 medewerkers in Nederland, hoofdkantoor in Amsterdam) en ISS Facility Services hebben sinds 2005 een outsourcingrelatie voor facility services. Begin dit jaar is het derde generatie IFM-outsourcingcontract in werking getreden. Een outcome based partnership, waarbij partijen nog meer dan voorheen focussen op duurzaam partnership en innovatie. Daarbij speelt het samenwerkingsmodel Vested een grote rol, en staat niet het individuele belang maar het gezamenlijke belang centraal. Hoe ziet de Vested-samenwerking er in de praktijk uit? Wat levert dit op voor zowel opdrachtgever als opdrachtnemer? En op welke manieren werken partijen voortdurend aan vernieuwing en innovatie (ook op sociaal gebied!) met als resultaat een steeds hoger niveau van dienstverlening en uiteindelijk betere werkprestaties van het primaire proces?
Een workshop over een boeiende, zich continu ontwikkelende Integrated FM-samenwerking, waarbij beide organisaties elkaar duurzaam verder brengen.
Cloud can be a catalyst for innovation, and here’s the challenge: Operating and organizational models need to be re-aligned. We see two primary paths forward. Find out more at www.accenture.com/cloudinnovation
D3TLV17- The Incapsula WAF: Your Best Line of Denfense Against Application La...Imperva Incapsula
Learn about the most important aspects of a Web Application Firewall your organization needs to have in place to protect against the most critical web application security risks. Plus, see how we’re evolving to ensure you’re protected against new attack campaigns.
Facto Congres 2017 - Van ‘what’s in it for me’ naar ‘what’s in it for we’ (C...Facto Magazine
Organisatieadviesbureau Accenture (3.000 medewerkers in Nederland, hoofdkantoor in Amsterdam) en ISS Facility Services hebben sinds 2005 een outsourcingrelatie voor facility services. Begin dit jaar is het derde generatie IFM-outsourcingcontract in werking getreden. Een outcome based partnership, waarbij partijen nog meer dan voorheen focussen op duurzaam partnership en innovatie. Daarbij speelt het samenwerkingsmodel Vested een grote rol, en staat niet het individuele belang maar het gezamenlijke belang centraal. Hoe ziet de Vested-samenwerking er in de praktijk uit? Wat levert dit op voor zowel opdrachtgever als opdrachtnemer? En op welke manieren werken partijen voortdurend aan vernieuwing en innovatie (ook op sociaal gebied!) met als resultaat een steeds hoger niveau van dienstverlening en uiteindelijk betere werkprestaties van het primaire proces?
Een workshop over een boeiende, zich continu ontwikkelende Integrated FM-samenwerking, waarbij beide organisaties elkaar duurzaam verder brengen.
Cloud can be a catalyst for innovation, and here’s the challenge: Operating and organizational models need to be re-aligned. We see two primary paths forward. Find out more at www.accenture.com/cloudinnovation
D3TLV17- The Incapsula WAF: Your Best Line of Denfense Against Application La...Imperva Incapsula
Learn about the most important aspects of a Web Application Firewall your organization needs to have in place to protect against the most critical web application security risks. Plus, see how we’re evolving to ensure you’re protected against new attack campaigns.
Can (and should) we deliver dashboards, searches and alerting as code? Yes! Learn about the lifecycle of traditional telemetry artifacts and dig into the problems encountered when maintaining them by hand. Then see a demo of how Ellie Mae is implementing “Telemetry as Code” using the power of Kibana and its APIs with Terraform.
20170721 future of reactive architecturesJamie Allen
Some knowledge will be difficult to scale across an entire team. How do we build applications that are reactive while still delivering business value quickly?
Accelerating Innovation Through HPC-Enabled SimulationsAnsys
Presentation explaining how customers cope with product design complexity with pervasive engineering simulation but also addressing the importance of a HPC-enabled platform for scaling the deployment of simulation, and what innovative companies have accomplished via HPC-enabled simulations, on premise and in the cloud.
Five Cloud Native Ops Superpowers: Yes, you can do that!VMware Tanzu
SpringOne Platform 2017
Dave Bartoletti, Forrester
Cloud native platforms are the supercharged engine of your company’s digital transformation. Developers use them to create the killer apps and new customer experiences that set your company apart. But why should dev get all the glory? Operations teams now have a great opportunity to create, manage, and optimize tomorrow’s cloud native platforms, and implement relentless automation at a scale unheard of until recently. In this session, Dave will share the superpowers cloud native ops teams are putting to use every day, talk about the incredible career opportunity cloud platforms open up for enterprise IT ops teams, and how you can amaze friends, family, developers, customers, and maybe even your manager with your automation skills.
ANSYS technology enables you to predict with confidence that your products will thrive in the real world. Customers trust our software to help ensure the integrity of their products and drive business success through innovation.
For more information please visit ansys.com
Technology, AI and the future of marketing: key themes from SXSWJodie Collins
An overview of the the key themes from SXSW 2016 including artificial intelligence, virtual reality, Internet of Things, brands doing content marketing well, live streaming and the future of management.
Jean-Paul Edwards, Strategy and Product Development Director EMEA at omd discussing: AI, Marketing and Creativity, applications and implications, at the iMedia Data-Fuelled Marketing Summit, London, Feb 2016.
http://www.imediadatasummit.co.uk/
Gavin flood - LAC 2017 - A picture is worth 1000 words: How to make the most ...iGB Affiliate
Instagram’s over 400m mobile users are highly engaged. They upload 80m photos and like 3.5 billion posts per day. Yet only 33% of marketers are using Instagram vs. 93% for Facebook despite the fact that the average order value for Instagram is €65 vs. €55 for Facebook. This presentation will focus on how to effectively harness the power of Instagram as an acquisition and retention tool.
