This document provides a benchmarking report on social media marketing best practices. It outlines strategies used successfully by various companies including Animal Planet, Del Monte Foods, Exxon Mobil, IKEA, Johnson & Johnson, Kraft Foods, National Geographic, SELF Magazine, Taco Bell, Xerox, and ITC Personal Care. Key recommendations include being innovative in social media approaches, continuing to listen and engage audiences, creating regular reports on key performance indicators, and establishing an editorial calendar to drive compelling branded content. The goal is to expand social media engagement and increase tracking of foundational metrics.
Hello all, I have tried to collate the basics of social media content strategy that can be applied in any situation. Use them and let me know if they helped you in any way. I am more than happy to take any feedback about how to improve the content if you have any sugegstions.
Instagram for Small Businesses: 5 Thing You Can Start Doing Today to Improve ...Social Sphere Media
You spend HOURS coming up with the perfect post on Instagram, you finally post it and… wait… one like?! And it’s your mom?! Does the thought of social media marketing have you feeling like you’re learning another language? Boosting your engagement is easier than you think. In this webinar, we are giving you 5 simple tricks that you can implement TODAY to boost your engagement on the ever-changing platform.
Here's What We'll Talk About
- The basics of Instagram for Businesses
- Best practices for small businesses on Instagram
- 5 simple tricks that can help your business get noticed on Instagram
- How to boost your engagement on the ever-changing platform
- BONUS CONTENT
If you would like to book a FREE Marketing Strategy Session with me to discuss how we can help you implement these strategies to your business, here's a link to my calendar: https://socialsphere.link/strategy
FOLLOW US ON SOCIAL MEDIA
Facebook: https://www.facebook.com/socialspheremedia
Instagram: https://www.instagram.com/socialspheremedia
LinkedIn: https://www.linkedin.com/company/socialspheremedia
Twitter: https://twitter.com/socialspherega
How to run a social media campaign on facebook - Social Media World Forum 2010Nudge Social Media
Toby Beresford from Nudge Social Media on top tips and strategies for running a social media campaign on Facebook. Covered topics include Viral Loops, Engagement, 4 Approaches, Social Remix approach and more...
Hello all, I have tried to collate the basics of social media content strategy that can be applied in any situation. Use them and let me know if they helped you in any way. I am more than happy to take any feedback about how to improve the content if you have any sugegstions.
Instagram for Small Businesses: 5 Thing You Can Start Doing Today to Improve ...Social Sphere Media
You spend HOURS coming up with the perfect post on Instagram, you finally post it and… wait… one like?! And it’s your mom?! Does the thought of social media marketing have you feeling like you’re learning another language? Boosting your engagement is easier than you think. In this webinar, we are giving you 5 simple tricks that you can implement TODAY to boost your engagement on the ever-changing platform.
Here's What We'll Talk About
- The basics of Instagram for Businesses
- Best practices for small businesses on Instagram
- 5 simple tricks that can help your business get noticed on Instagram
- How to boost your engagement on the ever-changing platform
- BONUS CONTENT
If you would like to book a FREE Marketing Strategy Session with me to discuss how we can help you implement these strategies to your business, here's a link to my calendar: https://socialsphere.link/strategy
FOLLOW US ON SOCIAL MEDIA
Facebook: https://www.facebook.com/socialspheremedia
Instagram: https://www.instagram.com/socialspheremedia
LinkedIn: https://www.linkedin.com/company/socialspheremedia
Twitter: https://twitter.com/socialspherega
How to run a social media campaign on facebook - Social Media World Forum 2010Nudge Social Media
Toby Beresford from Nudge Social Media on top tips and strategies for running a social media campaign on Facebook. Covered topics include Viral Loops, Engagement, 4 Approaches, Social Remix approach and more...
I want to elaborate on the importance of social media from my end. Why Social Media is so important in our current scenario. Actually, it allows you to reach people locally, regionally, nationally and even internationally. If you understand the characteristics of your target audience, you will be able to personalize your messages to resonate with that audience more appropriately.
