From wearable devices to the growth of managed mobility services (MMS), 2014 will bring many changes for enterprise mobility. By knowing what to expect, your organization will be able to take advantage of the productivity gains and competitive differentiation that mobile technology offers. We’ll discuss: - Wearable devices - Security challenges - Competition in the MDM market - The importance of managed mobility services (MMS) - Operating system features - Cloud adoption - Brand loyalty

1. The Future of Enterprise Mobility:
Predictions
for 2014

2. Introduction: 2014 predictions slide deck
Introduction
Enterprise mobility is a rapidly evolving area of
technology, requiring corporate IT departments to move at a
faster pace than they were accustomed to in previous eras.
According to a recent survey, 72 percent of IT executive
respondents plan to spend more than 20 percent of their 2014
budget on mobility.

3. Introduction: 2014 predictions slide deck
Mobile technology offers enticing productivity gains and competitive
differentiation, yet it continues to erode the traditional top-down model of enterprise
IT control. In 2014, companies will continue to face the challenges introduced by userdriven adoption of new hardware, apps, and cloud services. They will need to solve
dynamic security and management challenges in order to offer enhanced productivity,
collaboration, and capabilities to their employees.

4. Introduction: 2014 predictions slide deck
While 2013 has been an exciting and eventful year in enterprise
mobility, 2014 will bring even more change.

5. Prediction 1:
Wearable
computing
takes off

6. Prediction 1: Wearable computing takes off
Until recently, wearable computing devices such
as smart watches and head-mounted displays
were seen more often in spy and sci-fi movies
than the real world. Today, Galaxy Gear is a
reality, iWatch rumors abound, and Google is
rolling out its head-mounted Glass product to the
general market in 2014.
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7. Prediction 1: Wearable computing takes off
Today’s wearable computers are largely targeted at consumers, but it’s likely that
the market for business-focused wearables will grow. It’s reasonable to
expect that employees will want to use their personal wearables for work just as they
did with consumer-focused mobile devices—but this time, businesses should see it
coming.
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8. Prediction 1: Wearable computing takes off
Manufacturers are doing their best to align wearables with their
overall technology portfolios. One strategy is to pair or bundle wearable
devices with smartphones. For example, Samsung has announced the release of
Samsung Galaxy Gear, a smart watch that pairs with Galaxy smartphones.
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9. Prediction 1: Wearable computing takes off
With Samsung now having the largest global market share in mobile hardware, this
could propel them ahead in the wearables market. Overall, wearables will
become another way for the largest technology companies to
increase user adoption of their platforms, services, and devices.
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10. Prediction 1: Wearable computing takes off
Industry specific scenarios drive
wearable computer adoption
On the surface, smart watches and head-mounted displays may seem like Silicon Valley
extravagances that lack the fundamental utility of a smartphone. However, in addition to
giving information workers faster access to the data already on their smartphones,
wearable computers will be increasingly adopted in industry-specific scenarios.
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11. Prediction 1: Wearable computing takes off
For example, look at Motorola’s image of the connected police officer. While few
workers will be this wired any time soon, it demonstrates the range of applications
for the technology. One area of innovation will be devices that
provide real-time information to people who need to keep their
hands free for manual tasks, from repair techs to medical
professionals to warehouse workers.
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12. Prediction 1: Wearable computing takes off
Wearable computers may also be used to track personnel,
enabling companies to enforce breaks, reduce accident risk,
and optimize routes. Another potential application is the use of biometric
monitors to reduce health insurance risk.
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13. Prediction 1: Wearable computing takes off
Wearables present unique
business challenges
Businesses already face the challenge of managing iOS, Android, Windows, and legacy
mobile devices. Now add to that mix the wide range of wearable computer operating
systems and platforms, and the fact that many wearables are ultra-low-power embedded
devices that don’t support standard security software.
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14. Prediction 1: Wearable computing takes off
Changes in user behavior due to wearable computers could be even more
significant. A head-mounted display, for example, could accidentally record and
transmit sensitive information. Privacy issues will also make a formal
entrance.
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15. Prediction 1: Wearable computing takes off
Court cases about businesses’ rights to access employees’ personal data may
increase, and the stakes will be higher when “personal data” means capturing one’s
physical movements in detail. In 2014, organizations should begin to
define clear policies concerning privacy and the appropriate use of
wearable computers.
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16. Prediction 2:
Security & compliance
challenges continue
to grow

