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American Planning Association 2001 New Orleans - Online GIS for economic development
This document discusses best practices for leveraging a website for economic development and business attraction. It notes that the internet is growing rapidly and becoming an important tool for economic development. Specifically, it recommends that local governments use web-based GIS systems on their websites to provide information to businesses to attract investment, including property information, demographic data, and details about nearby companies. By centralizing data and giving public access, communities can empower businesses, gain a competitive advantage, and realize cost and time savings that benefit both government and the private sector.
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American Planning Association 2001 New Orleans - Online GIS for economic development
- 1. Internet EconomicInternet Economic Development& BusinessDevelopment & Business Attraction:Attraction: Best Practices for Leveraging yourBest Practices for Leveraging your Web SiteWeb Site Anatalio Ubalde GIS Planning American Planning Association National Conference New Orleans, Louisiana March 12, 2001
- 2. TopicsTopics • Economic Development& the Internet • E-government statistics • Web GIS Dynamic Web Pages
- 3. • Over 322Million on the Internet • 1 million more each month • Social, cultural & economic change as powerful as the industrial revolution • Rapid Change State of the InternetState of the Internet
- 4. Internet Statistics • Radio:38 years • Television: 13 years • Cable: 10 years • Internet: 4 years Source: Computer Industry Almanac Years To ReachYears To Reach 50 Million Homes50 Million Homes
- 5.
- 6. 63% of Americansuse the63% of Americans use the InternetInternet 85% of college graduates85% of college graduates use the Internetuse the Internet Source: Council for Excellence in Government, September 2000
- 7. 79% of businesses79%of businesses have used governmenthave used government web sitesweb sites Source: Council for Excellence in Government, September 2000
- 8. 76% percent ofprivate &76% percent of private & non-profit organizationsnon-profit organizations believe e-government willbelieve e-government will mean better governmentmean better government Source: Council for Excellence in Government, September 2000
- 9. 87% of businessessay it87% of businesses say it should be a priority forshould be a priority for government to invest ingovernment to invest in making more information andmaking more information and services available over theservices available over the Internet.Internet. Source: Council for Excellence in Government, September 2000
- 10. Economic DevelopmentEconomic Development InternetMarketingInternet Marketing GrowthGrowth • Two-fold Increase in three years (1996-1999) • Predicted to have largest growth of any economic development marketing tool Source: 1999 Development Councellors International Survey
- 11. Comparative CostComparative Cost EffectivenessEffectiveness •Internet/Web Site is more effective than: –Direct Mail –Advertising –Telemarketing • Are you putting your money in the right place? Source: 1999 Development Councellors International Survey
- 12. Speed of theDealSpeed of the Deal (Residential)(Residential) • Clients who did not use the Internet: –Took 4 months to buy –Viewed 21 homes • Clients who used the Internet –Took 1 month to buy –Viewed 5 homes SOURCE: The Cororan Group
- 13. Site-SelectionSite-Selection • 85% ofExpansion & Relocation Decisions are made without the help of a professional consultant. Source: Wadley-Donovan Group
- 14. Site-Selection & theWebSite-Selection & the Web • Companies are seeking out information on their own • 40% of all site-selection projects begin on the Internet • 84% of site-selectors access the Internet in the process
- 15. What does thismean?What does this mean? • New & Enhanced Services • Strategic Web Marketing • Competitive Advantage • Expanded Presence
- 16. Why the Internet?Whythe Internet? • Real-time accuracy • 24 / 7 / 365 • Internet Use & Demand • It works (more later…) • You can do things with the Internet you couldn’t do before
- 17. Vincent Flanders co-author of WebPages That Suck "Now, people look at a"Now, people look at a poorly designed sitepoorly designed site and ask, 'Do we wantand ask, 'Do we want to do business withto do business with them?'"them?'"
- 18. ED Internet BreakthroughEDInternet Breakthrough • Internet GIS • Online Site-selection • Demographic & Business Analysis • Parcel, Zoning & GP information • Real-time data
- 19. ED Internet GISEDInternet GIS breakthrough sitesbreakthrough sites City of Rancho Cucamonga City of Vallejo City of Concord City of San Mateo City of Tucson City of Pittsburg www.gisplanning.com
- 20. City of VallejoCityof Vallejo
- 21. City of RanchoCityof Rancho CucamongaCucamonga
- 22. City of SanFranciscoCity of San Francisco
- 23. City of ConcordCityof Concord
- 24. City of PittsburgCityof Pittsburg
- 25. City of TucsonCityof Tucson
- 26. New Model forEconomicNew Model for Economic DevelopmentDevelopment • Draws from existing models, but is now on-line in real time • Saves staff time
- 27. ““To get theinformationTo get the information you want, do you wantyou want, do you want to make 20 calls…to make 20 calls… or 1 click?”or 1 click?” Anatalio Ubalde CUED Expansions and Relocations Conference Tampa, Florida November 12, 2000
- 28. Reasons for thisProgramReasons for this Program • Centralize data & decentralize access • Empower businesses • Unique and spatially-based market analysis • More Business • More Public Revenue
- 29. What this meansfor RealWhat this means for Real Estate Brokers & OwnersEstate Brokers & Owners • Free Marketing • Direct Leads • Money in the Pocket
- 30. Brokers & theInternetBrokers & the Internet “Technology will not replace Realtors. Realtors using technology and the Internet will replace Realtors not using it.” –Stefan Swanepoel, President and CEO, Coldwell Banker Associates Group
- 31. Summary FunctionsSummary Functions AnswersThree Basic Questions (and a lot of detailed ones): • Is there property? • Is there a market/workforce? • What companies are competition or synergistic?
- 32. ImplicationsImplications • Completely Transferable •Expanded Information Services and Access • Improved Productivity & Resource Savings • Decrease Client Trips to City Hall • Competitive Advantage • Decrease Transaction Cost
- 33. Who thinks thisis a good idea?Who thinks this is a good idea? Economic Development Organizations • Council for Urban Economic Development (CUED) • American Economic Development Council (AEDC) • US DOC Economic Development Administration • American Planning Association (APA) Business/Media • The Wall Street Journal • NBC & ABC News • Los Angeles Times • San Francisco Business Times • Arizona Daily Star • Governing • American City & County
- 34. SummarySummary • Empower thePublic with Good Information • Cost Effective • Three Booming Areas – GIS – Internet – Reinventing Government • Model for Other Cities
- 35. For More InformationorFor More Information or to Visit the Applicationsto Visit the Applications www.gisplanning.com