Utilising high engagement of users on Instagram where you can compete with big names
Creating visual content and growing a relevant following
Paid media options and tools – strategy to implement and what to avoid
Siri and Cortana have applied for your role: The rise of AI in MarketingMando
Jonathan Seal, Strategy Director at Mando presents the key headlines from Mando's recent whitepaper, compiling findings from senior marketers from British and global brands.
Hear the background behind America's pioneering Internet Lottery program from the man responsible for its implementation, Michael Jones the Superintendent for Illinois Lottery.
Michael will be joining us to speak about how Illinois Lottery has become the first lottery to go online in the US, and the processes that have resulted in the Internet Pilot Program. It has been some seven years in the making and since becoming Lottery Superintendant in October 2011, Michael Jones has moved aggressively to set-up the first system in the US to sell lottery tickets over the Internet.
An insightful morning debate exploring how consumers experience choice in the face of fragmentation and automation, and how retailers can ensure their innovation agenda measures up.
Barem Research was founded as Turkey’s third leading marketing research company by Prof. Dr. Orhan Demirhindi and Associate Professor Dr. Pervin Olgun in 1982.
Our company founding philosophy is primarily based on scientific methodology and quality in research study.
Our foundation has signed a license agreement with Research International (RI), a world leader in marketing research sector in 1994 to be its Turkish agency. Since then our company has successfully penetrated into the international market and empowered its intellectual capital by combining local experiences with international ones. Throughout this period, the company carried on its activities under the name of Barem Research International.
In 2009, Research International group merged with TNS group and Barem Research has decided to be an independent research company and not to take part in this network. Same year Barem Research was invited to become a member of WIN (Worldwide Independent Network of Market Research) organization. Following its WIN membership, Barem Research continued to conduct its marketing research activities in 90 % of world countries through its innovative and creative experience.
Cómo optimizar tu presupuesto de marketing para 2015Increnta
¡Aprende a definir las acciones necesarias para conseguir tus objetivos! Llega el 2015 y es tiempo de planificar tu estrategia de marketing y debes planificar bien tu estrategia de marketing ya que de esto depende que a final de año consigas los objetivos de tu compañía necesita para crecer.
mLearnCon 2014 Featured Session: How Emerging Mobile Technologies Are Redefin...geoff stead
How Emerging Mobile Technologies Are Redefining the Concept of Content:
Presentation from my featured session at mLearnCon. I think there is a video from it. I'll update the link when I get it
http://www.elearningguild.com/mLearnCon/concurrent-sessions/session-details.cfm?session=5433
Roy sebag - LAC 2017 - FinTech affiliatesiGB Affiliate
FinTech was the buzzword for 2016 and has experienced undisputed growth internationally. Every country, every region, every culture needs better, more efficient and more affordable options for spending and saving. And now, financial trading is starting to collide with the growing industry of FinTech. With innovative and disruptive solutions crossing over, how can we expect new financial technologies to impact the industry?
Quality offerings which don’t discriminate and offer true value must be the pillar in which the technology is built around. To demonstrate how this can be achieved, Roy Sebag, CEO of one of the fastest growing FinTech companies Goldmoney discusses how affiliates can apply the same practices to their own financial businesses and what opportunities lay ahead.
What can we expect from the role of FinTech in the future?
How can the core aspects of FinTech and gold offer opportunities for affiliates?
How will FinTech and gold shape the financial industry in the future?
Natasha longon - LAC 2017 - Data protection regulations: Are you at risk?iGB Affiliate
Following the recent crack-down from the Information Commissioner’s Office on affiliates regarding the use of personal data in marketing campaigns, it has never been more important to ensure that you know what legal standards you must adhere to. This session will provide the legal insight to ensure that your data use is not putting you at risk and that you’re protected for the future.
Managing users data according to legal standards
Terms around emailing and using data
Key measures all affiliates must have in place
Can (and should) we deliver dashboards, searches and alerting as code? Yes! Learn about the lifecycle of traditional telemetry artifacts and dig into the problems encountered when maintaining them by hand. Then see a demo of how Ellie Mae is implementing “Telemetry as Code” using the power of Kibana and its APIs with Terraform.
20170721 future of reactive architecturesJamie Allen
Some knowledge will be difficult to scale across an entire team. How do we build applications that are reactive while still delivering business value quickly?
Accelerating Innovation Through HPC-Enabled SimulationsAnsys
Presentation explaining how customers cope with product design complexity with pervasive engineering simulation but also addressing the importance of a HPC-enabled platform for scaling the deployment of simulation, and what innovative companies have accomplished via HPC-enabled simulations, on premise and in the cloud.
Five Cloud Native Ops Superpowers: Yes, you can do that!VMware Tanzu
SpringOne Platform 2017
Dave Bartoletti, Forrester
Cloud native platforms are the supercharged engine of your company’s digital transformation. Developers use them to create the killer apps and new customer experiences that set your company apart. But why should dev get all the glory? Operations teams now have a great opportunity to create, manage, and optimize tomorrow’s cloud native platforms, and implement relentless automation at a scale unheard of until recently. In this session, Dave will share the superpowers cloud native ops teams are putting to use every day, talk about the incredible career opportunity cloud platforms open up for enterprise IT ops teams, and how you can amaze friends, family, developers, customers, and maybe even your manager with your automation skills.