17. Prediction 2: Security and compliance challenges continue to grow
Not too long ago, most employees had a single desktop PC
that was physically connected to a corporate network.
Today, many employees access these networks
on multiple devices, often over public Wi-Fi
networks. Mobile devices introduce new operating
systems, security models, and threat patterns.
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18. Prediction 2: Security and compliance challenges continue to grow
While device-focused attacks are still rare compared to the PC world, they are on the
rise, according to CSO Online. Some devices tend to be targeted more
than others—a lot more according to a report by Kaspersky Lab, which claims that
99 percent of mobile malware targets Android devices.
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19. Prediction 2: Security and compliance challenges continue to grow
Security researchers and, unfortunately, cybercriminals will
continue to find innovative ways to compromise mobile
systems, such as the SIM card exploit revealed earlier this year. It is possible
that we will see major mobile security incidents make headlines in 2014, and
there will be many more that are never made public.
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20. Prediction 2: Security and compliance challenges continue to grow
The revelations about the degree to which US government agencies have access
to everyday communications may also lead companies to look for ways to
control access to information on mobile devices. Companies can no longer
assume that even the largest IT vendors will keep their data
private.
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21. Prediction 2: Security and compliance challenges continue to grow
Users remain the key
to security
User behavior will continue to be the source of most security issues.
Of the top 10 mobile security risks mentioned by the European Union Agency for
Network and Information Security, most can be attributed to a lack of user awareness
and education. The risks include data leakage due to device loss or theft, unintentional
disclosure, malware, and network spoofing.
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22. Prediction 2: Security and compliance challenges continue to grow
Companies that want to successfully minimize security risks in
2014 will include user engagement and education in their efforts.
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23. Prediction 2: Security and compliance challenges continue to grow
A growing number of organizations already use technological
solutions to confront user-created security issues. For example, data loss
prevention (DLP) technology attempts to reduce unintended data leaks by detecting
sensitive data in email messages and other communications. As mobile usage grows,
companies will evaluate DLP and similar solutions based on their ability to reduce risk
on mobile platforms.
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24. Prediction 3:
Competition
drives rapid
changes in the
MDM market

25. Prediction 3: Competition drives rapid changes in the MDM market
The mobile device management (MDM) market currently
has more than 100 companies competing for a piece of an
increasingly commoditized business, meaning some
consolidation is likely. There are now fewer viable
mobile platforms than there were a year ago.
The remaining players all provide robust management
APIs, which will obligate MDM providers to offer more
than basic hardware management services.
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26. Prediction 3: Competition drives rapid changes in the MDM market
MDM providers will increasingly differentiate themselves with advanced and
innovative solutions. Examples include mobile risk management services, enhanced
cloud-based device management interfaces, unified corporate app stores, and
sophisticated user self-service portals. The goal of MDM will shift from
providing fundamental hardware controls to helping increase
mobility return on investment (ROI).
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27. Prediction 3: Competition drives rapid changes in the MDM market
Mind the apps
(and the content)
If employees bring multiple devices to work, an endpoint-based management strategy
becomes less efficient than a user-based approach. Employees in bring-your-own-
device (BYOD) scenarios mix personal and business content on their
devices and are hesitant to hand over full control to IT.
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28. Prediction 3: Competition drives rapid changes in the MDM market
Additionally, mobile devices are designed to integrate cloud storage and content
sharing services. Enterprises face a choice. They can give employees robust
enterprise content management tools that work with mobile devices, or they can
look for ways to manage employees’ use of public cloud services without
diminishing productivity or invading privacy.
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29. Prediction 3: Competition drives rapid changes in the MDM market
Because BYOD blurs the boundaries between personal and
business use, companies will continue to push MDM boundaries by
delivering solutions for mobile application management (MAM) and mobile
content management (MCM).
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30. Prediction 3: Competition drives rapid changes in the MDM market
MAM will enable wider adoption of controls at the application layer by supplementing
hardware management with better ways to manage application access and separate
personal and corporate data. As MAM matures, businesses will be better
able to support BYOD and offer employees more freedom while
maintaining company security and manageability.
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31. Prediction 3: Competition drives rapid changes in the MDM market
Side by side with MAM services, more companies will adopt MCM
strategies. MCM typically aims to provide secure, controlled mobile access to
corporate resources so that employees don’t rely on consumer-oriented content
sharing platforms. For more insights into how MDM is changing, download the
Enterprise Mobile white paper “Beyond MDM.”
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32. Prediction 4:
Managed mobility
services grow increasingly
important to business
success

