Last week, more than 3,900 exhibitors gathered in Las Vegas to showcase their latest technology innovations. With over 2.75 million square feet of exhibit space across Las Vegas, CES 2018 was the largest show floor in CES’ 51-year history.
Like years past, CES showcases everything from futuristic robots, autonomous vehicles, and artificial intelligence. This year, however, the true stand-outs were those who invested in real-life application.
We've put together our key takeaways from CES 2018, which cover the most groundbreaking trends and what they mean for brands, marketers, and consumers.
Consumer Electronic Show 2014 Ogilvy London Labs ReportPrayukth K V
The Consumer Electronics Show (CES) this year
played host to 150,000 visitors. They came to see a
collection of companies showcase their latest
products, services and technologies that they hope
and predict will make a splash in 2014...find out who did what, how and who walked away with the honors
CES 2019: from Consumer Electronics Show to Consumer EXPERIENCE ShowDassault Systemes
CES 2019 has made the first move from a Tech Show to an Experience Show. It’s no longer a platform to reveal the latest technologies but a place where we bring values to consumers. In this report, we decoded CES for Home & Lifestyle companies, highlighting trends and looking at how we put consumers at the center. Discover how CES and consumers experiences we will look like in the years to come!
146-inch TVs. Autonomous electric cars. Smart homes. AR for the masses. A ping-pong playing robot. And voice-assisted and connected everything.
But what stood out among the 3,900 exhibiting companies stretched over 2.75 million square feet of exhibit space? And more importantly, what should you care about?
DigitasLBi brings you our CES 2018 Top 10 Toys & Trends, our annual compilation of the logical takeaways and insights that rose above the rest. It’s a mix of the CES stuff that wow’d, woo’d and is worthy of watching.
Last week, more than 3,900 exhibitors gathered in Las Vegas to showcase their latest technology innovations. With over 2.75 million square feet of exhibit space across Las Vegas, CES 2018 was the largest show floor in CES’ 51-year history.
Like years past, CES showcases everything from futuristic robots, autonomous vehicles, and artificial intelligence. This year, however, the true stand-outs were those who invested in real-life application.
We've put together our key takeaways from CES 2018, which cover the most groundbreaking trends and what they mean for brands, marketers, and consumers.
Consumer Electronic Show 2014 Ogilvy London Labs ReportPrayukth K V
The Consumer Electronics Show (CES) this year
played host to 150,000 visitors. They came to see a
collection of companies showcase their latest
products, services and technologies that they hope
and predict will make a splash in 2014...find out who did what, how and who walked away with the honors
CES 2019: from Consumer Electronics Show to Consumer EXPERIENCE ShowDassault Systemes
CES 2019 has made the first move from a Tech Show to an Experience Show. It’s no longer a platform to reveal the latest technologies but a place where we bring values to consumers. In this report, we decoded CES for Home & Lifestyle companies, highlighting trends and looking at how we put consumers at the center. Discover how CES and consumers experiences we will look like in the years to come!
146-inch TVs. Autonomous electric cars. Smart homes. AR for the masses. A ping-pong playing robot. And voice-assisted and connected everything.
But what stood out among the 3,900 exhibiting companies stretched over 2.75 million square feet of exhibit space? And more importantly, what should you care about?
DigitasLBi brings you our CES 2018 Top 10 Toys & Trends, our annual compilation of the logical takeaways and insights that rose above the rest. It’s a mix of the CES stuff that wow’d, woo’d and is worthy of watching.
Interactive Technology & Marketing In 2012tomchapman
We all are well versed with touch screens, and many have annoyed Siri with voice commands, but exciting developments are happening in the areas of gesture recognition, face detection, eye tracking, thought and smell. All of these available interactions will have a profound impact on the way people interact with technology, so much so that in the not too-distant future, we will interact with technology in the same way we interact with each other – naturally!
We recently ran an agency briefing session on interactive technology; the underlying theme of the presentation was the emergence of natural user interface or NUI.
Pete Wassell (Augmate): AR Smart Glasses and the Industrial IoTAugmentedWorldExpo
A talk from the Work Track at AWE USA 2017 - the largest conference for AR+VR in Santa Clara, California May 31- June 2, 2017.
