Mobile World Congress 2015 was the best and most exciting congress to date. It showed how mobility is transforming every industry, our infrastructure, society and our daily lives. This is a full recap covering all the key themes from this year; the big device launches, Internet of Things, wearables, personalised consumer experiences based on big data, 5G, AdTech, analytics, privacy and security, and more.
Let us know in the comments if we missed anything from the event that was important to you; is there a key trend, technology or company that you think should have been included?
Did you know that mobile security breaches have affected more than two-thirds of global organizations in the last 12 months? This presentation helps you assess where you stand, explains the different security threats that are out there, and argues for why you should be using Security by Design for all your mobile apps.
Mobile World Congress 2017 Recap: The Future of ConnectivityIan Beacraft
A recap of the fourteen trends that defined Mobile World Congress 2017, through the lens of Epsilon Agency's innovation platform of Cognition, Connection and Immersion. Here you'll find the best of the show.
Psychology behind mobile apps, Mobile Trends Conference Kraków 2015Piotr Biegun
Do you want to know how psychology affects our decision? How it's connect with our actions and how to use it in our favor of our products. Psychology behind mobile apps is all about understanding what makes users tick and us digital products.
Free download at: http://vint.sogeti.com/downloads/
In the past few years, information technology has become increasingly personal and social and has made its presence very much felt. The emergence of wearable computing and other forms of empathic ‘things’ seems a logical further step: even more intimate, more human-oriented, and ubiquitous. There are more and more devices that count our steps, take our blood pressure or measure the indoor temperature, track our location or conversations.
We are witnessing a computer boom in terms of kinds, shapes and sizes – around, on or inside the body – that behave increasingly smart and link up more and more intuitively with man’s extremely personal and natural interface.
In the next decade Personal Computing will become really personal: inside, on and around the person with attention for the context of the individual. In this study we explore this development and present seven manifestations that can define the impact on business, such as the ‘quantified employee’ and the ‘body as the new password’
Things to be expected at Apple WWDC-2015
- iOS 9 and iOS X 10.11
- Apple Music Streaming Service
- Apple Pay reward
- Homekit updates
- Proactive Siri
- Apple Watch Native SDK
- Maps Transit Directs
- iPad Split Mode Screen
360i's 2015 International CES Hot List provides a comprehensive recap and essential takeaways from 2015 International CES. On the showroom floor this year marketers saw first-hand the dawn of the Connected Age, a new era of marketing powered by more accessible, affordable and applicable consumer technology
innovations that are changing consumer behavior and transforming brand marketing.
From connected homes to virtual reality, the following report provides an overview of the top trends and technologies from this year’s CES to help marketers position their brands for the future.
Wearable Computing: A 2014 HorizonWatching Trend Summary ReportBill Chamberlin
The slides provide information about the Wearable Computing trend in 2014. Information is provided about both the consumer and enterprise markets. Summary research and insights information about this emerging trend is provided along with many links to additional resources.
What were the hottest products and most impactful brands at the Consumer Electronics Show in 2015 (CES 2015)? See a review of cars, drones, 3D printers, cameras, TVs, wearables, connected devices, health trackers, games, toys, and more.
Did you know that mobile security breaches have affected more than two-thirds of global organizations in the last 12 months? This presentation helps you assess where you stand, explains the different security threats that are out there, and argues for why you should be using Security by Design for all your mobile apps.
Mobile World Congress 2017 Recap: The Future of ConnectivityIan Beacraft
A recap of the fourteen trends that defined Mobile World Congress 2017, through the lens of Epsilon Agency's innovation platform of Cognition, Connection and Immersion. Here you'll find the best of the show.
Psychology behind mobile apps, Mobile Trends Conference Kraków 2015Piotr Biegun
Do you want to know how psychology affects our decision? How it's connect with our actions and how to use it in our favor of our products. Psychology behind mobile apps is all about understanding what makes users tick and us digital products.
Free download at: http://vint.sogeti.com/downloads/
In the past few years, information technology has become increasingly personal and social and has made its presence very much felt. The emergence of wearable computing and other forms of empathic ‘things’ seems a logical further step: even more intimate, more human-oriented, and ubiquitous. There are more and more devices that count our steps, take our blood pressure or measure the indoor temperature, track our location or conversations.
We are witnessing a computer boom in terms of kinds, shapes and sizes – around, on or inside the body – that behave increasingly smart and link up more and more intuitively with man’s extremely personal and natural interface.
In the next decade Personal Computing will become really personal: inside, on and around the person with attention for the context of the individual. In this study we explore this development and present seven manifestations that can define the impact on business, such as the ‘quantified employee’ and the ‘body as the new password’
Things to be expected at Apple WWDC-2015
- iOS 9 and iOS X 10.11
- Apple Music Streaming Service
- Apple Pay reward
- Homekit updates
- Proactive Siri
- Apple Watch Native SDK
- Maps Transit Directs
- iPad Split Mode Screen
360i's 2015 International CES Hot List provides a comprehensive recap and essential takeaways from 2015 International CES. On the showroom floor this year marketers saw first-hand the dawn of the Connected Age, a new era of marketing powered by more accessible, affordable and applicable consumer technology
innovations that are changing consumer behavior and transforming brand marketing.
From connected homes to virtual reality, the following report provides an overview of the top trends and technologies from this year’s CES to help marketers position their brands for the future.
Wearable Computing: A 2014 HorizonWatching Trend Summary ReportBill Chamberlin
The slides provide information about the Wearable Computing trend in 2014. Information is provided about both the consumer and enterprise markets. Summary research and insights information about this emerging trend is provided along with many links to additional resources.