33. Prediction 4: Managed mobility services grow increasingly important to business success
As businesses continue to adopt mobile technologies
across their operations, they find it harder to manage and
support mobile devices and services globally in ways that
deliver the highest ROI. Respondents to a study by the
Enterprise Mobility Exchange highlight challenges ranging
from “aligning mobile strategy with the wider business” to
“implementation challenges of ensuring technologies
communicate with each other.”
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34. Prediction 4: Managed mobility services grow increasingly important to business success
How will these businesses provide best-in-class mobility support
to their employees? Increasingly, they will take advantage of
managed mobility services (MMS), a term recently coined by analysts to
describe companies that facilitate, advise, and directly assist businesses with their
mobility needs.
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35. Prediction 4: Managed mobility services grow increasingly important to business success
Done properly, MMS helps decision makers evolve from working in a
reactive mode toward forming actionable plans that are aligned with
long-term strategy.
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36. Prediction 4: Managed mobility services grow increasingly important to business success
MMS makes an impact in 2014
MMS is a growing market that will continue to increase
the value it offers to customers in 2014.
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37. Prediction 4: Managed mobility services grow increasingly important to business success
By choosing the right MMS provider, companies will be able to take
advantage of offerings such as:
•
•
•
•
•
•
Enterprise mobility planning—Objective evaluation of key issues in mobility relevant to a
company’s needs.
Mobile application development—Platform-agnostic services that help companies design,
develop, deploy, and manage high-quality apps.
Enterprise mobility deployment—Streamlined acquisition and device deployment across
multiple mobile operating system platforms.
MDM—Evaluation, implementation, and administration of MDM, MAM, and MCM solutions.
Mobile workforce support—Training and support to extend the IT help desk and minimize
downtime.
Mobility monitoring intelligence and analytics—Standardized usage monitoring, hardware
replacement, and expense management to contain costs.
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38. Prediction 5:
Operating system
features proliferate

39. Prediction 5: Operating system features proliferate
As with the PC market, one
of the key dynamics in
mobile technology is between third-party
applications and services and those offered
by original equipment manufacturers (OEMs).
Just as Microsoft began offering a built-in hypervisor as part of
Windows Server, mobile operating system (OS) vendors are rapidly
innovating to boost their advantages against competitors.
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40. Prediction 5: Operating system features proliferate
Mobile technology companies are increasingly aligning their mobile offerings with
other services they provide. For example, Google Android 4.4 (KitKat) continues the
trend of deeper integration with Google+, Google Now, and other Google services.
Apple, Amazon, and Microsoft are doing the same. Some of this is driven by
consumerization of IT, but it also demonstrates that mobile players see services
as critical to their competitive strategy.
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41. Prediction 5: Operating system features proliferate
How businesses handle these developments remains to be seen. Many companies
have significant investment in Microsoft technologies, which could give the Microsoft
mobile solution set an advantage in the business world.
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42. Prediction 5: Operating system features proliferate
One focus is the growing need to separate business and personal data, which once
required custom third-party solutions to implement. Now, Apple offers data
segregation as a platform-level feature with iOS 7, and LG and Samsung provide it as
part of their enterprise security offerings (GATE and Knox, respectively).
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43. Prediction 5: Operating system features proliferate
This growing trend is good for businesses, as it is part of the overall
push by device makers to improve their enterprise capabilities and
find revenue streams outside the increasingly saturated consumer
market.
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44. Prediction 5: Operating system features proliferate
New features need to be secured
and managed
While mobile platforms increasingly include business-friendly features such as data
segregation, data protection, and single sign on, the market is still clearly
driven by consumer preferences.
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45. Prediction 5: Operating system features proliferate
Just as BYOD shifted corporate security strategies by bringing Dropbox and other
sharing services inside the corporate firewall, consumer device features
will continue to create management and security challenges for
businesses.
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46. Prediction 5: Operating system features proliferate
One writer predicts that Android will feature universal messaging, real-time location
tracking, enhanced payments services, and other features by 2020. All of these have
potential policy, security, and management implications for businesses as employees
connect Android devices to the corporate network.
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47. Prediction 6:
Mobile users
drive cloud
adoption

