Cell culture refers to growing cells in an artificial environment outside of their natural environment. Common equipment used in cell culture includes cell culture hoods, incubators, microscopes, and storage containers. Specific techniques involved in cell culture include cell isolation, sub-culturing cells when they reach confluence, cryopreservation of cells in liquid nitrogen, and assays to measure cell viability. Common cell viability assays include those based on tetrazolium dye reduction or detection of ATP.