What were the hottest products and most impactful brands at the Consumer Electronics Show in 2015 (CES 2015)? See a review of cars, drones, 3D printers, cameras, TVs, wearables, connected devices, health trackers, games, toys, and more.
We have so many expectations towards 2021. India is consistently proving its talent on developing Its own digital environment in mobile app development after the Data breach of Chinese Apps. Mobile Application development company industry is continuously evolving and Staying up to date with the latest trend is arguably the most crucial aspect of success in this space. To stay competitive, exploring new opportunities and leverages the latest trends in technology.
A Platform for Mobile Enterprise Management: Build, Run and Manage Your Mobil...Antenna Software
To offer a truly differentiated mobile experience, businesses need to consider the full spectrum of what mobility has to offer. AMPchroma provides the overarching paradigm for achieving mobility excellence and is the only mobile cloud platform that enables you to deliver on this promise.
Brands are building up their mobile presence - comprised of apps, websites, and app stores - with the goal of interacting and engaging with consumers across every touch point. But why have relatively few brands effectively mastered the mobile channel? Find out in a report detailing survey findings of 1,000+ mobility influencers across the US and UK. We uncovered how much brands are investing in mobile projects, what their mobile priorities are and what frustrates them about mobilizing their businesses.
verywhere you turn, “cloud talk” is all the rage – and mobility in the cloud is no exception. In this whitepaper, learn about the advantages of leveraging the Mobile Cloud as the foundation for your mobile strategy.
The Future of Enterprise Mobility: Predictions for 2014Enterprise Mobile
From wearable devices to the growth of managed mobility services (MMS), 2014 will bring many changes for enterprise mobility. By knowing what to expect, your organization will be able to take advantage of the productivity gains and competitive differentiation that mobile technology offers. We’ll discuss:
- Wearable devices
- Security challenges
- Competition in the MDM market
- The importance of managed mobility services (MMS)
- Operating system features
- Cloud adoption
- Brand loyalty
Connected Print uses printed electronics, mobile broadband and the connectivity of your body to bring a world of information to your fingertips. This infographic looks at how it works, and how it can change our lives.
In January, we released Outlook 2014, identifying four key themes that we believed would play a major role in consumer behavior over the coming year:
Internet of Things/Anticipatory Computing
Notification Nation
Data Doing Good
Generation Y and Z
Let’s look back to see where we are now, and look forward to see where the trends are going in the second half of the year.
We have highlighted specific ways that innovations in categories like wearables and connected cars are changing consumer behaviors and expectations from all brands they interact with.
Pulse 2013 - Mobile strategy and user centered design, an IBM interactive primerChris Pepin
IBM Interactive is one of the largest interactive agencies in the world. Recently named among the top five digital marketing agencies in the world by Gartner, it is home to IBM's Mobile Practice services. Come and learn how IBM Interactive works with clients on mobile strategy, user-centered design and mobile strategy realization that will accelerate your mobile application creation, and delight your customers with compelling user experiences on the fastest-growing, user-facing device on the planet.
Mobility is an opportunity to reinvent your business. Innovate your product, process or business model with the help of mobile and tap into a whole new world of service offerings and revenue streams. Here are some companies that exemplify what we mean together with tangible tips on how you can reinvent your business through mobility.
Download a full version of the report at:
http://bit.ly/2crBpoc
The Future of Automotive, created in partnership with Microsoft, presents various opportunities for driving business forward in a mobile-first world. The future state of the automotive industry is brought to life through five forward-looking scenarios to highlight how social consumer attitudes, connectivity and automation are shaping the potential of personal and flexible mobility. Insights learned can help manufacturers, OEMs and dealers understand how cloud-based solutions can transform their businesses in order to drive new levels of service throughout the entire value chain.
Observations and insights on #MWC17 trends and technologies from Kinetic, the global leader in contextually connecting and activating audiences on the move.
We’ve asked customers and partners, spoken to industry experts and made our own conclusions and predictions to help financial organisations succeed in mobile
in 2015.
Who are the mobile innovators and disruptors of the financial industry? How will banks tackle mobile security threats in 2015? What will Apple Pay mean for the financial institutions? What’s the regulatory impact of new mobile technology such as wearables? How do financial institutions stay on top of mobile technology with an accelerated pace of innovation? How much longer will employees of financial firms be tied to a desktop? You'll find the answers in this presentation.
Tech & Media Trends 2015 @ Mobile World Congress with Havas + MobextHavas Media
With more than 50 billion connected devices expected by 2020, the world of mobile continues to evolve way beyond handsets, to include smart appliances, accessories, cars, bikes and almost any object imaginable.
In this new organic marketing world of data-driven connectivity and content-fueled experiences, we find tremendous opportunities for marketers to create more meaningful connections with consumers.
The key trends from Mobile World Congress:
Custom Connectivity & Wearables, Immersive Experiences: Virtual & Augmented Reality, Location-Based Marketing, Mobile Commerce and Biometrics Communications
We have so many expectations towards 2021. India is consistently proving its talent on developing Its own digital environment in mobile app development after the Data breach of Chinese Apps. Mobile Application development company industry is continuously evolving and Staying up to date with the latest trend is arguably the most crucial aspect of success in this space. To stay competitive, exploring new opportunities and leverages the latest trends in technology.
A Platform for Mobile Enterprise Management: Build, Run and Manage Your Mobil...Antenna Software
To offer a truly differentiated mobile experience, businesses need to consider the full spectrum of what mobility has to offer. AMPchroma provides the overarching paradigm for achieving mobility excellence and is the only mobile cloud platform that enables you to deliver on this promise.
