marina and the diamonds - digipak analysis

2. The digipak for Marina & the diamonds album ‘The Family Jewels’ has a
very artistic and retro style. On the front cover, a close-up shot of Marina
has been used and presents the artist as to be lying down and therefore
only her face is positioned within the centre of the frame. This is
significant as the audience's attention is focused only on Marina. Also,
Marina is shown to be giving the audience direct address, which makes the
album more personal and encourages the audience to purchase her album.
Also it enables us to notice her 1950's inspired makeup and airbrushed
skin, which was a stereotypical appearance for Poster girl during this era.
The reason for this is perhaps due to Marina wanting to be represented as
retro and eccentric and this is shown via the artist's appearance and style.
The background of this image is a stereotypical,1950's inspired, floral
pattern, which almost looks like the fabric has faded , again emphasising
the old-fashioned effect. The reason for this may be due to Marina
wanting to present herself as unique and different to the other
mainstream, generic artists dominating the current charts. Furthermore,
this particular style of advertisement could also inform the audience about
the band's genre of music, which happens to be, indie pop.
The typography includes the text 'Marina & the diamonds' directly above the main band members face. Therefore this makes the text
more eye-catching due to it being within the centre of the frame , in a bold size and in the colour white. Also, the sans-serif font,
makes the text look like it has been written in a free hand style and therefore makes the text appear more eccentric, which is what the
band wanted would have aimed for. In addition, the album's name; 'The Family Jewels' is also featured above the band's name and is
again shown to be written in the same style of text/font, and although this text seems to appear smaller, it is still eye-catching and
effective.

3. The CD disk for the album is very simplistic and shows no sign
of colour. The reason for this may be due to the digipak’s style
being inspired by the 1950’s and therefore CD’s wouldn’t have
been introduced then, which is why the CD is very basic an
plain. In addition, a close-up shot has also been used to
present Marina on the inside image. Again, this image enables
us to notice her 1950's inspired makeup and airbrushed skin
and the band member is shown to be posing her fingers in a
gun shape, which could represent her as having an attitude.
On the back of the album, Marina is again presented leaning her head back and
looking to the right-hand side. This body language is fairly unusual and
represents her personality as perhaps laid back and down to earth, again which
is stereotypical behaviour for an indie-pop artist. The typography on this image
lists the tracks featured on her album, although, again the text is shown to be
curving around her head. This therefore is eye-catching due to this original
style. Furthermore, this text is the colour white and in a serif font, therefore
this engages the audience due to it standing out against the background.