This document discusses key considerations for web design and content for non-profits. It emphasizes that new content is important and websites should have dynamic content that changes with the organization. It also stresses starting with the end goal in mind by ensuring the content answers questions and leads visitors somewhere useful. Non-profits should tell their unique story through content like video, data, and fundraising campaigns. Examples of good content elements include graphics, fonts, social media, and testimonials.

1. Web Design for Non-
profits: Content
Philly NetSquared Presentation on June 2nd, 2015
Nicole Newman, President of Newman Networks

2. Content versus Distribution
• The information provided
about your product, service
and brand through a variety of
sources
• Website is not distribution
• NEW CONTENT IS KING
• Mobile friendly design
• Distribution is the process of
placing the content in front of
the consumer
•
• Online Tools - Email Marketing,
Social Media, News
(online/print), events
• Print Tools - business cards,
postcards, brochures

3. Website Design for DYNAMIC content
• Dynamic - (of a process or system) characterized by constant
change, activity, or progress.
• NEW Content is KING
• Organization Changes lead to new content
• Annual Report
• Impact on the Community
• Social Environment
• Funding/Funders
• Make the web/mobile design include DYNAMIC content

4. Start with the end in mind
• Good web design is SIMPLE, good content is SIMPLE too
• What is the purpose? it is for the funders or participants?
• Does it provide information? i.e. IMPACT on the community
• Does it help the potential participant understand the process?
• Does it answer frequently asked questions?
• Does the website lead to more content (email marketing , social
media, public relations media, cross marketing partners)

5. Tell YOUR ORGANIZATION’S story
• What makes your organization unique?
• Use VIDEO
• Use data to show how effective the organization is
• Cause marketing for funders to build a relationship.
• Is the website also promoting fundraising campaigns?
• Build SEO into the web design

6. Design Elements for Content
• Graphics - logo, pictures, video
• Good font and type setting (white space)
• Social Media Integration
• New content - calendar of events, blog
• What does your organization offers prospective clients
• Testimonials of doing what you say
• Example - http://www.csfphiladelphia.org

7. Examples:

8. Example:

9. Articles posted on Business Technology @
Examiner.com
• Web Design 101: just the basics please
• Web Design 101: What is content and what is distribution?
• Web Design 101: Great Content Elements
• Web Design 101: Content is still King
• My Contact information:
• nicole@newman-network.com
• 215-995-1041

10. Upcoming Events for website content
strategy
• June 3rd - Finding Money Stories in Census Data
• June 4th - The Power of Data in Story Telling
• June 27th - Reinvesting in our community ONE student at a
time
• July 7th - Philly Net Squared
• Newman Networks on Eventbrite
• http://www.eventbrite.com/newmannetworks
• 215-995-1041