Social Media Marketing - 5 Elements of Success in Facebook Marketing CampaignsCallie Pak
This presentation will guide you through Five elements of success in Facebook Marketing Campaigns and draw from two interesting examples: The IKEA Showroom and The Whopper Sacrifice. -- Presented by Callie Pak (@calliepak) for MKTG4226: Social Media Marketing and Management Course at the Schulich School of Business
Facebook Timeline for Brands | Changes & Hidden ImplicationsOgilvy Consulting
On February 29, 2012, Facebook announced updates to Pages at their first ever Facebook Marketers Conference in New York City. The big story, as expected, was the roll out of Timeline for brands. And the corresponding big headline, as expected, was, "Brands are multimedia storytellers!"
But, there's much more to it. The brand world will soon be divided into those who fully "adopt" Timeline, and those who simply "migrate" their old strategy and ways of working to the new feature set. Brands looking to adopt must consider and prepare for the hidden implications of Timeline - reallocation of resources, increased creative involvement, a reset of content process, the new profile of community managers and more.
Check out this presentation for a summary of the Pages changes and the hidden implications of Facebook Timeline for brands.
Bagaimana mengoptimalkan sebuah social media campaign? Dalam pdf file ini, hal tersebut dijelaskan. Menggunakan materi yang juga digunakan sebagai bahan ajar saat sharing bersama di Lesehan Digital, 18 Januari 2018.
Silahkan dibaca dan download jika berminat :)
Social Media Benchmark
Social Media Post Per Week
- business/ financial services
- consumer goods/ retails/ ecommerce
- hardware
- healthcare
- manufacturing
- marketing services
- nonprofit/ education
- by company size
- by industry size
- real estate
- company size 1-10
- company size 51-200
- company size 201+
- software/ tech
In this study we analyzed 180,000 Facebook, Twitter and Instagram profiles during 2015. This allows us to find out how brands are using social media and how their community interacts with them.
In this Social Engagement Benchmark Report, we analyzed data from more than 2 million Facebook posts to present today’s most complete portrait of Facebook messaging performance.
Among the key findings:
- Facebook engagement tends to be higher on weekends. Weekends are also when brands post the least frequently.
- Facebook reach may have declined, but engagement rates are trending up.
- Facebook users share the most brand posts between 6:00 and 9:00 p.m. CST.
We also segmented Facebook data by industry so you can compare your success metrics with companies most like yours. Ready to see how you measure up?
Download the full report:
https://www.exacttarget.com/benchmark-2014/social-engagement-fb?ls=Blog&lssm=Corporate&lss=Blog.2014BenchmarkReport.FB&camp=701A0000000xhBqIAI&content=701A0000000xhBqIAI
Q1 2016 Global Facebook Advertising Benchmark Report Nanigans
Q1 2016 delivers higher return on Facebook ad spend for retailers, and sees continued global growth in video ads.
This slide deck examines key trends seen by companies leveraging Nanigans advertising automation software to manage, optimize, and measure their performance marketing ad campaigns on Facebook during Q1 2016.
This slide deck highlights:
-CTR, CPM, and CPC trends for Facebook ads by vertical and geographic market
-Insights on how marketers are generating higher return on ad spend
-Global growth in adoption of mobile and video ads
For more information, see the full Q1 2016 Facebook Advertising Benchmark Report here: http://nani.gs/1USSepm
I want to elaborate on the importance of social media from my end. Why Social Media is so important in our current scenario. Actually, it allows you to reach people locally, regionally, nationally and even internationally. If you understand the characteristics of your target audience, you will be able to personalize your messages to resonate with that audience more appropriately.