Brands are building up their mobile presence - comprised of apps, websites, and app stores - with the goal of interacting and engaging with consumers across every touch point. But why have relatively few brands effectively mastered the mobile channel? Find out in a report detailing survey findings of 1,000+ mobility influencers across the US and UK. We uncovered how much brands are investing in mobile projects, what their mobile priorities are and what frustrates them about mobilizing their businesses.
verywhere you turn, “cloud talk” is all the rage – and mobility in the cloud is no exception. In this whitepaper, learn about the advantages of leveraging the Mobile Cloud as the foundation for your mobile strategy.
The Future of Enterprise Mobility: Predictions for 2014Enterprise Mobile
From wearable devices to the growth of managed mobility services (MMS), 2014 will bring many changes for enterprise mobility. By knowing what to expect, your organization will be able to take advantage of the productivity gains and competitive differentiation that mobile technology offers. We’ll discuss:
- Wearable devices
- Security challenges
- Competition in the MDM market
- The importance of managed mobility services (MMS)
- Operating system features
- Cloud adoption
- Brand loyalty
Connected Print uses printed electronics, mobile broadband and the connectivity of your body to bring a world of information to your fingertips. This infographic looks at how it works, and how it can change our lives.
In January, we released Outlook 2014, identifying four key themes that we believed would play a major role in consumer behavior over the coming year:
Internet of Things/Anticipatory Computing
Notification Nation
Data Doing Good
Generation Y and Z
Let’s look back to see where we are now, and look forward to see where the trends are going in the second half of the year.
We have highlighted specific ways that innovations in categories like wearables and connected cars are changing consumer behaviors and expectations from all brands they interact with.
Pulse 2013 - Mobile strategy and user centered design, an IBM interactive primerChris Pepin
IBM Interactive is one of the largest interactive agencies in the world. Recently named among the top five digital marketing agencies in the world by Gartner, it is home to IBM's Mobile Practice services. Come and learn how IBM Interactive works with clients on mobile strategy, user-centered design and mobile strategy realization that will accelerate your mobile application creation, and delight your customers with compelling user experiences on the fastest-growing, user-facing device on the planet.
Mobility is an opportunity to reinvent your business. Innovate your product, process or business model with the help of mobile and tap into a whole new world of service offerings and revenue streams. Here are some companies that exemplify what we mean together with tangible tips on how you can reinvent your business through mobility.
Download a full version of the report at:
http://bit.ly/2crBpoc
The Future of Automotive, created in partnership with Microsoft, presents various opportunities for driving business forward in a mobile-first world. The future state of the automotive industry is brought to life through five forward-looking scenarios to highlight how social consumer attitudes, connectivity and automation are shaping the potential of personal and flexible mobility. Insights learned can help manufacturers, OEMs and dealers understand how cloud-based solutions can transform their businesses in order to drive new levels of service throughout the entire value chain.
Observations and insights on #MWC17 trends and technologies from Kinetic, the global leader in contextually connecting and activating audiences on the move.
We’ve asked customers and partners, spoken to industry experts and made our own conclusions and predictions to help financial organisations succeed in mobile
in 2015.
Who are the mobile innovators and disruptors of the financial industry? How will banks tackle mobile security threats in 2015? What will Apple Pay mean for the financial institutions? What’s the regulatory impact of new mobile technology such as wearables? How do financial institutions stay on top of mobile technology with an accelerated pace of innovation? How much longer will employees of financial firms be tied to a desktop? You'll find the answers in this presentation.
Tech & Media Trends 2015 @ Mobile World Congress with Havas + MobextHavas Media
With more than 50 billion connected devices expected by 2020, the world of mobile continues to evolve way beyond handsets, to include smart appliances, accessories, cars, bikes and almost any object imaginable.
In this new organic marketing world of data-driven connectivity and content-fueled experiences, we find tremendous opportunities for marketers to create more meaningful connections with consumers.
The key trends from Mobile World Congress:
Custom Connectivity & Wearables, Immersive Experiences: Virtual & Augmented Reality, Location-Based Marketing, Mobile Commerce and Biometrics Communications
One of the world’s largest mobile events, Mobile World Congress typically serves as a platform for unveiling new innovation and disruption in the space, and setting trends for the year. This year's congress was no exception
Mobile World Congress 2015 was bigger than ever with 93,000 attendees. In this presentation we've collated the top five trends we saw at the event and have provided insight into the implications of each for brands and the future of the industry.
What were the big trends at MWC17? What are the things you need to be aware of to stay successful?
Here’s a quick summary on the big trends and insights from Mobile World Congress 2017 based on hundreds of interviews, tours, presentations and announcements.
The following is an infographic identifying technological trends for 2016. This forms part of an assignment for an EDID 6506 course in issues and trends in instructional design, technology and distance education
Mobile World Congress 2015: What we learned at MWC and what brands have to kn...yann le gigan
>>Mobile World Congress 2015: What we learned at MWC and what brands have to know
[SlideShare Ogilvy&Mather 11.0.15]
http://fr.slideshare.net/OgilvyWW/mobile-world-congress-2015-full-recap
2014 has turned out to be another incredible year of growth in mobile usage across the globe and this is set to continue in 2015. See how you can win the mobile user in 2015.
The report features in depth analysis of 425k social media mentions related to MWC 2014 and an insight into social conversations occurring in the build up to the event, as well as post-event discussions. Content was sourced based on MWC keywords, brand keywords, participating personalities and news organisations.
Accelerate change – hack your business! If you really want to innovate you have to hack your business. And what better way than to host a hackathon with employees and, potentially, customers or partners?
We’ve participated in and helped co-create hackathons for a number of our clients and also host internal hackathons on a regular basis. Here’s our how-to guide for a successful event, from idea to implementation to innovation.