48. Prediction 6: Mobile users drive cloud adoption
Cloud computing has generated its fair share of hype, but
it remains a growing phenomenon in the enterprise. While
cloud vendors often cite cost savings and scalability as key
advantages of adopting their solutions, growth in
cloud services will continue to be driven
largely by demand from mobile users.
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49. Prediction 6: Mobile users drive cloud adoption
Enterprise cloud storage vendor Box, for example, has grown rapidly not because
companies are divesting themselves of local storage for cost reasons, but because
mobile users want an easy way to share and access files.
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50. Prediction 6: Mobile users drive cloud adoption
Providers of cloud services and apps will aggressively roll out new
and powerful features to appeal to mobile business users. They will
also enhance the consistency of the user experience across major device platforms.
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51. Prediction 6: Mobile users drive cloud adoption
Gartner recently predicted that the market for cloud-based security-as-a-
service will continue to grow. Innovations in this area will increasingly provide
new ways for companies to authenticate users and secure data and networks across onpremises and cloud-based deployments. These developments may increase the utility of
cloud services for enterprise mobile use.
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52. Prediction 7:
Mobile titans
jockey for
position

53. Prediction 7: Mobile titans jockey for position
What do Palm, Nokia, and BlackBerry (formerly known as
Research in Motion) have in common? They were all vast,
successful, highly profitable enterprises that defined the
mobile technology landscape over the past decade. And
all were (or are in the process of being) sold for a small
fraction of their peak value.
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54. Prediction 7: Mobile titans jockey for position
When the divide between business and consumer technology was
wider, vendors could count on winning market share by appealing to
business decision makers with enterprise-friendly features.
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55. Prediction 7: Mobile titans jockey for position
In the mobile space today, consumers drive adoption and businesses
play catch up. The remaining players are businesses that have succeeded in building
more than mobile devices. They have created strong brands and rich ecosystems that
keep fickle customers loyal.
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56. Prediction 7: Mobile titans jockey for position
Competition drives innovation
Amazon, Apple, Google, Microsoft, and Samsung will continue battling for dominance in
the mobile space. Competition will deliver continued innovations in
hardware, user experiences, cloud services, apps, and content. Some
of these innovations will be a boon to enterprise, while others will create challenges.
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57. Prediction 7: Mobile titans jockey for position
Although consumer preferences still drive mobile technology development,
manufacturers are increasingly recognizing enterprise needs. In
any case, while mobile vendors may seem to have secured positions in the mobile
market, their strategic wiggle room is shrinking and there may be further
consolidation in the not-too-distant future.
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58. Conclusion: 2014 predictions slide deck
Conclusion
Mobile is a moving target—steady your aim.
In such a fast-moving market, it is challenging to predict how
things will look next quarter, let alone next year. One thing is
certain: enterprises will continue to adopt mobile
technology at a rapid pace. They will need to keep
evolving their approach to security, compliance, management,
and deployment of mobile devices, services, and apps to
maintain ROI and competitive advantage.

59. Conclusion: 2014 predictions slide deck
Enterprise Mobile is well-positioned to help organizations achieve their mobility goals with a
holistic approach to planning, implementing, and managing mobility environments. Through
our comprehensive portfolio of services, we can simplify your company’s transition
to enterprise mobility today and help you get the most from tomorrow’s
mobile technology innovations.
For more information, visit www.enterprisemobile.com or contact
info@enterprisemobile.com. Or follow us online:
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