This document discusses best practices for writing business messages and communication. It covers analyzing the audience, selecting an appropriate communication medium, organizing the message, and revising and proofreading. Key aspects include adapting the message to the audience by using a "you" attitude, maintaining sensitivity, emphasizing positives, and using bias-free language. The document also discusses maintaining standards of etiquette, establishing credibility, projecting a professional company image, and choosing an appropriate tone. It provides guidance on composing effective messages through strong word choice, varied sentence structures, coherent paragraphs, and using technology tools to aid in writing.