Besides being a quick way for your company to innovate, hackathons can also provide invaluable experiential learning and help build new connections within your organization and beyond.
10 Design Trends 2015 - UX & UI Trends for Mobile SolutionsDMI
Do you create or provide a mobile app or web solution? Even if you already have the user interface (UI) and user experience (UX) nailed down to a T, you're never quite finished. With different design elements and solutions going in and out of fashion, you constantly have to ensure that your solution doesn't start to feel dated.
Here's our shortlist of the most exciting things going on in UX/UI Design right now and what we can expect to see in this space in a not too distant future!
Every year we look at the big mobile trends for the upcoming year and share practical recommendations on how to become a mobile leader. This presentation focuses on the 10 trends that will impact your organization in 2016.
2013 was an exciting year for UX/UI design with one of the key changes being a marked move from skeumorphic to flat design. However, beware of thinking this approach is merely a move towards a minimalist style. The real point behind this change is that it is a shift of focus onto content and functionality, while doing away with superfluous elements. It is important to note that it is not merely about removing as many elements as possible in an attempt to reduce clutter. It is about deciding what to remove in order to make the product easier to understand while still maintaining a clear hierarchy of elements.
What are Beacons and how do they work? What are their different uses? How does it compare to other technologies? What are Golden Gekko's recommendations regarding the use of Beacons?
UX design is not a step in the process, it's in everything we do. More than anything it is a project philosophy, not just a set of tools, methods and deliverables.
In this presentation we explain how you can differentiate through design, why user experience design matters as well as share our knowledge around all the activities that helps ensure a great UX/UI design.
For many brands, collecting likes and fostering engagement by any means necessary is a sign of a successful social media program. But if you dig deeper into these metrics, what do they actually mean? What is driving the actions? Are they taken by true brand advocates? Are the engagements contributing to the business’s bottom line?
A recent study conducted in partnership with SurveyMonkey has uncovered valuable insights into how to cultivate advocacy. With over 5,000 respondents from 11 countries, the results map how to build relevance and trust and drive forward a brand, business, and reputation around the globe.
What are the big trends in mobility that will impact you and your business in 2017? What are the things you need to know and the actions you need to take to be successful?
The 2017 mobility trends report by DMI provides insights, research and recommendations on the trends that will impact consumers and organizations and reinvent business. Each trend includes real-life examples.
The presentation this year covers the following areas:
* Customer Experience including innovation, methodologies, multi-channel and IoT
* Big and small data including solving real problems and faster analytics
* Devices including the latest on smartphones, AR/VR and wearables
* Other technologies including winners in the cloud, native-hybrid and progressive web apps and DevOps
* The next big things…
Catch the highlights from MWC16 in this quick recap. Learn about everything that happened at Mobile World Congress, including new virtual reality devices, the latest developments in IoT, and much, much more.
Mobile World Congress 2019: 6 Key Factors that Will Change the PresentHavas Media
Imagine a horse-drawn cart traveling along a stony track. At this point, we pose three questions. What speed could it be going at? What is the load that it can take? How long might it take to accelerate? Now imagine a large five-lane motorway, full of powerful cars, with almost instantaneous acceleration. Here we again pose the three questions above. The difference in the answers is the essence of the Mobile World Congress.
Havas Village Spain reports back from this year's event and looks at how 5G is going to change the way we understand connectivity and opens up a world of possibilities. Machines will have more autonomy and the challenge will be in seeing how the human-machine combination will lead us to a more sustainable and connected future.
Mobile World Congress 2019: 6 Key Factors that Will Change the PresentHavas
Imagine a horse-drawn cart traveling along a stony track. At this point, we pose three questions. What speed could it be going at? What is the load that it can take? How long might it take to accelerate? Now imagine a large five-lane motorway, full of powerful cars, with almost instantaneous acceleration. Here we again pose the three questions above. The difference in the answers is the essence of the Mobile World Congress.
Havas Media Group Spain reports back from this year's event and looks at how 5G is going to change the way we understand connectivity and opens up a world of possibilities. Machines will have more autonomy and the challenge will be in seeing how the human-machine combination will lead us to a more sustainable and connected future.
StoryTech's CES 2015 Recap for MarketersAndy Maskin
At CES 2015 we saw an explosion of technologies aligned with what we call a meta-trend, "The Internet of Me." Within this idea are rapidly developing technology trends that will change the way we live our lives in the years to come. There are trends directly related to content consumption and mindshare, which has an obvious and direct impact on the way marketers reach and influence consumers. There are also trends that will ignite fascinating lifestyle changes for consumers, powered by new technologies.These trends challenge marketers to get creative about how to reach consumers, perhaps influencing them by becoming part of their lives and enabling real utility.
Last week an estimated 80,000 makers, thinkers and innovators gathered for Mobile World Congress (MWC) held in Barcelona, to experience the newest technologies and mobile products from around the world. Exhibitors showcased the next wave in wearables, smartphones, tablets, as well as the connected home and car.
There were some exciting announcements centred around high speed data access, digital payments and infrastructure elements which all have the potential to impact the role of mobility in brand communication.
We create 5 key takeaways about this year's MWC.
>>MEC @ Mobile World Congress 2015
[wpp.com 09.03.15]
MWC has become the world’s biggest and only truly global mobile event. This year, 1900 exhibitors convened in Barcelona to showcase the next wave in wearables, smartphones, and tablets, as well as the connected home and car. But MWC 2015 doesn’t just focus on hardware, the truly exciting announcements centred around high speed data access, digital payments, and a host of other infrastructure elements. All of which have the potential to change how we live, work, and play, all over again.
http://www.wpp.com/wpp/marketing/digital/mec-at-mobile-congress-week-2015/
This report will summarize trend issues technology that mention on Mobile World Congress (MWC) conference 2016 Mobile is Everything, which's still one of the largest mobile-focused trade shows, providing insights into what paprtspation might see in Barcelona. Just we can say this prior to super mobility week..