ANSYS technology enables you to predict with confidence that your products will thrive in the real world. Customers trust our software to help ensure the integrity of their products and drive business success through innovation.
For more information please visit ansys.com
Technology, AI and the future of marketing: key themes from SXSWJodie Collins
An overview of the the key themes from SXSW 2016 including artificial intelligence, virtual reality, Internet of Things, brands doing content marketing well, live streaming and the future of management.
Jean-Paul Edwards, Strategy and Product Development Director EMEA at omd discussing: AI, Marketing and Creativity, applications and implications, at the iMedia Data-Fuelled Marketing Summit, London, Feb 2016.
http://www.imediadatasummit.co.uk/
Gavin flood - LAC 2017 - A picture is worth 1000 words: How to make the most ...iGB Affiliate
Instagram’s over 400m mobile users are highly engaged. They upload 80m photos and like 3.5 billion posts per day. Yet only 33% of marketers are using Instagram vs. 93% for Facebook despite the fact that the average order value for Instagram is €65 vs. €55 for Facebook. This presentation will focus on how to effectively harness the power of Instagram as an acquisition and retention tool.
Utilising high engagement of users on Instagram where you can compete with big names
Creating visual content and growing a relevant following
Paid media options and tools – strategy to implement and what to avoid
Siri and Cortana have applied for your role: The rise of AI in MarketingMando
Jonathan Seal, Strategy Director at Mando presents the key headlines from Mando's recent whitepaper, compiling findings from senior marketers from British and global brands.
Hear the background behind America's pioneering Internet Lottery program from the man responsible for its implementation, Michael Jones the Superintendent for Illinois Lottery.
Michael will be joining us to speak about how Illinois Lottery has become the first lottery to go online in the US, and the processes that have resulted in the Internet Pilot Program. It has been some seven years in the making and since becoming Lottery Superintendant in October 2011, Michael Jones has moved aggressively to set-up the first system in the US to sell lottery tickets over the Internet.
An insightful morning debate exploring how consumers experience choice in the face of fragmentation and automation, and how retailers can ensure their innovation agenda measures up.
Barem Research was founded as Turkey’s third leading marketing research company by Prof. Dr. Orhan Demirhindi and Associate Professor Dr. Pervin Olgun in 1982.
Our company founding philosophy is primarily based on scientific methodology and quality in research study.
Our foundation has signed a license agreement with Research International (RI), a world leader in marketing research sector in 1994 to be its Turkish agency. Since then our company has successfully penetrated into the international market and empowered its intellectual capital by combining local experiences with international ones. Throughout this period, the company carried on its activities under the name of Barem Research International.
In 2009, Research International group merged with TNS group and Barem Research has decided to be an independent research company and not to take part in this network. Same year Barem Research was invited to become a member of WIN (Worldwide Independent Network of Market Research) organization. Following its WIN membership, Barem Research continued to conduct its marketing research activities in 90 % of world countries through its innovative and creative experience.
Cómo optimizar tu presupuesto de marketing para 2015Increnta
¡Aprende a definir las acciones necesarias para conseguir tus objetivos! Llega el 2015 y es tiempo de planificar tu estrategia de marketing y debes planificar bien tu estrategia de marketing ya que de esto depende que a final de año consigas los objetivos de tu compañía necesita para crecer.
mLearnCon 2014 Featured Session: How Emerging Mobile Technologies Are Redefin...geoff stead
How Emerging Mobile Technologies Are Redefining the Concept of Content:
Presentation from my featured session at mLearnCon. I think there is a video from it. I'll update the link when I get it
http://www.elearningguild.com/mLearnCon/concurrent-sessions/session-details.cfm?session=5433
Roy sebag - LAC 2017 - FinTech affiliatesiGB Affiliate
FinTech was the buzzword for 2016 and has experienced undisputed growth internationally. Every country, every region, every culture needs better, more efficient and more affordable options for spending and saving. And now, financial trading is starting to collide with the growing industry of FinTech. With innovative and disruptive solutions crossing over, how can we expect new financial technologies to impact the industry?
Quality offerings which don’t discriminate and offer true value must be the pillar in which the technology is built around. To demonstrate how this can be achieved, Roy Sebag, CEO of one of the fastest growing FinTech companies Goldmoney discusses how affiliates can apply the same practices to their own financial businesses and what opportunities lay ahead.
What can we expect from the role of FinTech in the future?
How can the core aspects of FinTech and gold offer opportunities for affiliates?
How will FinTech and gold shape the financial industry in the future?
Natasha longon - LAC 2017 - Data protection regulations: Are you at risk?iGB Affiliate
Following the recent crack-down from the Information Commissioner’s Office on affiliates regarding the use of personal data in marketing campaigns, it has never been more important to ensure that you know what legal standards you must adhere to. This session will provide the legal insight to ensure that your data use is not putting you at risk and that you’re protected for the future.
Managing users data according to legal standards
Terms around emailing and using data
Key measures all affiliates must have in place
The Future of Marketing: Seizing the Customer ExperienceMarketo
86% of CMOs and senior marketing executives believe they will own the end-to-end customer experience by 2020.