Pete Wassell (Augmate): AR Smart Glasses and the Industrial IoT
Industry 4.0 presents a unique opportunity for machines and humans to communicate with each other. We are seeing a combination of technologies at the edge of IoT where human workers are getting predictive maintenance notifications and alerts for better operations in manufacturing. The convergence of machine sensors, big data, and artificial intelligence tied to AR Smart Glasses creates an augmented worker needed for this next industrial revolution. Companies will see unprecedented efficiency gains with digital transformation in this sector.
http://AugmentedWorldExpo.com
Just some Ideas, I am interested in.
It is about new technologies and what I think will have impact in the next tens of years. Feel free to comment or to share parts of it or all as you like.
To say it is difficult to see and do everything that CES has to offer is an understatement. In fact, the only easy part is consistently hitting 10,000+ steps on your tracker every day! But we were prepared, using our 2017 Fjord Trends as a guide, to uncover the most inspiring work and topics that will continue to evolve this coming year.
The Market for Smart Wearable Technology. A consumer centric approach looking at smart watches, fitness bands, baby monitors, pet trackers, hearables, wireless headsets and smart clothing and predicting the market growth between 2015 and 2020.
Mobile World Congress (MWC) is the largest mobile technology event in the world, and is increasingly the venue of choice for major mobile manufacturers to unveil new flagship products. We review some of the key trends and exciting products on display at this year's event.
Interactive Technology & Marketing In 2012tomchapman
We all are well versed with touch screens, and many have annoyed Siri with voice commands, but exciting developments are happening in the areas of gesture recognition, face detection, eye tracking, thought and smell. All of these available interactions will have a profound impact on the way people interact with technology, so much so that in the not too-distant future, we will interact with technology in the same way we interact with each other – naturally!
We recently ran an agency briefing session on interactive technology; the underlying theme of the presentation was the emergence of natural user interface or NUI.
Pete Wassell (Augmate): AR Smart Glasses and the Industrial IoTAugmentedWorldExpo
A talk from the Work Track at AWE USA 2017 - the largest conference for AR+VR in Santa Clara, California May 31- June 2, 2017.
Pete Wassell (Augmate): AR Smart Glasses and the Industrial IoT
Industry 4.0 presents a unique opportunity for machines and humans to communicate with each other. We are seeing a combination of technologies at the edge of IoT where human workers are getting predictive maintenance notifications and alerts for better operations in manufacturing. The convergence of machine sensors, big data, and artificial intelligence tied to AR Smart Glasses creates an augmented worker needed for this next industrial revolution. Companies will see unprecedented efficiency gains with digital transformation in this sector.
http://AugmentedWorldExpo.com
Just some Ideas, I am interested in.
It is about new technologies and what I think will have impact in the next tens of years. Feel free to comment or to share parts of it or all as you like.
To say it is difficult to see and do everything that CES has to offer is an understatement. In fact, the only easy part is consistently hitting 10,000+ steps on your tracker every day! But we were prepared, using our 2017 Fjord Trends as a guide, to uncover the most inspiring work and topics that will continue to evolve this coming year.
The Market for Smart Wearable Technology. A consumer centric approach looking at smart watches, fitness bands, baby monitors, pet trackers, hearables, wireless headsets and smart clothing and predicting the market growth between 2015 and 2020.
Mobile World Congress (MWC) is the largest mobile technology event in the world, and is increasingly the venue of choice for major mobile manufacturers to unveil new flagship products. We review some of the key trends and exciting products on display at this year's event.
Retail Safari annual wrap up of the 2015 Consumer Electronics Show (CES) which provides an overview of the involvement of the tech giant companies as well as a summary of the emerging tech trends and retail innovations.
The 2016 CES Report: The Trend Behind the Trend360i
Hot off the press, we’re bringing you our annual CES recap report. Our team scoured the showroom floor, and explored the week's hottest topics in social media, to bring you the best of the 2016 International Consumer Electronics & Technology Show.
Havas Media explores the latest in technology, content and media at the 2014 International Consumer Electronic Shows in Las Vegas.
Top trends include the 1) Sensor Economy, 2) Wearable Tech, 3) Multi platform TV Ecosystem, 4) Driverless and Connected Cars 5) 3D Printing and 6) Robotics and Artificial Intelligence. Featuring the top trends as identified by our teams at Havas Digital, Havas Media, Mobext, Cake, Havas WW, along with Brian Cooley, Editor at large at CNET.
