Causing Economic Development Action with Effective Communications
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The document discusses using technology to effectively manage communications and engage coworkers, partners, and communities in economic development. It provides tips and solutions for using email, social media, websites, and other tools to share information and tell the stories of local areas. Specific recommendations are given for personal email organization, turning emails into actions, using digital signatures and faxing, social media posting best practices, and tracking website analytics.
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Causing Economic Development Action with Effective Communications
- 1. #NEDACuse @acapace1 | @ta9ti Causing Economic Development Action with Effective Communications Using technology for managing communications to actively engage co-workers, partners, and your community.
- 2. #NEDACuse @acapace1 | @ta9ti Who, us? Anthony CapeceChrista Ouderkirk Franzi Executive Director Albany Central District Management Association Senior Economic Development Specialist Camoin Associates
- 3. #NEDACuse @acapace1 | @ta9ti Our mantra: Someone has already had this problem and figured it out. Today's’ mission: 1. Share some of our tech solutions 2. Help you find yours
- 4. #NEDACuse @acapace1 | @ta9ti Our Experience Camoin Associates ED Consulting FIrm 11 Employees Clients throughout east Albany Central District Management Association Hoosick Community BID in Albany, NY 6 Employees 500+ Businesses Northeastern Economic Developers Association 400+ members
- 5. #NEDACuse @acapace1 | @ta9ti Hit up multiple channels.
- 6. #NEDACuse @acapace1 | @ta9ti Let’s start with everyone’s fav...email! 94% of online adults use email The most valuable and highly-prized real estate on the internet.
- 7. #NEDACuse @acapace1 | @ta9ti Personal Email Ditch the folders and learn to love email again. Challenges: ● Too much of it ● Can’t find what you need ● Way too much time to organize Solution: Search ● How Harry Got Organized: https: //support.office.com/en-us/article/Outlook-Best- Practices-How-Harry-got-organized-eaca7cd4- 707c-475a-b308-0cfb1c24686d
- 8. #NEDACuse @acapace1 | @ta9ti Turning Email into ActionCheck it out: https://www. insightly.com/
- 9. #NEDACuse @acapace1 | @ta9ti Paper is so old-school. https://www.hellosign.com/ https://www.hellofax.com/
- 10. #NEDACuse @acapace1 | @ta9ti Social Media: Critical for SEO & Engagement The 5 “Musts” of Social Media for Economic Development Source: GISPlanning Blog http://www. gisplanning. com/_blog/GIS_Planning_Blog/post/5-musts- social-media-economic-development/ ● Balance “owned” content with “earned.” ● Feature available sites and properties. ● Tell the stories of your location. ● Post pictures and video. ● Use numbers strategically. Bonus: Have a strategy
- 11. #NEDACuse @acapace1 | @ta9ti What are the best times to post on social media? Source: http://www.socialmediatoday.com/marketing/sarah-snow/2015- 06-22/what-are-best-times-post-social-media-infographic
- 12. #NEDACuse @acapace1 | @ta9ti http://www.powtoon. com/show/fvPnXIJ7Xbu/top-10- economic-development-facts/
- 13. #NEDACuse @acapace1 | @ta9ti Use your data to tell your story. Source: http://www.camoinassociates. com/blog/post/Mapping-the-Foreign-Born- Labor-Force.aspx
- 14. #NEDACuse @acapace1 | @ta9ti LinkedIn: More than just a home for your resume.
- 15. #NEDACuse @acapace1 | @ta9ti Tech Steam: Time to vent!
- 16. #NEDACuse @acapace1 | @ta9ti Websites Internet/Website rank among the most effective marketing techniques according to consumers Source: DCI - Winning Strategies in Economic Development Marketing, 2014 http://www.aboutdci.com/winning-strategies/
- 17. #NEDACuse @acapace1 | @ta9ti EDO Websites Challenges: ● Control & Quality of Information (old data) ● Not sure what’s working - lack of strategy ● No strategy Solutions: ● Take your IT person out to lunch - built trust ● Google Analytics: Track 5 metrics to start ● Project websites: Wix & Others
- 18. #NEDACuse @acapace1 | @ta9ti Graphic Source: http://www.mercurytide.co.uk/news/article/email-reigning-supreme- 1971/
- 19. #NEDACuse @acapace1 | @ta9ti Email Marketing Quality over Quantity Challenges: ● Increasing competition ● Dropping Open Rates Solutions: ● List management ● Double send ● 20 Tips: http://www.getvero. com/resources/guides/email-marketing-best- practices/#19