Tools for virtual communication


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Tools for virtual communication

  2. 2. Objectives<br /><ul><li>Understanding thepowerfull of web Marketing
  3. 3. Knowledge of availabletools for virtual communication
  4. 4. Understanding our mistakes
  5. 5. Develop our three focus social media channel
  6. 6. Get social media to deliver results
  7. 7. Learn on best case practices</li></ul>NEXC 2011<br />IDEAS +ACTIONS<br />
  8. 8. Tools of for Communication<br />NEXC 2011<br />IDEAS +ACTIONS<br />
  9. 9. Tools of for Communication<br />To ensure that users are able to keep in touch, we have improved our Internal Communications Channels by bringing:-A merger of Networking and Groups to create the feature Contact Groups bringing the best of both worlds-Creating more and enhancing our channelsLet us explore the sections which include:-Notifications-Banners-Announcements-Contact Groups-Team Listings-Entity Listings<br />NEXC 2011<br />IDEAS +ACTIONS<br />
  10. 10. Tools of for Communication<br />On every team and network page, there is a space to leave a small message less than 170 words about important items the EB team needs the entity to know. These are referred to as Notifications.Notifications will enable you to give small simple announcements such as deadlines, schedule reminders for your LC.A notification can be made for a team or for the entity as a whole. <br />Notifications<br />NEXC 2011<br />IDEAS +ACTIONS<br />
  11. 11. Tools of for Communication<br />If made for a team, it shows up on the team page. If made for the whole entity, it shows up on the team and network page for the entity.Notifications can be created by Presidents and EB members as well as Team Leaders.Notifications are created through the ‘Create News’ feature, by clicking on creating news, you will have the option to create News or a Notification!<br />Notifications<br />NEXC 2011<br />IDEAS +ACTIONS<br />
  12. 12. Tools of for Communication<br />Every network page contains a section where the users can create Custom Text called a Banner section.Entities can use this section to be able to advertise campagins, inform other users what is happening in their entity or leave larger and more colourful messages for their members.The President and EB members can Edit this section through the Team Leader Programme menu. <br />Banners<br />Banners<br />NEXC 2011<br />IDEAS +ACTIONS<br />
  13. 13. Tools of for Communication<br />Similar in design to Banners, the Announcement section is found on every users home page. Through this section, AIESEC International will be giving some key critical messages to the network to ensure that they reach members as fast as possible.When not in use, the section will be hidden. <br />Announcements<br />NEXC 2011<br />IDEAS +ACTIONS<br />
  14. 14. Tools of for Communication<br />Contact Groups enable users to to keep their contacts and mailing lists in a common section.Users can be able to create mailing lists from their contacts called Contact Groups. A contact can be added to a group when you have them as part of your contacts.A mailing list once created will be viewable to all the members in the group as an Google Apps group.<br />NEXC 2011<br />Contact Groups<br />IDEAS +ACTIONS<br />
  15. 15. Tools of for Communication<br />Team Mailing Lists enable users to to keep in easy contact with the members of their team.A team mailing list is created whenever a team is created and approved. A team member will be added to the mailing list as soon as they have been assigned a role in the team.A mailing list once created will be viewable to all the members in the group as an Google Apps group as well as to users who view your team page so that they can reach you easily as well.<br />Team Listings<br />NEXC 2011<br />IDEAS +ACTIONS<br />