A recap and insights from CES 2014 from the Cake Group and Havas Media: includes insights around wearable technology; 4K displays, robotics; the connected home the intersection of fashion & tech; connected cars; immersive entertainment and tech marketers.
This 142-page trend report captures the highlights from the first-ever virtual CES event. We always say that CES is a preview of what to expect in the year ahead, and this year was no exception. Not only was CES 2021 filled with exciting and innovative new product announcements, it also encapsulated how the global pandemic forced the rapid acceleration of numerous fields in consumer electronics.
CES® is the world's gathering place for all those who thrive on the business of consumer technologies and it has served as the proving ground for innovators and breakthrough technologies for 50 years — the global stage where next-generation innovations are introduced to the marketplace.
Each year, memBrain attends CES® to gather intelligence on hot new consumer electronics products and to identify emerging trends and industry innovators. This special edition of The STORM Report is a compilation of memBrain’s observations from the CES® show floor combined with the most “buzzed about” products that we found in the following key categories:
AI and Robotics
Audio and Video
Computers
Digital Imaging
Display Products
Family Tech
Health & Wellness
Smart Home
Vehicles
VR/AR
Wearables
We are now offering completely bespoke reporting services. Contact us for more information and visit memBrain at www.membrainllc.com to subscribe to future issues of The STORM Report!
Last week, more than 3,900 exhibitors gathered in Las Vegas to showcase their latest technology innovations. With over 2.75 million square feet of exhibit space across Las Vegas, CES 2018 was the largest show floor in CES’ 51-year history.
Like years past, CES showcases everything from futuristic robots, autonomous vehicles, and artificial intelligence. This year, however, the true stand-outs were those who invested in real-life application.
We've put together our key takeaways from CES 2018, which cover the most groundbreaking trends and what they mean for brands, marketers, and consumers.
OgilvyOne London's Digital Labs presents a comprehensive report about this year's Consumer Electronic Show that took place in Las Vegas. For the third year in a row, the London Labs attended the show with an aim to scan, scope out and bring back the latest and most exciting technologies and trends that will have most impact in the ever-expanding business and consumer technology market. These findings help inform the predictions we make for our clients about potential future commercial application, and the potential use of those trends within the Marketing and Communication space.
StoryTech's CES 2015 Recap for MarketersAndy Maskin
At CES 2015 we saw an explosion of technologies aligned with what we call a meta-trend, "The Internet of Me." Within this idea are rapidly developing technology trends that will change the way we live our lives in the years to come. There are trends directly related to content consumption and mindshare, which has an obvious and direct impact on the way marketers reach and influence consumers. There are also trends that will ignite fascinating lifestyle changes for consumers, powered by new technologies.These trends challenge marketers to get creative about how to reach consumers, perhaps influencing them by becoming part of their lives and enabling real utility.
Consumer electronic show (ces) 2015 report - Wearables, robots, smart home, a...Innovation is Everywhere
The CES 2015 ended yesterday in Las Vegas, so here's a wrap-up from a dual perspective of a French entrepreneur and, as my partner says, "escort boy of corporates into the startup world".
Robotics, Smart Home and Internet of Things rule... But where are the designers?
Again this year, a lot of robots, devices to make your home, car, pet (?) smart, but after seeing dozens of replicas and variations, I can't help to feel a bit disappointed by this top trend of the CES 2015 edition.
The design of most of these sexy automated things is nonexistant. Interfaces are clumsy and cluttered. Who has the time to check 50+ trigger for a smart home?. Robots are probably the worse, looking like they escaped a second range sci-fi movie. If we are to embed these technologies in our home, and we won’t be changing them too often, it has to be designed for users, not for nerds or for the sake of whatever alliance of partners is backing the whole thing.
Interoperability and internationalisation: the two challenges of technologies at the CES 2015.
We’re now familiar with the concept of platform and ecosystems, thanks to the software world startups and companies. There’s still a huge question mark on whether the Smart Home technologies we saw in Las Vegas could find a common standard, and this question is worth for at least two levels.
A first level of non-interoperability lies in the technology used to connect all the devices of the Smart Home. Z-Wave, Zigbee, Home Automation or Open Home are 4 different alliances which had booths and stand at the Consumer Electronic Show.