CES 2015 Highlights--Market Trend RecapIPG Media Lab
CES 2015 might have come and gone, but the market trends that we spotted two weeks ago at Las Vegas will have a lasting impact on the media and tech industry in the coming year. Here, we highlighted the following eight most important market trends we saw:
1. Connected cars are the next mobile platform
2. The smart home is getting relevant
3. Television and content
4. Virtual worlds and gaming integrate into reality
5. Wearables expand
6. “Selfies” go to new heights
7. People are the new cookies
8. Power is currency
For more videos and coverage of CES, please visit www.ipglab.com
CES 2019: From Consumer Electronics to Connected ExperiencesHavas
This year marked the 52nd year of CES– one of the most highly anticipated product launch platforms in our industry. With 2.9MM square feet of exhibition space, over 4,500 exhibiting companies flocked to Las Vegas to showcase their brands and products to consumers across every market. There were over 188,000 attendees from all over the globe, including our Havas digital strategy team, who curated the most meaningful insights and takeaways for our clients and colleagues.
Since the launch of smartphones circa 2007, the level of expectation from CES increases each year as marketers and media practitioners seek the next game-changing technologies. While it may not have been home to the next iPhone, Google or Amazon disruptor (yet), CES 2019 went beyond gadgets, robots, and cool toys.
Certain key themes have remained of top interest over the years, and they continue to build momentum in the marketplace: smart homes, voice, retail, IoT — all of which ladder up to connected experiences. Connected devices have given brands unparalleled access to consumers by shortening the distance between the consumer and what they want to engage with or buy. Conversely, they have increased the distance between brands and the consumers as multiple connections also bring the challenge of holding their attention. Connected devices and consumers enable richer opportunities for brands only when the right ecosystem powers that opportunity. Furthermore, consumers expect to get what they want in their immediate context, at their precise moment of need.
For brands, this change in the power dynamic has raised the importance of effectively and efficiently interacting with consumers across each touchpoint. To be able to distinguish themselves and drive long-term loyalty valuable consumers, they need to build a long-lasting authentic connection. This is dependent on their ability to maintain a consistent and always-on presence in front of their consumers with or without paid media dollars or exposure. In a world where marketing dollars continue to shrink, that is no small feat; however, the mandate is quite clear: To deliver the best digital marketing solutions, brands must simply find the maximum outcome from their investments. And it is with this mandate in mind that we navigated CES 2019 to draw inspiration from what was showcased on the floor and build meaningful themes for our clients and partners to share in the boardroom.
CES 2019: From Consumer Electronics to Connected ExperiencesHavas Media
This year marked the 52nd year of CES– one of the most highly anticipated product launch platforms in our industry. With 2.9MM square feet of exhibition space, over 4,500 exhibiting companies flocked to Las Vegas to showcase their brands and products to consumers across every market. There were over 188,000 attendees from all over the globe, including our Havas digital strategy team, who curated the most meaningful insights and takeaways for our clients and colleagues.
Since the launch of smartphones circa 2007, the level of expectation from CES increases each year as marketers and media practitioners seek the next game-changing technologies. While it may not have been home to the next iPhone, Google or Amazon disruptor (yet), CES 2019 went beyond gadgets, robots, and cool toys.
Certain key themes have remained of top interest over the years, and they continue to build momentum in the marketplace: smart homes, voice, retail, IoT — all of which ladder up to connected experiences. Connected devices have given brands unparalleled access to consumers by shortening the distance between the consumer and what they want to engage with or buy. Conversely, they have increased the distance between brands and the consumers as multiple connections also bring the challenge of holding their attention. Connected devices and consumers enable richer opportunities for brands only when the right ecosystem powers that opportunity. Furthermore, consumers expect to get what they want in their immediate context, at their precise moment of need.
For brands, this change in the power dynamic has raised the importance of effectively and efficiently interacting with consumers across each touchpoint. To be able to distinguish themselves and drive long-term loyalty valuable consumers, they need to build a long-lasting authentic connection. This is dependent on their ability to maintain a consistent and always-on presence in front of their consumers with or without paid media dollars or exposure. In a world where marketing dollars continue to shrink, that is no small feat; however, the mandate is quite clear: To deliver the best digital marketing solutions, brands must simply find the maximum outcome from their investments. And it is with this mandate in mind that we navigated CES 2019 to draw inspiration from what was showcased on the floor and build meaningful themes for our clients and partners to share in the boardroom.
10 Mobile Trends for 2014 and Beyond (May 2014)Karen Sanchez
This is an abridged version of the 124-page report. Go to JWTIntelligence.com/trendletters to see the full report, including recommendations for brands
JWT’s third annual report on trends in the mobile sphere spotlights key themes that came out of this year’s Mobile World Congress, Consumer Electronics Show and South by Southwest Interactive, and builds on trends spotlighted in previous reports. The report covers significant drivers and manifestations of these developments, and their implications for brands. “10 Mobile Trends for 2014 and Beyond” is based around on-the-ground research at the MWC in Barcelona and SXSW in Austin, as well as desk research and insights gleaned from interviews with several mobile experts and influencers.
This is an abridged version of the 124-page report. Go to JWTIntelligence.com/trendletters to see the full report, including recommendations for brands
JWT’s third annual report on trends in the mobile sphere spotlights key themes that came out of this year’s Mobile World Congress, Consumer Electronics Show and South by Southwest Interactive, and builds on trends spotlighted in previous reports. The report covers significant drivers and manifestations of these developments, and their implications for brands. “10 Mobile Trends for 2014 and Beyond” is based around on-the-ground research at the MWC in Barcelona and SXSW in Austin, as well as desk research and insights gleaned from interviews with several mobile experts and influencers.