Social Media Marketing - 5 Elements of Success in Facebook Marketing CampaignsCallie Pak
This presentation will guide you through Five elements of success in Facebook Marketing Campaigns and draw from two interesting examples: The IKEA Showroom and The Whopper Sacrifice. -- Presented by Callie Pak (@calliepak) for MKTG4226: Social Media Marketing and Management Course at the Schulich School of Business
Facebook Timeline for Brands | Changes & Hidden ImplicationsOgilvy Consulting
On February 29, 2012, Facebook announced updates to Pages at their first ever Facebook Marketers Conference in New York City. The big story, as expected, was the roll out of Timeline for brands. And the corresponding big headline, as expected, was, "Brands are multimedia storytellers!"
But, there's much more to it. The brand world will soon be divided into those who fully "adopt" Timeline, and those who simply "migrate" their old strategy and ways of working to the new feature set. Brands looking to adopt must consider and prepare for the hidden implications of Timeline - reallocation of resources, increased creative involvement, a reset of content process, the new profile of community managers and more.
Check out this presentation for a summary of the Pages changes and the hidden implications of Facebook Timeline for brands.
Bagaimana mengoptimalkan sebuah social media campaign? Dalam pdf file ini, hal tersebut dijelaskan. Menggunakan materi yang juga digunakan sebagai bahan ajar saat sharing bersama di Lesehan Digital, 18 Januari 2018.
Silahkan dibaca dan download jika berminat :)
Social Media Benchmark
Social Media Post Per Week
- business/ financial services
- consumer goods/ retails/ ecommerce
- hardware
- healthcare
- manufacturing
- marketing services
- nonprofit/ education
- by company size
- by industry size
- real estate
- company size 1-10
- company size 51-200
- company size 201+
- software/ tech
In this study we analyzed 180,000 Facebook, Twitter and Instagram profiles during 2015. This allows us to find out how brands are using social media and how their community interacts with them.
In this Social Engagement Benchmark Report, we analyzed data from more than 2 million Facebook posts to present today’s most complete portrait of Facebook messaging performance.
Among the key findings:
- Facebook engagement tends to be higher on weekends. Weekends are also when brands post the least frequently.
- Facebook reach may have declined, but engagement rates are trending up.
- Facebook users share the most brand posts between 6:00 and 9:00 p.m. CST.
We also segmented Facebook data by industry so you can compare your success metrics with companies most like yours. Ready to see how you measure up?
Download the full report:
https://www.exacttarget.com/benchmark-2014/social-engagement-fb?ls=Blog&lssm=Corporate&lss=Blog.2014BenchmarkReport.FB&camp=701A0000000xhBqIAI&content=701A0000000xhBqIAI
Q1 2016 Global Facebook Advertising Benchmark Report Nanigans
Q1 2016 delivers higher return on Facebook ad spend for retailers, and sees continued global growth in video ads.
This slide deck examines key trends seen by companies leveraging Nanigans advertising automation software to manage, optimize, and measure their performance marketing ad campaigns on Facebook during Q1 2016.
This slide deck highlights:
-CTR, CPM, and CPC trends for Facebook ads by vertical and geographic market
-Insights on how marketers are generating higher return on ad spend
-Global growth in adoption of mobile and video ads
For more information, see the full Q1 2016 Facebook Advertising Benchmark Report here: http://nani.gs/1USSepm
This benchmark report highlights key trends seen by companies leveraging Nanigans advertising automation software to grow the revenue impact of their direct response advertising campaigns on Facebook.
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
How to create a social media marketing strategy for a mobile worldVantageITes
Having a social media presence is must for business today. Learn to make social media marketing strategy from us to generate more traffic and customer engagement for your business.
Getting Started With Social Networking Jan 2010Jeffrey Stewart
You’ve heard about social media applications like LinkedIn, Facebook, and Twitter, but you haven’t figured out how to harness these channels to grow your business or how to incorporate them into your customers’ campaigns. This is your chance to learn the ins and outs of social media. Attend this hands-on demonstration of key social media technologies to get started
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
Introduction to Social Media Marketing training & campaign execution on Facebook & Tiktok etc platform
1.Detailed understanding of Social Media Marketing.