Each ecosystem has its own norms, startups, features, which are rarely compatible with the other alliances.
It makes zero sense from a user perspective, and likely not much more from the brands' either. These forced friendships do sometime list a lot of partners, but it's hard to see one work better than the other as there's no key difference.
The CES is for consumers, and few startups think of B2B
It’s half a surprise. As we work at Innovation is Everywhere with companies who are looking for startups to work with, we often face a complete lack of B2B culture (or even roadmap) with startups we meet and talk to.
The CES 2015 is no exception: most startups are not ready at all to deal with big B2B customers, which is really surprising. Selling to consumers is a traditional fantasy of startups, even though it’s a tough market, with high acquisition costs.
On the other hand, it takes as much time to get one B2B client, but it would then buy a lot more units of the technology sold. From smart locks to thermal cameras and even to smart mattresses, we rarely found anyone ready to test and try their product on, say, 20 hotels and see how to scale up from there.
Beyond the CES itself, Las Vegas is an amazing startup city
We took some time to visit the startup ecosystem of Las Vegas, well known since Zappos is headquartered there.
Catch the highlights from MWC16 in this quick recap. Learn about everything that happened at Mobile World Congress, including new virtual reality devices, the latest developments in IoT, and much, much more.
CES 2019: From Consumer Electronics to Connected ExperiencesHavas
This year marked the 52nd year of CES– one of the most highly anticipated product launch platforms in our industry. With 2.9MM square feet of exhibition space, over 4,500 exhibiting companies flocked to Las Vegas to showcase their brands and products to consumers across every market. There were over 188,000 attendees from all over the globe, including our Havas digital strategy team, who curated the most meaningful insights and takeaways for our clients and colleagues.
Since the launch of smartphones circa 2007, the level of expectation from CES increases each year as marketers and media practitioners seek the next game-changing technologies. While it may not have been home to the next iPhone, Google or Amazon disruptor (yet), CES 2019 went beyond gadgets, robots, and cool toys.
Certain key themes have remained of top interest over the years, and they continue to build momentum in the marketplace: smart homes, voice, retail, IoT — all of which ladder up to connected experiences. Connected devices have given brands unparalleled access to consumers by shortening the distance between the consumer and what they want to engage with or buy. Conversely, they have increased the distance between brands and the consumers as multiple connections also bring the challenge of holding their attention. Connected devices and consumers enable richer opportunities for brands only when the right ecosystem powers that opportunity. Furthermore, consumers expect to get what they want in their immediate context, at their precise moment of need.
For brands, this change in the power dynamic has raised the importance of effectively and efficiently interacting with consumers across each touchpoint. To be able to distinguish themselves and drive long-term loyalty valuable consumers, they need to build a long-lasting authentic connection. This is dependent on their ability to maintain a consistent and always-on presence in front of their consumers with or without paid media dollars or exposure. In a world where marketing dollars continue to shrink, that is no small feat; however, the mandate is quite clear: To deliver the best digital marketing solutions, brands must simply find the maximum outcome from their investments. And it is with this mandate in mind that we navigated CES 2019 to draw inspiration from what was showcased on the floor and build meaningful themes for our clients and partners to share in the boardroom.
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1. CES 2014 Trends and Retail Innovations
Prepared by Chris Holst and Dom O’Brien
Image sourced from Wired
2. Table of contents
Overview of CES 2014
1
#CES2014 recap by the numbers
2
Tech Giants
4
Consumer Trends
8
Technology Trends
10
Retail Innovations
13
3. Overview of CES 2014
The Consumer Electronics Show (CES) is the biggest
industry event of its kind in the world, which typically sees
over 150,000 industry attendees scour over 26 football
fields worth of exhibits each year looking for the latest and
greatest in new consumer technology.
This event is used by big and small brands alike to
showcase their products on the world stage and over its
history has seen products announced like the VCR, CD
player, DVD, Blu-Ray and the Xbox just to name a few.
This event is held in the second week of January each year
in Las Vegas, one of the only cities in the world capable of
housing such an event.
This year‟s CES saw the rise of a few technology
categories which are likely to be key talking points over the
course of the coming year/s, namely wearable, health and
fitness technology, automotive technology, curved and Ultra
High Definition TVs and the usual suite of big TVs, tablets,
headphones, speakers and device power chargers and
protective covers.