  16. 16. Toolsofmy@.netforCommunication<br />Entity Mailing Lists enable an LC or MC to have easy contact with their entity members.An Entity mailing list is created whenever an Entity is created on the system. A committee member will be added to the mailing list as soon as they have been assigned a role in the committee.A mailing list once created will be viewable to all the members in the group as an Google Apps group as well as to users who view their Network page so that they can reach you easily as well.<br />Entity Listings<br />NEXC 2011<br />IDEAS +ACTIONS<br />
  17. 17. website<br />NEXC 2011<br />IDEAS +ACTIONS<br />
  18. 18. 10 raison whyyou must setup a website<br />2. If your product or service is suitable, provide instant gratification by offering free samples for download.<br />1. You can make up-to-date product information available to customers all over the world, all the time. A Web site is easier and quicker to update than printed brochures and price lists, and its capacity is almost limitless, so you can provide more comprehensive information. You could save money on printing and distribution costs as well.<br />4. Set up an AIESEC Stories place -- Place for sharing other AiESECerexpirience<br />3. Improve customer service by, for example, providing answers to frequently asked questions on your Web site. Straightforward sales and information requests can be processed automatically and immediately, whether there's anyone in the office or not. Online forms can be used to allow customers to request quotations or ask for further information.<br />5. The Web may be a global medium, but it's made up of thousands of villages. It's ideal for niche marketing on a worldwide scale -- you can use related Web sites and discussion groups to find potential customers for your product or service, no matter how specialised it is.<br />
  19. 19. 10 raison whyyou must setup a website<br />7 Gather information about your customers at minimal cost -- using online surveys or simply analysing the traffic information collected by your Web server can provide valuable information about who your online customers are and what they want.<br />6. Use the Web to expand your market. If you want to trade internationally, or even nationally, and your customers have access to the Net, the Web may be the most cost-effective way to do it.<br />9 Steal a march on your competitors. If they don't have Web sites yet -- get in there first! If they do, study them and think of ways to make yours better!<br />8. Provide personalized information to individual customers based on their preferences. No other medium allows you to do this so cheaply. Your Web site can add value by providing something extra for your customers.<br />10. Boost your image. For small businesses, a well-designed Web site is a great way of instilling confidence, and looking bigger than you are!<br />NEXC 2011<br />IDEAS +ACTIONS<br />
  20. 20. Social media<br />NEXC 2011<br />IDEAS +ACTIONS<br />
  21. 21. Social butterfly: Game<br />NEXC 2011<br />IDEAS +ACTIONS<br />
  22. 22. Social media revolution: video<br />NEXC 2011<br />IDEAS +ACTIONS<br />
  23. 23. Current situation<br />NEXC 2011<br />IDEAS +ACTIONS<br />
  24. 24. Web Site<br /> - @ Yde<br /><br /> white page <br /> - @Dla ??? <br /> - @Buea ??? <br /> - @ Bamenda ??? <br />NEXC 2011<br />IDEAS +ACTIONS<br />
  25. 25. MY<br /><ul><li>@ Yaoundé</li></ul>- # Newsletter: 0 <br /> - # Wiki: 1 ‘’ CSR Project but BLANK ’’<br /> - Classifield: 0<br /> - Web publishing : <br />out of date <br />NEXC 2011<br />IDEAS +ACTIONS<br />
  26. 26. MY<br /><ul><li>@ Douala</li></ul>- # Newsletter: 0<br /> - # Wiki: 0<br /> - Classifield: 0<br /> - Web publishing : <br />out of date <br />NEXC 2011<br />IDEAS +ACTIONS<br />
  27. 27. MY<br /><ul><li>@ Buea</li></ul>- # Newsletter: 0<br /> - # Wiki: 0<br /> - Classifield: 0<br /> - Web publishing : <br />update <br />NEXC 2011<br />IDEAS +ACTIONS<br />
  28. 28. Social Media<br />@Yaounde<br /><ul><li>Twitter</li></ul> no Account<br /><ul><li>Youtube</li></ul> no Account<br /><ul><li>LinkedIn</li></ul> no Account<br /><ul><li>Facebook</li></ul> fan page 1 page<br /> group 5 groups<br />NEXC 2011<br />IDEAS +ACTIONS<br />
