The document discusses the distinction between User Interface (UI) and User Experience (UX), exploring their definitions, limitations, and the cultural factors that influence design. It emphasizes the importance of conceptualizing user experience before UI design, illustrating this with examples and case studies. Additionally, it touches on the impact of technology on usability and suggests areas for improvement in sectors like banking and advertising.

1. BEYOND UI DESIGN

2. TABLE OF CONTENTS
The Basics (UI vs UX)
Who Helps Who?
Going Beyond Design
Localization

3. THE BASICS : UI vs UX
Definitions & Examples
Limitations (Culture)

4. UI:us-er in-ter-face
The interaction between humans and machines, actually the
visual interaction between man and machine (not design)
UX:us-er ex-pe-rience
The usability of anything and its side effects (physically,
emotionally and even spiritually)
vs.

5. UI:us-er in-ter-face

6. UX:us-er ex-pe-ri-ence

7. Putting it together…

8. simplicity
The ultimate form of sophistication – Leonardo da Vinci
why?

9. LimitationsOur culture tends to control us and
make us do…weird things..plus we don’t listen culture?

10. WHO HELPS WHO?
The Process
The Showcase & Proof

11. UX > UI
Before you run you must walk, and even
before then we conceptualize.

12. CASE IN POINT
The brief is to design a mobile app that will
allow users to select products.
?what are we really designing

13. The Mobile OR The Hand
The user interface will be a result of
working out the best experience of..?

14. GOING BEYOND DESIGN
Inventions that changed the world
Some of the greats – da Vinci & Jobs
FullStack (Strategy, Operations & Technology)

15. INVENTIONS & THEIR MEANS
Inventions that changed the world
Their common traits
(….open discussion….)

16. WHEN DESIGNING/CONCEPTUALIZING
Always think of your product/service/element
inside of at least its next 3 environments
A chair > Near a bed/window > In a room > Near the stairs > In a house

19. UI/UX LOCALIZED
Understanding the term “technology”
How it has affected us
Where can we improve (Banking/Advertising)

21. BANKING
The much awaited MPESA API
(Policy, process, design & development)

22. ADVERTISING
Bridging the gap between print and digital
QR Codes
Targeted marketing
“Measurable’s”

23. ..CHEERS..
Questions?