1
6. TECH
GIANTS
Sony
• Sony has long been known for its beautiful tech devices and CES showcased a
new range of premium devices. The 360 degree halo booth featured four new
4K TVs, 4K camcorders and Sony's 4k download service.
• Sony also showcased their PC range with their stunning Vaio Pro Ultrabooks
and Tablets and rounded out their line up with the latest Sony Mobiles,
Playstation 4, PSP and Sony Tennis Sensor.
• Finally, Sony is dipping their toe in the consumer wearables market or
SmartWear as they are referring to it, with their tiny waterproof LifeLog device
that can be worn in a variety of ways including their own Sony SmartBand.
Sony’s 360 Degree Halo Stand
4
Using 24 Sony Tabs and stylus to create a masterpiece live at CES
Sony 4K TV and Wedge Design CES
7. TECH
GIANTS
Samsung
• Samsung had one of the most impressive and packed stands at CES 2014.
Curved Ultra HD and Bendable (curved or straight) TVs were the highlight of the
stand with hundreds of display units on show with many focusing on specific
features such as voice activated remote controls.
• Launching at CES, the Galaxy Note Pro and Galaxy Tab Pro proved extremely
popular with lines 3-4 deep at each of the over 50 devices on display for
attendees to interact with.
• A huge crowd pleaser on the booth was the live demonstration of their home
automation functionalities of household products and how their Galaxy Gear
smart watch paired with Galaxy Note or Tab products can automate your home.
Samsung Galaxy Gear home automation demonstrations
Samsung Curved UHD TV Display Wall
Galaxy Pro Range of Tablets
(Image sourced from CBSi)
5
8. TECH
GIANTS
Intel
• The Intel Keynote which kicked off proceedings on Monday evening announced
a number of amazing reference designs that Intel have been building including
heart rate monitoring ear buds, geo fencing watches for monitoring and the
amazing smart charging bowl.
• Intel announced a worldwide competition for developers to design wearables
based on their new Eddison processor with a prize pool over $1.3million.
• Key focus areas for Intel this year were around their 2 in 1 product offering (PC /
tablets in one) and experiences enabled through their RealSense Technology.
• The Intel booth showcased Intel's 3D RealSense gesture input technology
interacting with PC during work and play as well as the immersive gaming
platform Oculus Rift hosted a line-up of over two hours to demo at times
throughout the convention.
6
Brian Krzanich introduces the Eddison processor and developer competition to
create next generation wearables
Watch the keynote
Intel RealSense Technology – demonstrating voice and gesture
control of PCs and Tablets
Intel staff demonstrating a range of 2 in1 Devices
9. TECH
GIANTS
LG
• LG joined Samsung in bringing curved screens to life in both UHD TVs – up to
105 inches but also their G Flex smartphone.
• A standout again this year was the UHD 3D TV wall featuring 140 screens with
passive 3D technology which had attendees ducking and weaving as objects
emerged from the giant screen.
• LG was by far one of the most innovative of the tech giants showcasing a
number of cutting edge retail displays, transparent glass and mirror displays that
have a host of household and retail applications.
• A highlight for our team was the LG Scanner mouse which used a simple
swiping technique to scan your content and convert to your chosen format,
including tables to Excel.
LG’s 3D Mega Wall
7
LG G Flex 6’ Smartphone with ‘Knock On’ wake up technology
meaning no buttons on the side, top or bottom of the phone
LG Retail Mirror displays including home networking and
virtual fitting room
10. CONSUMER
TRENDS
Wearables
• The largest emerging category in consumer trends was wearables with a vast
number of manufactures experimenting with wearable technology.
• There were over 20 manufacturers displaying “fitness bands” which track the
activity levels of the wearer and integrate with custom apps to provide ongoing
feedback. Major brands including Polar, Fitbit and Reign were the standout
performers.
Wireless Speakers
A dominant category that appeared around every corner was Bluetooth and Wi-Fi
speakers. Speakers in every shape, size, style and price range were on display
including those disguised as household objects such as lanterns to completely
integrate with your current decor.
8
Fitness bands from a range of manufacturers were a crowd pleaser in
the Fitness Tech Zone
Wireless speakers in all shapes and sizes including 17 different Bluetooth speakers in the shape of outdoor lanterns and high end
timber designs by Marley
11. CONSUMER
TRENDS
Digital Health
• One of the newest areas of innovation at CES was the Digital Health tech zone
which focused on the merging of science, health and technology.