At this year’s CES, we saw a multitude of new tech, but a common thread was apparent: the sophisticated use of data to provide utility or entertainment for consumers. For brands, this is the foundation of a new super-connected consumer journey, offering new opportunities to create powerful, seamless experiences. Check out our top CES Trends:
At this year’s CES, we saw a multitude of new tech, but a common thread was apparent: the sophisticated use of data to provide utility or entertainment for consumers. For brands, this is the foundation of a new super-connected consumer journey, offering new opportunities to create powerful, seamless experiences. Check out our top CES Trends:
Magnus Jern's (President DMI International) presenting at the 2016 World Gaming Executive Summit. On the 4th mobile revolution and key challenges facing the mobile gaming industry.
Magnus Jern's presentation from this year's Market Research Summit on "Understanding the Mobile Tech Adoption Curve". What are the new opportunities for live, in the moment, research approaches? How do you predict the success and adoption curve of new mobile technology?
Cambodian Life - Living and Working in Phnom PenhDMI
DMI's guide to living and working in Phnom Penh. We offer senior roles with fantastic career opportunities in our Cambodia office. If you're looking to take your career to the next level, check out our webpage for current openings!
How is mobility transforming the enterprise? What is the fizzle that drives success? What are the key tools and trends to keep in mind for 2015?
Every year we advise our customers and partners on the top trends in mobile and what it means for them. This year we've expanded this by looking specifically at enterprise mobility trends based on insights from customers, research and more.
Will 2015 be the year of wearables? Will Apple Pay succeed? Why are enterprise apps getting more expensive and complex? What's happening with Big data? How should developers treat phablets?
Every year we analyse and summarise the key mobile trends for the following year and share with customers and partners. The main objective is to keep you up to date on what’s going on and give you insights into what these trends may mean for you. Last year our mobility predictions and UX/UI trend presentations were used in hundreds of workshops, lectures and jointly got more than 100,000 views on Slideshare.
The Top 10 Mobile Trends for 2015 are more exciting than ever as we are experiencing explosive growth in almost every area including mobile usage (apps and web), mobile commerce, payments, enterprise apps, Internet of Things, wearables, nearables (sensors) and invincibles, data driven mobile services (big data), mobility in healthcare, omni-channel retail and innovations in mobile application development.
Warburton's Red Insights tablet app, is used by the baker’s Retail Field team to help manage inventory across more than 20,000 retail outlets in the UK. The app is estimated to have saved 5,000 man-days a year on time previously spent manually inputting data.
*Winner of Mobile Entertainment Magazine Award for “Best Enterprise App 2013”
*Winner of Effective Mobile Marketing Award for “Most Effective Mobile App B2B 2013”
Mobile Marketing presentation from Magnus Jern, CEO Golden Gekko, at CREA Dig...DMI
The presentation covers the following topics
* Why Mobile - latest stats and trends that you need to know
* Why Mobile First - why mobile is more important than desktop PCs
* Apps vs Web - what technology should you go for?
* How do I create a great mobile service - tips and tricks
Covering the top mobile trends and forecasts for 2014, the presentation includes information and recommendations on the top 12 trends for this year: including mobile payments, enterprise apps, beacons for in-store customer engagement and the issues surrounding privacy amongst others.
Magnus Jern presented at the Google Cloud Developer event in London about how and why Google App Engine (GAE) powers most of Golden Gekko's mobile solutions.
The presentation covered the following topics:
Why we chose GAE as our preferred cloud hosting solution in 2011 until now
Case studies on clients using GAE
How to forecast cost for using GAE
Summary of the benefits of GAE
5 STEP PROCESS TO MOBILE RISK MANAGEMENT
1/ Understand how employees want to use Mobile Devices and Applications
2/ Identify potential threats
3/ Define the impact to the business based on probable threat scenarios
4/ Develop policies and procedures to protect the business to an acceptable level
5/ Implement manageable procedural and technical controls, and monitor their effectiveness
6 quick wins for enterprise mobility infographicDMI
Businesses are always on the look out for ways to increase the productivity of their employees. The mobile age has brought with it a wealth of enterprise mobility apps for this very purpose, but very few of those available provide a satisfactory user experience and don’t give the results that they should.
Based on our whitepaper, 6 quick wins for enterprise mobility, we designed this infographic that will give your company the tools it needs to see the improvements in productivity that it wants.
2. The key themes at this year’s Mobile World Congress (MWC) were
big device launches as usual, the Internet of Things (IoT or Internet
of Everything), wearables, personalised consumer experiences based
on big data, 5G, AdTech, analytics, privacy and security. We also
found some interesting examples of mobile tech that saves lives.
To help you better understand what all of the above will mean to
you and your business we’ve created this summary that covers
everything you need to know from MWC15.
3. Devices - Samsung
The Samsung Galaxy S6 is as big as it gets for MWC. This is
the equivalent of the iPhone 6 for Samsung and we are not
disappointed. This is big news simply because it looks amazing. The
S6 comes in two versions, one with a “normal” screen and the other
with the Edge screen that has a display that curves around both
sides. However we question if it has much value beyond looks and
fast navigation on the right side menu.
Other highlights of the device includes the new processor by
Samsung, an improved fingerprint reader, payments with LoopPay
and wireless charging.
4. Devices - Huawei
The 2nd generation of the Talkband, or Talkband B2, looks a lot
slicker than its predecessor and includes a gyroscope improving
movement tracking. It’s not likely to make a big splash in North
America or Europe but it’s interesting to understand what wearables
are trending in China at the moment.