Watch our sponsored webinar to learn why you should never leave the side of your customer on their buying journey and how to prepare for a customer-centric future. We’ll share insights from top CMOs, revealed in new research from The Economist Intelligence Unit, on how they expect to:
- Leverage data and technology to understand customers’ behavior
- Personalize the customer experience through top marketing channels (and how innovative brands are already succeeding)
- Boost their brand value by delivering a better experience
Data & Automation Drive the Future of All Marketing Communications at FreshpairBluecore
Data-centric, automated marketing messages across channels are poised to become the default communication mechanism between brands and customers. Marketers will control prioritization, frequency and branding while automation will analyze and react to individual customer behavior and product catalog data to create and launch multichannel communications plans on the fly. This session will cover how FreshPair used a single, end-to-end system to capture and analyze data and trigger automated outbound email and display ads based on product catalog changes and customer behaviors. This contrasts with marketers’ typical workflow, which requires multiple components of the marketing stack to get a single view of customers. The session will show how calculating priority and frequency rules are critical in avoiding communication overload that can overwhelm shoppers, while still driving a dynamic customer experience that boosts revenue from email and display.
GPSTEC201_Building an Artificial Intelligence Practice for Consulting PartnersAmazon Web Services
Companies around the world are looking at using artificial intelligence and machine learning to launch new innovative products and services and to drive efficiencies via automation in their businesses. Come to this session to understand why you should consider building an AI/ML practice in your consulting company. Learn the importance of having strong data engineering skills, including data annotation, and get some tips on building a data science team that can deliver customer projects.
How to Confidently Unleash Data to Meet the Needs of Your Entire Organization...Amazon Web Services
Where are you on the spectrum of IT leaders? Are you confident that you’re providing the technology and solutions that consistently meet or exceed the needs of your internal customers? Do your peers at the executive table see you as an innovative technology leader? Innovative IT leaders understand the value of getting data and analytics directly into the hands of decision makers, and into their own. In this session, Daren Thayne, Domo’s Chief Technology Officer, shares how innovative IT leaders are helping drive a culture change at their organizations. See how transformative it can be to have real-time access to all of the data that' is relevant to YOUR job (including a complete view of your entire AWS environment), as well as understand how it can help you lead the way in applying that same pattern throughout your entire company.
In this session, we provide an overview of the artificial intelligence/machine learning landscape, discuss the current state of the industry, and identify new market opportunities. Partners will come away with a better understanding of the investment that AWS is making in this space, as well as our unique value proposition.
Building the Business of the Future: Leveraging A.I. and Machine Learning - A...Amazon Web Services
<Management Track>
Olivier Klein, Emerging Technologies Solutions Architect, Amazon Web Services
Artificial Intelligence (AI) and Machine Learning (ML) are no longer the stuff of science fiction. Organizations are increasingly using A.I. and Machine Learning to drive innovation -- namely, Amazon.com's retail experience. Join us for an inside look at how Amazon thinks about this technology, and gain insight into a range of new AI/ML services offered by AWS for use in your own business.
Distinguishing the hype from reality can be a bit confusing, especially when you consider the attention that AI gets from the media and commentators. So, how can your organisation get started and put AI to work for you? That is the question I will answer in this talk. From greater customer intimacy, increasing competitive advantage and improving efficiency, I will discuss and show how AI can be used today and help the organisation in more impactful ways.
Check out this presentation to:
- Learn the definition of AI and understand its key components
- Learn about Cognitive Engines, and their uses cases and limitations
- Access a glossary of key AI terms compiled and defined by our team of data scientists
- Learn about AI adoption, obstacles to adoption, and how to overcome them
- Learn about Veritone's AI strategy and deployment of a proprietary AI Operating System
The constellation of technologies that is AI allows smart machines to extend human capabilities in ways federal agencies could only once imagine. It takes advantage of enormous amounts of data to mimic human judgment and analytical skills. It’s clear, however, that AI is not just a transformational technology advancement. It’s a powerful economic engine, and its impact on economic growth is already being felt through cost savings, more efficient use of the workforce and increased productivity. These new technologies could enable the annual economic growth rate in 12 developed countries, including the United States, to virtually double by 2035. Learn more: https://accntu.re/2s9O0TZ
Whether you’re just getting started with AI or you’re a deep learning expert, this session will provide a meaningful overview of how to get started with Artificial Intelligence on the AWS Cloud. In particular, we will explore AWS cloud-native machine learning and deep learning technologies that address a range of different use cases and needs. These include AWS Lex, which provides natural language understanding (NLU) and automatic speech recognition (ASR); Amazon Rekognition, which provides visual search and image recognition capabilities; Amazon Polly for text-to-speech (TTS) capabilities; and Amazon Machine Learning tools. The session will also cover the AWS Deep Learning AMI, which lets you run deep learning in the cloud at any scale.
If you're based in South East Asia, join us for upcoming AWS Webinar Series https://aws.amazon.com/events/asean/webinars/
La Inteligencia Artificial aplicada en los negocios AMETIC
Presentación a cargo de Ignacio Marrero, de Accenture, en el marco del 32º Encuentro de la Economía Digital y las Telecomunicaciones, "Dando voz a la industria digital", organizado por Ametic, Banco Santander y la UIMP los días 3 a 5 de septiembre de 2018.