2.How to execute each paid channel
and Analyse that by sharing the understanding.
3. What is the use of each channel, what are the analytics generated from each channel?
I hope it would be helpful.
P.S Do share your thoughts by commenting.
Content, when done well, can be the fuel that powers your social media. In this presentation, learn how to broaden your reach and engage your core audiences with proven, compelling content for your social media channels. Learn how to create shareable brand content with the potential to go viral – and master the latest social media networks and techniques.
2. Introduction SOCIAL MEDIA IS NOT ABOUT TECHNOLOGY OR TRADITIONAL ADVERTISING, IT IS ABOUT FACILITATING INTERACTIONS BETWEEN PEOPLE.
3. Best Practices in Social Media Marketing (Alphabetical Order) Source: Lisa Braziel & Christian Sulivan, Ignite Social Media Blog
4. Animal Planet Killer Clips Widget and Daily Cuddle Widget Blogging (this relates to specific shows on the channel and issues like the Gulf Oil Spill, Animals in the News, etc.) Facebook Fan Page: I noticed offhand that they kick started the page with the question, “What would you like to see on this Fan Page?”. I think this is a simple, yet very beneficial question. Branded YouTube Channel
5. Del Monte Foods Photo Contest Del Monte Fit n Right page on Facebook Blogs specific to brands, and worth special mention is the Pup Peroni blog. Cat IQ application on the Meow Mix website
6. Exxon Mobil Speeches Podcast Videos are found in a “multimedia” section of the site, but these videos are unable to be embedded elsewhere. This is unfortunate, since many of these videos seem as if they are content that could help change the publics perception of Exxon Mobil. BP came up with the “BP Ultimate Car Rally Challenge” application on Facebook. Has a monthly 4585 active users on Facebook.
7. IKEA The IKEA Virtual Planner Regularly updated Facebook Fan Page and discussion topics suggested from the Social Media Team keeps the people hooked on. Interactive Online Catalog
8. Johnson & Johnson Individual Brand blogs as well as the JNJBTW blog. Dedicated YouTube Health Channel Facebook & Twitter Page encouraging health practices.
9. Kraft Foods “My Recipe Box” section on the website provides not only recipes of delicacies but also the ability to export the contents of chosen recipes to a specific shopping list. iFoodAssisstant Application for iPhone YouTube Channel having quick 2-3 minute cooking tutorials. Social Networking and Blogging
10. National Geographic I was immediately impressed by National Geographic’s robust Facebook Fan page, touting an impressive 470,555 fans. National Geographic wisely updates the page’s status one to three times a week and provides a lot of engaging content in the Facebook tabs, met by lots of interaction by their fans. With most brand to fan interaction happening on the wall, thousands of fans have “Liked” content or commented positively even when branded content is shared straight from nationalgeographic.com. Taking a closer look, it appears that National Geographic isn’t just sharing this content, but actively promoting fan activity and interaction. For instance, instead of sharing a survey that lives on their site, they posted the link to the wall and commented, “Post your score and challenge your friends”. Tailoring this content in this way is a great way to welcome and jump start involvement.
11. National Geographic (Contd.) Active MySpace and Twitter pages. YouTube channel with Playlist Functionality The Inside NGC Blog updated more than twice a week. Photo of the Day widgets with embed functionality.
12. SELF Magazine Highly Impressive Facebook page – Its audiences are using its content posted to the Wall as a forum for discussions. And worth special mention is the “Customer Service” tab. Youtube Channel complimenting the content in their magazines. 8 blogs on topics like Healthy Snacks, Weight loss tips, etc.
13. Taco Bell Taco bell iPhone Shaker Application provides the menu card on a person’s mobile phone and a Taco Bell Store Locater as well to spot the nearest store. Active facebook and twitter page. Dedicated YouTube channel.
