This document discusses improving learner experience from Web 1.0 to Web 2.0 and the concept of personalization. It notes that successful students are well prepared, know what they want, are in the right place, and feel supported. It also discusses how learning has transformed from individual to social, from passive to interactive, and from institutional tools to personalized tools. The document advocates that education systems should conform to the learner rather than forcing the learner to conform to predefined standards, which is the essence of personalization.