The Enterprise Fast Lane - What Your Competition Doesn't Want You to Know abo...Amazon Web Services
Fed up with stop and go in your data center? Shift into overdrive and pull into the fast lane! Learn how AutoScout24, the largest online car marketplace Europe-wide, is building its Autobahn in the Cloud. The secret ingredient? Culture! Because “cloud” is only half of the digital transformation story. The other half is how your organization deals with cultural change as you transition from the old world of IT into building microservices on AWS, with agile DevOps teams in a true „you build it, you run it“ fashion. Listen to stories from the trenches, powered by Amazon Kinesis, Amazon DynamoDB, AWS Lambda, Amazon ECS, Amazon API Gateway and much more, backed by AWS Partners, AWS Professional Services, and AWS Enterprise Support. Learn how to become cloud native, evolve your architecture, drive cultural change across teams, and manage your company’s transformation for the future.
Implementare e gestire soluzioni per l'Internet of Things (IoT) in modo rapid...Amazon Web Services
AWS Summit Milan
Implementare e gestire soluzioni per l'Internet of Things (IoT) in modo rapido, sicuro e scalabile
Speaker: Michele Alessandrini, Solutions Architect AWS
NEW LAUNCH! Deploying and Managing Voice Skills in your Organization with Ale...Amazon Web Services
With Alexa for Business, your employees and customers can access a variety of different voice skills that relate to your business. Alexa for Business allows you to easily manage where and how these voice skills can be accessed, and by whom. In this session, we'll walk through how you can use Alexa for Business to deploy and manage access to the custom skills you build for your organization. We'll walk through how employees "enroll" to use Alexa at work, and how the permissions model for your voice skills works. This session will include a demo showing the deployment of a pre-built custom skill, and the enrollment process for employees.
How should startups embrace the trend of IoT and Big DataRuvento Ventures
This presentation prepared by Ruvento Ventures gives comprehensive coverage of the state of IoT, Big Data and AI industries. It covers the latest trends and most successful investments in Consumer Hardware. Moreover, we tried to give pieces of advice to startups working in the intersection of IoT, Big Data and AI.
Driving the Future of Sales Operations with Artificial IntelligenceApttus
Artificial Intelligence is all around us. It is driving familiar B2C brands like Amazon and Google. And it is now driving our Quote-to-Cash process. Learn how to streamline and run a global sales operations organization leveraging machine learning and virtual assistants to increase sales efficiency and to increase margins and revenue.
In this presentation you will learn:
-What is AI
-Why AI now
-Case Study: How is Wolters Kluwer applying AI to Sales Operations
Join Apttus and Wolters Kluwer for a special presentation on about Artificial Intelligence and how it can improve sales, forecast visibility, and limit rogue discounting.
講師: Jhen-Wei Huang, Solutions Architect, Amazon Web Services
Do your customers love you?
Recommendations and Voice of Customer
Analytics and AI with AWS
Frank Chen at AI Frontiers: Startups and AIAI Frontiers
Isn't AI going to be dominated by the big companies like Google and Amazon and Microsoft and Baidu? What can startups do to thrive in this ecosystem? What are investors looking for when they meet AI-powered startups? Should startups with AI inside think about their go-to-market process any differently from other startups? Frank Chen from Andreessen Horowitz will tackle these and other AI startup questions in this session.
The IoT Offering Explained in Plain English - IOT201 - re:Invent 2017Amazon Web Services
This session can help you better understand how to leverage different AWS services to build an IoT application. Learn the value of each AWS service in the Internet of Things (IoT) category, as we go through different use cases that demonstrate how the services are better together. NASA/JPL illustrate those concepts by discussing the inner workings of a demonstration they’ve built. They also talk about how they use IoT to overcome their technical challenges.
AAC 2017 - Martin Calvert The constantly changing world of searchiGB Affiliate
Martin Calvert, Marketing Director at Blueclaw opens the day with a rich overview of trends in gaming SEO. Drawing on exclusive data and industry analysis Martin will share practical and engaging insight into how the changing world of search is impacting operators and affiliates.
Nick Duddy - NAC 2017: Beyond SEO: Alternative acquisition toolsiGB Affiliate
SEO is the main focus for affiliates in the Nordic region and thus the market has become incredibly competitive.
Alternative acquisition channels are being overlooked which presents a huge opportunity for affiliates that want to take advantage of these. In this session hear from experts using social, mobile, PPC, and Twitch to drive untapped revenues in the Nordic region
Tying into our first-ever event in the region with the Nordic Affiliate Conference, this issue of iGB Affiliate looks at the big affiliate networks and consolidators reshaping the affiliate sector in the Nordics and beyond.
For Catena, RakeTech and XLMedia (see roundtable p34-36) the future is all about harnessing the synergies, data and technology that acquired scale brings. We look at the inevitable introduction of PPC in Sweden post the recommended market opening and re-regulation and the impact on affiliates that today generate valuable traffic via SEO from that territory. But as Catena’s Erik Bergman emphasises, the proposed framework is all still some way from being agreed by the politicians, let alone implemented.
We also drill down into the wave of Nordic-led M&A sweeping the sector (p38-41) and provide some expert advice for affiliates considering an exit as dealflow, prices and multiples continue to rise (p42-43).
Steve Lee - LAC 2017 - UX website developmentiGB Affiliate
UX and SEO are on a collision course set to change the search landscape forever. The essence of user experience is well aligned to Google’s ranking factors and as such every affiliate should be incorporating UX into their SEO strategy.
In this session, Steve Lee, the design guru at Crystal Content will demonstrate how affiliates can combine effective UX strategy to see improved rankings and engagement.
Conducting effective user research to understand your customers’ needs
Implementing your findings into effective design and content that will be impactful
Impact of UX on SEO – how are they linked?
