This document discusses social media marketing techniques such as targeting specific audiences and consumer brand activities. It also covers electronic word-of-mouth marketing. Some limitations of traditional marketing like timing, costs, and customization are outlined. Common fears about social media marketing include the time commitment required and potential negative comments. The document then discusses IBM's successful approach to social media marketing and the scope for social media marketing in India, noting many companies in India are adopting these strategies.

1. SOCIAL MEDIA
MARKETING-
A BEGINNING OF NEW
ERA OF MARKETING
MOHAMMED BADRUD
DEEN.I.A

2. Marketing techniques in social media
marketing are:
1.TARGETING:
Social media marketing involves the use of social
network such as Facebook and Twitter which provide
advertisers with information about the likes and dislikes
of their consumers. This technique is crucial, as it
provides the businesses with a “target audience”.
2.COBRA’S:
Consumer’s online brand related activities (COBRAs) is
another method used by advertisers to promote their
products. Activities such as uploading a picture of your
“new Converse sneakers to Facebook” is an example of a
COBRA.

3. E WOM:
 Another technique for social media
marketing is electronic word of mouth
(eWOM). Electronic recommendations and
appraisals are a convenient manner to have a
product promoted via “consumer-to-
consumer interaction.

4. Limitations of traditional marketing:
 Timing
Traditional marketing uses static text or advertising
commercials to promote a product. If an ad is placed in the
newspaper, it can't change until you place another ad.
 Costs
You must pay for ads in newspapers or mailers every time you run a
new campaign. Traditional marketing companies may charge per
delivery area for fliers or mailers. On the Internet, your ad is
accessible to the entire World Wide Web.
 Customization
With traditional ads, it is difficult to target a specific customer.
Specific market segments can be targeted, but not an individual.
 Pricing Options
Traditional marketing can present special sales and pricing.
However, it is typically more difficult to offer complex bundle
pricing. Most print marketing doesn't have the space to explain all
the different pricing variations that may appeal to buyers.

5. Common fears about social media
marketing:
 Time consuming;
 Big implication if facts go wrong;
 Negative comments about the products by a consumer
can affect the sale;
 Can hamper business since standardisation cannot be
adopted as different individual customer may demand
for different things;
 Some Consumer’s may hate frequent message which
they receive from companies which can also have a bad
impact on the companies.

6. IS IT TRUE ??
A COMPANY HAS MADE THE CLAIMS FALSE,
AND HAS ADOPTED THE STRATEGIC SOCIAL
MEDIA MARKETING WHICH HAS BOOSTED IT’S
SALES AND HAS BROUGHT MORE CUSTOMER’S
TO IT’S KITTY AND HAS CREATED CUSTOMER’S
LOYAL BY IT’S APPROACH.

7. IBM’S APPROACH OF SOCIAL MEDIA
MARKETING:
 IBM social content management provides content
in context - a system of engagement that enables
business users to share ideas, locate expertise, and
access relevant knowledge via professional social
networks. It helps organizations create relevant
content, put content in motion, and solve problems
easier and make better decisions faster - to deliver
innovative products, world class customer care, and
improve workforce productivity.
 The IBM social content management strategy
includes three key themes: office document
management, social collaboration, and social
business applications.

8.  LET US TALK ABOUT SOCIAL MEDIA
MARKETING’S IMPACT ON THE DEVELOPING
ECONOMY LIKE INDIA. WHAT SCOPE IS
THERE IN INDIA THAT COMPANIES SHOULD
LOOK ON TO CAPITALISE IN THE INDIAN
MARKET’S…
 CAN INDIA SURPASS OTHER DEVELOPED
COUNTRIES IN SUPPORTING SOCIAL MEDIA
CAMPAIGN?
 WILL INDIA ACCEPT SOCIAL MEDIA
MARKETING?

9. Social Media Marketing in India - An
Overview:
 India has 71 million active internet users. Social Media is
really picking up new heights in India.
 According to the 2010 Regus Global Survey of business
social networking, India tops the usage of social networking
by business – it has the highest activity index, 127, far more
than the US’97, and 52% of the Indian respondent companies
said that they had acquired new customers using social
networks .
 During Election 2009 Social Media was used for Influence
Indian Voters.
 Social Media Marketing in India is being undertaken by
brands like Tata Docomo, MTV India, Channel V, Clear Trip,
Tata Photon, Axe deodorants, Microsoft, Naukri, Shaadi and
many more.
 Besides, numerous Indian celebrities are also using SMM
platform to promote their movies, music and events via Twitter,
Facebook and personalized blogs.

10.  Social Media Marketing is also boosting public
relations business.
 Several PR agencies in India are undertaking brand
building exercises for corporate organizations, brands
and celebrities.
 However, to the delight of many among us, the biggest
gainers from SMM till date have been the
organizations from the Not-for-Profit sector. Several
Campaigns like ‘Being human’ ‘Jaago Re’ have been
quite successful on Social Networking Sites.
 These campaigns have been spreading the word about
their cause through blogs, Twitter and Facebook.

11. CONCLUSION:
 There is no escaping social media these days, either for
individuals or for businesses. Today, it is impossible to
separate social media from the online world.
 As per the Hub spot report, Customers with blogs gathered
68% more leads than customers without blogs. It is
imperative to understand that today, social media have
exponential potential. They are part of an ever-growing
online network of people who discuss, comment,
participate, share and create.
 So companies should get ready to the new era of
marketing to get in pace with their competitor and take
challenges to overcome come them.