• The digital health summit showcased solutions for diagnosing, monitoring and
treating a variety of illnesses and conditions.
• CES suggested that “The doctor is now literally in your pocket” with limitless
amounts of censors and compatible applications that range from taking blood
pressure at home to full vital signs and remote consultations.
9
A sensor for everything?
Kinsa Smart Thermometer and Vital sign monitoring – there's and App for that!
(Images sourced from: Kinsahealth and MIT Techonlogy Review)
12. TECH
TRENDS
Automotive
2014 saw the largest range of automotive technology in recent history, from GPS
and „smart‟ rear view mirrors to piloted driving and the latest in cockpit design. Audi
were at the cutting edge with one of the most impressive stands at CES 2014
covering much of the above.
Internet of Things
2014 signalled the beginning of „connected‟ and „smart‟ everything. Cisco are the
leaders in research and development in this area and showcased some amazing
“connectedness” from very smart TVs through to fully connected retail
environments.
Innovative Cockpit Design - Audi
10
Cisco Retail Management software – connecting everything!
13. TECH
TRENDS
Smart Cities
As cities begin to grow, investment in connected infrastructure will continue to
grow, from power and traffic management to booking your car space online and
topping up your meter from your smartphone.
Robotics
The future is here. Robotics was an emerging category this year with a number of
smart toys meant for play and education. Coming years will see further growth in
this area leveraging the “connected” experience that Cisco is promoting.
11
As people become more connected, so too will cities with smart parking, traffic management,
power consumption and congestion minimisation
Once the domain of science departments, robotics is seeing a
progression into our homes and children's toys
14. TECH
TRENDS
3D Printing
• 3D printing has not only become one of the fastest growing categories at CES
but also the fastest growing printing process in the 21st Century virtually making
products appear out of thin air using successive layers of plastic, wood, rubber,
metal and even food safe products to create a 3D object.
• Whilst previous years have seen many industrial uses for 3D printing, the
decreased costs are now making consumer products highly available and
affordable.
12
3D printing was represented by over 30 vendors from the 3D printing pen by Wobbleworks to the original MakerBot.
Coupled with huge advances in materials from wood to metal, to food safe products such as Intel's chocolate 3D printed Bunny Men, 3D printing is the biggest opportunity for 2014!
15. RETAIL
INNOVATIONS
Retail Displays
• One of the highlights of the show in terms of practical ideas for retail displays
was the Panasonic “Air Touch Floating Display”. This is a floating holographic
display screen which is touch enabled and allows users to navigate on screen
content using the holographic display without actually touching anything!
• LG Transparent displays allowed for products to be displayed behind glass
whilst a full 10 point touch screen allowed the user to learn about and engage
with the product and move through an ecommerce transaction on the spot –
potentially bringing retail to places never seen before.
13
Panasonic Floating Touch Display
Watch demonstration
LG Transparent Touch Display
Watch demonstration
16. RETAIL
INNOVATIONS
Retail Displays
• Another great example of practical retail usage models for transparent LED
screens was showcased by Transview utilizing Samsung transparent LED
technology. These ready-made product display cases / enclosures can be either
touch or non-touch enabled and play rolling interactive content in front of the
featured product within the display.
• Samsung and LG both displayed a number of retail screens of different formats
from multiscreen experiences to seamless integration into a store front.
Transview Touch-Sensitive Display Case
Watch demonstration
14
Various Retail Displays by LG
17. About Retail Safari
Retail Safari provides a complementary suite of retail
marketing services that connect the consumer with a brand in
environments where the ability to influence is at its strongest.
The integrated channel structure activates brands along the
purchase journey, triggering the impulse to buy at critical
points both in-store and out-of-store.
For further information about the 2014 CES or any specific
details on products featured in this presentation please
contact:
Chris Holst at cholst@retailsafari.com.au
Dom O‟Brien at dobrien@retailsafari.com.au
As part of Australia‟s biggest sales and field marketing group,
CPM Australia, Retail Safari offers unrivalled international
experience and know-how combined with local insights,
national coverage and execution excellence.
For further information on Retail Safari or CPM Australia
please visit www.retailsafari.com.au or www.cpm-aus.com.au