Sharon McFarlane - LAC 2017 - Creating meaningful and useful content that res...iGB Affiliate
We’ve all heard it a million times before; content is king. But, what does this actually mean for your business and do you really know how effective your content strategy is? Today, successful content doesn’t mean just throwing as much out there as possible and seeing what sticks. You need to closely relate content to customers’ intent and ensure that it is unforgettably linked to your brand.
There are lessons to be learnt from successful viral content which on the surface can seem like sparks of random creative inspiration but deep down can be achieved by some careful analysis and planning that can transform your website content.
Generate interesting, effective and creative content to improve website traffic and campaigns
Understand the content that resonates with your customers and matches their search intent
Define and promote your brand identity and see results in your ranking
Nick Garner - LAC 2017 - The great 'brand phrase' goldmineiGB Affiliate
It's been talked about before; ranking on brand phrases, but today this strategy makes more sense than ever. Operators are winning more rankings on generic phrases, squeezing out affiliates and forcing you to rethink you rankings game plan.
Why are operators getting stronger and stronger rankings? It's because links are losing their power and the vacuum is being filled with engagement signals. If the new battleground is engagement, how can affiliates be really engaging and earn more money?
Nick Garner, Founder & CEO Oshi Online Casino will demonstrate how affiliates can rank and convert on brand phrases and why for Oshi Online Casino, to do so is win-win for both the operator and affiliate.
Thinking 'engagement first'
Targeting operators who are easy to rank on
How and why ranking on brand is a fair deal for everyone
Lukasz Zelezny - LAC 2017 - Optimising site structure for indexingiGB Affiliate
You can tick all the SEO boxes possible but if the Googlebots can’t crawl and index your site quickly and effectively, it could all be for nothing. Thankfully, there are some essential must-dos that will ensure that you’re helping the bots find your website and index the most useful information for your rankings. From creating a sitemap to optimising your content and even using social media, Lukasz Zelezny will lead you through the best strategies to achieve a well-indexed website.
What does Google look for and what does Google rate highly?
Utilising tools such as Google search console
Internal linking structure
Mobile vs desktop indexing
Harry hugo -LAC 2017 - "Social media doesn’t acquire users”: Why you’re wrong iGB Affiliate
Today’s consumer is increasingly concerned by what happens in their social sphere when it comes to brand recognition, trust and their buying decisions. Affiliates are in an opportune position to be involved with engaged social audiences and as a direct result, increase their customer acquisition and website traffic.
Harry Hugo, Director of the trend-setting social media experts at The Goat Agency, will demonstrate proven examples of how influencer marketing can transform your social media marketing and see genuine results.
Building a social media following that are engaged and vocal
How influencer marketing on social channels creates direct acquisition
Who are your influencers and how to create social influence – industry evidence in action
Tal ron drihem and co - LAC 2017 - Clarifying the situation: Legal responsibi...iGB Affiliate
This year has already proven that the forex and binary industries are not about to stabilise from a regulatory point of view.
Leading Financial and Gaming Attorney Tal Itzhak Ron, Chairman and CEO of Tal Ron, Drihem and Co. will present a hands-on workshop to provide clarity over recent developments and uncertainties.
What is happening in the global binary options regulation space?
Are affiliates legally liable to brokers' issues with traders?
Content and "Character" Affiliates and deceptive marketing
Court rulings you should know about
Affiliate and IBs responsibilities comparison
Christoph C Cemper - LAC 2017 - Link building & off-page SEO for 2017 and bey...iGB Affiliate
Google Penguin changed SEO forever. Before April 2012 you could easily buy a ranking position but that time is long gone. The Google Penguin spam filter is now part of Google’s core algorithm and works in real time. You need to keep an eye on your link profile and start building high-quality links.
Google confirmed that links are in the top two ranking factors, alongside great content. Therefore, you need to be able to structure your SEO efforts with the intention of creating sustainable and quality links for 2017 and beyond.
Why links are an integral ranking factor and will always be
How links are not all the same
The best sustainable link building methods
Judith lewis - LAC 2017 - Walking hand in hand: Combining PR and SEOiGB Affiliate
A joint PR and SEO strategy can help your website strike gold. Having a strong online brand reputation will only ever grow your link acquisition without introducing any black-hat tactics. However, many affiliates can ignore PR as a “nice to have” rather than a “need to have” which instantly rules out some effective wins for your SEO goals and the opportunity to grow your business from a website to a brand.
Andy Bar, Head Yeti at leading PR and SEO agency 10 Yetis, will demonstrate the fundamental tools and real results that can be achieved by a united PR and SEO front.
What kind of campaigns work (ideas and themes)
How you can fast track the volume of links
How you can compete with bigger brands
Take away of 10 practical tips
Erik bergman - LAC 2017 - Time to say goodbye: How to plan an exit strategy f...iGB Affiliate
Many affiliates work towards an ultimate goal of selling their business to achieve a higher financial reward for their hard work. To successfully do so requires a thought-out exit strategy, attractive growth and an understanding of what buyers are looking for.
This session will provide an insider’s guide to successfully selling your business from the first steps you need to take right through to the final signing on the bottom line.
Increase business value and identify most valuable assets
Common pitfalls and challenges
Understanding if and when exiting is the right strategy
Corey Padveen - Advancing your mobile strategyiGB Affiliate
Mobile has for a long time been high on the agenda with mobile user statistics growing every year as our online habits continue to change. Google have just upped the stakes again by announcing the launch of a new mobile search index which will prioritise mobile search.