  29. 29. Social Media<br />@Douala<br /><ul><li>Twitter</li></ul> 1 account: @DoualaAiesec<br /><ul><li>Youtube</li></ul> no Account<br /><ul><li>LinkedIn</li></ul> no Account<br /><ul><li>Facebook</li></ul> fan page 1 page<br /> group 6 groups<br />NEXC 2011<br />IDEAS +ACTIONS<br />
  30. 30. Social Media<br />@Buea<br /><ul><li>Twitter</li></ul> no account<br /><ul><li>Youtube</li></ul> no Account<br /><ul><li>LinkedIn</li></ul> no Account<br /><ul><li>Facebook</li></ul> fan page 0 page<br /> group 3 groups<br />NEXC 2011<br />IDEAS +ACTIONS<br />
  31. 31. Social Media<br />@Bamenda<br /><ul><li>Twitter</li></ul> no account<br /><ul><li>Youtube</li></ul> no Account<br /><ul><li>LinkedIn</li></ul> no Account<br /><ul><li>Facebook</li></ul> fan page 0 page<br /> group 1 groups<br />NEXC 2011<br />IDEAS +ACTIONS<br />
  32. 32. Master social media<br />NEXC 2011<br />IDEAS +ACTIONS<br />
  33. 33. Typical mistakes <br />Trying to do everything<br />Starting strong then forgetting<br />Using content people don’t understand (acronyms) or that brings no value<br />Trying to push a msg without engaging<br />This is NOT free! Takes time<br />People don’t look at it on a ROI perspective<br />NEXC 2011<br />IDEAS +ACTIONS<br />
  34. 34. 1st step - Mission<br />Define the mission for each social media channel<br />Who do you want to reach?<br />Why do they care?<br />What results do you want to get?<br />How will you measure the success of your strategy?<br />NEXC 2011<br />IDEAS +ACTIONS<br />
  35. 35. 2nd – Calendar of content<br />How many updates a week / a month?<br />Define what kind of content at a specific time<br />Who’s in charge for every content blurb?<br />NEXC 2011<br />IDEAS +ACTIONS<br />
  36. 36. 3rd - Deliver the content!<br />JFDI just focus and do it<br />Make sure the branding is aligned and no acronym<br />Adjust to people’s response (likes, comments)<br />Look at analytics<br />Ask question, engage people<br />This is not a one-way conversation<br />NEXC 2011<br />IDEAS +ACTIONS<br />
  37. 37. 4th – Promote it<br />Tie everything together<br />Your mass mail, signature, website, links<br />Offline strategy<br />Do you link to your Facebook fan page on your posters?<br />Get other organizations to promote it<br />University, other student org, career centre, alumni association, business associations<br />NEXC 2011<br />IDEAS +ACTIONS<br />
  38. 38. Ideas for content <br />EXCHANGE!!!!!!!!!!<br />Be original!<br />Link to alumni content<br />Media articles<br />Profile/interview EB, EP, alumni, conference delegate<br />Short and original facts about AIESEC<br />Conferences<br />NEXC 2011<br />IDEAS +ACTIONS<br />
  39. 39. Tips - Facebook<br />Use the Favorites feature to link with other organizations<br />Design a tab for exchange/membership that get people to sign up (landing page)<br />Look at Analytics to measure your success<br />Link to your other channels since it’s the most popular one<br />NEXC 2011<br />IDEAS +ACTIONS<br />
  40. 40. Linked In – Biggest potential<br />Get all your EB to sign up with a complete profile<br />Use the Gmail pluginetacts<br />Participate in LinkedIn answers and give tips in discussions on HR groups<br />Showcase your products (Exchange!)<br />Have a company profile<br />Get/invite your alumni to discuss in your group<br />NEXC 2011<br />IDEAS +ACTIONS<br />
  41. 41. Twitter<br />Have a very external strategy<br />Do not let it die!<br />Follow other organizations<br />Retweet influential people<br />Answer to people<br />Get someone in your LC that really gets it<br />NEXC 2011<br />IDEAS +ACTIONS<br />
  42. 42. Link it back to your LC<br />The more the members are involved, the bigger are the successes<br />Get members to follow national and your LC channel when they join<br />Never forget the branding!<br />As always in COM<br />We do not create all the content!<br />NEXC 2011<br />IDEAS +ACTIONS<br />
  43. 43. Thank you !!!<br />Questions? Suggestions?<br />NEXC 2011<br />IDEAS +ACTIONS<br />