The Huawei Watch on the other hand looks like one of the most
beautifully designed Android Wear devices. This is expected to be
available in about 20 markets from around June-July, so a lot can
happen between now and then.
5. Devices - HTC & LG
Combining the M7 and M8, the HTC One M9 is the flagship device
from HTC with a new design, processor, 20 megapixel camera,
Dolby Surround sound, integration with various home sound systems
and more. HTC also announced HTC Grip which is HTC’s first
wearable with fitness trackers, GPS, G sensor, Gyro, Compass.
The Grip works with both Android and iOS.
The most exciting news from LG was the Urbane LTE smartwatch
(pictured) - one of the first smartwatches to work standalone without
a smartphone (instead the Urbane relies on a smartwatch connection).
This is another example of how smartwatches and traditional watches
are slowly merging. In addition to this LG announced four new mid-
range smartphones including Magna, Spirit, Leon and Joy.
6. What this means for you
We are excited about the Samsung S6 and HTC M9 devices. They
have a lot of technology improvements, so in terms of specification
they beat the iPhone 6 and 6 Plus. More importantly however they
both focus on the overall customer experience this time which is
great. These are nice come-backs from Samsung and HTC so
expect good sales and customer adaptation.
On the wearable side we liked the looks of several of the new
devices including the Huawei and LG but neither of these will sell
in big volumes in the Americas and Europe. The Apple Watch
outshined all other wearables despite not being launched by the
time of the show. This means that from a brand or start-up point of
view, the Apple Watch is what most developers will target first. And
that’s despite the fact that most Apple Watch functionality is already
supported by Android Wear.
7. Internet of Things
This year MWC followed on the success of last years ‘Connected
City’ with the Innovation City where IoT was showcased in its four
key themes: Consumer devices/electronics connected to the Internet
at home or anywhere else where they might be useful, connected
cars, connected infrastructure and devices in public spaces and
enterprises and infrastructure solutions to manage connected
devices. Generally most of the exhibitions consisted of the last three
with connected cars from Audi, Porsche and others, examples of
how IoT is used to cut energy costs in connected cities through
smart grids as well as hundreds of companies offering software and
cloud solutions to manage IoT devices. The only exception was the
connected toothbrush from last year’s congress.
8. What this means for you
Although the Innovation City was a highlight at MWC this year and
had plenty of interesting demos, we can’t help but feel there is
still quite a way to go before the core infrastructure in cities and
companies are connected. The connected home, car and city
are almost a reality, but at the moment the devices are still not
connected to each other in a meaningful or intelligent way. Data
analytics, analysis and AI will play a critical role here.
This will be a gradual process and although there has been progress
since last year, truly smart cities, enterprises and the connected life
is still a few years away. Now is the time to experiment and find ways
for your organization to disrupt your industry.
There was also one area focusing on green mobility with the aim of
reducing environmental impact from transportation, using renewable
energy to power our telecommunication networks and allowing
citizens to better understand and therefore reduce their carbon
dioxide footprint. Entire cities can soon be monitored and systems
set up wirelessly reducing the need for physical infrastructure and
with notable cost and energy savings.
9. Internet of Things Technologies
ProGlove Smart glove gathering data that helps you work faster and safer
GasLinkA Remote monitoring of tanks and meters for the gas industry
QuakeShare (safety companion) Solution for disaster release in seismic
zones including sensors, relief assistance, satellite images and more
Uniquicom SafeLocator Suite Tracking and positioning of people, vehicles
and assets in- and outdoor, monitoring of works and distributed sensors
Onköl Base station for the home that connects all health devices to
send the data safely to your chosen caregiver
DomoCare Sensors and monitoring to alert caregivers when fragility
has been detected at a seniors’ home
microBSP Remotely controllable medical device that actively diffuses
drugs through the skin
10. 10
There is a myriad of new devices for use in the majority of industries
that can revolutionise monitoring and tracking of people, vehicles
and data. We expect further accelerated growth in this area as new
gadgets can be created through crowdfunding with budgets as small
as 100,000 dollar. Make sure you stay up-to-date with the gadgets,
sensors and devices with potential of impacting your organisation.
Start by testing them in pilots and learn more about how IoT can
help you.
There was a separate event called IoT Stars where start-ups
competed for attention. The speed of innovation and potential
for disruption in this space is staggering.
We will be keeping a close eye on the best and most effective
gadgets and start-ups, providing information on the many use
cases for both industry and commercial use.
What this means for you
11. Wearables
What excites us most in the wearables section are the specialist
wearable devices such as Garmin for extreme sports or wearables
used within healthcare. A new generation of devices will be able to
track and measure data related to all aspects of health including
hormone levels, glucose and similar blood analytics.
This will be invaluable in presenting an overall representation of
health. It will be particularly useful in the management of conditions
such as diabetes, inflammatory diseases and migraines for example.
Expect lots of development in this space over the next 12 months.
12. What this means for you
Everybody talks about wearables but few people, even at an industry
event like MWC, is wearing one. All the device manufacturers
have smartwatches and health bands in their stands and there are
also lots of companies that we’ve never heard of before offering
wearables. There was also a dedicated area for wearables this year
which clearly shows the hype. However, the biggest anticipation is
the Apple Watch.
Rather than speculating about the usefulness of wearables get one
or several for yourself and figure out what is useful for you, ask
friends how they use them and do your research on successful
use cases before investing time and money in wearable apps.
13. Personalised Customer Experiences
Another thing everybody talks about is providing personalised
customer experiences based on big data, but few consumer-oriented
companies actually do it very well (Amazon being the exception).