Mobile can no longer be an afterthought for a business or marketing strategy. From responsive websites to creating mobile specific content, there’s a lot to think about to win the mobile race.
What does the new mobile search index mean for your mobile and desktop site?
Speed vs content rich – where should the priority be for mobile?
AMP pages for increasing ranking
Welcome to the LAC issue of iGB Affiliate! This is the time of year when we map out the opportunities for the 12 months ahead, in both established and emerging channels. From PPC to social video, from voice search optimisation to brand phrases, our expert contributors have it covered. Another essential read is our cover article on increasingly pervasive negative SEO tactics.
The same focus on actionable insights also informs the refreshed conference format at LAC, reorganised as themed tracks rather than by industry. This cross-fertilisation of ideas and bringing together of delegates working in the igaming and financial spaces reflects the real-world experience of today’s affiliate now working across multiple sectors, one of the many key findings of the inaugural iGB Affiliate Survey. Look out for the red speaker boxes at the end of articles for when and where to catch some of our expert contributors during the LAC conference.
This issue, titled "Mobile takes centre stage", discusses Google's long-anticipated move to mobile first. We give you the information you need to know to keep your marketing efforts up to date with Google's latest shift.
We also discuss the ICO letter to UK affiliates, how affiliates could benefit from a potential TV advertising ban and the regulatory changes that are causing a stir in the FX and binary sector.
Social media is no longer experimental, it’s fundamental. Despite mixed feelings about the field within affiliate circles, the incorporation of Google+ and +1 into SERPs and the imminent introduction of real-money gambling to Facebook are gamechangers. Being competitive in today’s global economy hinges more than ever on the ability to acquire and retain customers using social marketing tools.
•Learn how to get started and drive traffic
•Facts and figures about the networks and the communities
•Conversion and tracking
•The effect of social media on PPC and SEO
•Maximising content generation
•The difference between broadcasting and engaging
•Identify and use your influencers
WordPress & Expired Domains: How To Do It Right!iGB Affiliate
This session will feature the latest tips and tricks you should know when building (or running) a large-scale link-network based on WordPress and Expired Domains. Following topics will be covered:
•WordPress Multisite setups and how to scale them
•Necessary tweaks and WordPress plug-ins
•Themes and theme frameworks
•Expired Domains: Where to get them and what to consider
•How to avoid patterns and footprints
•Multi-domain, multi-IP, multi-owner: What you need to know
An Overview of the Upcoming Changes in UK Gaming Licensing & Tax RegulationiGB Affiliate
The UK’s gambling laws are set to change, enabling the government to tax gaming firms located overseas. It has recently been announced that all gambling operators offering bets to customers in the UK will be required to hold a UK license irrespective of where they are based. The changes are designed to stop offshore operators having an unfair advantage over UK-based competitors – which have to deal with a 15% gross profits tax, on top of corporation tax and VAT – as well as to provide increased protection for British customers gambling online.
So, what do these changes mean for offshore operators and affiliates? When are these changes due to be implemented? And how can the UK prepare for the changing legislation?
SEO is often mystified and over complicated by consultants and agencies. This is to ensure two things, 1) they win your business by appearing more advanced than the competition and 2) to justify the highest possible fees. This masterclass will blow away the smoke and smash all the mirrors to give you a simple step-by-step game plan to attaining page one rankings for big keywords, with a brand new site, on a show string budget and FAST!
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
7. Your AI will be a key point of
distinction for your business
vs. your competitors.
8. AI is no longer about
how you do things; It's
who you are.
9. AI or artificial intelligence is the simulation of human
intelligence processes by machines, especially computer
systems. These processes include learning (the
acquisition of information and rules for using the
information), reasoning (using the rules to reach
approximate or definite conclusions), and self-correction.
If anyone's familiar with survival of the fittest, it’s all of you in the audience.
After all, you are in constant competition for the same scarce resources – traffic and clicks.
In an ecosystem with only so much "food," being on the cutting edge of performance and statistics can be the difference between thriving and going extinct, much like our friend here.
And similar to how we have made big discoveries in our solar system, we have also made big technology discoveries
The Internet
Social Media
Big Data Analytics
And if you weren’t able to stay on top of the rapidly changing technologies, you’d be out of business by now.
And now as marketers, we have reached a point where we’ve squeezed as much value as we can out of these technologies. We need a new competitive advantage.
One that will allow is to leapfrog our competitors and help us work more efficiently.
AI is the new planet-forming “asteroid” which will change the marketing landscape forever – creating a new AI-First Era.
This asteroid is hurtling towards us with greater speed and velocity than ever before thanks to new breakthroughs in both algorithms, compute capacity and in the way AI can make autonomous decisions.
This is allowing AI to accomplish impressive tasks…
IBM’s Watson beat Ken Jenner at Jeopardy and then Google Deepmind won at Go.
In the business world HP’s Autonomy with its Bayesian reasoning created opportunities for enterprises to better manage and search their data.
At Sentient, we believe AI can solve much broader problems, problems that require autonomous decision-making. To do this, we’ve built a robust AI platform that brings together many different forms of AI
DEEP LEARNING – is good at perceptual challenges of structured and unstructured data
EA - is good for evolving decision-makers and applying to optimization problems.
NEUROEVOLUTION – good at training and creating deep neural networksBAYSEASIAN – for reasoning
But all this AI is no good without the compute power to run it on.