14. Xerox Xerox has 14 blogs. In a time when so many other corporations are struggling to create even a single blog with a personal feel and frequent posts, this company has fourteen of its employees writing about their Xerox niche on a regular basis. Great Fan Following on Twitter and Facebook. Impressive YouTube channel for those in the printing business. Main Video by VP Gina Testa apart from the 100+ uploads.
15. Now it’s time for….ITC Personal Care Facebook application under VivelDeo Spirit called “Pyaar ka Chakkar” with 497 monthly users. Fan Pages of individual brand products like VivelDeo Spirit (98,754 likes), Vivel Active Fair(351 likes) and Vivel(43 likes), Vivel Ultra Pro(63 likes). Twitter Presence through Fiama Di Wills with 11 followers.
16. Strategy Start with a plan, not tactics. Research and build a Social Media Roadmap involving: Audience, Objectives, Strategy, Tactics, Tools/Technology and Metrics. “Give to get” – Successful social media marketing programs involve listening and participation. That participation centers around giving value before expecting anything in return. This is not “sales” as you know it. But companies can definitely increase sales as a result. Commit resources & time to be successful or you may very well fail. It’s important to forecast labor hours, who, what, when, how and where with the intention of succeeding, not just experimenting. If a social media effort is successful, scalability will be an even bigger issue if you don’t plan for it. Hiring a community manager for example, may not be justified when a social media monitoring program is started or with a new company, but a job required and understanding of the role should be ready in case it’s called for.
17. Strategy Be transparent with intentions & your identity or you may alienate the very audiences you’re trying to connect with. Objectives, strategy and doing your homework about a community should make it pretty obvious what types of commercial messages are appropriate. Being transparent about intentions might come in the form of stating a purpose: ”Brand XYZ has created this Facebook page to help consumers make better choices about Topic XYZ”. It’s fine if goals are to increase sales, but participation should be focused on providing the kind of value that facilitates sales – not attempting to make sales directly. When is the last time you purchased something other than a virtual cupcake on Facebook? Understand, you do not control the message. Old habits die hard and there’s a tendency to want to treat social media participation like advertising where the ability to control messaging is the norm. Once information or media is available on the social web, people will inevitably mash it up, stretch it, pull it and reshape it according to their interests. Brands need to protect their identities, copyright and intellectual property for sure, but rather than “controlling the message” marketers should encourage the mashup and creativity.
18. Strategy (Contd.) Welcome participation, feedback and co-creation. As comfort levels rise with social web participation, companies will see opportunities to encourage participation with communications, especially with brand evangelists. Developing relationships and community within social communities on the web can facilitate buy in, provide invaluable feedback and sourcing opportunities. Metrics should roll up to objectives and objectives should be relevant to the channel. More than a few companies see evidence of other social media efforts. Direct marketing is the lens through which many social media efforts are first viewed, with a tendency to focus on action “A” resulting in “B” outcome. Social media marketing is more like public relations than direct marketing. It’s more like providing resource “A” results in “action “B” that influences outcome “C”. Metrics for success need to consider the pre-goal performance indicators like number of “friends”, comments, links, etc as well as commercial outcomes influenced by social media participation.
19. I think ITC Personal Care understands the Social Media Marketing landscape, but is trying to become more optimized in how to use it. ITC-PCB is always on the lookout for ways to improve and actively listen, possess a medium engagement level, and a moderate amount of branded content publication.
20. Recommendations Being innovative to develop an all new form of Social Media Marketing. Continue listening to identify new Social Media channels and create new outposts and broaden interaction Create and circulate regular reports, including foundational Key Performance Indicators (KPIs) including reach, views, shares, and influence Create an editorial calendar to ensure regular publication of compelling content to drive the social conversation and create inbound interest
21. Success Criterion Expanded social footprint with engagement across channels Increased internal traction for content and measurement Foundational KPIs are being tracked Editorial calendar is in place and driving content