IBM talks about Watsons, the operators are talking about how their
customer data can be used to personalise experience and target
offers, the telecom network manufacturers are selling these benefits
for the equipment and services while the consultants are talking
about how they can support with the strategy and execution.
14. What this means for you
This year we will see a lot of successful and unsuccessful show
cases of personalised experiences delivered in-store, on the move
and in our homes. Based on our experience this will require a lot
of testing, optimization and time to perfect. On wearables and
smartwatches this will be particularly important with the small
screen as the content needs to be relevant.
15. 5G
At the moment 5G is only conceptually specified but everyone wants
to leverage the marketing buzz of 5G. The only thing all the vendors
and operators seem to agree on is that we need better and deeper
network coverage, more bandwidth, support for an exponential
increase in devices, better utilisation of spectrum and lower latency.
And hopefully that’s exactly what 5G will do.
16. What this means for you
Unless you’re a network telecommunication provider, don’t worry
too much. 5G is expected to launch around 2020 and we will see at
least another 10 years for 4G/LTE to continue to improve and serve
our needs.
17. Adtech & Analytics
Last year the growth in mobile advertising was close to 100%, but
advertising spend is still far behind compared to the increased time
people spend on their mobiles. When companies do spend money
on mobile advertising however, they want to make sure they are
getting return on their investment. The result of this could be seen at
this year’s MWC with more and more specialized analytics providers.
We thought that this sector had reached is peak, but it’s continuing
to develop with the help of more niche analytics tools. Additionally,
SK Telecom showed off interactive billboards that can change
content based on the audience in front of it. This has the potential
of changing the whole way ad targeting in a physical space looks
like today.
18. What this means for you
This is an incredibly exciting space and expect to see even more
advancements and innovative solutions throughout the year. We
expect ad spend to gradually match the time consumers spend on
mobile with more detailed analytics being developed to cater for
this growing market. Highly targeted media will be used to reach
consumers and if done right, this could potentially change the whole
way ad targeting in a digital as well as physical space look like over
the next year.
Re-evaluate the ad networks and tools that you are using today
because the technology is rapidly development and so is the ROI.
Companies like Adjust, Localytics, Swrl and Kochava that no one
had heard about two years ago are now starting to pay key roles in
this space.
19. Security & Privacy
Every company would like to give their employees access to
company data, but they are concerned about the security when
opening up for use of company platforms. The companies that
give access often add such a high number of authentication layers
that it soon becomes impossible to use. We discovered some new
technologies that could help you get around this. A great example
was a new form of eye recognition (not using the iris this time, but
the blood veins in your eye) which only required a 1 megapixel
camera to work. Interesting for banks and other entities that require
a high level of security and is operating all around the world, serving
employees and clients with shifting maturity levels when it comes
to devices.
20. Security & Privacy (continued)
As for privacy, we were constantly tracked via the MWC event app
while on the show room floor. The MWC organizer can presumably
pinpoint your location down to 3-5 meters. In theory they will be
able to see how each visitor using the app is moving around, how
much time s/he spends at each stand or the time it takes you to
finish the sandwich you had for lunch. Whether this is a good or bad
thing we’ll leave unsaid for now. Hopefully the data collected can be
leveraged to create an even richer event experience next year!
And with congress visitors being concerned about using the public
wifi, companies like MYMobileSecurity (disclaimer: DMI client) offered
solutions that helped protect your device from malware attacks.
21. What this means for you
With more and more data being collected about us, we are entering
unchartered territory in terms of privacy. Measures must be taken to
ensure that user data is collected with prior consent and not used
for anything other than the original purpose. However, security must
also be of the highest concern in both enterprise and consumer
data access. With the recent high-profile security breaches, this
need has been highlighted time and time again. Privacy and Security
professionals are already looking in the best way of balancing the
need for data collection and allowing for an adequate level of privacy.
The difficulty will be in devising regulations that truly safeguard users
in all situations. However, with the dominant enterprise mobility
theme being data security and privacy, there will surely be a lot more
happening in this part of the mobile industry this year.
22. Mobile Technology That Saves Lives
Finally, we also came across some technology which clearly shows
the power of mobility in all areas, including where lives are in danger.
Global Warning System (GWS) Ever thought about what to do or
where to go if a major incident such as an earthquake, tsunami,
war, riot or toxic leak happens while you’re travelling? GWS is an
add-on to your travel insurance that uses mobile technology to
warn you if something happens in the vicinity (city or country) of
where you are and provides localized advise on what to do including
recommendations on hospitals and how to get out of the country.
Where do we sign up?
23. Mobile Technology That Saves Lives (continued)
Man Down A little bit of self-promotion as DMI demonstrated a “Man
Down” solution as part of our innovation lab. This solution monitors
field workers, government personnel, security personnel and people
in dangerous environments or under threat and provides an alert to a
central monitor center in case anything happens that might pose a
risk or if the person falls. The system automatically asks the person
to confirm if OK using secure biometrics (voice, finger print and eye
scanner) and if there is no response it alerts the appropriate authority
to the location. The solution works with smartphones as well as
wearables and sensors.
24. In summary we think this was the best and most exciting Mobile
World Congress to date. The event proved that it plays a critical role
in bringing people together across industries to discuss, experience
and influence the future of mobile technology. It also showed how
mobility is transforming every industry, our infrastructure, society and
our daily lives. We can’t wait until 2016!
Let us know if we missed anything from the event that was important
to you? Key trends, technologies or companies.
Also, don’t miss out on reading our 2015 mobile trends report and
other trend updates from the mobile industry.
25. Fighting for a world
full of mobile solutions
since 2005
web www.goldengekko.com
email info@goldengekko.com