At Sentient we have developed one of the largest distributed compute platforms in the world dedicated to AI. We use it to train our our AI incredibly quickly, and in so doing solve intractable problems in many areas, such as finance, healthcare and commerce.
It follows the OODA Loop
The OODA loop – observe, orient, decide and act – is a methodology developed for US Air Force fighters, to optimize their chances of victory in the lightning-fast environment of aerial combat. This methodology has proven successful in other business endeavors, and our artificial intelligence systems are designed to enable the full loop.
The OODA loop in AI has been applied to advertising, fraud detection, HFT and other areas. We’re working to solve even bigger problems – and one specifically in intelligent commerce which I will touch on shortly.
To be most useful, AI at scale will be able not only to observe and parse structured and unstructured data but also to orient it in the context of the world around it, make the best decisions, and then act on those decisions. Every step of the way there is iterative feedback and updating.
Why is this important for you, as affiliate marketers?
You have a lot on your plate and a lot of decisions to make.
What’s the best source of traffic?
How much should I spend to get them?
What creative should I put in front of them?
What product(s) do I pitch when they hit my site?
Will a special offer help? What words, images and layouts will close my prospects best?
AI can help alleviate this burden. But how?
How do you even begin to contemplate using AI?
There are lots of options out there:
Open AI – Tensor Flow, PowerAI, etc.
Hire your own team, but an easy way is to work companies that are already experienced in this area.
You know what creative resonates with various audiences, you know who your customer are, but finding exactly the right combinations and when to show them can be hard, costly and time consuming.
So just like everything else you outsource, you should turn companies combining expertise in AI with domain expertise.
There AI companies that specialize in AI for Ads
You don't need me to tell you SERP ads are an extremely competitive area. Chances are, either someone on your staff is dedicated to maximizing your ad spend or you're using an agency who specializes in exactly that.
Ad performance is moved by a complicated series of levers. Snappier copy can help. So can more efficient bidding and smarter targeting, among other factors. Finding the right combination of all factors is what makes for the best possible performing ads and, of course, getting more and better traffic for lower prices is an ideal that doesn't need to be explained.
Artificial intelligence is particularly well-suited for the task. Because machine learning is skilled at finding subtle relationships and patterns that elude even the most seasoned data scientists, a smart AI can find the exact mixture of ad copy, audience targeting, and spend that produce the best leads and customers. AI that learns with every ad served means your campaigns change and improve 24/7, constantly optimizing towards better performance, even while you (or your agency) is taking a well-earned dinner break. Want to see what’s going on in AI in advertising? Check out companies like Algorithms, Blackwood Seven, Rocket Fuel, and others.
Another area in which AI is very effective is in customer engagement.
What happens if a user comes to your site and doesn't immediately know what to do? What if they want to use your service but can't find an offer that looks right for them? What if they want to reach out and ask you a question?
Chances are, if you're like most affiliate marketers, you don't have customer service reps standing by. And, even in the off chance you do, they aren't working at 11 p.m. when a user clicks an ad to place a bet.
More and more sites in a variety of industries are looking to chatbots to address this very problem. Chatbots are natural language AIs that can carry out conversations in real time with users. And, because they aren't people, they can be on the clock all-day, year-round. You can train them to tell users about new offers, lead them to preferred sites, help with billing, or really any questions you think they should know the answer to. And a little guiding light can be the difference between a conversion and a bounce. Check out Wizeline and Inbenta for some of the latest work in AI chatbots.
We have an engagement product that analyses visual products to help people shop, but that’s perhaps less relevant here. Perhaps most relevant is AI for optimization.
For a lot of marketers, conversion rate optimization (CRO) has long been a smart way to test and evolve strategies that work better than the current status quo. If you're unfamiliar, CRO is the practice of trying new ideas on your site, evaluating which performs better, and then implementing those winning ideas moving forward. These ideas can be anything from changing the headline or image on your homepage to the affiliate offer you present your visitors. It's about finding the right content to close the most sales.
Many people think of CRO and A/B testing as synonymous, which is understandable. After all, A/B testing is the most popular flavor of conversion rate optimization. But advances in AI are poised to give forward-thinking affiliate marketers a leg up on their competition, even those that are actively testing right now. Artificial intelligence unlocks a type of optimization that has long required a team of dedicated data scientists far outside the budget of most affiliate marketers. It's called multivariate optimization. And it's the best and fastest way to find the content that maximizes the traffic you work so hard to get.
Multivariate testing means trying not just A vs. B but all your marketing ideas at once. It means plugging in new content on every level–from the headline copy and image size to the offer itself. The AI will immediately start testing those ideas and finding which are promising. It can then use a branch of AI called genetic algorithms to really start evolving your site. It combines all those promising ideas, trying different mixtures, testing and tweaking constantly until the AI settles on the best combination of the ideas you gave it. This can amount to thousands–even hundreds of thousands!–of potential combinations, the stuff that would take years to test. And in the end, sites typically see double-digit growth in key KPIs. Sentient’s own Ascend product applies AI to enable this new approach to conversion optimization.
We have a product, Sentient Ascend that does just this. Let me show you a demo of what it has done for one of our clients, Abuv Media.
So to summarize. Ascend is…..
And here are some of our recent successes in this area.
So….
So you know the AI asteroid is coming
- Do you want to evolve into a bird?
Or go extinct like a dinosaur?
AI will help your business evolve and take off.
If you want to know more come talk to me.